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New BIT Study Recommends Greater Flexibility in Setting Deposit Limits

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Behavioural Insights Team (BIT) has published the findings of its latest study on deposit limit settings.

The study, commissioned by GambleAware, tested different deposit limit settings for Bet365 customers. This saw a number of the operator’s customers, that had not yet set a deposit limit, sent prompts reminding them to set limits on their spending.

The 1731 customers that followed the prompt were then shown three different versions of the deposit limit page. Of this number, 604 customers were directed to Bet365’s standard page, with a dropdown menu allowing them to set limits in denominations from £5 to £100,00, or to continue gambling without a limit. The second, shown to 571 customers, suggested a range of deposit limits up to £250, as well as the “no limit” option. Finally, 556 were shown a text box where they could enter any sum they chose.

This showed that those shown the operator’s standard deposit limit options tended to give themselves more leeway to spend. Median limit among those 604 customers was £14.30 per day, above the £8.30 set by those given the option to choose figure up to £250.

Players directed to the text box with no set options, meanwhile, set a median deposit limit of £7.10.

Mean limits, despite being much higher in all three groups, also followed this trend. The original deposit limit page recorded a mean limit of £1,601.10, compared with £230.81 for those given the option of up to £250.

For the players shown the text box, their mean limit came to £308.78, slightly higher than that of the customers shown options up to £250, which the BIT said was mostly due to some “outliers.”

Because of these differences, the BIT recommended that all operators present limits using the free text box format and that this format be required in the British Gambling Commission’s Licence Conditions and Codes of Practice (LCCP).

“In place of LCCP provisions we alternatively recommend that the Gambling Commission regularly updates the public regarding which operators have yet to remove high anchors from their tools,” the authors added. “This approach would not only address recent calls on the Commission to utilise reputational incentives, but also give the industry scope to demonstrate proactive progress in lieu of active regulation.”

The authors added that further study should be undertaken into deposit limit best practices.

“Much more work is needed to test robustly and independently the impacts of various facets of online gambling using randomised controlled trials in live business environments,” the Behavioural Insights Team said. “Only then will robust, independent evidence exist to inform policies, practices and procedures.”

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Compliance Updates

Platipus Granted UK B2B Licence

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Platipus Gaming has secured a B2B license to function in the United Kingdom. This license permits the company to supply gaming content to operators licensed in the UK and marks an important achievement in Platipus’ continuous emphasis on regulatory compliance, operational uniformity, and responsible product delivery.

The UK Gambling Commission (UKGC) is acknowledged worldwide for its comprehensive regulatory structure and exceptional benchmarks in safeguarding players, ensuring technical compliance, and overseeing operations. Obtaining a UK B2B licence verifies that Platipus’ products, operational methods, and development strategies adhere to these criteria, showing that the firm can deliver content in line with rigorous regulatory requirements.

Importance for Operators

Collaborating with a Platipus-licensed provider allows UK-licensed operators to guarantee that content complies with UKGC standards. This minimizes the requirement for extra regulatory evaluations and facilitates more seamless incorporation of third-party content into licensed activities. All products are created and provided with a focus on responsible gambling and player safety, conforming to the technical and operational criteria set by the Commission.

Strategic Significance for Platipus

The UK licence showcases Platipus’ philosophy of compliance by design. Regulatory factors are incorporated early in the development process instead of being treated as a final review point. This method guarantees that products, processes, and operational frameworks are ready for regulated settings from the beginning.

Being regulated by the UKGC also allows Platipus to participate in other markets, where UK standards frequently serve as reference points. The license backs the company’s objective of ensuring steady product quality, dependable operations, and accountable content provision in various regions.

Priscila Ribeiro, Chief Strategic Officer, said: “Obtaining a UK B2B licence confirms that our internal processes, development approach, and products meet the regulatory expectations of one of the most scrutinised iGaming markets globally. It allows us to operate with UK-licensed operators within a clear compliance framework.”

