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Casinos in Pennsylvania Can Now Return to Full Capacity

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Memorial Day 2021 might be a big day for casinos in Pennsylvania. Operators within this jurisdiction were beset by the state’s orders issued on Memorial Day 2020.

The casinos were forced to shut down operations in a bid to contain the spread of the notorious coronavirus. However, according to statements made by Governor Wolf, the PA state government will be lifting all Covid-19 related restrictions apart from mask-wearing.

Governor Tom Wolf recently made a statement that PA casinos can resume 100% operations on Memorial Day. With the ban on restaurants and bars being lifted, the industry expects to witness a significant turnabout.

Review the map of Pennsylvania casinos found here. Then you could decide whether to promote the companies now that they’re back in business.

Philly Set to Review State Plan
After the Governor’s statement concerning the lift of Covid-19 bans in the state, Philadelphia Health Commissioner Thomas Farley didn’t confirm whether the City of Philadelphia would follow suit. But, according to him, the Commission will have to review the state plan before giving a green light.

These statements from Farley triggered a violent reaction from the City’s council members. The furious council members argued that they are counting on the Farley’s reopening the City because Live Casino Philadelphia and Rivers Casino Philadelphia are within the City’s boundaries. As such, they are bound by the Commission’s rules.

There Lacks Absolute Certainty
You will realize that the operative word in these statements is “can.” Following last year’s closure of casinos in Pennsylvania for a hundred days, the PA Gaming Board released Covid-19 protocols for reopening.

However, with Wolf allowing these casinos to resume 100% operation, it remains unclear what the operators will do in light of added safety and health measures the gaming board put in place.

With many residents getting vaccinated and brick-and-mortar casinos resuming operation at 100% capacity, they have already begun hiring personnel. Valley Forge Casino was the first to hold a job fair. Other casinos in Pennsylvania have followed suit, with most posting job advertisements on social media.

Pennsylvania Casino Revenue Plunged in 2020
In response to the Covid-19 pandemic, PA casinos witnessed a total of 1,500 closure days, about a third of the number of days they would have run normally cumulatively. With revenue from land-based casinos plummeting by about half, casino revenues in PA were bound to drop.

The State Gaming Control Board reported that fantasy sports operators and all the land-based casinos in the state generated a total of $2.65 billion last year, a significant (22%) drop from 2019’s year’s $3 billion collected from 12 casinos.

Land-Based Casinos Rebuild
At this point, it is worth noting that Pennsylvania is the second-largest gaming and gambling industry in the U.S after Nevada. The margin between these two states has grown wider since casinos in Nevada were legally allowed to offer full-scale iGaming services during the pandemic.

With the closure of brick-and-mortar wagering houses, gamblers turned to online casinos. These virtual casinos collected a gross iGaming revenue of slightly above half a billion dollars in 2020. However, since interactive iGaming platforms went live in mid-2019, there was no year-to-year comparison.

Wolf’s closure of brick-and-mortar casinos began in March last year, and gradual reopening commenced in June. By that time, the gaming revenue had dropped significantly. Table games and slots from developers like Relax Gaming generated a revenue of $1.86 billion last year. That was a 43% drop ($1.4 billion) from $3.26 billion gross gaming revenue recorded in 2019.

In light of the current developments, PA land-based casinos are getting ready to get back into business at full capacity. Pennsylvania National Gaming, the oldest operator in PA, will be launching two more venues, one in Morgantown and the other in York, later this year. According to the casino’s Q1 2021 report, it is currently experiencing high demand across the nationwide portfolio.

PA Residents Expected to Keep their Masks On
Wolf made it clear that lifting the bans did not mean that residents can return to the streets without wearing masks. Despite being vaccinated already, residents are expected to wear their mask when walking into land-based casinos.

The Governor says that he will lift the mandatory mask wearing order after 70% of the adults in the state has been vaccinated. According to the state Department of Health, about 50.1% of the adults had received at least one dose of the Covid-19 jab by May 6. In addition, 32.2% of the adults are fully vaccinated by taking a single dose of Johnson & Johnson or two Pfizer or Moderna vaccines doses.

The state department of health continues to make progress in the fight against Covid-19. With the evolving CDC guidance and more residents getting vaccinated, the state is committed to seeing its reopening efforts come to fruition.

However, the health agency is still calling upon Pennsylvanians to take all the necessary steps required to eradicate Covid-19, which means masking, social distancing, sanitizing, frequent hand washing and receiving vaccines.

