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BGC Welcomes Re-opening of Betting Shops

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The Betting and Gaming Council (BGC) has welcomed the reopening of betting shops in England and Wales.

According to BGC chief executive Michael Dugher, the re-opening of betting shops in England and Wales is great news for both the industry and the UK economy.

On April 12, around 6000 bookies commenced operations for the first time since December alongside other non-essential retail, as the UK Government announced the easing of restrictions amid the ongoing Covid-19 pandemic.

However, a number of restrictions will be in place in English shops to limit the number of customers. These include the removal of all tables and chairs, no screening of live sport and a 15-minute limit on the amount of time customers can be in a shop. In addition, betting shops have also put in place their own anti-Covid measures, including hand sanitisation centres, Perspex screens and strict social distancing rules.

Michael Dugher, chief executive of the Betting and Gaming Council, said: “It’s great news that high street betting shops in England and Wales are finally able to re-open safely, along with the rest of non-essential retail. It’s been a long three months for betting shop staff, as well as their customers, and I know they are all looking forward to safely getting back to business thanks to the best-in-class anti-Covid measures in place.

“As the recent EY report showed, the UK’s betting shops support 46,000 jobs and paid nearly £1bn in tax to the Treasury in 2020, while our members contribute £350m to horseracing through sponsorship, media rights and the betting levy.

“This means that as well as providing a much-needed boost for the millions of people who enjoy a flutter, they will also be able to play a key role in the UK’s post-Covid economic recovery.”

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Booming Games

Booming Games launches Inferno Fortune InstaStrike slot

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Booming Games has launched Inferno Fortune InstaStrike, a new slot title built on a 3×3 grid with 10 paylines and a maximum win potential of 2,000x.

The game includes an InstaStrike mechanic where landing two or more InstaStrike symbols anywhere on the reels triggers an immediate payout between 2x and 2000x the bet. Booming Games also said paying symbols can reveal a Mini InstaStrike overlay symbol, with three unlocking a random prize worth between 2x and 2000x the original bet.

Additional features include a Gamble option on base game wins, offering a “double-or-nothing” or “quadruple-or-nothing” round. Three Scatter symbols trigger ten Free Spins, with no limit on re-triggers.

Craig Asling, Director of Games at Booming Games, said: “With innovative InstaStrike features and Free Spins, we’re confident that players will love the latest addition to our collection. With its familiar layout and fiery graphics, Inferno Fortune InstaStrike is perfect for any player seeking a high-stakes thrill. Step into the fire and feel the InstaStrike spark!”

The post Booming Games launches Inferno Fortune InstaStrike slot appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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Betty Tűndik Co-Founder at HIPTHER

HIPTHER Appoints Elena Stepanyatova as Event Content & Production Manager

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HIPTHER strengthens its growing international events portfolio with the appointment of an experienced leader in content strategy, production, and large-scale event execution.

HIPTHER is pleased to announce the appointment of Elena Stepanyatova as Event Content & Production Manager, joining the team during an exciting period of expansion across Europe and beyond.

With more than 20 years of leadership experience spanning executive management, sales development, business growth, and premium event organization, Elena brings a powerful combination of strategic vision and operational excellence to the HIPTHER ecosystem.

Throughout her career, Elena has successfully launched and scaled new ventures, managed teams of up to 60 professionals, negotiated with government institutions and VIP stakeholders, and overseen high-profile events for audiences of up to 2,500 attendees.

Most recently, as Partner & Executive Director of LLC “MAP,” she played a central role in building and managing an event management company from the ground up, leading recruitment, business development, event concept creation, and commercial strategy. She also directed international business tours for Russian-speaking entrepreneurs to destinations including the United States, South Korea, and Japan.

At HIPTHER, Elena’s responsibilities will include agenda development, speaker and moderator coordination, event content planning, production workflows, and enhancing the attendee experience across the company’s growing portfolio of conferences and summits.

