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Popular online casino fends off big-name brands such as Sky and Superdrug to take home two trophies at the Social Media Awards 2021

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Fair online Casino and Bingo site, PlayOJO has added yet more silverware to its trophy cabinet after winning two hotly-contested categories at the prestigious Social Media Awards 2021.

PlayOJO was nominated in two categories – Best Use of Instagram and Best Use of Social Media – for its Compulsion campaign which features celebrity favourite Gemma Collins and drives awareness around the issue of problem gambling.

The campaign focused on the launch of a faux fragrance, Compulsion, to highlight problem gambling as the “addiction with no smell”. As part of the campaign, Gemma spoke to charity Breakeven to better understand problem gambling and how it can affect young people in particular.

Together they created an acronym – SMELL (Sleep, Money, Extreme, Losing, Lying) – to help concerned players or their loves ones determine if they potentially have a gambling problem. The campaign also featured a series of videos that were shared across social media.

The popular online casino brand was nominated alongside some of the UK’s largest household names including Hilton, Sky and Superdrug showing the strength of the competition it was up against in each category.

The Social Media Awards celebrate the creativity and innovation that is involved in achieving outstanding social media campaigns. Categories are judged by an esteemed panel of industry leaders and experts over a two-stage process.

Samit Dutta, Head of Digital at PlayOJO, said: “It’s an honour to have taken home not one by two awards from the prestigious Social Media Awards 2021. We were up against some stiff competition, so we are thrilled that our Compulsion campaign came out on top.

“Compulsion is one of our most important and impactful campaigns to date, tackling the issue of problem gambling and providing players and their families with the support and guidance they need to stay in control of their play or receive help if they need it.

“Social media is a powerful platform for ensuring campaigns hit the right audience and at scale, and with Compulsion we were able to leverage this to drive awareness and education around the issue.

“I’d just like to thank the judges for recognising what we set out to achieve with Compulsion and pass on my congratulations to all that worked on the campaign.”

This is the third major industry recognition for PlayOJO after it was included in the 2021 SoundOut Index for having one of the most recognised sonic logos in the UK, coming ahead of other gambling brands and the likes of Heart and Asda as well as winning the EGR Bingo Marketing Campaign of the year award.

www.playojo.com

Australia

RTG Announces Evive Australia as the First Innovation to Take the Stage at Pitch!

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Regulating the Game (RTG) has announced Evive Australia as the first innovation to take the stage at Pitch! – part of the annual RTG gathering in Sydney in March.

The event will take place at the famous Sydney Opera House on 9 March 2026, as part of the sixth edition of the international regulatory and industry conference.

Evive is an app designed to help people change how they play or seek support for gambling harms. Created by Sam DeMello, a tech specialist drawing on his lived experience of gambling harm, and supported by Jay Robinson, a safer-gambling expert with over two decades of harm-minimisation and prevention experience, Evive Australia aims to deliver personalised tools, resources and pathways for anyone seeking to reduce risk or access help.

“Evive brings together real-world experience, clinical expertise and technology to create an accessible and credible platform for change. Pitch! was conceived to spotlight exactly these kinds of innovations – ideas that challenge convention, improve safeguards and reimagine the future of regulation and industry practice,” said Paul Newson, Principal at Vanguard Overwatch and founder of Regulating the Game.

“Evive isn’t just another app, it’s a bridge between lived experience, behavioral science and practical support. It shows that compliance and compassion can coexist, and when they do, everyone benefits. The app gives regulators and operators confidence in credible harm reduction tools, while giving people a safe, stigma free path to change,” Robinson said.

The post RTG Announces Evive Australia as the First Innovation to Take the Stage at Pitch! appeared first on European Gaming Industry News.

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Hacksaw Gaming Goes Live with bet365 Brazil

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Celebrating yet another market expansion together, Hacksaw Gaming and bet365 are now live in Brazil, via Light & Wonder.

Currently sporting their very own superhero in the form of the branded Spinman slot, bet365 Brazil users can look forward to an array of Hacksaw Gaming slots becoming available very soon.

Hacksaw and bet365 already boast a long-standing partnership, with content live in a notable amount of markets, including Mexico, Ontario and the UK. This is yet another standout go-live that highlights both their relationship and their shared ambition of bringing innovative, quality content to users worldwide. By continuing to expand alongside industry leaders like bet365, Hacksaw reinforces its commitment to delivering boundary-pushing content to players worldwide, while strengthening its position as a key supplier in regulated markets.

A spokesperson at bet365 said: “We’re thrilled to extend our partnership with Hacksaw Gaming into the Brazilian market. Our players are always looking for fresh and engaging content, and Hacksaw’s portfolio has proven time and again to deliver exactly that. We’re confident this expansion will be a big hit with our growing audience in Brazil.”

Marcus Cordes, Operational CEO of Hacksaw Gaming, said: “Going live with bet365 in Brazil is a proud moment for us. Latin America is a key growth region for our industry, and to expand with one of the biggest names in the industry showcases the strength of our content and the trust we’ve built through our partnership. We look forward to entertaining new players with our unique and innovative titles.”

The post Hacksaw Gaming Goes Live with bet365 Brazil appeared first on European Gaming Industry News.

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Africa

Shacks Evolution Announce Strategic Partnership with Moja Group

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Shacks Evolution Studios, a leader in mobile-first gaming innovation, has announced a strategic partnership with Moja Group Inc., the parent company of Mojabet, one of Africa’s top online betting platforms.

This collaboration aims to redefine Africa’s iGaming experience through locally inspired, high-performance digital entertainment. As part of this partnership, Shacks Evolution Studios is launching two exclusive instant games: Mojawheel and Moja Citadel fully customised for Mojabet users.

These titles will be accompanied by a broader rollout of Shacks Evolution’s instant games portfolio, now accessible to audiences across multiple African markets.

“At Shacks Evolution Studios, we believe in creating games that resonate with the environment and culture of the people playing them. This partnership with Moja Group allows us to bring cutting-edge gameplay to millions while staying true to the realities of Africa’s digital landscape, including low network availability and diverse cultural tastes,” said Kwame Mensah, CEO of Shacks Evolution Studios.

“This collaboration is about more than just gaming, it’s about celebrating African creativity and delivering world-class entertainment with a local touch. By working closely with Shacks Evolution Studios, we are offering our Mojabet users something truly unique, games that feel like they were made just for them,” said Amina Diallo, Chief Marketing Officer at Moja Group Inc.

The post Shacks Evolution Announce Strategic Partnership with Moja Group appeared first on European Gaming Industry News.

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