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Popular online casino fends off big-name brands such as Sky and Superdrug to take home two trophies at the Social Media Awards 2021

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Fair online Casino and Bingo site, PlayOJO has added yet more silverware to its trophy cabinet after winning two hotly-contested categories at the prestigious Social Media Awards 2021.

PlayOJO was nominated in two categories – Best Use of Instagram and Best Use of Social Media – for its Compulsion campaign which features celebrity favourite Gemma Collins and drives awareness around the issue of problem gambling.

The campaign focused on the launch of a faux fragrance, Compulsion, to highlight problem gambling as the “addiction with no smell”. As part of the campaign, Gemma spoke to charity Breakeven to better understand problem gambling and how it can affect young people in particular.

Together they created an acronym – SMELL (Sleep, Money, Extreme, Losing, Lying) – to help concerned players or their loves ones determine if they potentially have a gambling problem. The campaign also featured a series of videos that were shared across social media.

The popular online casino brand was nominated alongside some of the UK’s largest household names including Hilton, Sky and Superdrug showing the strength of the competition it was up against in each category.

The Social Media Awards celebrate the creativity and innovation that is involved in achieving outstanding social media campaigns. Categories are judged by an esteemed panel of industry leaders and experts over a two-stage process.

Samit Dutta, Head of Digital at PlayOJO, said: “It’s an honour to have taken home not one by two awards from the prestigious Social Media Awards 2021. We were up against some stiff competition, so we are thrilled that our Compulsion campaign came out on top.

“Compulsion is one of our most important and impactful campaigns to date, tackling the issue of problem gambling and providing players and their families with the support and guidance they need to stay in control of their play or receive help if they need it.

“Social media is a powerful platform for ensuring campaigns hit the right audience and at scale, and with Compulsion we were able to leverage this to drive awareness and education around the issue.

“I’d just like to thank the judges for recognising what we set out to achieve with Compulsion and pass on my congratulations to all that worked on the campaign.”

This is the third major industry recognition for PlayOJO after it was included in the 2021 SoundOut Index for having one of the most recognised sonic logos in the UK, coming ahead of other gambling brands and the likes of Heart and Asda as well as winning the EGR Bingo Marketing Campaign of the year award.

www.playojo.com

Casino-Groups

Sebastian Jarosch Becomes Head of AI at Casinos Groups

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Sebastian Jarosch is no longer solely the founder and managing director of Casino Groups as he is also taking on the role of Head of AI, at least on an interim basis. This personnel decision marks a conscious step towards closer integration of corporate management and technological responsibility.

In future, Jarosch will not only be responsible for the strategic direction of the company, but also for the further development of the AI systems that already form a central part of the product landscape. Casino Groups is one of the best-known platforms, which has been using and continuously developing an AI-supported rating system for online casinos for some time.

The decision to anchor the role of Head of AI directly at management level was a conscious one. Artificial intelligence now influences almost all areas of the affiliate business, from content structures and data analysis to regulatory documentation and product logic. Such a development requires decisions that bring together economic objectives, technological possibilities and legal frameworks.

Sebastian Jarosch brings this perspective from years of experience in the iGaming sector. As an entrepreneur, he is familiar with economic dependencies as well as the challenges of increasing regulation. The additional responsibility in the AI area makes it possible to set technological courses more quickly, define priorities more clearly and establish innovation as an integral part of corporate management.

The new role of Head of AI fits in perfectly with current developments in the iGaming market. Increasing regulatory requirements, rising acquisition and content costs, and the growing influence of AI-powered search systems are changing the economic fundamentals of the affiliate business. Visibility is no longer achieved solely through reach, but through authority, consistency and verifiable quality.

With this appointment, Casino Groups is sending a clear signal to the outside world. Affiliate companies are increasingly being valued like media or technology companies. Partners and investors are placing greater emphasis on compliance, data competence and sustainable product development. The bundling of management and AI responsibility strengthens the company’s credibility in these areas.

