Caesars Entertainment has announced a strategic investment in the daily fantasy sports platform SuperDraft.

With the investment, Caesars takes an initial minority equity position with an option to increase its stake over time up to 100% at pre-determined levels. The partnership positions SuperDraft as an exciting new option and dominant force in the daily fantasy sports industry.

“The addition of daily fantasy sports fits seamlessly with our strategic vision for mobile and online sports. SuperDraft’s innovative multiplier game mode is unique in the marketplace, and we believe it offers a tremendous opportunity to strengthen our position in the sports gaming landscape,” Tom Reeg, CEO of Caesars Entertainment, said.

As part of the investment, SuperDraft will join Caesars’ online brands, World Series of Poker, Caesars Online Casino, and, upon the acquisition’s close, William Hill, as part of a full slate of mobile and online gaming channels.

“We’re super excited to be part of Caesars’ powerful gaming ecosystem. Daily fantasy players deserve a breath of fresh air, and we’re here to transform the industry. SuperDraft is now well-positioned to accelerate its growth with financial staying power while broadening its consumer appeal with bigger contests and better rewards to players of all interest levels,” Steve Wang, CEO and Founder of SuperDraft, said.

“Caesars is a strong strategic partner that will allow us to further enhance our industry-leading tech stack and provide an enhanced player-first experience. Now SuperDraft can adapt to the market faster than the institutional daily fantasy providers, while providing our players with unmatched prizes, loyalty rewards, and exclusive VIP opportunities,” Nate Hunter, CTO and Co-Founder of SuperDraft, said.

Powered by WPeMatico