Adam Wexler
PrizePicks Adds Call of Duty, Rocket League and Valorant to Fantasy Offerings
Daily Fantasy Sports operator PrizePicks has announced the addition of premier esports titles Call of Duty, Rocket League, and Valorant to its marketplace, a major step toward solidifying PrizePicks as the premier fantasy esports operator in North America.
PrizePicks already features iconic AAA titles Counter-Strike: Global Offensive (CS:GO) and League of Legends (LoL) on its platform. The three new titles give PrizePicks members a menu of play options unmatched by any other DFS operator in North America and a virtual monopoly on the dominant first-person shooter (FPS) genre.
“Esports was an important offering for us in early 2020 when the pandemic shut everything down, but not only did our monthly esports handle stay strong when the NBA, NFL and college sports returned, it actually grew in unison with our traditional sports over those last six months of the year. These are franchises with fan bases that span decades in some cases and they’ve historically been underserved by sportsbooks and fantasy platforms. We’re thrilled to offer this variety of playable options,” Adam Wexler, CEO of PrizePicks, said.
PrizePicks entered the esports arena in 2019 through a partnership with Atlanta-based SMITE Pro League. In addition to esports featuring heavily on PrizePicks in early 2020 due to COVID-19 with titles such as iRacing and NBA2K League, PrizePicks deepened its esports presence in November 2020, entering into a strategic partnership with cutting edge franchise Ghost Gaming, which fields teams in Rocket League and recently-added Valorant, among others. The two Atlanta-based companies have been collaborating on a series of initiatives set to debut later this year.
“The more opportunities that esports fans have to engage with their favorite titles and franchises, the better it is for the industry. We were attracted to a partnership with PrizePicks in the first place because they have a vision not just to expand their platform but to create a better fan experience overall,” Stewart Tanner, Head of Partnerships at Ghost Gaming, said.
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Adam Wexler
PrizePicks Announces Responsible Gaming Collaboration with Kindbridge Behavioral Health
PrizePicks, the largest daily fantasy sports operator in North America, and Kindbridge Behavioral Health, a pioneering mental health service provider dedicated to supporting individuals facing challenges related to problem gaming, announced a groundbreaking collaboration that will provide access to Kindbridge’s top-tier clinical services at no initial cost to PrizePicks players and customer-facing employees. The program will support problem gaming prevention, treatment and recovery efforts.
“We are proud to partner with Kindbridge and to be the first operator to cover program costs entirely, removing a significant barrier to access. It’s essential that the fantasy sports industry invests and innovates in the area of responsible gaming. This initiative not only helps players and employees but also strengthens PrizePicks’ role in promoting social responsibility within the industry. By addressing both prevention and treatment, we are paving the way for a healthier gaming community,” Adam Wexler, Co-founder and CEO of PrizePicks, said.
PrizePicks will incur all initial costs of Kindbridge’s comprehensive support services for its customer-facing employees and player community, setting a new benchmark in the DFS industry for responsible gaming and problem gaming support. Players on PrizePicks and customer support employees will have immediate access to an in-depth clinical assessment, clinical review and care plan development session, as well as access to educational and peer support groups.
“It is inspiring to see a DFS operator actively providing essential care resources to their audience. Many individuals struggling with gaming-related health issues face significant financial barriers, even with insurance, which hinders their ability to follow a comprehensive care plan. This collaboration is a pivotal step toward eliminating these barriers, ensuring people can access the support they need, regardless of their financial situation,” Daniel Umfleet, Founder and CEO of Kindbridge Behavioral Health, said.
Phil Sherwood, Senior Director of Responsible Gaming at PrizePicks, said: “Many individuals face high out-of-pocket expenses for healthcare even with insurance, making it difficult to get the help they need. Partnering with Kindbridge allows us to help those individuals who wish to take preventative measures with a variety of world-class mental health services at no cost to them.”
Adam Wexler
PrizePicks Announces New Chief People Officer and Key Responsible Gaming Hire
PrizePicks, the largest daily fantasy sports operator in North America, announced the hiring of Renee White as its Chief People Officer (CPO), reporting to Co-founder and Chief Executive Officer Adam Wexler. The company also announced the appointment of Phil Sherwood as Senior Director of Responsible Gaming.
Renee White: White will build upon PrizePicks’ incredible people operations team to help lead the company through its next phase of growth and expansion, bringing decades of experience from blue chip organizations. Most recently, White spent nearly two decades at Warner Bros. Discovery in various leadership roles, delivering strategic guidance to senior-level management, demonstrating a deep understanding of complex organizational structure and operations. She last served as the Head of People & Culture for Turner Sports, Bleacher Report and Turner Studios, leading the HR function, guiding long-term strategy along with building a diverse and inclusive culture. White started her career with Turner Broadcasting supporting several divisions within the organization including the Atlanta Braves as their HR Manager. White will be based in Atlanta and serve as a member of PrizePicks’ executive leadership team.
Phil Sherwood: Sherwood will lead the evolution of PrizePicks’ responsible gaming initiatives to continue fostering a safe, responsible and secure daily fantasy sports experience. His unique perspective and strategic vision will help position PrizePicks as the gold standard in responsible gaming within the fantasy sports industry. Sherwood most recently served as Chief Communications Officer at the Massachusetts Council on Gaming and Health (MACGH) spearheading groundbreaking initiatives such as the first statewide Remote Voluntary Self-Exclusion (VSE) Program and led the creation of a 24/7 LiveChat platform. Prior to MACGH, Sherwood was the President of the Board of Directors for the National Council on Problem Gambling (NCPG) where he drove significant advancement in responsible gaming on a national scale.
“Renee and Phil bring invaluable experience that will accelerate our growth as a company. Renee’s storied career as a people leader and her ties to the Atlanta community cannot be understated; having her join us at such a crucial phase for the company is pivotal. Combined with Phil expanding upon our responsible gaming initiatives, I’m excited to see both play a role in ensuring our business continues to prioritize its two most valued assets: our people and our players,” Adam Wexler, Co-founder & CEO of PrizePicks, said.
Adam Wexler
PrizePicks Extends Partnership as Official Daily Fantasy Sports Partner of the Atlanta Braves
PrizePicks, the largest daily fantasy sports operator in North America, announced that the company has reunited with the Atlanta Braves as the club’s Official Daily Fantasy Sports Partner for the 2024 season. The partnership extends a longstanding relationship that dates back to 2020, with the two Atlanta-based companies continuing to work together on unique opportunities for their dedicated fans.
“We are thrilled to continue our ever-growing relationship with the Atlanta Braves. As a homegrown company born in Atlanta, it is a priority for us at PrizePicks to engage with local fans by continuing to bring amazing experiences to Braves Country,” Adam Wexler, CEO and Co-founder of PrizePicks, said.
PrizePicks will receive out-field LED signage as well as prominent signage throughout Truist Park. The company will also gain access to VIP experiences throughout the baseball season, including a “Pick of the Game” that will be featured on the Braves Radio Network pregame radio show for all 162 regular season games.
“PrizePicks has been a valued partner for years. They are the leader in their industry and a prominent local Atlanta business, and we are happy to extend our relationship with them for the 2024 season,” said Jim Allen, Atlanta Braves Senior Vice President of Corporate and Premium Partnerships.
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