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Popular online casino fends off big-name brands such as Sky and Superdrug to take home two trophies at the Social Media Awards 2021
Fair online Casino and Bingo site, PlayOJO has added yet more silverware to its trophy cabinet after winning two hotly-contested categories at the prestigious Social Media Awards 2021.
PlayOJO was nominated in two categories – Best Use of Instagram and Best Use of Social Media – for its Compulsion campaign which features celebrity favourite Gemma Collins and drives awareness around the issue of problem gambling.
The campaign focused on the launch of a faux fragrance, Compulsion, to highlight problem gambling as the “addiction with no smell”. As part of the campaign, Gemma spoke to charity Breakeven to better understand problem gambling and how it can affect young people in particular.
Together they created an acronym – SMELL (Sleep, Money, Extreme, Losing, Lying) – to help concerned players or their loves ones determine if they potentially have a gambling problem. The campaign also featured a series of videos that were shared across social media.
The popular online casino brand was nominated alongside some of the UK’s largest household names including Hilton, Sky and Superdrug showing the strength of the competition it was up against in each category.
The Social Media Awards celebrate the creativity and innovation that is involved in achieving outstanding social media campaigns. Categories are judged by an esteemed panel of industry leaders and experts over a two-stage process.
Samit Dutta, Head of Digital at PlayOJO, said: “It’s an honour to have taken home not one by two awards from the prestigious Social Media Awards 2021. We were up against some stiff competition, so we are thrilled that our Compulsion campaign came out on top.
“Compulsion is one of our most important and impactful campaigns to date, tackling the issue of problem gambling and providing players and their families with the support and guidance they need to stay in control of their play or receive help if they need it.
“Social media is a powerful platform for ensuring campaigns hit the right audience and at scale, and with Compulsion we were able to leverage this to drive awareness and education around the issue.
“I’d just like to thank the judges for recognising what we set out to achieve with Compulsion and pass on my congratulations to all that worked on the campaign.”
This is the third major industry recognition for PlayOJO after it was included in the 2021 SoundOut Index for having one of the most recognised sonic logos in the UK, coming ahead of other gambling brands and the likes of Heart and Asda as well as winning the EGR Bingo Marketing Campaign of the year award.
Andreas Larsson Casino Manager for Entain
Spinomenal content goes live in Estonia via Entain NCE brands
Spinomenal has expanded its presence in Estonia through a new content partnership with Entain NCE (Entain North and Central Europe).
Under the agreement, Entain NCE’s Estonia-facing brands Ninja Casino and Boost Casino will offer Spinomenal titles via Light & Wonder’s OpenGaming
platform. Games cited by the company as now available include Majestic King, Demi Gods V and Fairytale Beauties 2.
The deal extends Spinomenal’s wider commercial relationship with Entain across regulated European markets, with the Estonia rollout delivered through Entain NCE’s regional operation.
Yossi Shayovits, Head of Business Development for Spinomenal, said: “Entain is one of the most influential groups in the global gaming industry, and expanding our presence with them in Estonia demonstrates the quality of our content. This is an important part of a broader, evolving relationship across different markets, and we look forward to what’s to come.”
Andreas Larsson, Casino Manager for Entain, added: “Time and time again, Spinomenal knows what it takes to create content that our players genuinely love. Estonia marks the next chapter in a highly productive partnership that we expect will deliver strong results.”
The post Spinomenal content goes live in Estonia via Entain NCE brands appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
engagement
Infingame expands campaign management for operators with fully customizable engagement tools
Infingame, a leading gaming aggregator, is enabling iGaming operators to take a more controlled and flexible approach to promotional campaigns through its Challenges and Tournaments tools, built to support fully customizable campaign design, execution, and optimization.
As operators increasingly move away from rigid promotional formats, the ability to configure campaigns around specific business goals and adjust them in real time has become a key differentiator. Infingame’s engagement tools are designed to give operators that level of control across the entire campaign lifecycle.
Both Challenges and Tournaments allow operators to define campaigns with a high degree of precision, adapting mechanics to match different engagement strategies.
In Tournaments, operators can choose from multiple mechanics, including multiplier races, win races, bet races, highest win, and highest multiplier formats. This makes it possible to tailor campaigns to different player behaviors and monetization goals.
