Canada
ComeOn! Becomes Official Sports Betting and Online Casino Partner of CPL
ComeOn! has become the official sports betting and online casino partner of the Canadian Premier League.
As per this new multi-year partnership, the ComeOn! logo will be on the CPL Club jersey starting with the 2021 season (to be unveiled soon). The CPL, and its exclusive broadcast media partner, OneSoccer will provide fans the insights they need to prepare for the “ComeOn! Match of the Week” every Sunday throughout the CPL season.
The deal, negotiated by Canadian Soccer Business (CSB) will have ComeOn! featured prominently in the CPL Predictor game, an interactive digital gaming experience that allows fans to predict the action for every Club match this season and win great prizes. ComeOn! will be featured in content across OneSoccer CPL match broadcasts and Canadian Premier League digital channels.
ComeOn! will have a full suite of broadcast assets, enhanced level of broadcast and stadium signage brand integration across each CPL match and original content and editorial on CanPL channels providing fans with more engaging and informative updates.
“We are excited to have a partner in the emerging industry of sports betting. We feel this is the next innovative step to help drive fan engagement and participation with our CPL matches. Offering interactive and engaging updates match to match is a great opportunity for fans to stay involved,” David Clanachan, Commissioner of Canadian Premier League, said.
“We are proud and excited to be partnering with the Canadian Premier League. With the calibre of Canadian soccer talent coming through, we have no doubts that the league is going to continue to grow and attract fans not only in Canada, but around the world. Our passion for online entertainment lends itself perfectly to creating fun and engaging experiences for the fans; from match predictors to in-stadium experiences, our goal is to improve the experience for every Canadian Premier League fan,” Berkay Reyhan, CCO of ComeOn Group, said.
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