eSports

AdColony Survey Findings | Mobile Usage During eSports

Published

5 years ago

June 15, 2021

Reading Time: 3 minutes

Esports is a fast-growing industry that involves professional, competitive video gaming between individuals or team players, often in an organized league. Viewers can tune in to watch these competitions on sites like Twitch and YouTube, streaming them live or watching later. AdColony wanted to discover how users are watching esports, what they are doing while watching, and how they feel about brand advertising and sponsoring teams and during broadcasts. Discover more about esports viewers and their mobile activities from the Esports Survey, and keep scrolling to see the infographic!

According to GWI’s latest research, by 2023 there will be 646 million esports viewers globally and almost $1.8 billion in revenue generated. When users could not engage with traditional sports as much during the pandemic, esports took off as an entertainment replacement, and this new activity is here to stay. GWI also indicates that esports viewership is not just for Gen Z and Millennials, as 38% of Gen Xers also follow esports indicating that they attract users of all ages, not just the younger generations. When thinking about esports as an activity, 40% of viewers think of gaming as just as legitimate a pastime as traditional sports like football or basketball.

Highlights from the Study

Users of all genders watch esports — Esports appeals to people of all genders as respondents who said they watch esports at least once a month were split pretty evenly with 44% female and 56% male viewers.

Mobile is one of the top devices for watching esports — 31.1% of users responded that they watch esports on a Mobile Device, which is slightly above Connected TV (Apple TV, Roku, Chromecast) at 30.5%. Desktop or Laptop Computer follows those two platforms with 20% of respondents viewing esports through this channel.

Almost half of viewers agree it’s important to keep up with esports on multiple devices — 46% of users plan on watching and keeping up with esports information on more than one device. In addition, users are likely to be playing games on a mobile device while also watching esports with 26% of users responding that they play mobile games while watching esports, following browse social media (45%) and text (41%).

Viewers are more likely to play games on mobile while watching esports — 40% of respondents indicated that they are playing a game on mobile, which is up 10% from the viewers who said they would play a game on a computer while watching esports.

Brands can make a significant impact by advertising through esports — 61% of esports viewers said they would research a brand they saw featured while watching esports, and 45% of viewers believe that brands featured in esports are ahead of the curve. What’s more, 31% of viewers are likely to look up an ad that aired during esports and watch it again.

Brands that work to be featured in esports and sponsor teams can reach a valuable audience that is receptive to brand advertising and ready to connect with innovative ideas and creative content. Moreover, this audience will take the time to research brands that they felt made an impact and learn more about the brands and products that they saw while viewing esports.

Brands looking to reach an engaged audience should continue to value mobile games as a prime channel for advertising as a wide variety of users are viewing esports on mobile devices and also playing games on mobile while watching esports. Viewers are keeping up with esports across more than one device, creating even more touchpoints for brands to connect with users. Users who are playing games on a mobile device are actively engaged with their device, in a good mood, and receptive to brand messaging. Users playing mobile games are more likely to be engaged with brand messaging since they are actively interacting with their mobile device instead of passively consuming content through communication tools like text, social media, email, etc. Many consumers are watching esports, and when they are doing so, they are looking to mobile devices to watch the game, stay informed, and be entertained throughout the streaming process, so brands can leverage this space to interact with more consumers and create conversions.

eSports

TEAM VITALITY RETURNS TO FORTNITE WITH WORLD CHAMPION PLAYERS

Published

2 hours ago

February 16, 2026

Wladimir P.

team-vitality-returns-to-fortnite-with-world-champion-players

Team Vitality has officially returned to competitive Fortnite after a three-season absence, unveiling a high-profile roster built around world championship pedigree and international ambitions.

The organisation’s comeback is anchored by two champions from the Fortnite Championship Series, alongside an experienced figure from the French competitive scene who will guide the team’s performance and community engagement.

Championship pedigree joins the roster

Egor “SwizzY” Luciko, a 2025 FNCS World Champion, joins as one of the scene’s most promising young competitors, recognised for his fast-paced mechanical play and strong performances on major stages. He is joined by fellow 2025 FNCS World Champion Aleksa “Queasy” Cvetkovic, widely regarded for his consistency and strategic approach at the highest level of competition.

