NOVOMATIC Americas showcased its industry leadership at the Indian Gaming Association Trade Show & Convention with a compelling presentation of its latest offerings, including the debut of the striking visual “Neon Nile” experience, highlighting its commitment to design, innovation, and performance-driven product strategy.

From opening day through close, the NOVOMATIC Americas booth emerged as a high-interest destination on the show floor, drawing strong reaction from tribal operators, partners, and industry leaders across North America.

Key highlights from the event included sustained, high-quality booth traffic from key Class III tribal operators; particularly strong reception to RISING TREASURES link, including its recent debut on the Eilers & Krejcik Gaming performance index, reinforcing its position as a proven, performance-driven link; and VISION LINK, which drew significant attention for its scalable progressive architecture and future-ready flexibility. A standout on the show floor was the integrated presentation of VISION LINK with the outstanding 4-POD sign, creating a high-impact merchandising installation that elevated both the bank’s and the brand’s presence. Additional highlights included Novo Unity Pro electronic table game innovations and strategic customer interactions focused on performance, growth, and expanding relationships across tribal gaming markets.

“This year’s IGA was about more than presence; it was about consistency and progress. The customer energy and response to our new products, our people, and the evolving visual experience exceeded expectations and validated the direction we’re taking as an organization,” said Kathleen McLaughlin, VP of Marketing, Communications, and Corporate Accounts.

“We sincerely thank all customers, partners, and attendees who visited our booth and contributed to a highly successful event. With strong momentum and a clear focus on execution, we remain committed to delivering innovative gaming solutions that drive measurable results for our customers”, said Sabine Stoppel, Managing Director at NOVOMATIC Americas.

High Roller Technologies Inc. (High Roller), operator of the award-winning, premium online casino brands High Roller and Fruta, announced it has executed a definitive strategic marketing partnership agreement with Leverage Game Media (LGM), a social-first digital media company focused on sports, gaming, and emerging market engagement.

The agreement formalizes the parties’ previously announced Letter of Intent and establishes Leverage Game Media as a marketing and distribution partner to support customer acquisition and brand awareness initiatives tied to High Roller’s planned launch of a regulated event-based prediction markets product in the US.

Under the terms of the agreement, Leverage Game Media will leverage its proprietary digital content platforms, data-driven marketing capabilities, and expansive social media audience to support High Roller’s prediction markets growth strategy. The partnership is designed to accelerate user acquisition, enhance brand visibility, and engage new audiences interested in event-based market participation.

“As we move from intent to execution, formalizing this partnership with Leverage Game Media represents an important milestone in our U.S. prediction markets strategy. We are building a diversified marketing ecosystem designed to reach consumers who are increasingly engaging with event-based markets. LGM’s social-first distribution model and highly engaged communities position us well to drive awareness and customer growth,” said Seth Young, Chief Executive Officer of High Roller Technologies.

Leverage Game Media owns and operates some of the most highly engaged sports, crypto, and entertainment-focused communities on social media, including @NBAMemes, @NFT, @NFLMemes, @FightClub, @2KMemes, and @SlamDunk, delivering more than 1 billion annual views to over 5 million followers across its owned and operated channels.

“We are excited to formalize our partnership with High Roller as they expand into prediction markets. Prediction markets represent a compelling evolution of digital engagement for sports and event-driven audiences. Through our platforms, we believe we can meaningfully support High Roller’s launch and long-term growth in this category,” said Jason Falovitch, Co-Founder of Leverage Game Media.

The partnership will be subject to all necessary regulatory considerations and is aligned with High Roller’s broader strategy to responsibly expand into regulated event-based markets in the US.

Held between April 13 and 16 in Marbella, the EGR Power 50 gathered some of the most influential voices in the global iGaming industry for a rare moment of strategic reflection and high-level exchange.

In this article, Fellipe Fraga, Chief Business Officer at Stellar Gaming, shares his firsthand perspective from the event, highlighting the key discussions shaping the sector, from the growing role of artificial intelligence to the emergence of prediction markets and the increasing complexity of regulation, while also reflecting on Brazil’s rising relevance in the global landscape.

The future in Marbella

By Fellipe Fraga

What for many is a holiday destination has, for the iGaming world, become for a few days a true laboratory of the future.

It was in Marbella, Spain, that the EGR Power 50 took place, held at the Puente Romano Resort, bringing together some of the leading global figures in the industry in an environment that combined strategic reflection, exchange of experiences, and relationship building.

More than an event, it was a pause. A rare moment in which executives, who live under daily pressure, were able to look more calmly at what lies ahead.

The meeting was not just about networking. Above all, it served as a space to discuss the sector’s recent challenges and, especially, the transformations that are already beginning to reshape the global market.

The Brazilian presence also played a relevant role in this context. Stellar Gaming, through EstrelaBet, was highlighted as one of the “six to watch” at the event, representing Brazil among a select group of global operators.

In a predominantly international environment, I was the only Brazilian executive present, which reinforces not only the company’s prominence but also the level of attention the Brazilian market has been attracting on the global stage.

As expected, topics such as artificial intelligence and prediction markets dominated much of the conversation. In the case of artificial intelligence, the discussion is no longer about “if,” but about “how.”

How can these tools be better used to gain operational efficiency?

How can teams be enhanced? And perhaps most importantly: what new products and experiences can emerge from this new technological layer?

Artificial intelligence is no longer just a support tool and is now taking on a central role in companies’ strategies.

Prediction markets, on the other hand, bring an even more sensitive debate. Are we talking about something complementary to the traditional betting model, or a new competitor? The answer, at least for now, depends on perspective.

On one side, we have the classic model, in which the operator sets the odds and assumes the risk.

On the other, an environment where the dynamic is market-driven, with prices formed through the interaction between participants.

This raises relevant questions: are we dealing with distinct products or variations within the same category?

Is the simple combination of forecasting future events and financial exposure enough to classify them under the same concept? Or are the operational structure and the role of the operator the determining factors in this distinction?

And perhaps the most important question of all: how will regulators approach this development?

If there is one thing that is clear, it is that regulation—already one of the industry’s major topics today—is likely to become even more challenging in the coming years.

Another interesting aspect of the event was the mastermind sessions. In these more closed discussions, away from the stages, candid conversations emerged about day-to-day operations, strategic decisions, and even mistakes made along the way.

This type of exchange, often more honest and less institutional, is what truly accelerates the development of the sector. And, of course, there is also the human side.

Between a round of golf and a wine tasting, the event reinforced something that, at the end of the day, remains central: this is an industry made up of people.

For that reason, getting to know who is on the other side of the table, building trust, and strengthening relationships remains just as important as any technological innovation.

Perhaps this is the greatest value of gatherings such as the EGR Power 50.

In a sector that is growing rapidly, constantly transforming, and operating under regulatory and competitive pressure, taking time to collectively reflect on the future is not only useful, but necessary.

Because, in the end, the future of iGaming will not be defined solely by technology or regulation, but by the ability of its leaders to interpret change, make decisions, and, above all, act before others.

Fellipe Fraga is Chief Business Officer (CBO) – responsible for Institutional Relations at Stellar Gaming.

Holds a law degree from PUC Minas, with a specialization in Public Law from UNESA, and has extensive experience in Public, Electoral, and International Law. He was a founding member of the Superior Court of Sports Justice for American Football (STJD-FA) and served on the Sports Law Commission of the Brazilian Bar Association (OAB-MG).