Gambling in the USA
Gaming Americas Weekly Roundup – March 15-21
Welcome to our weekly roundup of American gambling news again! It was again an eventful week in the USA, despite the still-active virus attack.
Here, we are going through the weekly highlights of the American gambling industry which include the latest news, new partnerships and compliance updates. Read on and get updated.
Latest News
Konami Gaming’s DIMENSION 49J video slot cabinet and All Aboard video slot series have got nominated in three separate categories in the Annual EKG Slot Awards by Eilers & Krejcik Gaming. DIMENSION 49J has been nominated for Top Performing NEW Cabinet, while All Aboard has been nominated for Top Performing NEW Premium Game and Top Performing Proprietary Branded Game.
Caesars Entertainment has announced a $32.5 million expansion to its Indiana Grand Racing & Casino. Construction is set to start on April 1 and the project is expected to be completed by the end of the year. The expansion is expected to create more than 100 new casino jobs. Currently, Indiana Grand has about 100,000 square feet of gaming space. The 25,000-square-foot expansion will provide space for 100 new slot machines and 25 additional gaming tables.
NASCAR partner WynnBET, the digital gaming division of Wynn Resorts, has launched the WynnBET mobile app in the Commonwealth of Virginia in conjunction with being awarded an online sports betting permit in the state. With the recent announcement from the Virginia Lottery, WynnBET is now a legal gaming operator in the Commonwealth of Virginia, and the WynnBET mobile app has been launched for sports betting enthusiasts to register and use throughout the state. Players who are 21 years of age or older can now download the app on Apple or Android devices with a $500 risk-free bet.
Inspired Entertainment has generated total revenue of $71.7m and adjusted EBITDA of $34.9m in the fourth quarter of 2020. These results include a payment from a UK LBO customer related to the company’s contractual revenue share of their value-added tax rebate, which positively impacted revenue by $32.5m and adjusted EBITDA by $31.7 million (in conjunction with third party fees).
Gross gambling revenues at MGM Springfield rose in February to $16.89 million, up from $14.5 million in January. But gross gambling revenue at the downtown casino still lags pre-pandemic figures in a pattern that holds true elsewhere and reflects the hospitality industry’s continued efforts to rebound from COVID-19 and the shutdowns necessary to prevent its spread.
Partnerships
Sportsbet.io has signed a two-year sponsorship agreement with Copa do Brasil. The agreement involves collaboration between the two brands, visibility on signs (LEDs and static), panels and rugs on the lawn, in addition to the traditional backdrops and materials in digital media. According to Justin Le Brocque, Head of Marketing at Sportsbet.io, this association with the national tournament is more of a connection with the Brazilian fan and a reason for pride for the company.
Pragmatic Play, a leading content provider to the gaming industry, has extended its presence in South America through its new partnership with Grupo Cordialito in Venezuela. The operator, one of the largest in the South American nation, will soon gain access to the supplier’s complete collection of Slots, including its latest titles, such as Eye of the Storm and Joker King, as well as its leading Live Casino products and the Virtual Sports offering.
FanDuel Group has announced a new multi-year partnership with two-time NBA champion and Inside the NBA analyst Kenny “The Jet” Smith. This new partnership designates FanDuel as the exclusive sports betting and daily fantasy provider for Kenny Smith. Additionally, Smith will appear in FanDuel advertising and TNT promotions featuring FanDuel’s free-to-play contests. Smith will also provide unique content for FanDuel Group’s social media channels.
Dignitas and HyperX have renewed and extended their partnership. The renewed partnership is the continuation of HyperX and Dignitas’ relationship that dates back to 2013. HyperX will continue to be the official peripheral partner of Dignitas. Through the partnership, HyperX and Dignitas will collaborate on exciting new content for Dignitas’ die-hard esports fans. HyperX Cloud Comms, a new and recurring content series, will bring Dignitas fans closer than ever before to their favourite players.
Kindred Group has teamed up with Gamban to offer Unibet customers in the US the ability to block online gambling sites across devices. Kindred has a long-standing cooperation with Gamban since 2017 across Europe and Australia. Gamban’s gambling blocking software works as an online gambling self-exclusion tool, preventing access to any online gambling site on individual devices.
Scientific Games Corporation has announced that its instant scratch games are coming to the Idaho Lottery. Scientific Games will design and manufacture Idaho Lottery scratch games under a new two-year contract, which begins in March 2021 and may be extended by the lottery for up to six additional years.
New Appointment
Everi Holdings has appointed Kate C. Lowenhar-Fisher as Executive Vice President, Chief Legal Officer – General Counsel, and Corporate Secretary, effective 22 March 2021, subject to customary regulatory approvals. She will have responsibility for the Company’s legal and regulatory compliance affairs and will report to Everi’s Chief Executive Officer, Michael Rumbolz.
Compliance Updates
Nuvei Corporation has announced that its wholly-owned subsidiary Nuvei Technologies (Nuvei) has been approved to support the sports betting industry in Virginia. The Virginia Lottery has issued a sports betting vendor registration to Nuvei in accordance with the state’s sports betting regulation. The Company can now offer its innovative payment technology and industry expertise to provide an optimised payment experience and increased revenue opportunities for licensed gaming operators across the State.
Golden Nugget Online Gaming Inc. has announced that it has received a temporary permit to commence online sports wagering in the State of Virginia.
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Daniel Lechner
Studio combines engagement tools with bespoke, franchise and omnichannel content under single umbrella
White Hat Studios, a dedicated US iGaming market supplier, has unveiled Amplify Suite, a comprehensive engagement ecosystem designed to deliver operators flexibility, creative autonomy, and measurable commercial impact.
