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New BIT Study Recommends Greater Flexibility in Setting Deposit Limits

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Behavioural Insights Team (BIT) has published the findings of its latest study on deposit limit settings.

The study, commissioned by GambleAware, tested different deposit limit settings for Bet365 customers. This saw a number of the operator’s customers, that had not yet set a deposit limit, sent prompts reminding them to set limits on their spending.

The 1731 customers that followed the prompt were then shown three different versions of the deposit limit page. Of this number, 604 customers were directed to Bet365’s standard page, with a dropdown menu allowing them to set limits in denominations from £5 to £100,00, or to continue gambling without a limit. The second, shown to 571 customers, suggested a range of deposit limits up to £250, as well as the “no limit” option. Finally, 556 were shown a text box where they could enter any sum they chose.

This showed that those shown the operator’s standard deposit limit options tended to give themselves more leeway to spend. Median limit among those 604 customers was £14.30 per day, above the £8.30 set by those given the option to choose figure up to £250.

Players directed to the text box with no set options, meanwhile, set a median deposit limit of £7.10.

Mean limits, despite being much higher in all three groups, also followed this trend. The original deposit limit page recorded a mean limit of £1,601.10, compared with £230.81 for those given the option of up to £250.

For the players shown the text box, their mean limit came to £308.78, slightly higher than that of the customers shown options up to £250, which the BIT said was mostly due to some “outliers.”

Because of these differences, the BIT recommended that all operators present limits using the free text box format and that this format be required in the British Gambling Commission’s Licence Conditions and Codes of Practice (LCCP).

“In place of LCCP provisions we alternatively recommend that the Gambling Commission regularly updates the public regarding which operators have yet to remove high anchors from their tools,” the authors added. “This approach would not only address recent calls on the Commission to utilise reputational incentives, but also give the industry scope to demonstrate proactive progress in lieu of active regulation.”

The authors added that further study should be undertaken into deposit limit best practices.

“Much more work is needed to test robustly and independently the impacts of various facets of online gambling using randomised controlled trials in live business environments,” the Behavioural Insights Team said. “Only then will robust, independent evidence exist to inform policies, practices and procedures.”

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Lucky Hills earns prestigious eCOGRA Certification

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The post Lucky Hills earns prestigious eCOGRA Certification appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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eCOGRA

Lucky Hills earns prestigious eCOGRA Certification

Published

on

lucky-hills-earns-prestigious-ecogra-certification

Lucky Hills Casino proudly announces that it has officially received the esteemed eCOGRA certification — one of the most respected seals in the global iGaming industry.

This milestone marks a significant step in Lucky Hills’ development, depicting the brand’s dedication to providing a trustworthy, secure, and responsible gaming environment for all players.

What is eCOGRA?
eCOGRA is a world-renowned independent testing agency and certification body.
Since 2003, it has conducted audits, compliance assessments, and fairness checks across the online gambling sector, ensuring that operators meet the highest international standards. Its seal is recognized by regulators, industry experts, and players as one of the strongest indicators of reliability in iGaming.

What the eCOGRA certification confirms for Lucky Hills
Obtaining this certification verifies that Lucky Hills meets all key criteria of a safe and fair gaming platform:

  • Fairness of all games, including independent verification of 95,20% RTP
  • Secure management of player funds and personal data, in accordance with international standards
  • Full compliance with responsible gaming principles, including special attention for vulnerable players
  • Transparent and honest operational processes
  • Ongoing monitoring and regular audits to maintain compliance over time

For Lucky Hills, the eCOGRA seal represents more than just a compliance achievement — it reflects a long-term commitment to responsible entertainment. Combined with a diverse catalogue of 3000 slots, a comprehensive VIP program, and a variety of promotional activities, this certification elevates Lucky Hills’ position in the iGaming landscape. It also gives players full confidence in a gaming experience built on transparency, fairness, and long-term trust.

The post Lucky Hills earns prestigious eCOGRA Certification appeared first on Americas iGaming & Sports Betting News.

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Latest News

Lucky Hills earns prestigious eCOGRA Certification

Published

on

Lucky Hills Casino proudly announces that it has officially received the esteemed eCOGRA certification — one of the most respected seals in the global iGaming industry.

This milestone marks a significant step in Lucky Hills’ development, depicting the brand’s dedication to providing a trustworthy, secure, and responsible gaming environment for all players.

What is eCOGRA?
eCOGRA is a world-renowned independent testing agency and certification body.
Since 2003, it has conducted audits, compliance assessments, and fairness checks across the online gambling sector, ensuring that operators meet the highest international standards. Its seal is recognized by regulators, industry experts, and players as one of the strongest indicators of reliability in iGaming.

What the eCOGRA certification confirms for Lucky Hills
Obtaining this certification verifies that Lucky Hills meets all key criteria of a safe and fair gaming platform:

  • Fairness of all games, including independent verification of 95,20% RTP
  • Secure management of player funds and personal data, in accordance with international standards
  • Full compliance with responsible gaming principles, including special attention for vulnerable players
  • Transparent and honest operational processes
  • Ongoing monitoring and regular audits to maintain compliance over time

For Lucky Hills, the eCOGRA seal represents more than just a compliance achievement — it reflects a long-term commitment to responsible entertainment. Combined with a diverse catalogue of 3000 slots, a comprehensive VIP program, and a variety of promotional activities, this certification elevates Lucky Hills’ position in the iGaming landscape. It also gives players full confidence in a gaming experience built on transparency, fairness, and long-term trust.

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