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MiFinity and CashtoCode announce payments partnership
CashtoCode, the instant cash payment service for online merchants, and Mifinity, the secure iGaming ewallet, today announced a new global payments partnership. MiFinity users can now top up their iGaming accounts at more than 150,000 physical locations worldwide using the CashtoCode cash deposit network, as well as using CashtoCode’s new online evoucher product.
This is the first time that MiFinity customers will be able to make payments with cash, which many customers prefer for privacy, security and self-control reasons. For CashtoCode, the partnership with MiFinity puts its service inside one of the fastest growing iGaming eWallets. Meanwhile, MiFinity chose to partner with CashtoCode for its global reach, with more than 150,000 retail locations across Europe and international markets such as Africa and Australia. Its evoucher solution is also extremely popular in regions where iGaming customers cannot easily make payments such as LATAM and Asia – where they can be redeemed instantly online like any traditional retail voucher code.
The two companies are also a good match on important issues such as security. MiFinity is highly regarded in the global iGaming community for secure virtual payment processing, and it set a high bar on security standards when searching for a cash deposit partner. In CashtoCode, it found a service designed to eliminate fraud and money laundering concerns through a unique closed-loop cash payment system. Its cash deposit codes cannot be transferred by users, meaning they are far more secure and lower risk for iGaming operators.
“CashtoCode has grown remarkably over the last 12 months, and working now with MiFinity will ensure even more iGaming customers will access our range of cash and online payment services,” said CashtoCode CEO, Jens Bader. “Cash remains the most widely used and widely accepted form of payment around the world, and all leading iGaming operators are considering the best ways of adding cash to their payment portfolios. By working with brands like MiFinity, we hope to become the number one cash deposit method of choice for all operators in the years ahead.”
“We wanted to add a cash deposit option for our users and CashtoCode was immediately identified as the best fit for our needs,” said MiFinity CEO Paul Kavanagh. “We are known in the iGaming industry for safe, secure and smart payment services, and it was important that any new payment partner fulfilled the same criteria. The CashtoCode service is proven to be extremely popular and effective, and we see it as a unique value proposition in the market. I’m confident that we can build a successful and sustainable partnership with the team, that will benefit our customers and operators alike.”
As competition among online casino operators increasingly centers on bonus size and game catalogs, WinSpirit is testing a different kind of engagement. The company has launched Euphoria Lab, a project built around an unusual premise for the industry: asking players not about payouts, but about feelings.
Players are invited to share the emotions, memories, and scents they connect with winning. Some describe it as the smell of rain before a summer storm, others mention morning coffee, sea breeze, or the charge in the air right before a result is announced.
The initiative sits within WinSpirit’s summer campaign, but its ambition reaches beyond typical promotions or gameplay mechanics. Euphoria Lab turns attention to the emotional side of play — the moments that stay with players long after a session ends.
Every response collected becomes part of a larger creative project WinSpirit intends to unveil later this year. The company has kept the details under wraps, saying only that the concept moves in a direction rarely seen in the online casino space.
Rather than the usual focus on numbers, odds, or promotions, Euphoria Lab asks a simpler question: not what a win pays out, but what it feels like.
The project is live now, with players across several markets already contributing their answers — a growing, community-shaped experiment with no fixed endpoint yet.
The post What Does a Win Feel Like? WinSpirit Is Trying to Find Out appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
As competition among online casino operators increasingly centers on bonus size and game catalogs, WinSpirit is testing a different kind of engagement. The company has launched Euphoria Lab, a project built around an unusual premise for the industry: asking players not about payouts, but about feelings.
Players are invited to share the emotions, memories, and scents they connect with winning. Some describe it as the smell of rain before a summer storm, others mention morning coffee, sea breeze, or the charge in the air right before a result is announced.
The initiative sits within WinSpirit’s summer campaign, but its ambition reaches beyond typical promotions or gameplay mechanics. Euphoria Lab turns attention to the emotional side of play — the moments that stay with players long after a session ends.
Every response collected becomes part of a larger creative project WinSpirit intends to unveil later this year. The company has kept the details under wraps, saying only that the concept moves in a direction rarely seen in the online casino space.
Rather than the usual focus on numbers, odds, or promotions, Euphoria Lab asks a simpler question: not what a win pays out, but what it feels like.
The project is live now, with players across several markets already contributing their answers — a growing, community-shaped experiment with no fixed endpoint yet.
The post What Does a Win Feel Like? WinSpirit Is Trying to Find Out appeared first on Americas iGaming & Sports Betting News.
As competition among online casino operators increasingly centers on bonus size and game catalogs, WinSpirit is testing a different kind of engagement. The company has launched Euphoria Lab, a project built around an unusual premise for the industry: asking players not about payouts, but about feelings.
Players are invited to share the emotions, memories, and scents they connect with winning. Some describe it as the smell of rain before a summer storm, others mention morning coffee, sea breeze, or the charge in the air right before a result is announced.
The initiative sits within WinSpirit’s summer campaign, but its ambition reaches beyond typical promotions or gameplay mechanics. Euphoria Lab turns attention to the emotional side of play — the moments that stay with players long after a session ends.
Every response collected becomes part of a larger creative project WinSpirit intends to unveil later this year. The company has kept the details under wraps, saying only that the concept moves in a direction rarely seen in the online casino space.
Rather than the usual focus on numbers, odds, or promotions, Euphoria Lab asks a simpler question: not what a win pays out, but what it feels like.
The project is live now, with players across several markets already contributing their answers — a growing, community-shaped experiment with no fixed endpoint yet.
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