Violife launches first ever vegan BBQ game

• Violife’s new vegan BBQ online game gives users the chance to win prizes

• A real game-changer, the launch celebrates the brand’s new Vegan BBQ pack for Summer

Violife, the UK’s leading alternative to cheese and dairy products brand, has announced the launch of its brand new online Vegan BBQ Game. The first Vegan BBQ Game of its kind, and the first for the brand, this game is a fun and interactive way to explore the Violife products and recipes.

Just in time for Summer, Violife’s online Vegan BBQ Game features three modes of game play and also offers players the chance to win real life prizes! Launched in support of the brand’s first ever vegan BBQ Pack, which features three delicious Violife varieties; the new and exclusive Violife BBQ Slices, Violife Greek White and Violife Mediterranean Style Block – all of which can be enjoyed by everyone, no matter their dietary requirements.

Easily accessible from the Violife website, inside the game players must move the chef avatar around the kitchen to recreate three summer ready Vegan BBQ recipes – the classic Greek White Tabbouleh Salad, the mouth-watering Grill Me! Burger and delicious Grilled Pineapple dessert. Players who successfully complete the three recipes and serve them up to their waiting friends within the time limit set will be eligible to win Violife goodie bags [1].  Players also have the option to explore the entire Violife product range from inside the game.

Violife’s new Vegan BBQ Pack is available for shoppers to pick up at Sainsbury’s stores nationwide and costs £6, giving shoppers a saving in comparison to purchasing all three products separately.

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The launch of the game and Vegan BBQ Pack coincides with the launch of Violife’s new summer advertising campaign, launched earlier this month. The advert tells the story of friends and family gathered together to enjoy a summer barbecue. It follows various guests around the event, challenging the idea that barbecues can’t be vegan by showcasing all the mouth-watering food that’s on offer and that everyone can enjoy.

The campaign is the debut of Violife’s new updated strapline, ‘Just the way you like it, and vegan.’, which sees the brand replace ‘but vegan’ with ‘and’ to reflect the rising popularity of vegan food and reinforce Violife’s inclusive and supportive ethos to all dietary requirements.