At the same time, Casinos Groups is positioning itself as a player that does not delegate innovation, but actively drives it forward. The interim nature of the role creates space for further development and adaptation without diluting the strategic ambition. For the industry as a whole, this step underlines that AI expertise has arrived at the management level.

The role of Head of AI forms the organisational foundation for this development. It ensures that technological innovation, editorial standards and economic objectives are interlinked. Casino Groups is thus pursuing a clear line: technology as a tool, people as an authority and quality as a connecting element.

The post Sebastian Jarosch Becomes Head of AI at Casinos Groups appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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CONOR DURNIN

THE UNIT ANNOUNCES APPOINTMENT OF CO-FOUNDER CONOR DURNIN TO LEADERSHIP TEAM

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The Unit, the leader in product design and development for iGaming and sports betting, has announced the appointment of Conor Durnin to its leadership team.

Durnin, who co-founded The Unit in 2018, played a foundational role in the company’s early vision and direction. His appointment marks the first time he has taken on an active position within the business, as The Unit continues to scale its work with operators, platforms, and suppliers in the global iGaming and betting sector.

In his role, Durnin will focus on strengthening The Unit’s product strategy expertise, supporting complex client engagements, and helping guide the company’s next phase of growth as demand increases for outsourced development of differentiated and innovative betting and gaming products.

“From the outset, The Unit has set out to raise the standard for outsourced product development in betting,” said Durnin. “Stepping into this role allows me to focus on supporting the team as we help our partners build scalable, world-class products.”

Having previously held senior roles at brands including Boylesports, Grand Parade and SportCaller, Durnin brings extensive experience in product leadership, engineering, and delivery, with a reputation for bridging commercial objectives and technical execution. His approach aligns closely with The Unit’s focus on building world-class products that prioritise user experience and long-term sustainability.

“The Unit was founded to challenge conventional thinking around betting and gaming product design, and Conor will play a pivotal part in this going forward,” said Paddy Casey, Co-founder at The Unit. “As the business continues to flourish, adding Conor is a natural step and reflects the ongoing pace of expansion at The Unit.”

Durnin’s arrival comes as The Unit continues to expand its footprint across sports betting and iGaming, working with clients on outsourcing options, product development, UX/UI, platform architecture, and industry-leading technical design.

With offices in Ireland, Moldova, Gibraltar, and a US hub in New York, The Unit has an unflinching commitment to becoming the partner of choice throughout the industry. In addition to its broad-ranging nearshore product development, the team now boasts a strong track record of building world-class products for the sports betting and iGaming sector over the last decade.

The post THE UNIT ANNOUNCES APPOINTMENT OF CO-FOUNDER CONOR DURNIN TO LEADERSHIP TEAM appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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Compliance Updates

St8 Secures Sweden B2B Licence, Adding Another Regulated Market

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Casino games aggregator St8 is poised to expand into another significant regulated market following the receipt of a B2B supplier license from Sweden’s Gambling Authority, Spelinspektionen.

This indicates that St8 can now offer its aggregator technology to operators licensed in Sweden for the first time.

These operators obtain access to an advanced platform renowned for achieving seamless integrations within days through a single API.

Vladimir Negine, founder and CEO at St8, said: “Being awarded a B2B licence by Spelinspektionen underlines the strength of St8’s technology and compliance-first approach. Sweden is one of Europe’s most respected regulated iGaming markets, and we are excited to now be able to support licensed operators there with our next-generation aggregation platform.

“Our focus remains firmly on expanding in regulated jurisdictions, and adding Sweden further strengthens St8’s position as a trusted supplier to operators in leading global markets.”

Spelinspektionen is recognized for upholding some of the strictest player protection standards in iGaming,

St8 has quickly grown into several prominent regulated markets in recent months. In October, it received a supplier license in Ontario, and in July it obtained a B2B license in the United Kingdom.

The post St8 Secures Sweden B2B Licence, Adding Another Regulated Market appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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