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New BIT Study Recommends Greater Flexibility in Setting Deposit Limits

Published

5 years ago

January 22, 2021

Niji Narayan

Reading Time: 2 minutes

Behavioural Insights Team (BIT) has published the findings of its latest study on deposit limit settings.

The study, commissioned by GambleAware, tested different deposit limit settings for Bet365 customers. This saw a number of the operator’s customers, that had not yet set a deposit limit, sent prompts reminding them to set limits on their spending.

The 1731 customers that followed the prompt were then shown three different versions of the deposit limit page. Of this number, 604 customers were directed to Bet365’s standard page, with a dropdown menu allowing them to set limits in denominations from £5 to £100,00, or to continue gambling without a limit. The second, shown to 571 customers, suggested a range of deposit limits up to £250, as well as the “no limit” option. Finally, 556 were shown a text box where they could enter any sum they chose.

This showed that those shown the operator’s standard deposit limit options tended to give themselves more leeway to spend. Median limit among those 604 customers was £14.30 per day, above the £8.30 set by those given the option to choose figure up to £250.

Players directed to the text box with no set options, meanwhile, set a median deposit limit of £7.10.

Mean limits, despite being much higher in all three groups, also followed this trend. The original deposit limit page recorded a mean limit of £1,601.10, compared with £230.81 for those given the option of up to £250.

For the players shown the text box, their mean limit came to £308.78, slightly higher than that of the customers shown options up to £250, which the BIT said was mostly due to some “outliers.”

Because of these differences, the BIT recommended that all operators present limits using the free text box format and that this format be required in the British Gambling Commission’s Licence Conditions and Codes of Practice (LCCP).

“In place of LCCP provisions we alternatively recommend that the Gambling Commission regularly updates the public regarding which operators have yet to remove high anchors from their tools,” the authors added. “This approach would not only address recent calls on the Commission to utilise reputational incentives, but also give the industry scope to demonstrate proactive progress in lieu of active regulation.”

The authors added that further study should be undertaken into deposit limit best practices.

“Much more work is needed to test robustly and independently the impacts of various facets of online gambling using randomised controlled trials in live business environments,” the Behavioural Insights Team said. “Only then will robust, independent evidence exist to inform policies, practices and procedures.”

Games Global

Games Global and Nailed It! Games launch Raging Gods: Olympus 2 POWER COMBO

Published

56 minutes ago

April 29, 2026

Wladimir P.

games-global-and-nailed-it!-games-launch-raging-gods:-olympus-2-power-combo

Greek mythology slot sequel adds new modifiers and keeps a 5,000x maximum win

Games Global, working with exclusive studio partner Nailed It! Games, has released Raging Gods: Olympus 2 POWER COMBO, a Greek mythology-themed slot sequel. The title uses a 5×3 reel layout with 20 paylines and features a maximum win potential of 5,000x, according to the companies.

The game builds on the original with an expanded POWER COMBO bonus game and new feature modifiers. Games Global said the new additions include Prize Double, which multiplies all Prize Symbol values on the board by 2x, and the Power Symbol, which upgrades individual prize values as spins continue.

The POWER COMBO bonus game can be unlocked by any bonus symbol, with all symbols that land on the feature-activating spin awarding their respective modifiers. Returning mechanics include Prize Booster (increasing Prize Symbol values by up to 5x), Extra Collect (gathering all visible cash values without removing symbols), and Instant Jackpot (awarding one of four fixed jackpots).

A SUPER collection can also open access to the POWER COMBO feature, activating two or more mechanics at the same time once completed. During the feature, Jackpot Gem Symbols contribute towards four fixed jackpots — Mini at 10x, Minor at 20x, Major at 200x and Mega at 5,000x — with multiple jackpots available within a single round.

Paweł Piotrowski, Co-Founder at Nailed It! Games, said: “Raging Gods: Olympus 2 POWER COMBO builds on the original by giving the POWER COMBO bonus game more flexibility.

“Adding Prize Double and Power Symbol allowed us to expand how features combine, which brings more variation to each round.”

David Reynolds, Director of Games Strategy and Partner Management at Games Global, said: “With Raging Gods: Olympus 2 POWER COMBO, Nailed It! Games have taken a well-performing concept and pushed it further – adding depth, energy, and new ways for players to engage.

“It’s a clear step up for the series and reinforces the strength of this theme within the Games Global portfolio.”

The post Games Global and Nailed It! Games launch Raging Gods: Olympus 2 POWER COMBO appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

Conferences

Blokotech and Evoverse sign on as presenting sponsors for iGaming Real Talk at BiS SiGMA South America

Published

56 minutes ago

April 29, 2026

Wladimir P.

blokotech-and-evoverse-sign-on-as-presenting-sponsors-for-igaming-real-talk-at-bis-sigma-south-america

Blokotech and Evoverse have joined as presenting sponsors of iGaming Real Talk’s content series recorded live at BiS SiGMA South America in Brazil.

According to iGaming Real Talk, the Brazil edition follows its AIBC Eurasia Dubai coverage and focuses on the LatAm iGaming market “especially since the market was regulated.” The partnership covers the full series, which iGaming Real Talk said delivered 11 in-depth interviews and more than 30 short-form video clips filmed on the expo floor.

The series includes interviews with executives and founders, including Heathcliff Farrugia (SiGMA World), Miranda Guliashvili (SOFTSWISS) and Dominic Sawyer (TEQUITY), among others.

Surya Palli, Founder of iGaming Real Talk, said: “BiS SiGMA South America has quickly become a key meeting point for the LatAm iGaming ecosystem. Partnering with Blokotech and Evoverse allows us to scale the reach of these conversations and continue building a platform that showcases real insights from across the industry.”

iGaming Real Talk said the Brazil edition is part of its “Real Roadshow 2026” content plan and is positioned around the region’s post-regulation market evolution.

The post Blokotech and Evoverse sign on as presenting sponsors for iGaming Real Talk at BiS SiGMA South America appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

game-mechanics

Microgaming rolls out Link & Merge mechanic with three-slot launch on 29 April

Published

56 minutes ago

April 29, 2026

Wladimir P.

microgaming-rolls-out-link-&-merge-mechanic-with-three-slot-launch-on-29-april

Microgaming is launching a new slot mechanic, Link & Merge, on 29 April via the simultaneous release of three titles: Almighty Zeus Wilds Link&Merge, Lucky Twins Wilds Link&Merge and 123 Soccer Link&Merge.

The Link&Merge feature is positioned as a variation on Hold & Spin-style gameplay. When five or more adjacent Coin symbols land, they link and merge into a single higher-value symbol. The merge then triggers one of three bonus outcomes: Jackpot, Multiply or Spread, with the potential for additional Coin symbols to land and create further merges.

Microgaming is pairing the mechanic with three themes at launch: Almighty Zeus Wilds Link&Merge, Lucky Twins Wilds Link&Merge and 123 Soccer Link&Merge. The supplier said each title uses the Link&Merge bonus within a shared core framework that includes cluster wins, Wild Meter progression, Free Spins and Multiplier Trail functionality.

A Microgaming spokesperson said: “Link&Merge gives us a mechanic with real forward momentum. Each merge has the potential to change the shape of the feature, open up new opportunities and keep the round moving in a way that feels both familiar and fresh. By launching three games around it simultaneously, we are able to give the mechanic a much bigger stage from day one and show the range it can bring to the Microgaming portfolio.”

The post Microgaming rolls out Link & Merge mechanic with three-slot launch on 29 April appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.