eSports
AdColony Survey Findings | Mobile Usage During eSports
Esports is a fast-growing industry that involves professional, competitive video gaming between individuals or team players, often in an organized league. Viewers can tune in to watch these competitions on sites like Twitch and YouTube, streaming them live or watching later. AdColony wanted to discover how users are watching esports, what they are doing while watching, and how they feel about brand advertising and sponsoring teams and during broadcasts. Discover more about esports viewers and their mobile activities from the Esports Survey, and keep scrolling to see the infographic!
According to GWI’s latest research, by 2023 there will be 646 million esports viewers globally and almost $1.8 billion in revenue generated. When users could not engage with traditional sports as much during the pandemic, esports took off as an entertainment replacement, and this new activity is here to stay. GWI also indicates that esports viewership is not just for Gen Z and Millennials, as 38% of Gen Xers also follow esports indicating that they attract users of all ages, not just the younger generations. When thinking about esports as an activity, 40% of viewers think of gaming as just as legitimate a pastime as traditional sports like football or basketball.
Highlights from the Study
Users of all genders watch esports — Esports appeals to people of all genders as respondents who said they watch esports at least once a month were split pretty evenly with 44% female and 56% male viewers.
Mobile is one of the top devices for watching esports — 31.1% of users responded that they watch esports on a Mobile Device, which is slightly above Connected TV (Apple TV, Roku, Chromecast) at 30.5%. Desktop or Laptop Computer follows those two platforms with 20% of respondents viewing esports through this channel.
Almost half of viewers agree it’s important to keep up with esports on multiple devices — 46% of users plan on watching and keeping up with esports information on more than one device. In addition, users are likely to be playing games on a mobile device while also watching esports with 26% of users responding that they play mobile games while watching esports, following browse social media (45%) and text (41%).
Viewers are more likely to play games on mobile while watching esports — 40% of respondents indicated that they are playing a game on mobile, which is up 10% from the viewers who said they would play a game on a computer while watching esports.
Brands can make a significant impact by advertising through esports — 61% of esports viewers said they would research a brand they saw featured while watching esports, and 45% of viewers believe that brands featured in esports are ahead of the curve. What’s more, 31% of viewers are likely to look up an ad that aired during esports and watch it again.
Brands that work to be featured in esports and sponsor teams can reach a valuable audience that is receptive to brand advertising and ready to connect with innovative ideas and creative content. Moreover, this audience will take the time to research brands that they felt made an impact and learn more about the brands and products that they saw while viewing esports.
Brands looking to reach an engaged audience should continue to value mobile games as a prime channel for advertising as a wide variety of users are viewing esports on mobile devices and also playing games on mobile while watching esports. Viewers are keeping up with esports across more than one device, creating even more touchpoints for brands to connect with users. Users who are playing games on a mobile device are actively engaged with their device, in a good mood, and receptive to brand messaging. Users playing mobile games are more likely to be engaged with brand messaging since they are actively interacting with their mobile device instead of passively consuming content through communication tools like text, social media, email, etc. Many consumers are watching esports, and when they are doing so, they are looking to mobile devices to watch the game, stay informed, and be entertained throughout the streaming process, so brands can leverage this space to interact with more consumers and create conversions.
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eSports
Esports Nations Cup 2026 Announces Official VALORANT Rosters
The Esports Foundation (EF) confirmed the official roster submissions and direct invite recipients for the VALORANT tournament at the Esports Nations Cup 2026 (ENC), the global nation-based esports competition set to debut in Riyadh, Saudi Arabia from November 2-29, 2026.
