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Pariplay Broadens Reach in Spain Through Partnership with VERSUS

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Pariplay Ltd., the No. 1 aggregator and content provider behind innovative products including the Fusion aggregation platform and the Ignite Studio development programme, has announced its further expansion in the Spanish iGaming market through a partnership with the innovative online game operator VERSUS. The agreement will see Pariplay supply its highly popular gaming content to VERSUS Casino, furthering its presence in the regulated Spanish market following its debut there in Q4 2020.

Launched in 2011, VERSUS is the sports betting and online game brand of Orenes Group, based in Melilla, Spain. With its disruptive image and a customer-centric positioning, VERSUS has solidified itself as a unique and dominant option among players for casino and sports wagering in the regulated Spanish market. Moreover, VERSUS became the official sponsor of Atlético de Madrid, one of the most important football clubs in Spain, at the beginning of its 2020 – 2021 season.

By growing its presence in Spain, Pariplay continues to move foward with its core objective of expanding its footprint throughout regulated markets in the global online gaming space. The Spanish market is also currently undergoing a period of growth, making it a very strategic expansion move for Pariplay. With over €426 million in revenue being generated during H1 2020 and the volume of casino players in the market on the rise, according to Dirección General del Ordenación del Juego (DGOJ) figures, Spain poises itself as a solid stepping stone for Pariplay’s globalisation.

This latest agreement will see cutting-edge content from Pariplay’s own propriety game library and the Fusion aggregation platform serve as an excellent complement to VERSUS’ current offering of exciting casino and sports content. Spanish players of VERSUS, will benefit from a whole new assortment of state-of-the-art casino games, including hit titles like Dragons Of The North Deluxe, Wolf Riches, King of The Trident Deluxe, Treasure Temple, and Rumble Rhino, which have all been very well received by players in Spain and other regulated markets.

Juan José López, Sports Betting and Online Gambling Director at VERSUS said: “We are thrilled to be entering into this agreement with leading content supplier, Pariplay, who have continued to demonstrate impressive tenacity when it comes increasing their global scope. By partnering with them, we are able to enhance our player experience substantially by introducing a suite of high-quality casino games, which we have seen already prove to be hits in our market.”

Andrew Maclean, Sales Director at Pariplay said: “It is very exciting to be partnering with a brand that has as much visibility in Spain as VERSUS does, thanks to its impressive sponsorship deals. We are looking forward to seeing the presence of our game studio expand in the promising Spanish market and we’re confident that our offering will resonate well with players here and beyond, as we continue to expand our footprint throughout the coming year.”

 

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Silver Strike slot machines at the Plaza Hotel & Casino to offer new coins

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Committed to creating a vintage Vegas gaming experience, the Plaza Hotel & Casino has long been a home for Silver Strike slot machines that dispense specialty collector coins.

Beginning this month, the Plaza’s Silver Strike machines will dispense new $20 silver-clad coins to winners betting $1.50.

As casino floors evolved over the years, Silver Strike slot machines became less prevalent as more high-tech machines were added. Now considered a historic game with a limited number of machines still in existence, Silver Strike has a growing and dedicated fan base, many of whom are loyal Plaza customers.

Due to their popularity, the Plaza refurbished two Silver Strike slot machines in 2020 and added two more in the years since. The machines resemble those of a bygone era, and now three of the machines will award winning players one of three newly designed $20 silver-clad collector coins. The fourth machine will continue to award the previous $10 Jonny Rockets and BINGO coins until it runs out and will then be filled with the new $20 coins.

The new coins feature one of three different motifs: a pack of Plaza playing cards encircled with the Plaza’s current tagline “The Place To Be Downtown;” a vintage Vegas scene with the Plaza logo and 1971 to celebrate the year the property opened; and the North Tower of the Plaza with a miner and the tagline “Where Vegas Began.”

Players can decide whether to keep the Plaza collector coin to win the complete set or cash it in, each with a value of $20.

“Offering a retro gaming experience and highly sought-after collector coins, Silver Strike has been immensely popular at the Plaza since we brought it back in 2020,” said Jonathan Jossel, CEO of the Plaza Hotel & Casino. “The new silver coins beautifully pay homage to the Plaza and its history, and no doubt will keep players excited to win so they can collect the set.”

 

The post Silver Strike slot machines at the Plaza Hotel & Casino to offer new coins appeared first on Americas iGaming & Sports Betting News.

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What Does a Win Feel Like? WinSpirit Is Trying to Find Out

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As competition among online casino operators increasingly centers on bonus size and game catalogs, WinSpirit is testing a different kind of engagement. The company has launched Euphoria Lab, a project built around an unusual premise for the industry: asking players not about payouts, but about feelings.

Players are invited to share the emotions, memories, and scents they connect with winning. Some describe it as the smell of rain before a summer storm, others mention morning coffee, sea breeze, or the charge in the air right before a result is announced.

The initiative sits within WinSpirit’s summer campaign, but its ambition reaches beyond typical promotions or gameplay mechanics. Euphoria Lab turns attention to the emotional side of play — the moments that stay with players long after a session ends.

Every response collected becomes part of a larger creative project WinSpirit intends to unveil later this year. The company has kept the details under wraps, saying only that the concept moves in a direction rarely seen in the online casino space.

Rather than the usual focus on numbers, odds, or promotions, Euphoria Lab asks a simpler question: not what a win pays out, but what it feels like.

The project is live now, with players across several markets already contributing their answers — a growing, community-shaped experiment with no fixed endpoint yet.

The post What Does a Win Feel Like? WinSpirit Is Trying to Find Out appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

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What Does a Win Feel Like? WinSpirit Is Trying to Find Out

Published

on

what-does-a-win-feel-like?-winspirit-is-trying-to-find-out

As competition among online casino operators increasingly centers on bonus size and game catalogs, WinSpirit is testing a different kind of engagement. The company has launched Euphoria Lab, a project built around an unusual premise for the industry: asking players not about payouts, but about feelings.

Players are invited to share the emotions, memories, and scents they connect with winning. Some describe it as the smell of rain before a summer storm, others mention morning coffee, sea breeze, or the charge in the air right before a result is announced.

The initiative sits within WinSpirit’s summer campaign, but its ambition reaches beyond typical promotions or gameplay mechanics. Euphoria Lab turns attention to the emotional side of play — the moments that stay with players long after a session ends.

Every response collected becomes part of a larger creative project WinSpirit intends to unveil later this year. The company has kept the details under wraps, saying only that the concept moves in a direction rarely seen in the online casino space.

Rather than the usual focus on numbers, odds, or promotions, Euphoria Lab asks a simpler question: not what a win pays out, but what it feels like.

The project is live now, with players across several markets already contributing their answers — a growing, community-shaped experiment with no fixed endpoint yet.

The post What Does a Win Feel Like? WinSpirit Is Trying to Find Out appeared first on Americas iGaming & Sports Betting News.

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