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Popular online casino fends off big-name brands such as Sky and Superdrug to take home two trophies at the Social Media Awards 2021

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Fair online Casino and Bingo site, PlayOJO has added yet more silverware to its trophy cabinet after winning two hotly-contested categories at the prestigious Social Media Awards 2021.

PlayOJO was nominated in two categories – Best Use of Instagram and Best Use of Social Media – for its Compulsion campaign which features celebrity favourite Gemma Collins and drives awareness around the issue of problem gambling.

The campaign focused on the launch of a faux fragrance, Compulsion, to highlight problem gambling as the “addiction with no smell”. As part of the campaign, Gemma spoke to charity Breakeven to better understand problem gambling and how it can affect young people in particular.

Together they created an acronym – SMELL (Sleep, Money, Extreme, Losing, Lying) – to help concerned players or their loves ones determine if they potentially have a gambling problem. The campaign also featured a series of videos that were shared across social media.

The popular online casino brand was nominated alongside some of the UK’s largest household names including Hilton, Sky and Superdrug showing the strength of the competition it was up against in each category.

The Social Media Awards celebrate the creativity and innovation that is involved in achieving outstanding social media campaigns. Categories are judged by an esteemed panel of industry leaders and experts over a two-stage process.

Samit Dutta, Head of Digital at PlayOJO, said: “It’s an honour to have taken home not one by two awards from the prestigious Social Media Awards 2021. We were up against some stiff competition, so we are thrilled that our Compulsion campaign came out on top.

“Compulsion is one of our most important and impactful campaigns to date, tackling the issue of problem gambling and providing players and their families with the support and guidance they need to stay in control of their play or receive help if they need it.

“Social media is a powerful platform for ensuring campaigns hit the right audience and at scale, and with Compulsion we were able to leverage this to drive awareness and education around the issue.

“I’d just like to thank the judges for recognising what we set out to achieve with Compulsion and pass on my congratulations to all that worked on the campaign.”

This is the third major industry recognition for PlayOJO after it was included in the 2021 SoundOut Index for having one of the most recognised sonic logos in the UK, coming ahead of other gambling brands and the likes of Heart and Asda as well as winning the EGR Bingo Marketing Campaign of the year award.

www.playojo.com

Belatra

Belatra Games Teams Up with SlotCatalog to Expand Reach

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Belatra, a prominent innovator in online slot development, has unveiled a strategic collaboration with SlotCatalog, a leading independent slot database and content discovery platform trusted across the industry.

This partnership emphasizes transparent communication with players by presenting Belatra’s entire game portfolio, including its strengths and areas where improvements can be made. The initiative aims to foster trust in the Belatra brand, showcase its diverse collection of titles, and keep players updated on new releases. SlotCatalog serves as a key platform for players to build confidence in game studios and their offerings, making it an ideal ally for Belatra in reaching and engaging its audience effectively.

Founded in 2016, SlotCatalog has rapidly established itself as a reliable resource for players, operators, and development studios. The platform provides comprehensive game data, impartial reviews, and timely industry updates, making it a central hub for slot-related insights.

Kateryna Goi, Chief Marketing Officer at Belatra, emphasized the alignment between the two organizations: SlotCatalog’s data highlights the trust players place in its platform. In turn, the platform delivers transparency and honest content for its audience—precisely what we, as a studio, are seeking. We’re confident in the quality of our games and excited about directly engaging with players. With exciting new launches planned for the summer and autumn seasons, we are eager to share them through this partnership.

Daria Kushnir, Chief Marketing Officer at SlotCatalog, highlighted the value of collaboration: “Success in this industry is fueled by goal-driven partnerships rather than mere transactions. Together with Belatra, we aim to connect the right players with the right games more quickly. This synergy between their rich game portfolio and our audience intelligence offers an excellent foundation for consistent growth and results over time.”

The post Belatra Games Teams Up with SlotCatalog to Expand Reach appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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Aviator Studio

Aviator Studio Achieves Major Legal Victory in São Paulo

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Brazilian courts persist in denying SPRIBE’s injunction efforts as Aviator Studio achieves another two-instance triumph in São Paulo.

Aviator Studio achieved another legal triumph in Brazil as São Paulo courts denied further injunction requests submitted by SPRIBE in cases directly involving Aviator Studio.

Significantly, the recent decisions relate to the direct legal contention between Aviator Studio and SPRIBE, distinct from the previously mentioned cases involving Foggo Entertainment and Betnacional.

After securing consecutive wins in Brazil related to Foggo Entertainment, Aviator Studio has now announced that courts in São Paulo have also ruled in its favor at both judicial levels of the case.

In every instance, the courts denied the immediate actions requested by SPRIBE. Consequently, Aviator Studio and its associates can maintain their operations while the wider AVIATOR trademark conflict advances through the evidential stage.

The rulings contribute to an escalating number of courtroom defeats for SPRIBE in Brazil and further bolster Aviator Studio’s legal stance in the related proceedings linked to the AVIATOR dispute, as associated cases progress in various jurisdictions.

Commenting on the development, representatives from Aviator Studio said: “These outcomes continue to confirm a clear judicial pattern. Attempts to obtain urgent injunctions against Aviator Studio and its partners in Brazil are consistently being rejected by the courts.”

The post Aviator Studio Achieves Major Legal Victory in São Paulo appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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Altenar

Philippine Sportsbook ArenaPlus Selects Altenar as Technology Provider

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Altenar has entered the Philippines’ regulated sports betting market after being selected to power ArenaPlus, the flagship sportsbook platform of DigiPlus Interactive Corp. and the #1 PAGCOR-licensed online sportsbook in the Philippines.

As part of the agreement, ArenaPlus is transitioning its sportsbook operations to Altenar’s advanced, fully-managed sportsbook solution. The platform includes customised betting options for enhanced localisation, fast in-play and live betting, advanced risk management, and compliance controls designed to support a mobile-first market.

Altenar’s in-house statistical model and automated pricing tools ensure a comprehensive player props portfolio on Philippine Basketball Association (PBA) games, alongside faster odds updates, enabling ArenaPlus to further enhance its sports betting experience for users.

The deal further strengthens Altenar’s position as a trusted sportsbook technology provider in regulated markets worldwide, delivering high-performance and adaptable solutions that support operators’ long-term growth. By combining innovation with operational excellence, Altenar is setting the bar for reliability and growth across Asia.

Dinos Stranomitis, COO at Altenar said: “Partnering with DigiPlus to power ArenaPlus marks a key step in our entry into the Philippines, a highly engaged and rapidly growing regulated market. Our fully managed, localised sportsbook delivers the performance, stability, and compliance required in this market.

“This agreement reinforces our ability to support ambitious operators and establishes a solid foundation for long-term growth.”

Erick Su, Head of ArenaPlus, added: “Altenar provides the technical strength and reliability needed to elevate the ArenaPlus sportsbook experience. Their fully-managed solution aligns with our strategy for continued growth in the Philippines, particularly amid the rising demand for live and in-play sports betting.

“With Altenar’s technology in place, we can continue enhancing the player experience while building a partnership focused on long-term and sustainable growth.”

The post Philippine Sportsbook ArenaPlus Selects Altenar as Technology Provider appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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