Some Casinos are Enduring Better than Others
While not a single PA casino has managed to match pre-Covid revenue performance, the experience is different for each operator. In March, for instance, the statewide plunge in table and slots revenue from 2019 for casinos that had been in operation for at least two years was 21.5%, but Meadows went down 35.8%, Wind Creek 32,8%, and Mohegan Sun 13.9%.

McCraken and Frabbiele, two casinos on the opposite sides of Pennsylvania, both reported that part of their problems had to do with being in close proximity with other states that had adopted less restrictive measures. Meadows is also facing new competition from Live! Pittsburgh, a young but promising casino.

With the state allowing PA casinos to drop the 6-foot social distancing order and the resumption of full operation on May 31, operators within the state are filled with hope. According to state statistics, about 5,000 slot machines were not in operation as of March 2021 compared with March 2019.

The number of table game players had also been reduced from six to three. Casino executives suggest that cautious players be allowed to sit at a reserved table with three seats while others play on 6-player tables.
To surmise, PA casino operators need to be fully aware that the post-Covid world remains undefined.

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Gambling in the USA

PENN to Open the New Hollywood Casino Aurora to Public on June 24

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PENN Entertainment Inc. has announced that it expects to open the new land-based Hollywood Casino Aurora to the public on Wednesday, June 24, pending customary regulatory approvals. This will be the second all-new PENN property to open in the Chicagoland region following the grand opening of the land-based Hollywood Casino Joliet in August 2025.

The new $360 million entertainment destination is being developed across from Chicago Premium Outlets, located near Interstate-88 in Aurora. The state-of-the-art property will feature a luxurious hotel, more than 1200 gaming positions, a retail sportsbook, outdoor entertainment area, full-service spa, premium bars and restaurants, a 12,000 square foot event center and approximately 1700 parking spaces. The Company expects to employ approximately 700 team members at the new casino, which nearly doubles PENN’s existing employee roster in Aurora.

“We are now months away from opening another premium entertainment destination in the greater Chicago region. We are thrilled to follow the successful rollout of Hollywood Casino Joliet last summer with another new land-based property, strengthening our overall retail portfolio in the Midwest and deepening our roots in the community,” said Jay Snowden, CEO and President of PENN Entertainment.

Hollywood Casino Aurora will feature an upscale 226-room hotel offering a variety of standard rooms and suites, as well as a beauty and wellness space, Drift Spa.

The new property will also be outfitted with numerous world class dining experiences for guests to enjoy. As previously announced, PENN has partnered with celebrity chef and entrepreneur Giada De Laurentiis to open Sorella by Giada. The Italian-California fusion restaurant will offer approximately 170 seats for indoor and outdoor dining, a contemporary bar and private dining options.

Boulevard Food & Drink Hall, operated by McClain Camarota Hospitality (MCH), will include Lucky Goat by celebrity chef Stephanie Izard; Five50 Pizza, a pizza concept from the renowned chefs at MCH; and Chicago favorites Antique Taco and Pretty Cool Ice Cream. Additional restaurant partners that will be unique to Aurora’s Boulevard Food & Drink Hall will be announced in the coming weeks.

“These popular restaurateurs will provide our customers with amazing dining options at the new Hollywood Casino Aurora. Together with our hotel, event center, spa and additional amenities, patrons will experience a vibrant atmosphere at this new area attraction,” said Rafael Verde, Senior Vice President of Regional Operations at PENN Entertainment.

The 12,000 square foot event center will be equipped to host a variety of events, including meetings, conferences, weddings, galas, entertainment and more. Entertainment bookings are already underway, and the first public events will be announced soon.

Additional details related to the grand opening of the new casino will be provided in advance of June 24. The Company expects to work with the Illinois Gaming Board on the transfer of operations from the existing Hollywood Casino Aurora, which is located on the Fox River in downtown Aurora, to the new landside facility as the opening date nears.

In conjunction with this $360 million project, PENN expects to receive $225 million in funding from Gaming and Leisure Properties Inc. near the project’s opening, at a 7.75% capitalization rate. By the end of the year, the Company also expects to receive the remaining $21 million of the $50 million in funding being contributed by the City of Aurora by year end.

The post PENN to Open the New Hollywood Casino Aurora to Public on June 24 appeared first on Americas iGaming & Sports Betting News.

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Studio combines engagement tools with bespoke, franchise and omnichannel content under single umbrella

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White Hat Studios, a dedicated US iGaming market supplier, has unveiled Amplify Suite, a comprehensive engagement ecosystem designed to deliver operators flexibility, creative autonomy, and measurable commercial impact.