111 rosters representing 111 countries and territories have been officially submitted and confirmed for the VALORANT tournament. 32 of those rosters will compete at the ENC Finals for VALORANT, with 16 countries and territories receiving direct invitations through the official ENC 2026 Rankings. The system has scored, accumulated and ranked submitted roster player performances across all official Riot Games competitions through the conclusion of Masters London. Those invited countries and territories, and their submitted rosters, are:
• UNITED STATES OF AMERICA – trent, valyn, leaf, zekken, skuba, Ethan and Cryocells
• REPUBLIC OF KOREA – iZu, BuZz, Francis, Munchkin, Ivy and Dambi
• PEOPLE’S REPUBLIC OF CHINA – ZmjKK, CHICHOO, nobody, Knight, slowly, K1Ra and Lysoar
• CANADA – TenZ, mada, eeiu, Marved, JonahP, koalanoob and Zander
• TÜRKIYE – Alfajer, Ruxic, Lar0k, RieNs, xeus, Wo0t and s0pp
• BRAZIL – aspas, artzin, spikeziN, Less, Sacy, Sato and lukxo
• SINGAPORE – Deryeon, Jinggg, nephh, STYRON, wayne, Vera and JayH
• POLAND – kayak, kamo, starxo, PROFEK, westside, paTiTek and UNFAKE
• PHILIPPINES – Zeus, kellyS, xavi8k, invy, PatMen, Markyyy and Wild0reoo
• GREAT BRITAIN – Lime, Severe, benjyfishy, keiko, Ticey and YaBoiLewis
• CHINESE TAIPEI – Nicc, SpiritZ1, WsLeo, Spring, S1Mon and Yuicaw
• MALAYSIA – d4v41, theDoctorr, xan, Riza, Fixy, toggle and aplycs
• FINLAND – Jamppi, Derke, iluri, Famsii, H1ber, hoody and Snowi
• LITHUANIA – Boo, MiniBoo, Koshmaras, Kajuks, Destrian, roxie and vakk
• THAILAND – killua, Primmie, JitboyS, PTC, Apinya and Kadoom
• CHILE – kiNgg, erde, Mazino, keznit, Tunaso, Shyy and david
A clear favourite emerges near the top of the rankings: the US. G2 Esports’ highly decorated and highly dangerous trio of trent, valyn, leaf lead the way for the US, with multiple VCT Americas stage trophies to their names, and the desire to finally claim an international trophy still in their hearts. Joining them though are a handful of superstars that have won on VALORANT’s biggest stages: VALORANT’s only two-time world champion Ethan, his reigning world champion NRG teammates skuba, and former Masters Madrid winner zekken of MIBR, joined by one of the game’s most elite players in Cryocells. The best of the best from one of the game’s strongest regions are all together on one roster, and expectations are sky high.
But they only have to look north to spot an equally dangerous contender. Leading Canada is one of Ethan and skuba’s teammates, fellow world champion mada. Joining him are more VCT Americas standout players in FURIA duo eeiu and koalanoob, and Sentinels’ jonahP. And coming out of retirement to compete for Canada are two former Sentinels stars, and Masters winners, in TenZ and Marved. A match between Canada and the US at ENC would be a dream come true for VALORANT fans not just in North America, but around the world.
Brazil is bringing back former champions of their own. Sacy, the only VALORANT player to be able to claim a Masters and a Champions trophy, is back with his former teammate Aspas and less, alongside FURIA’s artzin and LEVIATAN’s spikezin. LEVIATAN’s tremendous victory at Masters London not only drastically improved Brazil’s ranking, but allowed kiNgg and Chile to just narrowly sneak into the top 16 and secure an invite.
Nongshim RedForce trio Francis, Ivy and Dambi will make up the core of the team representing South Korea, with DRX star BuZz and Gen.G star Munchkin joining them, while the People’s Republic of China roster is bolstered by an equally dangerous trio in ZmjKK, CHICHOO and nobody from EDward Gaming. Across Europe, a number of prolific duos will attempt to bring glory to their home nations, including Vitality twosome Derke and Jamppi for Finland, keiko and EWC 2025 champion Benjyfishy for Great Britain, and brothers Boo and MiniBoo for Lithuania. Teams from Singapore, Türkiye, Poland and the Philippines are also decorated with sensational talent and former trophy winners.
With Masters London concluded and invites to the top 16 teams sent out, the attention turns to the online regional qualifiers taking place June 26-28. The top two teams from the qualifiers for North America, South America, Western Europe, Eastern Europe, Asia and Southeast Asia/Oceania will qualify for ENC, alongside the sole winners of the MENA qualifier and the Sub Saharan African qualifier. The final two teams will go to Wildcard slots.
