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New BIT Study Recommends Greater Flexibility in Setting Deposit Limits

Published

5 years ago

January 22, 2021

Niji Narayan

Reading Time: 2 minutes

Behavioural Insights Team (BIT) has published the findings of its latest study on deposit limit settings.

The study, commissioned by GambleAware, tested different deposit limit settings for Bet365 customers. This saw a number of the operator’s customers, that had not yet set a deposit limit, sent prompts reminding them to set limits on their spending.

The 1731 customers that followed the prompt were then shown three different versions of the deposit limit page. Of this number, 604 customers were directed to Bet365’s standard page, with a dropdown menu allowing them to set limits in denominations from £5 to £100,00, or to continue gambling without a limit. The second, shown to 571 customers, suggested a range of deposit limits up to £250, as well as the “no limit” option. Finally, 556 were shown a text box where they could enter any sum they chose.

This showed that those shown the operator’s standard deposit limit options tended to give themselves more leeway to spend. Median limit among those 604 customers was £14.30 per day, above the £8.30 set by those given the option to choose figure up to £250.

Players directed to the text box with no set options, meanwhile, set a median deposit limit of £7.10.

Mean limits, despite being much higher in all three groups, also followed this trend. The original deposit limit page recorded a mean limit of £1,601.10, compared with £230.81 for those given the option of up to £250.

For the players shown the text box, their mean limit came to £308.78, slightly higher than that of the customers shown options up to £250, which the BIT said was mostly due to some “outliers.”

Because of these differences, the BIT recommended that all operators present limits using the free text box format and that this format be required in the British Gambling Commission’s Licence Conditions and Codes of Practice (LCCP).

“In place of LCCP provisions we alternatively recommend that the Gambling Commission regularly updates the public regarding which operators have yet to remove high anchors from their tools,” the authors added. “This approach would not only address recent calls on the Commission to utilise reputational incentives, but also give the industry scope to demonstrate proactive progress in lieu of active regulation.”

The authors added that further study should be undertaken into deposit limit best practices.

“Much more work is needed to test robustly and independently the impacts of various facets of online gambling using randomised controlled trials in live business environments,” the Behavioural Insights Team said. “Only then will robust, independent evidence exist to inform policies, practices and procedures.”

Anthony Dalla-Giacoma Chief Commercial Officer at Swintt

Swintt launches Wild Chicken slot with roaming wilds and free spins

Published

55 minutes ago

May 28, 2026

Wladimir P.

swintt-launches-wild-chicken-slot-with-roaming-wilds-and-free-spins

Premium release features a 5×3 layout with 10 paylines, a Risk gamble option, and a stated max win of 10,000x.

Swintt has released Wild Chicken, a new Premium slot that introduces roaming wilds and a free spins feature, with the supplier stating a maximum win of up to 10,000x the bet.

The game runs on a 5×3 reel layout with 10 fixed paylines. Its key mechanic is a “roaming rooster wild” that remains on the reels and shifts one position to the left after each spin, potentially contributing to multiple wins.

Free spins are triggered by landing three or more grain sack scatter symbols in the base game. Players receive 10, 15 or 20 free spins depending on the number of triggering scatters, and any wilds on the reels add one extra free spin while they remain present. Swintt also says collecting four additional grain sacks increases the wild’s size from one to three symbol positions, before it becomes an expanding symbol that fills its reel when it appears. Three or more grain sacks can retrigger the feature.

Wild Chicken also includes an optional Risk feature, where players can attempt to double winnings by guessing the colour of a hidden playing card, up to the game’s maximum payout.

Anthony Dalla-Giacoma, Chief Commercial Officer at Swintt, said: “Combining classic visuals and sounds with a progressive prize mechanic, Wild Chicken is the Premium release that players have been waiting for. With unique rooster wilds roaming the reels during the base game and expanding in size during the main feature, there’s a ton of excitement to be had on every spin, and a maximum jackpot of 10,000x means its sure to be a popular entry in all operators’ line-ups.”

The post Swintt launches Wild Chicken slot with roaming wilds and free spins appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

Brand Partnerships

Ronaldinho partners with CreedRoomz on football-themed live casino games

Published

13 hours ago

May 27, 2026

Wladimir P.

ronaldinho-partners-with-creedroomz-on-football-themed-live-casino-games

The former Brazil star visited CreedRoomz’ Yerevan studio as the supplier prepares Kickoff Roulette and Marble Cup.

Ronaldinho Gaúcho has partnered with live casino supplier CreedRoomz to develop two football-themed live games, Kickoff Roulette and Marble Cup. The company said the collaboration was officially unveiled in Yerevan, where Ronaldinho visited CreedRoomz’ headquarters and filming studios.

CreedRoomz said Ronaldinho toured the studio floor, met development and production teams, and took part in filming activity intended to integrate his on-screen presence into the live product.

According to the company, Kickoff Roulette is a live roulette title built around a football-stadium presentation and includes Ronaldinho-themed elements such as voiceovers. Marble Cup is positioned as a live game show in a football-themed studio environment, with gameplay designed around fast-paced rounds and betting options.

“It is amazing to be here. The incredible Yerevan energy and the warm welcome at the office have been fantastic. Stepping onto this digital pitch is a thrill because these are totally unique games. I am proud to be the ambassador for these games.” said Ronaldinho during the interview.

CreedRoomz said the timing is designed to align with increased football audience attention around major tournaments, with a focus on engagement and retention. No launch date, operator rollout plan, or market availability details were disclosed.

The post Ronaldinho partners with CreedRoomz on football-themed live casino games appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

eSports

Esports Foundation sets Esports World Cup 2026 venue at Paris Expo Porte de Versailles

Published

13 hours ago

May 27, 2026

Wladimir P.

esports-foundation-sets-esports-world-cup-2026-venue-at-paris-expo-porte-de-versailles

Tickets go on sale May 29 for the seven-week Paris event running July 6 to August 23, with a $75 million prize pool across 25 competitions.

The Esports Foundation (EF) has confirmed Paris Expo Porte de Versailles as the venue for the Esports World Cup 2026, scheduled for July 06 through August 23 in Paris, France.

Ticket sales open Friday, May 29, 2026 via esportsworldcup.com/tickets. EF said the event will run for seven weeks and span 25 competitions, with more than 2,000 players from over 200 Clubs and more than 100 countries competing for a $75 million prize pool.

EF said Paris Expo Porte de Versailles will host competition arenas, broadcast operations, fan activations, and festival experiences. The organiser also pointed to the venue’s track record as the home of Paris Games Week since 2010 and as a site used during the Paris 2024 Olympic and Paralympic Games.

Ticketing includes Regular Tournament Passes and Premium Tournament Passes, alongside Daily Regular Tournament Passes. For select championship matches across VALORANT, League of Legends, Rocket League, and Counter-Strike 2, EF said “Final Day Seating Zones” will be split into Gold, Silver, and Bronze tiers.

The published schedule lists Week 1 events including VALORANT (July 9–12), ALGS Year 6 Split 1 Playoffs for Apex Legends (July 7–11), Dota 2 (July 7–12), and FATAL FURY: City of the Wolves (July 8–11), concluding in Week 7 with Counter-Strike 2 (August 19–23), Fortnite Reload Elite Series Championship (August 19–22), Trackmania (August 19–22), and CROSSFIRE (August 18–22).

The post Esports Foundation sets Esports World Cup 2026 venue at Paris Expo Porte de Versailles appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.