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LEONARDO DI CROUCHY-O: PETER CROUCH IS BACK ON-SCREEN FOR PADDY POWER EURO 2020 TV AD
Crouch tells football fans why it’s always a good idea to switch to a better team
Peter Crouch is back staring in the latest Paddy Power TV advert, which sees the former England striker show off his German skills and get called a ‘beanpole’ by an unhappy football fan.
The ad – which kicks off Paddy Power’s EURO 2020 ‘Switch for Better’ campaign – opens with Crouch letting his wife, Abbey Clancy, know that he can’t walk the dog because he’s watching the game.
Every single game in the tournament.
As he’s explaining how good deals only come to those who move about, a group of fans push past the 40-year-old – each wearing a shirt representing one of the many different clubs Crouch played for.
Photo source and credits: Paddy Power
There’s even a reference to upgrading as he walks past Declan’s Bar, which may or may not be linked to the switched national allegiance of a certain West Ham midfielder…
And, to really drive home the messaging around switching teams, he wraps a German fan in an England flag, before uttering “Es kommt nach Hause” – German for “It’s coming home”.
Photo source and credits: Paddy Power
Celebrating with a crowd of England supporters, the final message from the former Liverpool and Tottenham man is that “If the grass looks greener… go and play on it”.
Spokesman Paddy Power said: “Peter Crouch is always a joy to work with, and we can’t be too surprised that a bicycle-kicking, robot-dancing star is a natural in front of the camera. He might just be a better actor than footballer, you know.
“As Crouchy says in the ad, there’s a lot to be gained from switching for better, and when Declan Rice ends up winning the Euros, it’ll pain me to say he was right.”
Paddy Power is encouraging punters to change bookmaker as part of its ‘Switch for Better’ campaign, where new customers will secure a free £5 Bet Builder for every England group game.
To view the full TV ad, visit: https://www.youtube.com/watch?v=eY_5uW-TWdk
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Conferences
R. Franco Digital to showcase premium portfolio at GAT Expo Cartagena 2026
At the heart of the exhibition is the IRIS platform, R. Franco Digital’s GLI-certified, open-architecture solution. Designed to deliver a seamless experience across casino, sports betting, and retail operations, IRIS gives operators the flexibility, scalability, and security required to grow efficiently across multiple Latin American markets.
In addition to its robust infrastructure, R. Franco Digital will present its latest high-performance gaming titles, including Strange Spins, Genie Triple Bonanza, Diamond King Gorilla, Luxury Blast, Zorro: Final Duel, and The Phantom. Each game incorporates localized mechanics and culturally relevant themes, ensuring maximum engagement for LatAm players.
Javier Sacristán Franco, International Business Director at R. Franco Digital, commented:
“Latin America is a cornerstone of our global strategy. GAT Expo Cartagena provides an essential platform to connect with partners and showcase how our technology evolves alongside the region’s regulatory landscape. We are excited to highlight the latest advancements in our IRIS platform and our expanding game portfolio, both designed to deliver operational excellence and support regulated operators across LatAm.”
Visitors to the expo will be able to experience live demonstrations of the IRIS platform and explore R. Franco Digital’s diverse content offerings, emphasizing the company’s commitment to innovation, localization, and operator success in the region.
The post R. Franco Digital to showcase premium portfolio at GAT Expo Cartagena 2026 appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Conferences
R. Franco Digital to showcase premium portfolio at GAT Expo Cartagena 2026
R. Franco Digital, the Spanish iGaming provider, has announced its participation at GAT Expo Cartagena in Colombia, continuing its strategic push across the most prominent regulated markets in Latin America.
The company will be at the Las Américas Convention Center from March 24 to 26 to present its comprehensive ecosystem of products and services, specifically engineered to meet the sophisticated demands of the LatAm gaming sector.
The centrepiece of the exhibit will be the IRIS platform, R. Franco Digital’s powerful, GLI-certified open architecture solution. Designed to provide a seamless experience across casino, sports betting, and retail, IRIS equips operators with the flexibility, security, and scalability needed to grow efficiently across multiple markets.
In addition to its technical infrastructure, R. Franco Digital will debut its latest high-performance gaming content, including recent releases such as Strange Spins, Genie Triple Bonanza, Diamond King Gorilla, Luxury Blast, Zorro: Final Duel, and The Phantom.
All titles feature the localised mechanics and themes that have become a hallmark of R. Franco Digital, ensuring relevance and engagement across LatAm markets.
Javier Sacristán Franco, International Business Director of R. Franco Digital, said: “Latin America is a cornerstone of our global strategy. GAT Expo Cartagena provides an essential forum for us to connect with partners and demonstrate how our technology continues to evolve alongside the region’s regulatory landscape.
“We are excited to showcase the latest iterations of our IRIS platform and our continually expanding portfolio, both designed to deliver operational excellence and support regulated operators across LatAm.”
The post R. Franco Digital to showcase premium portfolio at GAT Expo Cartagena 2026 appeared first on Americas iGaming & Sports Betting News.
DR Gaming Technology
DR Gaming Technology Appoints Stephane Henault as Director of Technical Services
DR Gaming Technology (DRGT) has appointed Stephane Henault – formerly of Light & Wonder, Scientific Games and Bally’s – as its new director of technical services.
The newly created role comes amid pending deals for DRG that will see it expand in Latin America and Africa.
“This is an important appointment for DRGT as we continue to scale our operations globally,” said company CEO Marco Herrera.
“Stephane brings a wealth of technical and operational experience, as well as a deep understanding of the evolving needs of casino operators. His expertise will be instrumental in further strengthening and streamlining the services we provide to our partners.”
“I see this opportunity as the perfect way for me to re-connect with operator partners directly, leveraging the experience gained over the last three decades working for both a start-up, and of late, a massive multinational, and to contribute in a very practical way to their day-to-day success,” said Henault.
“DRGT’s current growth trajectory presents an exciting challenge, particularly in ensuring that as the business expands, its technical service delivery remains efficient, scalable, and aligned with operator requirements.
“Being part of that journey and helping to build processes and structures that support it, is hugely motivating. Right now, I wake up every morning with a spring in my step – that’s special.”
The post DR Gaming Technology Appoints Stephane Henault as Director of Technical Services appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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