PlayUp has launched its online sports betting app in Colorado. The application offers an easy and simple sports betting interface and options aimed at the casual user. Once users set up their account and log in, they are just three clicks away from placing a bet.

Laila Mintas, CEO of PlayUp US, said the company is making it simple for players to take advantage of attractive bonuses and other promotional incentives.

“We are trying to focus on the events each month which have the largest audiences and reward the casual bettor with more value. All of our promos are simple for the player to understand and they require no complicated ‘Opt-In’ process – if a player has a qualifying bet, they get paid – it’s that easy,” she said.

As part of its entry into the U.S. market, PlayUp is now offering attractive bonus offers. Mintas said all new players will get a 200% bonus on first bets, whether they win or lose. Also, all newly registered users will get a free $20 bet.

PlayUp was granted its sports betting license in Colorado via a market access agreement with the Bull Durham Casino in Blackhawk. Doug James, Bull Durham’s General Manager, said Colorado residents have responded positively to the sports betting option since its opening in May of last year and is confident his players and casino goers will be no different.

“It’s exciting for us to be able to expose our customers to sports betting and give them a great option via the PlayUp app. The early handle numbers being reported by the Division of Gaming are a real testament to how much interest there is for sports betting in this state,” Doug James said.

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