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MiFinity and CashtoCode announce payments partnership

Published

5 years ago

July 23, 2021

CashtoCode, the instant cash payment service for online merchants, and Mifinity, the secure iGaming ewallet, today announced a new global payments partnership. MiFinity users can now top up their iGaming accounts at more than 150,000 physical locations worldwide using the CashtoCode cash deposit network, as well as using CashtoCode’s new online evoucher product.

This is the first time that MiFinity customers will be able to make payments with cash, which many customers prefer for privacy, security and self-control reasons. For CashtoCode, the partnership with MiFinity puts its service inside one of the fastest growing iGaming eWallets. Meanwhile, MiFinity chose to partner with CashtoCode for its global reach, with more than 150,000 retail locations across Europe and international markets such as Africa and Australia. Its evoucher solution is also extremely popular in regions where iGaming customers cannot easily make payments such as LATAM and Asia – where they can be redeemed instantly online like any traditional retail voucher code.

The two companies are also a good match on important issues such as security. MiFinity is highly regarded in the global iGaming community for secure virtual payment processing, and it set a high bar on security standards when searching for a cash deposit partner. In CashtoCode, it found a service designed to eliminate fraud and money laundering concerns through a unique closed-loop cash payment system. Its cash deposit codes cannot be transferred by users, meaning they are far more secure and lower risk for iGaming operators.

“CashtoCode has grown remarkably over the last 12 months, and working now with MiFinity will ensure even more iGaming customers will access our range of cash and online payment services,” said CashtoCode CEO, Jens Bader. “Cash remains the most widely used and widely accepted form of payment around the world, and all leading iGaming operators are considering the best ways of adding cash to their payment portfolios. By working with brands like MiFinity, we hope to become the number one cash deposit method of choice for all operators in the years ahead.”

“We wanted to add a cash deposit option for our users and CashtoCode was immediately identified as the best fit for our needs,” said MiFinity CEO Paul Kavanagh. “We are known in the iGaming industry for safe, secure and smart payment services, and it was important that any new payment partner fulfilled the same criteria. The CashtoCode service is proven to be extremely popular and effective, and we see it as a unique value proposition in the market. I’m confident that we can build a successful and sustainable partnership with the team, that will benefit our customers and operators alike.”

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Vegangster Powers Reels Points, the New Coin-Based Loyalty System on Reels.io

Published

6 minutes ago

April 30, 2026

Wladimir P.

Reels.io has added Reels Points, a new loyalty layer powered by Vegangster. Players earn coins by playing casino games or placing bets. Coins can be tracked in the player profile and redeemed in the Vegangster-powered Lootbox Shop.

Two bigger steps are next. The first is on-platform: coins will soon be spendable across a selection of games as in-play credit, opening up a second use case beyond the Lootbox Shop. The second is on-chain. Reels.io is heading toward a $REELS Token Generation Event, at which point accumulated Reels Points will convert into Reels Tokens, a publicly traded cryptocurrency.

That turns the loyalty layer into a stake in the brand itself, and gives players a real choice along the way: spend coins now on lootboxes and in-game perks, or stack them for the token conversion later.

The system is 100% Vegangster-developed and currently available only on Reels.io. It will roll out to select partners first, then be offered to all Vegangster clients, with the crypto layer as an optional component depending on each operator’s market.

Michael Oziransky, Chief Product Officer at Vegangster, commented: “Reels.io is the kind of brand that pushes a system to its limits, which is exactly why we wanted them as the first deployment. They are running the points layer and the Lootbox Shop now, with in-game spending and a token conversion already mapped out. What works for them sets the bar for the version we roll out across the rest of our network.”

The Reels.io launch is the first deployment of what Vegangster sees as a long-term loyalty product. With the points layer live, the Lootbox Shop active, and a clear path toward in-game spending and token conversion, the system is built to grow with the brands running it.

About Reels.io

Reels.io is an online casino and sportsbook offering a wide library of slots, table games, live dealer content, and sports and esports markets, along with regular rewards and promotions for active players.

About Vegangster

Vegangster provides a full iGaming platform built for speed, scale, and operator control. Its turnkey, white-label, and sweepstakes solutions bring casino and sportsbook content, payments, CRM, compliance, and social features together in one mobile-first system. With Vegangster, operators can launch quickly and grow with confidence.

The post Vegangster Powers Reels Points, the New Coin-Based Loyalty System on Reels.io appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

Latest News

N1 SEO Traffic Cup: final results coming soon

Published

6 minutes ago

April 30, 2026

Wladimir P.

n1-seo-traffic-cup:-final-results-coming-soon

N1 SEO Traffic Cup — the first tournament in the N1 Traffic Cups series is coming to an end, with April 30 as the final day of the promo. Over the 2 months, around 300 teams joined the promo, driving SEO traffic to N1 Partners’ casino and betting brands.

Participants competed not only on volume, but also on efficiency, strategic thinking, and scaling. The more brands a partner drove traffic to, the higher their coefficient for score calculation was. The final results depend entirely on each team’s own performance — that makes the tournament fair and engaging.

The winners will be announced by May 10. In this article, you’ll find out which brands delivered the strongest results in the N1 SEO Traffic Cup, along with key trends in working with this traffic source.

N1 SEO Traffic Cup: Wrap-Up

The N1 Partners expert team answered the hottest questions about the tournament wrap-up — insights that can be valuable for partners who keep running SEO traffic to N1 brands.

1. Which brands showed the best performance during the tournament?

Several brands clearly stood out:

HollyWin
Slot Mafia
Lucky Hunter
RollXO
Slot Lounge

2. What do the tournament results say about the current state of SEO traffic in iGaming?

The key takeaway: SEO remains one of the core channels in iGaming. However, it’s evolving and adapting in response to Google updates. This is no longer about writing articles and getting traffic — it’s about systematic unit economics management.

An interesting point — the tournament mechanics focused not on volume, but on efficiency (FTD + coefficients). This clearly shows that iGaming SEO is shifting from mass traffic to controlled performance.

It’s also worth noting that the rule “There are no fixed winners — KPI execution matters more than leaderboard position” gave every participant a real shot at top prizes, while competitors’ results served as additional motivation for growth.

3. What key trends did you observe among top participants?

Several major trends stood out:

Multi-brand strategy = a must-have
Top performers don’t rely on a single offer — they build strategies around a portfolio of brands. This proves that SEO is moving closer to media buying.
Aggregators, comparison pages, and multi-intent pages are effective
Among the top-performing approaches: offerwall pages, cross-brand strategies, and parasite SEO.

Stay tuned for updates on the N1 SEO Traffic Cup from N1 Partners to find out who landed in the prize tiers and what rewards the top teams received — final results will be announced separately by May 10.

And this isn’t the end — a new tournament from the N1 Traffic Cups series will start very soon. Follow the announcements not to miss your chance and jump back into the competition, sharpen your skills, as well as compete for even bigger prizes.

N1 Partners is: