Canada
Sportradar Extends its Partnership with Betsul
Sportradar has extended its existing audiovisual agreement with Betsul, one of the largest sports betting sites in South America.
As per the new deal, Sportradar will provide Betsul with full access to its comprehensive portfolio of live sports video content which includes more than 100,000 live events available to stream between now and the end of the year.
The enhanced partnership will enable Betsul to provide its customers with quality, global sports coverage across 17 different sports which includes leading football competitions from Europe such as the German Bundesliga and Spain’s Copa del Rey, alongside the Mexican Liga MX and Asia’s AFC Cup.
Mateo Lenoble, Regional Sales Director – LatAm, Sportradar said: “At such a crucial time of year for sports fans, we’re providing Betsul with unlimited access to our full portfolio of streaming rights.”
“We are confident that such a significant increase in content will help them boost engagement with their customers and help them to strengthen their excellent position in the market,” Lenoble added.
Fernando Rivas, CEO of Betsul, said: “We are very happy to extend our partnership with Sportradar and continue to provide our customers with the best experience in sports streaming.”
“This feature has been key for us at a time when we have limited access to live events. It has brought us closer to our public,” Rivas added.
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