Latest News
Hi-Rez Rebrand Celebrates “Victory. Together.”
Today Hi-Rez, the acclaimed developer and publisher behind free-to-play hits SMITE, Paladins and Rogue Company, unveils a brand-new corporate identity which highlights the company’s efforts to unite competitive gamers in strong, welcoming communities.
Founded in 2005, Hi-Rez is a pioneer in the games-as-a-service space, offering free-to-play hits across consoles and PC platforms.
The company’s new slogan “Victory. Together” highlights the core objective of the company: to deliver games that offer the thrill of victory, and to build welcoming communities around those games. That is why every game in the Hi-Rez line-up is free-to-play, supports different game modes for different skill levels, includes characters that are representative of the whole of society and supports crossplay functionality so that regardless of what platform you game on, you and your friends can play together.
The new logo references Bellona, the flagship character from SMITE – Hi-Rez’s incredibly popular multiplayer online battle arena. Bellona’s flag is a rallying cry for her whole team, providing a focal point for their efforts whilst strengthening nearby allies.
“Bringing gamers together regardless of income or platform has always been at the heart of Hi-Rez”, says Stew Chisam, CEO of Hi-Rez. “With this new branding and tagline, we’re clearly and confidently communicating this vision to our fans and the wider community. Hi-Rez has welcomed over 100 million gamers since launching in 2005. With this renewed sense of purpose we can’t wait to welcome many more for years to come”.
In addition, the transformation into Hi-Rez (dropping the ‘Studios’ moniker) acknowledges Hi-Rez’ transition into a publishing organization, which has allowed its member studios—Titan Forge Games, Evil Mojo Games, First Watch Games, and Red Beard Games—to focus entirely on game development.
For additional information, or if you would like an interview with Hi-Rez, please contact:
Henrique Fajardo
Contributors Program
Gamblers Connect names Gali Hartuv as seventh 2026 Contributors Program voice
The Playa strategic advisor will publish on VIP operations, segmentation and retention, starting with an anonymous VIP Operations Survey 2026.
Gamblers Connect has confirmed Gali Hartuv, Strategic Advisor at The Playa, as the seventh voice to join its 2026 Contributors Program.
The independent B2B iGaming media platform said the programme will reveal one senior industry voice per month throughout 2026, with contributors publishing under the Gamblers Connect Contributor Editorial Code.
Gamblers Connect said Hartuv has more than 15 years’ experience in VIP management, including designing and optimising VIP programmes across more than 50 operator brands, and training “hundreds of professionals” now working in VIP roles across the industry.
Hartuv will publish across four areas: building VIP programmes that drive long-term value; AI-powered VIP identification and player segmentation; hyper-personalisation and retention strategy; and scaling VIP operations across different markets and cultures. His first contribution is a VIP Operations Survey 2026, an anonymous survey intended to benchmark how VIP teams work across iGaming operators, including portfolio sizing, tools, qualification thresholds, workflow standards and where time is spent during the week.
Partnerships and Operations Lead, Luka Dimitrijevic, said: “VIP management is where a great deal of an operator’s value is won or lost, and very few people can speak to it with Gali’s depth. He has spent his career turning high value player relationships into a discipline rather than guesswork, and he is refreshingly candid about what works and what does not. Through the Contributors Program he will share practical insight on VIP strategy, retention, and the smart use of AI, with content grounded in real results rather than recycled best practices.”
The post Gamblers Connect names Gali Hartuv as seventh 2026 Contributors Program voice appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
Alberta
St8 extends TonyBet partnership to Alberta after securing supplier registration
St8 has extended its partnership with TonyBet into Alberta, expanding their Canada footprint following an earlier launch in Ontario this year.
Under the expanded agreement, TonyBet will use St8’s game aggregation platform through a single API integration. St8 said this provides access to its wider catalogue of casino content for players in Alberta.
St8 said the Alberta rollout follows its newly acquired registration to operate in the province as an iGaming Services Supplier, allowing it to provide aggregation services to licensed operators in the market. The company said its platform connects partners to more than 200 game providers via a single API.
David Fall, Business Development Manager at St8, said:
“Entering Alberta’s regulated market is a strong step for St8 that represents our continued efforts to bring our offerings to as many territories as possible, delivering top-tier results for partnerships at the local, national and international stage. We share this commitment with TonyBet, a company that we are very fortunate to be working with so collaboratively and closely as we continue to grow our presence across North America.”
Kiryl Liudvikevich, Head of Product at TonyBet, said:
“We’re proud that our work with St8 has enabled us to continue expanding across Canada. Through St8’s aggregation platform, we can seamlessly access games from the industry’s leading providers via a single integration, helping us scale efficiently while maintaining a strong focus on the player experience. St8 has cemented itself as our go-to partner for expansion into regulated markets, and we look forward to continuing our collaboration as we grow into new jurisdictions.”
The post St8 extends TonyBet partnership to Alberta after securing supplier registration appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
Alberta
St8 continues partnership with TonyBet with an expansion into Alberta
The post St8 continues partnership with TonyBet with an expansion into Alberta appeared first on Americas iGaming & Sports Betting News.
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