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LEONARDO DI CROUCHY-O: PETER CROUCH IS BACK ON-SCREEN FOR PADDY POWER EURO 2020 TV AD
Crouch tells football fans why it’s always a good idea to switch to a better team
Peter Crouch is back staring in the latest Paddy Power TV advert, which sees the former England striker show off his German skills and get called a ‘beanpole’ by an unhappy football fan.
The ad – which kicks off Paddy Power’s EURO 2020 ‘Switch for Better’ campaign – opens with Crouch letting his wife, Abbey Clancy, know that he can’t walk the dog because he’s watching the game.
Every single game in the tournament.
As he’s explaining how good deals only come to those who move about, a group of fans push past the 40-year-old – each wearing a shirt representing one of the many different clubs Crouch played for.
Photo source and credits: Paddy Power
There’s even a reference to upgrading as he walks past Declan’s Bar, which may or may not be linked to the switched national allegiance of a certain West Ham midfielder…
And, to really drive home the messaging around switching teams, he wraps a German fan in an England flag, before uttering “Es kommt nach Hause” – German for “It’s coming home”.
Photo source and credits: Paddy Power
Celebrating with a crowd of England supporters, the final message from the former Liverpool and Tottenham man is that “If the grass looks greener… go and play on it”.
Spokesman Paddy Power said: “Peter Crouch is always a joy to work with, and we can’t be too surprised that a bicycle-kicking, robot-dancing star is a natural in front of the camera. He might just be a better actor than footballer, you know.
“As Crouchy says in the ad, there’s a lot to be gained from switching for better, and when Declan Rice ends up winning the Euros, it’ll pain me to say he was right.”
Paddy Power is encouraging punters to change bookmaker as part of its ‘Switch for Better’ campaign, where new customers will secure a free £5 Bet Builder for every England group game.
To view the full TV ad, visit: https://www.youtube.com/watch?v=eY_5uW-TWdk
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brand-partnership
G2 names Skin.Club official skin partner for its CS2 team
Skin.Club branding will appear on G2 jerseys, social channels and content series, with in-person activations planned.
G2 has partnered with Skin.Club as the official skin partner for its Counter-Strike 2 (CS2) team, with the deal spanning team jerseys, content and live experiences.
Under the agreement, Skin.Club will feature on G2’s CS2 team jersey as an official partner. The partnership also includes logo placement across G2’s social channels and integration within content series throughout the year, plus a “series of in-person activations,” according to the companies.
“Partnering with Skin.Club marks an exciting step forward for our G2 CS team,” said Alban Dechelotte, CEO of G2. “We’re always looking to work with brands that genuinely understand the Counter-Strike community, and Skin.Club brings both passion and innovation to the space. Together, we aim to create engaging experiences for fans while continuing to push the competitive ambitions of our roster.”
“At Skin.Club, we’re focused on creating experiences that bring the Counter-Strike community closer together,” said Dan Tar, CMO of Skin.Club. “Collaborating with G2 allows us to work alongside one of the most iconic teams in esports and deliver new ways for fans to engage. Drive, Love, Counter-Strike!”
Financial terms and the partnership duration were not disclosed.
The post G2 names Skin.Club official skin partner for its CS2 team appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
GGPoker
Marius Kudzmanas wins WSOP Europe Main Event for €2m
WSOP says the €5,300 Main Event drew 2,617 entries and created a €13.085m prize pool, the largest open event in European history.
Marius Kudzmanas has won the World Series of Poker (WSOP) Europe Main Event, taking home the €2,000,000 top prize and the WSOP Europe Main Event Champion’s gold bracelet, WSOP announced on April 11, 2026.
WSOP said the €5,300 Main Event attracted 2,617 entries and generated a €13,085,000 prize pool, calling it the largest open event in European poker history.
Across the wider WSOP Europe festival, WSOP reported more than 80 countries represented, 15 WSOP gold bracelets awarded, over €39,500,000 in prizes, and 15,779 total entries across all bracelet events.
WSOP also highlighted Switzerland’s Anna Eggenberger winning the inaugural WSOP Europe €1,000 Ladies Championship for her first bracelet, topping a 197-player field that WSOP said was the biggest ladies championship event ever held outside of Las Vegas.
WSOP executives framed the turnout as a signal of momentum heading into the summer WSOP in Las Vegas, scheduled to run May 26 through July 15. “We are absolutely thrilled with the phenomenal success of this year’s WSOP Europe, which has set new parameters for poker on the continent,” said Ty Stewart, Chief Executive Officer of WSOP. Gregory Chochon, Chief Operating Officer of WSOP, added: “This edition of WSOP Europe was the best yet, and we’d like to sincerely thank all of the players, dealers, staff, partners, and media that came together to make the festival so special. A core WSOP goal is to continually refine and improve our events – with that in mind, we can’t wait for the action to kick off next month in Las Vegas!”
The post Marius Kudzmanas wins WSOP Europe Main Event for €2m appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Casino Operators
LuckyStreak adds Popiplay slots to LuckyConnect aggregation API
Deal makes Popiplay’s 75+ game portfolio available to LuckyConnect customers, with new releases auto-synced via the platform.
LuckyStreak has added Popiplay to its iGaming content aggregation API solution LuckyConnect, expanding the aggregator’s third-party slots catalogue. The partnership was announced on 13th April 2026.
Under the deal, Popiplay’s full games library becomes available to LuckyConnect customers “instantly, with no additional technical work required,” according to LuckyStreak. The company said new Popiplay titles will be auto-synced with customers’ game management systems as they are released.
Popiplay, founded in 2022, is a Scandinavian slots studio with a portfolio of more than 75 games. LuckyStreak highlighted mechanics across the catalogue including Bonus Buy and Chance x2 & x3.
Rory Kimber, Commercial Director at LuckyStreak, said: “Popiplay is a great example of the new wave of studios building content for how players actually engage today. Their focus on performance, streamer appeal, and player-first design makes them a strong addition to LuckyConnect and highly relevant for operators targeting modern audiences. We continue to build a portfolio that balances proven performers with ambitious, high-growth providers, and Popiplay fits that strategy perfectly.”
Almir Kudic, CCO at Popiplay, said: “Partnering with LuckyStreak is an important step for us as we continue to grow our distribution. It gives us the opportunity to bring our games to a wider audience while working with a partner that shares our focus on quality and player engagement. We’re excited about what we can achieve together.”
The post LuckyStreak adds Popiplay slots to LuckyConnect aggregation API appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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