Luckbox appoints former Red Bull, Riot Games and FOX lead as Head of Content

Leading esports betting platform Luckbox has appointed Nevzat Ucar as Head of Content.

Mr Ucar joins Luckbox having most recently worked as Head of Content for Red Bull and his previous roles include Head of Video and Broadcast for Riot Games and Art Director for FOX International Channels.

Mr. Ucar will play a leading role in Luckbox’s marketing strategy, and will be responsible for driving global content strategy.

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It follows the appointment of Thomas Rosander, who joined Luckbox as Chief Customer Officer earlier this month,

“I am a lifelong gamer, and Luckbox’s business targeting the most potentially lucrative esports sector is a compelling opportunity for me,” Mr. Ucar said. “This is a global opportunity to shape our esports community, content and strategy and have fun while doing all of it.”

“Content marketing is a key pillar of our player acquisition and brand strategy as we target growth for Luckbox and Nevzat will play an integral role in that,” CEO Quentin Martin said.

“Having someone of Nevzat’s pedigree on board strengthens our marketing team and, importantly, his passion for gaming and esports fits in perfectly with our company ethos.”