Amplify consolidates the provider’s promotional tools and proprietary content into a fully connected, scalable framework, equipping operators with a diverse range of performance-enhancing solutions engineered to maximise growth across regulated US markets.
Built on an API-first foundation, the suite incorporates White Hat Studios’ Engage promotional engine, comprised of tools such as Win Spins, Super Mode, and Triggers, alongside its award-winning Progressive Jackpot networks. This services an increasing demand for advanced gamification tools, enabling operators to stimulate user activity and drive sustained engagement.
These promotional tools are complemented by the studio’s first-class content portfolio. With a track record of creating custom products for tier-one operators, Amplify Bespoke will build on this momentum to deliver bespoke slots that support deeper brand integration and exclusive IP ownership.
Amplify Franchises transforms standalone hits into enduring game families, exemplified by the US-renowned 7s Fire Blitz
series. By leveraging player familiarity and brand loyalty, franchises consistently drive momentum upon launch and can reignite traction across a game brand.
The suite is further strengthened by Amplify Omni, enabled through the studio’s landmark distribution agreement with Gaming Arts. The partnership facilitates the conversion and distribution of White Hat Studios content across US land-based casinos, while also supporting the transition of land-based titles into regulated online markets for the first time.
This powerful two-way content pipeline enhances the ecosystem, allowing US brands to engage and convert players seamlessly between casino floors and digital platforms.
The launch of Amplify represents a significant milestone in White Hat Studios’ strategic evolution, connecting its full product portfolio within a single, unified framework. Custom-built for US markets, the suite is set to redefine how operators engage their audiences and elevate commercial performance.
Daniel Lechner, SVP Sales and Marketing at White Hat Studios, said: “Amplify will serve as the promotional and engagement backbone of White Hat Studios. Bringing our diverse offering under one cohesive ecosystem, the suite is optimised to deliver tangible impact across the entire player journey.
“By combining configurable engagement tools with premium, high-performing content, Amplify empowers US operators to differentiate and scale within competitive environments.”
The post Studio combines engagement tools with bespoke, franchise and omnichannel content under single umbrella appeared first on Americas iGaming & Sports Betting News.
White Hat Studios, a specialist provider for the regulated US iGaming market, has introduced Amplify Suite, a fully integrated engagement ecosystem built to give operators greater flexibility, creative control, and measurable commercial results.
Amplify brings together the company’s promotional tools and proprietary content into a single, scalable framework, offering a broad set of performance-driven solutions designed to accelerate growth across US markets.
Built on an API-first architecture, the suite incorporates White Hat Studios’ Engage promotional engine, featuring tools such as Win Spins, Super Mode, and Triggers, alongside its established Progressive Jackpot networks. The combined offering addresses rising demand for advanced gamification, enabling operators to boost player activity and sustain long-term engagement.
These capabilities are supported by the studio’s premium content portfolio. Known for delivering tailored products for tier-one operators, the new Amplify Bespoke arm expands this approach, offering custom slot development that allows for deeper brand integration and exclusive IP ownership.
Meanwhile, Amplify Franchises is designed to turn successful standalone titles into long-term game families. A key example is the popular 7s Fire Blitz
series, which demonstrates how familiar branding and player loyalty can drive strong launch performance and ongoing engagement across a franchise.
The ecosystem is further enhanced by Amplify Omni, powered through a landmark distribution agreement with Gaming Arts. This partnership enables the distribution of White Hat Studios’ content across US land-based casinos, while also facilitating the transition of land-based titles into regulated online environments for the first time.
By enabling this two-way content flow, Amplify strengthens connections between retail and digital channels, helping operators engage players seamlessly across both spaces.
The launch marks a major step in White Hat Studios’ strategic development, unifying its entire product portfolio within a single ecosystem tailored specifically for the US market.
Daniel Lechner, SVP of Sales and Marketing at White Hat Studios, said: “Amplify will serve as the promotional and engagement backbone of White Hat Studios. Bringing our diverse offering under one cohesive ecosystem, the suite is optimised to deliver tangible impact across the entire player journey.
“By combining configurable engagement tools with premium, high-performing content, Amplify empowers US operators to differentiate and scale within competitive environments.”
The post White Hat Studios launches all-in-one engagement ecosystem Amplify Suite appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Zitro has announced the U.S. rollout of FANTASY, its latest slot cabinet, following an outstanding early reception across multiple states. Since its debut, FANTASY has resonated with players and operators alike, quickly positioning itself as one of the standout new cabinets on casino floors nationwide.
The cabinet launched its U.S. journey in Minnesota before expanding into Michigan, California, Arizona, New Mexico, and North Carolina, and the story has been consistent across all six states. Strong player engagement, positive operator feedback, and consistent floor performance have followed FANTASY everywhere it has gone.
FANTASY’s strong performance reflects the depth of the experience it delivers. Zitro developed world-class content specifically for this cabinet, including stunning animations, exceptional graphics, and a rich multimedia experience that connects with today’s players. An individual game color lighting system gives each title a distinct identity on the casino floor, and every title was developed exclusively for this form factor. The result is a complete entertainment experience that goes well beyond the cabinet itself.
“We always knew FANTASY was something special, but the response we’ve seen across different casino properties has exceeded our most optimistic expectations. Players are genuinely connecting with this cabinet, operators are seeing the results on their floors, and we believe this is just the beginning of a defining journey for FANTASY in the US,” said Derik Mooberry, CEO of Zitro USA.
The post Zitro Announces the U.S. Rollout of FANTASY Cabinet appeared first on Americas iGaming & Sports Betting News.
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