Amplify consolidates the provider’s promotional tools and proprietary content into a fully connected, scalable framework, equipping operators with a diverse range of performance-enhancing solutions engineered to maximise growth across regulated US markets.

Built on an API-first foundation, the suite incorporates White Hat Studios’ Engage promotional engine, comprised of tools such as Win Spins, Super Mode, and Triggers, alongside its award-winning Progressive Jackpot networks. This services an increasing demand for advanced gamification tools, enabling operators to stimulate user activity and drive sustained engagement.

These promotional tools are complemented by the studio’s first-class content portfolio. With a track record of creating custom products for tier-one operators, Amplify Bespoke will build on this momentum to deliver bespoke slots that support deeper brand integration and exclusive IP ownership.

Amplify Franchises transforms standalone hits into enduring game families, exemplified by the US-renowned 7s Fire Blitz™ series. By leveraging player familiarity and brand loyalty, franchises consistently drive momentum upon launch and can reignite traction across a game brand.

The suite is further strengthened by Amplify Omni, enabled through the studio’s landmark distribution agreement with Gaming Arts. The partnership facilitates the conversion and distribution of White Hat Studios content across US land-based casinos, while also supporting the transition of land-based titles into regulated online markets for the first time.

This powerful two-way content pipeline enhances the ecosystem, allowing US brands to engage and convert players seamlessly between casino floors and digital platforms.

The launch of Amplify represents a significant milestone in White Hat Studios’ strategic evolution, connecting its full product portfolio within a single, unified framework. Custom-built for US markets, the suite is set to redefine how operators engage their audiences and elevate commercial performance.

 

Daniel Lechner, SVP Sales and Marketing at White Hat Studios, said: “Amplify will serve as the promotional and engagement backbone of White Hat Studios. Bringing our diverse offering under one cohesive ecosystem, the suite is optimised to deliver tangible impact across the entire player journey.

“By combining configurable engagement tools with premium, high-performing content, Amplify empowers US operators to differentiate and scale within competitive environments.”

The post Studio combines engagement tools with bespoke, franchise and omnichannel content under single umbrella appeared first on Americas iGaming & Sports Betting News.

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White Hat Studios launches all-in-one engagement ecosystem Amplify Suite

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White Hat Studios, a specialist provider for the regulated US iGaming market, has introduced Amplify Suite, a fully integrated engagement ecosystem built to give operators greater flexibility, creative control, and measurable commercial results.

Amplify brings together the company’s promotional tools and proprietary content into a single, scalable framework, offering a broad set of performance-driven solutions designed to accelerate growth across US markets.

Built on an API-first architecture, the suite incorporates White Hat Studios’ Engage promotional engine, featuring tools such as Win Spins, Super Mode, and Triggers, alongside its established Progressive Jackpot networks. The combined offering addresses rising demand for advanced gamification, enabling operators to boost player activity and sustain long-term engagement.

These capabilities are supported by the studio’s premium content portfolio. Known for delivering tailored products for tier-one operators, the new Amplify Bespoke arm expands this approach, offering custom slot development that allows for deeper brand integration and exclusive IP ownership.

Meanwhile, Amplify Franchises is designed to turn successful standalone titles into long-term game families. A key example is the popular 7s Fire Blitz™ series, which demonstrates how familiar branding and player loyalty can drive strong launch performance and ongoing engagement across a franchise.

The ecosystem is further enhanced by Amplify Omni, powered through a landmark distribution agreement with Gaming Arts. This partnership enables the distribution of White Hat Studios’ content across US land-based casinos, while also facilitating the transition of land-based titles into regulated online environments for the first time.

By enabling this two-way content flow, Amplify strengthens connections between retail and digital channels, helping operators engage players seamlessly across both spaces.

The launch marks a major step in White Hat Studios’ strategic development, unifying its entire product portfolio within a single ecosystem tailored specifically for the US market.

Daniel Lechner, SVP of Sales and Marketing at White Hat Studios, said: “Amplify will serve as the promotional and engagement backbone of White Hat Studios. Bringing our diverse offering under one cohesive ecosystem, the suite is optimised to deliver tangible impact across the entire player journey.

“By combining configurable engagement tools with premium, high-performing content, Amplify empowers US operators to differentiate and scale within competitive environments.”

The post White Hat Studios launches all-in-one engagement ecosystem Amplify Suite appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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