Her first major assignment is already underway: helping shape and implement the agenda for HIPTHER BALTICS: Riga 2026, the next stop in HIPTHER’s expanding Baltics series.

Zoltán Tűndik, Co-Founder and Head of Business at HIPTHER, commented: “Elena joins us with exactly the kind of energy, experience, and execution mindset we value. Great events are built long before the doors open, and her ability to combine business acumen with production precision makes her a major addition to our team.”

Betty Tűndik, Co-Founder at HIPTHER, added: “Finding the right person for this role was not an easy decision. We spoke with several highly experienced professionals and went through a deep selection process, because this position requires much more than event knowledge alone. From our first conversations with Elena, and later when we met in Prague, it became clear that she understands not only events, content, and production, but also people.

Human understanding is incredibly important in our industry. Elena brings professionalism, intuition, structure, and a strong sense of psychology to the way she works. I am truly impressed by her experience and by the way she connects ideas, teams, speakers, and communities. We believe she is a perfect fit for HIPTHER, and we are excited to welcome her into our team.”

Elena Stepanyatova added:“When I first met Zoltán and Betty during the interview, I immediately thought that this was a place where I wanted to work — I liked it, and I liked them as people. When we met in Prague, I felt it was a true match. We share the same goals and values, not only in our work but also in life.

It is truly special when professional ambitions are fueled by team spirit. I am very happy to be a member of the HIPTHER team, and I believe I can bring something new and meaningful to it. Together, we will keep moving toward the stars and reaching the heights that inspire us.”

As HIPTHER continues to expand its footprint across gaming, fintech, technology, compliance, and innovation sectors, Elena’s appointment marks another important step in scaling world-class event delivery across multiple markets.

The post HIPTHER Appoints Elena Stepanyatova as Event Content & Production Manager appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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BAR 1

BETER joins forces with BAR 1 Betting

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BETER, the award-winning provider of live streams, real-time data, and odds for fast-paced esports and sports, has partnered with BAR 1 Betting, the leading Irish sportsbook, further strengthening its roster of tier-one operator partners.

Under the terms of the agreement, Irish bettors now have access to BETER’s exclusive ESportsBattle content, with eFootball and eBasketball the first disciplines to be integrated into the BAR 1 platform.

Founded in 1995 as a family-run business operating from a brick-and-mortar shop in Dundalk, County Louth, BAR 1 Betting has since expanded its operations across Ireland, establishing a strong market presence. In 2018, the company launched its online platform, BAR1betting.com, offering a range of betting markets, odds, and promotions.

As the industry’s leading provider of fast-paced betting content, BETER delivers over 500,000 events annually through its ESportsBattle tournaments, covering eFootball, eBasketball, eHockey, and eTennis, while offering up to 50 markets, with an average operator margin of 7.5%+.

BETER’s trading team also powers its Esports Odds Feed, delivering market-leading odds with the highest uptime across more than 450 tournaments globally. The offering covers over 40,000 pre-match and live events annually.

 

Gal Ehrlich, CEO of BETER, said: “As the leading provider of live streams, live data, and odds for the betting industry, we’re delighted that BAR 1 Betting has chosen BETER to provide its bettors with premier eFootball and eBasketball offerings.”

“With BAR 1 being one of Ireland’s most respected and well-loved sportsbooks, this partnership allows us to bring our award-winning esports content to a wider audience across regulated markets. At the same time, we look forward to supporting BAR 1 Betting in further strengthening its position as a leader in odds, event coverage, and betting opportunities.”

 

Barney O’Hare, CEO of BAR 1 Betting, said: “From day one, BAR 1 Betting has been built on a customer-first philosophy. When our customers speak, we listen so when they asked for more esports content, we knew BETER was the ideal partner.

“With its reputation for innovation, extensive coverage, and reliable delivery, BETER stands out as a true leader in the esports space. By adding its eFootball and eBasketball content to our platform, we’re confident we can further enhance the online betting experience for our customers.”

The post BETER joins forces with BAR 1 Betting appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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