Viktoriia Andreasen, Head of Marketing: “The UK market is highly structured and regulated, with detailed expectations for content providers. Holding this licence allows Platipus to engage with licensed operators while maintaining consistent operational and compliance standards, and ensures our content is designed and delivered responsibly.”

A Milestone for Operational Maturity

With its B2B license in the UK, Platipus Gaming begins a new phase of compliant operations. The license demonstrates the organization’s dedication to enduring operational dependability, adherence to regulations, and accountable product provision. It further verifies that Platipus is capable of providing content in one of the most strictly regulated iGaming markets globally, with all technical, operational, and compliance standards met.

This milestone signifies more than just an expansion in geography. It indicates that Platipus has organized procedures, strong governance, and a development approach centered on compliance, establishing a basis for ongoing regulated activities and sustainable growth across various markets.

The post Platipus Granted UK B2B Licence appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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Compliance Updates

How to Apply for a Finnish iGaming License: Gaming in Finland Webinar on Application Steps and Technical Standards

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Starting March 1, 2027, Finland’s gambling authority will begin handling online gambling license requests in anticipation of the iGaming market launch on July 1, 2027.

The necessary secondary legislation and associated technical requirements for effectively submitting an iGaming license application are anticipated to be released soon.

While the precise details remain unclear, it is evident that Finnish regulations will significantly differ from those in other Nordic countries, like Sweden or Denmark.

Due to these developments, Gaming in Finland will host a webinar on Thursday, March 5 at 14:00 CET/15:00 EET, titled “How Finland is different.”

Gaming in Finland founder Willem van Oort commented: “If you are considering entering the Finnish iGaming market, this webinar comes at a most opportune time: one or perhaps two weeks after the publication of the secondary legislation that is necessary to submit your license application. Naturally, we are particularly grateful to our local partners for helping us make sense of the license application process and the associated technical requirements.”

Topics and speakers

The webinar will cover the following topics:

Regulatory update
FAQ: The license application form
Technical requirements & acceptable solutions

At present, the following speakers have been confirmed:

Morten Ronde, Founding Partner, Nordic Legal
Pekka Ilmivalta, Head of Finnish Office, Nordic Legal
Technical expert, Ubetec

Registration

Registration for the Gaming in Finland webinar is now open: https://us02web.zoom.us/webinar/register/WN_z604czymTd6un1ER7Lu0ng#/registration

The post How to Apply for a Finnish iGaming License: Gaming in Finland Webinar on Application Steps and Technical Standards appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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Ihor Zarechnyi signs up to the Gamblers Connect Contributors Program

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Gamblers Connect, the award‑winning iGaming media and affiliate platform, has welcomed Ihor Zarechnyi, CEO and Founder of NeverEnding, as the latest expert in its Gamblers Connect Contributors Program.

Zarechnyi becomes the second established industry professional to join this curated roster, which prioritizes experienced practitioners over guest bloggers and emphasizes real‑world insight from leaders with “skin in the game.”

As head of NeverEnding, a dynamic iGaming studio built to eliminate bureaucracy and drive innovation, Zarechnyi brings a performance‑driven approach, rooted in his “Games, Growth, and No Excuses” philosophy. In his new role as one of the program’s 12 contributors, he will offer behind‑the‑scenes perspectives on building a game studio from scratch and launching effective global content strategies based on his extensive executive experience.

Gamblers Connect’s Founder, Gjorgje Ristikj, highlighted Zarechnyi’s unique outlook on product development. Ristikj noted that Zarechnyi’s “B2B backed by B2C power” approach focuses on creating games that deliver genuine market traction and strong player engagement — a shift away from superficial visibility toward meaningful industry impact. This aligns with the platform’s goal of delivering high‑value educational content on game mechanics, technological stability, and real operational challenges.

The post Ihor Zarechnyi signs up to the Gamblers Connect Contributors Program appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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