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1X2 NETWORK TO BOLSTER THE MILL ADVENTURE PLATFORM WITH TITLES FROM 1X2GAMING AND IRON DOG STUDIOS

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The strategic partnership will see The Mill Adventure platform go from strength to strength.

1X2 Network has announced a deal to integrate its portfolio of 1X2gaming and Iron Dog Studios games onto The Mill Adventure platform.

The integration, via Relax Gaming, means state-of-the-art The Mill Adventure gaming platform, will be bolstered by acclaimed titles like Astro Newts Megaways and Book of Merlin.
Malta based, The Mill Adventure has gone from strength to strength since its launch in 2019 with a mission to provide a complete B2B gaming platform that innovates continuously through automation and AI. The 1X2 Network deal will complement a burgeoning portfolio of high-quality gaming content from some of the biggest names in the industry.
Meanwhile, it’s been a furiously busy year for the 1X2 Network, which has completed a wealth of high-profile deals and strategic partnerships. These have increased its footprint into new global markets as it seeks ever greater distribution for its ground-breaking titles.

Jack Brown, Sales Director at 1X2 Network, said: “We’re excited to be launching on the Mill’s white-label platform and thrilled that our content will soon be reaching their third-party clients. But most importantly I am looking forward to a long fruitful relationship with the Mill. They’re a young company but they’ve been making big waves in the gaming space and really shaking things up in just a short period of time.”
“A big thank you to Bjørnar Heggernes and his team at The Mill who have been great from the get-go, and thank you to Relax Gaming for making this possible and for helping build these relationships.”

Bjørnar Heggernes, Head of Casino at The Mill Adventure, said: “We’re constantly looking to offer our clients the best the online gaming industry has to offer, and we’re confident 1X2 Network’s content will energise a platform that was already unbeatable. 1X2 Network has some of the most interesting, disruptive, and engaging games around, so we are happy to have them on board.”

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Regulated iGaming markets push operators toward audit-ready affiliate tracking

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As regulators scrutinise AML, RG and advertising, operators face rising pressure to validate attribution and partner payouts end to end.

Growing regulation in iGaming is changing how operators manage affiliates, track player acquisition, and control partner payouts, according to a new statement from affiliate platform provider Affnook.

The company argues that in regulated markets affiliates are increasingly treated as an extension of an operator’s marketing activity, raising the stakes for oversight in areas such as affiliate advertising practices, responsible gambling controls, anti-money laundering (AML) and data privacy. The release points to the Danish Gambling Authority as one example of a regulator highlighting potential AML risks linked to affiliate partnerships and urging operators to strengthen risk assessments across third-party acquisition channels.

Affnook says the industry is moving away from “Trust Me” affiliate reporting as stakeholders demand performance data and revenue attribution that can be independently verified. It lists audit-ready reporting, verifiable revenue attribution, transparency into tracking and commission calculations, and consistent reporting standards as key expectations in more heavily regulated environments.

The company also frames financial governance as a parallel priority to tracking, citing the need for net gaming revenue (NGR) verification, commission accuracy, invoice reconciliation and payment oversight. It adds that multi-touch player journeys and reduced effectiveness of cookie-based attribution are widening “attribution blind spots,” which can fuel partner disputes, weaken decision-making and complicate compliance reviews.

In the release, Affnook positions platform features such as audit logs, partner activity monitoring, consent-aware tracking, real-time commission calculations and server-to-server tracking as the types of capabilities operators should evaluate as regulatory expectations increase.

The post Regulated iGaming markets push operators toward audit-ready affiliate tracking appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

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Play’n GO goes live in Alberta iGaming with 10+ operators

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Supplier expands to its third regulated Canadian province after Ontario and Québec, launching on Alberta’s market opening week.

Play’n GO has entered the newly regulated Alberta iGaming market, launching its casino games with more than ten licensed operators on the market’s opening week, the supplier said on 16 July 2026.

The Alberta rollout marks Play’n GO’s third regulated Canadian province, following Ontario and Québec, and extends the company’s North American regulated-market footprint.

According to the company, its content was made available in Alberta for the first time on launch day via a network of licensed operators.

Esteban Perez, New Market Entry Lead at Play’n GO said: “Entering Alberta with more than 10 operators on day one of regulation is a significant milestone for Play’n GO and a testament to the strength of our regulated market strategy. Canada continues to be a key focus for us, and expanding into our third province reflects both the demand for our content and the strength of our partnerships with licensed operators.

“We are proud to support Alberta’s regulated market with a portfolio that prioritises entertainment, compliance and long-term sustainability.”

The post Play’n GO goes live in Alberta iGaming with 10+ operators appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

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Alberta

Play’n GO strengthens Canadian footprint with Alberta iGaming market entry

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The Swedish gaming giant confirms its entry into its third regulated Canadian Province with its industry leading portfolio of games now available in Alberta for the first time

Play’n GO, the world’s leading casino entertainment provider, today announced its successful entry into the newly regulated Alberta iGaming market, with a wide range of its premium content going live with more than ten licensed operators on market launch day this week.

The milestone further reinforces Play’n GO’s commitment to regulated market expansion across North America and marks the company’s third Canadian province, following established operations in Ontario and Québec.

Play’n GO’s launch in Alberta ensures players have immediate access to a portfolio of world-class titles from day one of the market’s regulated opening. By partnering with a broad network of licensed operators at launch, the company has solidified its position as a trusted supplier in newly regulated jurisdictions.

The Alberta rollout builds on Play’n GO’s strong track record of working alongside regulators and operators to deliver safe, compliant, and high-quality entertainment to players, while supporting sustainable market growth.

Esteban Perez, New Market Entry Lead at Play’n GO said: “Entering Alberta with more than 10 operators on day one of regulation is a significant milestone for Play’n GO and a testament to the strength of our regulated market strategy. Canada continues to be a key focus for us, and expanding into our third province reflects both the demand for our content and the strength of our partnerships with licensed operators.

“We are proud to support Alberta’s regulated market with a portfolio that prioritises entertainment, compliance and long-term sustainability.”

To find out more about Play’n GO, please visit playngo.com

The post Play’n GO strengthens Canadian footprint with Alberta iGaming market entry appeared first on Americas iGaming & Sports Betting News.

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