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1X2 NETWORK TO BOLSTER THE MILL ADVENTURE PLATFORM WITH TITLES FROM 1X2GAMING AND IRON DOG STUDIOS

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The strategic partnership will see The Mill Adventure platform go from strength to strength.

1X2 Network has announced a deal to integrate its portfolio of 1X2gaming and Iron Dog Studios games onto The Mill Adventure platform.

The integration, via Relax Gaming, means state-of-the-art The Mill Adventure gaming platform, will be bolstered by acclaimed titles like Astro Newts Megaways and Book of Merlin.
Malta based, The Mill Adventure has gone from strength to strength since its launch in 2019 with a mission to provide a complete B2B gaming platform that innovates continuously through automation and AI. The 1X2 Network deal will complement a burgeoning portfolio of high-quality gaming content from some of the biggest names in the industry.
Meanwhile, it’s been a furiously busy year for the 1X2 Network, which has completed a wealth of high-profile deals and strategic partnerships. These have increased its footprint into new global markets as it seeks ever greater distribution for its ground-breaking titles.

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European Gaming Congress 2024 (Warsaw, Poland)

Jack Brown, Sales Director at 1X2 Network, said: “We’re excited to be launching on the Mill’s white-label platform and thrilled that our content will soon be reaching their third-party clients. But most importantly I am looking forward to a long fruitful relationship with the Mill. They’re a young company but they’ve been making big waves in the gaming space and really shaking things up in just a short period of time.”
“A big thank you to Bjørnar Heggernes and his team at The Mill who have been great from the get-go, and thank you to Relax Gaming for making this possible and for helping build these relationships.”

Bjørnar Heggernes, Head of Casino at The Mill Adventure, said: “We’re constantly looking to offer our clients the best the online gaming industry has to offer, and we’re confident 1X2 Network’s content will energise a platform that was already unbeatable. 1X2 Network has some of the most interesting, disruptive, and engaging games around, so we are happy to have them on board.”

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GR8 Tech Closes the Year at SiGMA Europe 2024 with Industry Success

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SiGMA Europe 2024 closed the year with a bang, and GR8 Tech seized the spotlight, leaving a lasting impression on industry leaders and professionals. The event proved pivotal for GR8 Tech, with nearly 300 meetings showcasing robust interest in its offerings. Of these, 15 discussions are already progressing toward long-term agreements, laying the groundwork for expanded partnerships and future business launches. The event highlighted the demand for customizable iGaming solutions and GR8 Tech’s impactful presence at the year’s grand finale.

Kiril Nestorovski, Sales Director at GR8 Tech: “What’s really grabbed attention in SiGMA Europe is our openness to discuss and be flexible, but what truly surprises people is the quality of our products. I’ve had clients react with phrases like, “Can I touch the screen to see if it’s real?” when they saw our demos. That kind of response speaks volumes about the impact our products have, especially in the sportsbook area.”

Sharing Expertise: Panel Discussion Takeaways

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European Gaming Congress 2024 (Warsaw, Poland)

At the “Trends and Predictions for 2025” panel, GR8 Tech CEO Evgen Belousov and other industry leaders shared insights into esports and sportsbooks’ future, spotlighting AI-driven personalization, opinion-based betting, and esports as key disruptors.

The panelists drew a fascinating parallel between sportsbooks and streaming platforms. As competition intensifies, operators are now juggling multiple feed suppliers to deliver exclusive, tailored content. Much like streaming services fighting for exclusive rights, sportsbooks are investing in diverse and unique betting experiences to stand out. Diversification is now becoming essential for staying relevant in the market.

Belousov explored how sportsbooks are evolving from casino add-ons to profitable standalone ventures, redefining their role within the iGaming ecosystem. The panel underscored AI’s transformative impact on player acquisition, gamification, CRM, and risk management – all the areas where GR8 Tech leads the way with practical innovations aimed at increasing operators’ profitability.

Opinion-based betting – wagering on elections or entertainment outcomes – emerged as a rising trend, appealing to younger, tech-savvy players seeking interactive experiences. Esports also increased its role as a game-changer, with younger generations gravitating toward familiar titles like Dota 2 and Counter-Strike over traditional sports.