Former French professional player Clément “Skite” Danglot completes the lineup as Team Manager and Coach. In addition to overseeing competitive operations, Skite will co-stream official matches, offering fans expert analysis throughout the season.

Team Vitality President Fabien “Neo” Devide described the return as a performance-driven project aligned with the organisation’s long-term vision of excellence, combining elite talent with experienced leadership to compete at the highest level.

Strategic focus on global competition

The organisation’s return is closely tied to its ambitions on the international stage, particularly qualification for the Esports World Cup in Riyadh and continued success across FNCS competitions. The announcement follows the introduction of Fortnite Reload mode at the Esports World Cup, which has further strengthened the club’s commitment to the title.

Beyond competition, Team Vitality aims to position its Fortnite revival as a community-focused initiative. Skite’s live broadcasts and analysis are intended to provide fans with deeper insight into the team’s progress from qualification stages through major international events.

Global Operations Director Danny Engels emphasized that the organisation’s return signals broader strategic growth across multiple esports titles, with a clear objective of securing international trophies and reinforcing Team Vitality’s presence at the top tier of global competition.

With a championship-calibre roster and renewed competitive focus, Team Vitality enters a new phase in Fortnite with ambitions to re-establish itself among the world’s elite teams.

The post TEAM VITALITY RETURNS TO FORTNITE WITH WORLD CHAMPION PLAYERS appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

eSports

Reckoning Esports and GodLike Esports to Represent India at the Pokémon UNITE Asia Champions League 2026 in Japan

Published

2 hours ago

February 16, 2026

Wladimir P.

reckoning-esports-and-godlike-esports-to-represent-india-at-the-pokemon-unite-asia-champions-league-2026-in-japan

Indian Pokémon UNITE esports is set for a return to international competition as Reckoning Esports and GodLike Esports secure qualification for the Pokémon UNITE Asia Champions League 2026 in Japan.

Both teams advanced through India’s official Pokémon UNITE competitive circuit, organised by Skyesports in partnership with The Pokémon Company.

Reckoning Esports claimed India’s primary slot by winning the Pokémon UNITE Asia Champions League 2026 – India League, a $20,000 multi-stage online competition featuring ten of the country’s leading esports organisations. The tournament adopted a circuit-based group stage across five matchdays before concluding with King of the Hill Playoffs.

In a tightly contested grand final, Reckoning Esports defeated GodLike Esports 3–2 to secure the championship and confirm their place at the PUACL Finals.

Reckoning Esports player Jeet “Swifty” Kundra said the victory reflected the team’s resilience throughout the season, adding that representing India on the international stage is both an honour and a significant challenge.

GodLike Esports secured India’s second qualification slot through the Pokémon UNITE Winter Tournament 2026 – India, an additional pathway featuring open qualifiers that welcomed both established organisations and emerging teams.

After their narrow India League defeat, GodLike Esports delivered a dominant performance in the single-elimination bracket, drawing on experience to capture the title. Their run included a decisive 3–0 victory over underdog finalist Orange Flag, one of the tournament’s breakout performers.

GodLike Esports player Om “Scepter” Gore said the team used its earlier loss as motivation, emphasizing confidence and consistency as key factors behind their qualification. Founder and CEO Chetan “Kronten” Chandgude described the achievement as a milestone for both the organisation and the wider Indian esports community.

The Pokémon UNITE Asia Champions League 2026 Finals will take place on March 28–29 at Yokohama BUNTAI. Reckoning Esports and GodLike Esports will join 16 teams competing for the championship title and a share of the $200,000 prize pool.

The post Reckoning Esports and GodLike Esports to Represent India at the Pokémon UNITE Asia Champions League 2026 in Japan appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

Call of Duty Warzone esports

Team Vitality Expands FPS Dominance Ahead of Esports World Cup 2026 With PUBG, Warzone and CrossFire Entry

Published

5 days ago

February 11, 2026

Wladimir P.

team-vitality-expands-fps-dominance-ahead-of-esports-world-cup-2026-with-pubg,-warzone-and-crossfire-entry

Team Vitality Accelerates FPS Expansion Ahead of Esports World Cup 2026

Team Vitality has officially announced a major competitive expansion ahead of the 2026 Esports World Cup (EWC), confirming its entry into three additional shooter titles: PUBG (PC), Call of Duty: Warzone, and CrossFire. The move strengthens the organisation’s growing dominance across FPS and tactical shooter esports, following championship success in Counter-Strike and VALORANT during the 2025 season.