The post Esports Nations Cup 2026 Announces Official VALORANT Rosters appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
AutoFull
AutoFull Powers IEM Cologne Major 2026 with World-First Massage Gaming Chairs Featuring Cooling & Heating Seat
IEM Cologne Major 2026 concluded on June 21, with Team FALCONS claiming the championship after intense competition. As the Official Gaming Chair Partner of ESL Pro Tour 2026–27, AutoFull provided full-event seating support, equipping pro players with its latest flagship, the world’s first massage gaming chairs with cooling and heating seats: the M6 Ultra+ 2.0 Shiatsu Massage Gaming Chair and the M6 Ultra 2.0 Ergonomic Gaming Chair.
AutoFull officially signed gaming chair partner with ESL Pro Tour in April 2026, covering major events across the 2026–2027 season including Intel Extreme Masters, ESL Pro League and ESL Challenger League. Prior to Cologne, AutoFull also supported IEM Rio and IEM Atlanta, establishing a strong presence across the global competitive circuit.
“We are truly honored to support the ESL Pro Tour 2026–2027 season as the Official Gaming Chair Partner. Elite esports athletes require sustained focus and endurance during marathon matches. Through our professional seating technology, we aim to help these world-class competitors perform at their absolute best,” said Anna Ding, the Founder of AutoFull.
“We’re also incredibly proud to celebrate our brand ambassador, NiKo, on his recent Major championship victory. Watching him achieve this milestone is a testament to the dedication, resilience, and pursuit of excellence that define top-tier esports competition.”
Two AutoFull ergonomic gaming chair models, the M6 Ultra+ 2.0 Shiatsu and the M6 Ultra 2.0, integrate professional ergonomic design with tailored features for high-performance users.
The AutoFull M6 Ultra+ 2.0 combines a professional-grade 3D Shiatsu back and leg massage system, a climate-controlled cushion with dual-fan ventilation and graphene heating, adaptive dynamic lumbar tracking, 720° mechanical armrests and a 160° recline with an extendable footrest.
The AutoFull M6 Ultra 2.0 features an integrated ventilation, heating and massage system as well, 6-way adaptive lumbar tracking that follows the natural curve of the spine, a 3D ErgoCloud Neck Pillow with ultra soft cloud-like neck support, 720° multi-directional armrests and a 90°–160° recline for total comfort.
The post AutoFull Powers IEM Cologne Major 2026 with World-First Massage Gaming Chairs Featuring Cooling & Heating Seat appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
amd
S8UL partners with AMD ahead of Esports World Cup 2026 campaign
AMD Ryzen and Radeon hardware will be used across S8UL’s esports, streaming and creator workflows as the Indian org ramps up its EWC push.
S8UL has signed a strategic partnership with Advanced Micro Devices (AMD) ahead of its Esports World Cup (EWC) 2026 campaign, as the Indian esports and gaming content organization targets further international expansion.
Under the agreement, AMD will equip S8UL’s players and creators with AMD Ryzen
AI 400 Series processor-based PCs, AMD Ryzen
9000 Series processors, and AMD Radeon
RX 9000 Series graphics cards for gaming, streaming, content creation and general productivity.
The deal lands as S8UL prepares for EWC 2026 after being selected for the Esports World Cup Foundation’s Club Partner Program for a second consecutive year. The organization said it has already secured qualification spots in Apex Legends, Chess, Fortnite, Honor of Kings, and Trackmania, while continuing to pursue additional slots in other titles. The partnership also follows S8UL onboarding Campa Energy as the Title Sponsor for its EWC 2026 campaign.
“S8UL has always focused on both competitive success and content creation. As we prepare for the Esports World Cup, AMD’s technology will support our players and creators across competition, streaming and content production. We’re excited to work together as we continue to grow our presence globally,” said Animesh ‘Thug’ Agarwal, Co-Founder and CEO, S8UL.
“India’s gaming ecosystem is expanding beyond competition, with creators playing an increasingly important role in how communities connect and grow,” said Vinay Sinha, Managing Director, Sales, AMD India. “Organizations like S8UL are helping shape that evolution, and we’re excited to support their players and creators with AMD technology as they continue to engage gaming and creators’ communities in India and around the world.”
EWC 2026 is scheduled for July 6 to August 23, with the Esports World Cup organisers stating it will feature more than 2,000 players and 200 clubs from over 100 countries competing for a $75 million prize pool.
The post S8UL partners with AMD ahead of Esports World Cup 2026 campaign appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
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