Focus for 2025: Driving Innovation

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European Gaming Congress 2024 (Warsaw, Poland)

Yevhen Krazhan, CBDO at GR8 Tech: “As we wrap up 2024, I’m proud to say that GR8 Tech has exceeded expectations, performing at 150% of our initial goals. The demand and interest in our solutions have been overwhelming, and we’re excited to see how the trends of reactivation and investment growth continue into 2025. With strong momentum from events like SiGMA and the upcoming ICE, we are poised for another successful year. Our strategic focus remains clear – leading the charge as a global sportsbook platform. We’re ready for what lies ahead, and we’re confident that 2025 will be another great year for GR8 Tech.”

As the year comes to a close, the partnerships forged at SiGMA Europe 2024 have paved the way for GR8 Tech’s next major event: ICE 2025. Building on this year’s success, GR8 Tech will showcase its cutting-edge solutions and push iGaming boundaries, solidifying its industry leadership. Stay tuned for exciting developments and join us at ICE 2025!

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DATA.BET Announces Strategic Partnership with Nubet

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DATA.BET has announced a strategic partnership with Nubet. Through this partnership, Nubet will leverage DATA.BET’s Single Page Application with Data Feed that covers over 60 disciplines for both esports and classic sports. Advanced Risk Management that blends AI-driven analytics with expert oversight to optimise profitability while safeguarding against market volatility.

The company offers Nubet a fully customisable platform with greater flexibility and integration options. Optimised for SEO and supporting over 25 languages, it enables the betting brand to effectively reach diverse markets while providing a seamless, personalised experience that aligns with the specific needs of users from the North European region.

DATA.BET provides Nubet with an odds line built on official data that is expertly processed by its in-house trading team. This Data Feed offers unparalleled accuracy, with market delays reduced to as little as 1 second. Also, the partner will get a suite of interactive Widgets, such as Scoreboards and the Pitch Tracker, all supported by trusted data partners.

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“We look forward to partnering with our new client to boost revenue through our progressive technologies and dedicated team. This collaboration not only enhances the user experience in esports betting but also represents a strategic entry into an exceptionally promising region for us,” said Otto Bonning, Head of Sales at DATA.BET.

Niko Marttinen, Head of Trading, added: “We are delighted to collaborate with DATA.BET, whose technology and industry expertise align perfectly with our mission to deliver exceptional value to our users. Partnering with us as a premium provider, powered by licensed content from DATA.BET, marks a transformative step forward for our company.”

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Amusnet Powers BEGExpo’s 15th Edition with its Latest iGaming and Land-based Products

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Amusnet is set to be a prominent participant in the 15th edition of the Balkan Entertainment & Gaming Expo (BEGExpo), taking place in Sofia on November 27-28, showcasing its top-tier products across Online Casino, Live Casino and Land-based verticals.

Parallel to the expo, the esteemed casino provider will also participate in the prestigious BEGE Awards 2024, where Amusnet’s CEO, Ivo Georgiev, will be an Honorary Jury member. In this year’s edition, the company has been shortlisted in the following categories: Online Game of the Year and Slot Machine of the Year. Organised by the Association of the Gaming Industry in Bulgaria, the awards celebrate the remarkable impact of companies, organisations, and individuals in driving the positive growth of the gaming industry.

“For Amusnet, as an established leading international player, this expo offers a platform to celebrate excellence and connect with industry stakeholders to drive growth in the Balkans. It also strengthens the regional gaming community, which has a very strong legacy and worldwide recognition. We look forward to making a notable impact with our premium slot cabinets, reflecting our mission to provide full-spectrum gaming entertainment for diverse audiences. Additionally, the slot developed in partnership with Hristo Stoichkov further underscores our dedication to delivering exceptional gaming experiences both locally and globally,” said Ivo Georgiev, CEO at Amusnet.

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At BEGExpo, the company will officially present the Type S premium slot cabinets in Bulgaria, its first-ever product series for land-based casinos. It results from an impressive investment and two years of relentless dedication to R&D, technical design, construction, software and game portfolio precision. Powered by AMUSeBox, its slot machine multigame offers an exciting mix of signature and new casino titles, an intuitive interface and easy-to-use filters, which allow players to quickly explore a world of engaging Amusnet casino content, including the newest Stoichkov #8, Extra Crown Classic, Virtual Roulettes and more.

The post Amusnet Powers BEGExpo’s 15th Edition with its Latest iGaming and Land-based Products appeared first on European Gaming Industry News.

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