The expansion signals a decisive strategic push as Team Vitality looks to build on its Top 3 overall club finish at the 2025 Esports World Cup, positioning itself as one of the most versatile and ambitious multi-title organisations in global esports.

Call of Duty: Warzone – Vitality Returns With Proven EWC Pedigree

Team Vitality is officially re-entering the competitive Call of Duty: Warzone ecosystem for the 2026 season, assembling a veteran-heavy roster built for immediate impact. The lineup includes Angel “Sage” Quinones, who secured a third-place finish at last year’s Esports World Cup, alongside experienced EWC finalists.

The new Warzone squad begins its EWC qualification journey through the Warzone Resurgence Series, with two pivotal LAN finals scheduled at DreamHack Birmingham and DreamHack Atlanta. Strong performances at these events will be crucial in securing Team Vitality valuable points and a place at the 2026 Esports World Cup.

Call of Duty: Warzone Roster

Rasim “Blazt” Ogresevic (USA)
Logan “Skullface” Greifelt (USA)
Angel “Sage” Quinones (Mexico / Guatemala)
Ethan “Ebatez” Bates (USA) – Coach

PUBG (PC) – A Strategic Return to a Global Esports Pillar

Team Vitality is making its long-awaited return to PUBG (PC) competition, marking its first appearance in the title since 2019. The roster is anchored by players recently competing under the Nemiga banner, who finished sixth at the PUBG Global Championship, reinforcing Vitality’s intent to compete at the highest international level.

This return also unlocks strategic synergies with Bigetron by Vitality, the organisation’s established PUBG Mobile powerhouse in Southeast Asia. As PUBG’s global ecosystem increasingly bridges PC and Mobile competition, Team Vitality aims to unite its worldwide fanbase and elevate brand visibility across both platforms.

PUBG (PC) Roster

Aliaksandr “Gedrox” Puchko (Belarus)
Vladislav “Lev4nte” Tasenko (Russia)
Andrey “Qw1zzy” Pobedinskiy (Russia)
Artem “hallomybad” Baskakov (Russia)
Ramazan “H1RUZEN” Valiullin (Russia) – Coach
Sergei “MrTok” Britok (Russia) – Manager

CrossFire – Entering a New Region With Championship Ambitions

Expanding into CrossFire for the first time, Team Vitality has acquired ROC Esports’ former lineup, establishing its operations in Egypt with a dedicated gaming house. The squad will compete in the CrossFire West League (EMEA), with two critical competitive splits scheduled for March–April and June–July.

Success in the regional league is expected to be the gateway to qualification for the Esports World Cup, while long-term ambitions stretch further toward the CrossFire Stars World Championship in China. Team Vitality enters the ecosystem as a dangerous challenger, targeting dominance beyond regional competition.

CrossFire Roster

Youssef “tottziN” Nasser (Egypt)
Ahmed “SNARE” Salah (Egypt)
Mohamed “Snake” Ahmed (Egypt)
Mohamed “Horus” Mahrous (Egypt)
Abdelrahman “slayer” Fawzy (Egypt)
Andrei “strey” Solovev (Russia) – Coach
Kislay “Drolo” Satyaj (India) – General Manager
Ammar “Apps” Ahmed (Egypt) – Substitute
Abdelrhman “Bone” Mahmoud (Egypt) – Substitute

Building Toward a New FPS Dynasty

With momentum from a Top 3 finish at the 2025 Esports World Cup, Team Vitality is targeting even greater success in 2026, driven by the belief that every win counts.

Fabien “Neo” Devide, President and Co-founder of Team Vitality, commented that the expansion reflects the organisation’s commitment to elite competition and long-term growth across shooter esports. Corporate Director of Global Operations Danny Engels added that the move strengthens Vitality’s position to build a true multi-title FPS dynasty on the world’s biggest competitive stage.

As the countdown to the 2026 Esports World Cup begins, Team Vitality’s expanded shooter portfolio signals a clear message to rivals: the organisation is all-in on global FPS supremacy.

The post Team Vitality Expands FPS Dominance Ahead of Esports World Cup 2026 With PUBG, Warzone and CrossFire Entry appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.