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SIS unveils revamped 49’s offering

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SIS (Sports Information Services), the leading multi-channel supplier of 24/7 live betting services, has gone live with its newly enhanced 49’s offering – a wide range of numbers betting and virtual racing products that will drive profitability for online and retail operators worldwide.

After acquiring the full shareholding of the 49’s business last year, SIS has significantly invested in the product range to broaden its appeal and deliver new draws for bettors to experience.

The established twice-daily 49’s draw has been rebranded as “The Original Live Draw”, receiving a fresh look while retaining the strong heritage that has made it popular with operators and bettors for over 25 years.

SIS has developed a new high-margin 39’s draw, which takes place every fifteen minutes to provide more frequent betting opportunities. Additional innovative products are set to be launched later this year, including a new quick-fire draw format that will be made available across all hours of the day. The complete 49’s offering is supported with virtual horse and greyhound racing from SIS’s well-known and popular tracks, as well as the Irish Lotto Bet product that allows players to place a bet on the outcome of the Irish National Lottery.

The company has invested in a new web platform for 49s.co.uk. With a mobile first approach that also reflects the updated brand proposition, there are also more opportunities for affiliates to be integrated within the site.

The new 49’s offering is now available to players via a wide range of SIS’s leading operator partners, including Coral, Ladbrokes, Paddy Power, William Hill, and South African brand Marshalls World of Sport.

Jess Mills, Head of Product Proposition at SIS, said: “When we acquired 49’s it was always our intention to evolve the product offering to optimise the betting experience. Following months of hard work and working closely with our operator partners, we are proud to unveil the new-look 49’s offering.

“Product innovation is key to evolving 49’s, and while the iconic twice-daily draw remains, we are introducing new draw formats that will complement the offering and deliver greater betting opportunities.”

Aristocrat Interactive

WorldMatch Partners with Aristocrat Interactive to Offer Full Portfolio on its Aggregation Platform

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WorldMatch has announced that its full portfolio of games is now available via Aristocrat Interactive’s aggregation platform. This landmark relationship represents a significant milestone in WorldMatch’s ongoing international expansion, and solidifies its presence in regulated markets through a collaboration with one of the industry’s most respected and innovative forces.

As part of the deal, WorldMatch’s acclaimed suite of slots, table games and instant games will be seamlessly integrated into Aristocrat Interactive’s state-of-the-art aggregation platform. This ensures that operators working with Aristocrat Interactive can now access and deliver WorldMatch’s high-performance, feature-rich titles to their players, boosting engagement and enhancing retention across key regulated territories.

“We are incredibly proud to bring our games to Aristocrat Interactive’s powerful iGaming ecosystem. Aristocrat Interactive is synonymous with excellence and innovation in gaming, and this relationship is a testament to the quality, creativity, and technical precision that define our content. We’re excited to reach new audiences and strengthen our global footprint alongside a partner that shares our vision for the future of digital entertainment,” said Xhuljana Demerxhiu, Head of Sales at WorldMatch.

WorldMatch’s games are built with a mobile-first approach, ensuring superior performance across devices and delivering immersive experiences with captivating visuals, dynamic mechanics and localised features. By joining the Aristocrat Interactive platform, WorldMatch gains a valuable distribution channel with access to leading operators and a robust, scalable infrastructure designed to support growth and regulatory compliance across multiple jurisdictions.

The post WorldMatch Partners with Aristocrat Interactive to Offer Full Portfolio on its Aggregation Platform appeared first on European Gaming Industry News.

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Belgian gaming regulator

Belgian Regulator Supports New Law for Tougher Player Protection and Increased Oversight

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The Belgian gaming regulator Kansspelcommissie (KSC) has issued an endorsement of a proposed legislative bill aimed at strengthening player protection and enhancing regulatory oversight over gambling in Belgium.

The draft legislation’s key provisions include a proposed weekly deposit cap of €200 ($232.85) per gambling platform, a prohibition on gambling with credit, restrictions on the number of betting licences issued to newsagents and an extension of the national gambling self-exclusion register to include bars. The bill also proposes limits on the number of slot machines permitted in bar settings.

The bill also seeks to address the regulator’s concerns about its own operational capability and staff shortages. It proposes that the regulator must have at least 10 full-time members of staff, and it would also increase the maximum number of police officers that can be seconded to the commission be from four to eight.

While the KSC has broadly endorsed the bill’s objectives, it has recommended a phased rollout for certain measures, particularly the expansion of the exclusion system, which is expected to be fully implemented by May 2026. The commission also expressed some reservations about a total ban on credit card gambling.

The post Belgian Regulator Supports New Law for Tougher Player Protection and Increased Oversight appeared first on European Gaming Industry News.

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Eamonn O’Loughlin

Superbet Appoints Sacha Dragic as Sole CEO

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Starting January 1, 2026, Sacha Dragic will become sole CEO of Superbet, while Jimmy Maymann will return to the Board of Directors. As part of the new leadership structure and also effective as of January 1, 2026, Albert S., current Group COO, will take on the role of Deputy CEO, aligning strategy and driving execution across the organisation.

At the same time, Eamonn O’Loughlin, current CCO International, will take on the role of Chief Operating Officer, expanding his responsibilities to lead customer Operations and Partnerships across the Group, while retaining commercial leadership for markets outside CEE.

Sacha Dragic, Founder and incoming CEO of Superbet Group, said: “I want to recognize Jimmy Maymann, whose leadership and partnership have shaped much of our progress to date. Over the past couple of years, we have achieved remarkable results, advancing our product and technology capabilities, strengthening our position in key markets, and building a culture of financial discipline and accountability. This planned evolution of our leadership team marks a natural step in our growth journey. It reflects the maturity of our organization and our ambition to push forward, positioning Superbet for the next phase of sustainable global expansion.”

Jimmy Maymann, incoming Member of the Board, Superbet Group, said: “When Sacha first asked me to join the Board three years ago, our ambition was made clear: to transform Superbet into a global challenger built on world-class product and technology platform. It was necessary to accelerate that change from within, and I took the lead on that chapter of transformation.

“Together, we have achieved a lot: launching Brazil, growing our actives, revenue and EBITDA while strengthening our product and tech stack, and now, with the migration of Romania to our own platform, we are nearing completion of our first phase of transformation. As we prepare for the next phase, simplifying how we operate will help us move even faster, with a single-threaded leader, our founder, Sacha Dragic.

“It’s been a privilege to work with Sacha and the whole Superbet team and I’ll continue to do so as an advisor and as part of the Group’s Board. This is a great company with a huge potential ahead and I’ll stay engaged and help see it materialize.”

The post Superbet Appoints Sacha Dragic as Sole CEO appeared first on European Gaming Industry News.

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