Challenges, in turn, offer mission-based engagement using mechanics such as spins and winning spins, where players earn points based on activity. These formats are particularly suited for retention and progression-driven campaigns.
Across both tools, operators can configure:
- participation rules and minimum bet conditions
- eligible games (from 16,000+ titles across 150+ providers)
- campaign duration and timing
- reward structures, including cash, free spins, and non-monetary prizes
This level of flexibility allows campaigns to be built around specific segments, markets, or player behaviors, rather than relying on one-size-fits-all mechanics.
A core feature of Infingame’s tools is the ability to monitor and manage campaigns while they are live.
Operators have access to real-time performance data, including player participation and progression, supported by in-game elements such as progress bars, leaderboards, and campaign dashboards.
This visibility allows teams to quickly identify trends and make adjustments without stopping the campaign.
The tools also include configurable engagement features that help operators shape player behavior during campaigns.
For example, the Happy Hours functionality in tournaments allows operators to apply score multipliers during specific time windows, encouraging activity during peak or strategic periods.
Visual elements such as customizable banners and branded pop-ups further support campaign differentiation, allowing operators to maintain a consistent brand experience throughout the player journey.
Campaign execution is supported by automation features that reduce manual workload and improve operational efficiency.
For instance, tournament payouts can be processed automatically or with a single action, eliminating the need for manual prize distribution. Operators can also control how different types of bets are treated within campaign logic, ensuring full alignment with promotional rules.
With all campaign data consolidated within the platform, operators can evaluate performance across different formats and iterate quickly.
Jana Filagina, Head of Commercial at Infingame, comments: “Operators today want more than ready-made promotions. They want full control over how campaigns are built and how they perform. With Challenges and Tournaments, they can configure every element, monitor results in real time, and adjust campaigns instantly. This level of flexibility allows teams to respond faster to player behavior and continuously improve outcomes.”
The ability to compare campaigns, analyze engagement patterns, and adjust mechanics in real time supports a continuous optimization cycle, turning campaigns into an ongoing process rather than a one-off activity.
About Infingame
Infingame is a leading game aggregator built to help operators move faster and scale smarter. Through a single API integration, the platform gives access to a portfolio of over 16,000 games from more than 150 providers, allowing partners to launch quickly without dealing with multiple integrations.
Delivered via a single API, Infingame offers unparalleled technical excellence, the industry’s fastest spin times, exclusive tournaments and strategic partnerships with top-tier operators in North America, LatAm and beyond. Spanning a portfolio of slots, crash games, sweepstakes and live casino, book a demo via the LinkedIn page, website or at [email protected].
The post Infingame expands campaign management for operators with fully customizable engagement tools appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
diversity and inclusion
Pronet Gaming lands nine shortlists at Women in Gaming Diversity Awards 2026
Pronet Gaming has been shortlisted across nine categories at the 2026 Women in Gaming (WIG) Diversity Awards, set for 12 June at The Savoy Hotel in London.
The omni-channel turnkey provider is nominated for the Corporate Wellness Award, which the company said is driven by an initiative in Bulgaria that provides structured medical and mental health support for employees.
Eight Pronet Gaming employees are also on the shortlist: Barsha Shrestha (Employee of the Year), Jovana Grabez (Industry Achiever), Devora Kotseva (Inspiration of the Year), Gina Lama (Leader of the Year), Klara Tomažič (Positive Role Model of the Year), Sunkiran Boyal (Outstanding Mentor), Tilly Chandler (Executive Assistant of the Year), and Desislava Velcheva (HR Champion of the Year).
Pronet Gaming pointed to its 2025 WIG recognition, when it was shortlisted for Company of the Year and Great Place to Work, alongside nine individual nominations. Jade Sienna-Ricciardi won Young Leader of the Year.
Commenting on the shortlist, Pronet Gaming CEO Alex Leese said: “Being shortlisted once again is something we’re incredibly proud of. These nominations reflect not only the talent and dedication of our people, but also our shared commitment to building a positive, supportive, and forward-thinking workplace culture across the business.”
The post Pronet Gaming lands nine shortlists at Women in Gaming Diversity Awards 2026 appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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