Latest News

Pariplay Broadens Reach in Spain Through Partnership with VERSUS

Published

5 years ago

January 22, 2021

Reading Time: 2 minutes

Pariplay Ltd., the No. 1 aggregator and content provider behind innovative products including the Fusion aggregation platform and the Ignite Studio development programme, has announced its further expansion in the Spanish iGaming market through a partnership with the innovative online game operator VERSUS. The agreement will see Pariplay supply its highly popular gaming content to VERSUS Casino, furthering its presence in the regulated Spanish market following its debut there in Q4 2020.

Launched in 2011, VERSUS is the sports betting and online game brand of Orenes Group, based in Melilla, Spain. With its disruptive image and a customer-centric positioning, VERSUS has solidified itself as a unique and dominant option among players for casino and sports wagering in the regulated Spanish market. Moreover, VERSUS became the official sponsor of Atlético de Madrid, one of the most important football clubs in Spain, at the beginning of its 2020 – 2021 season.

By growing its presence in Spain, Pariplay continues to move foward with its core objective of expanding its footprint throughout regulated markets in the global online gaming space. The Spanish market is also currently undergoing a period of growth, making it a very strategic expansion move for Pariplay. With over €426 million in revenue being generated during H1 2020 and the volume of casino players in the market on the rise, according to Dirección General del Ordenación del Juego (DGOJ) figures, Spain poises itself as a solid stepping stone for Pariplay’s globalisation.

This latest agreement will see cutting-edge content from Pariplay’s own propriety game library and the Fusion aggregation platform serve as an excellent complement to VERSUS’ current offering of exciting casino and sports content. Spanish players of VERSUS, will benefit from a whole new assortment of state-of-the-art casino games, including hit titles like Dragons Of The North Deluxe, Wolf Riches, King of The Trident Deluxe, Treasure Temple, and Rumble Rhino, which have all been very well received by players in Spain and other regulated markets.

Juan José López, Sports Betting and Online Gambling Director at VERSUS said: “We are thrilled to be entering into this agreement with leading content supplier, Pariplay, who have continued to demonstrate impressive tenacity when it comes increasing their global scope. By partnering with them, we are able to enhance our player experience substantially by introducing a suite of high-quality casino games, which we have seen already prove to be hits in our market.”

Andrew Maclean, Sales Director at Pariplay said: “It is very exciting to be partnering with a brand that has as much visibility in Spain as VERSUS does, thanks to its impressive sponsorship deals. We are looking forward to seeing the presence of our game studio expand in the promising Spanish market and we’re confident that our offering will resonate well with players here and beyond, as we continue to expand our footprint throughout the coming year.”

AI in gaming

ZingBrain AI Boosts Hondubet Engagement

Published

5 hours ago

April 9, 2026

Wladimir P.

ZingBrain AI Drives Hondubet Growth with Real-Time Personalisation

ZingBrain AI is reshaping the iGaming landscape by delivering measurable performance gains for Hondubet through advanced real-time personalization technology.

By replacing its manually curated casino lobby with a fully automated, API-driven solution, Hondubet has unlocked a new level of player engagement and operational efficiency. The AI-powered system dynamically adapts content to individual player behaviors, ensuring that each user encounters games tailored to their unique preferences.

Significant Performance Gains Across Player Segments

Data from a controlled A/B test comparing the legacy manual lobby with the new personalized system highlights substantial improvements:

A 25% increase in Gross Gaming Revenue (GGR) and turnover among newly registered players
A 10% rise in total bets placed by returning users
A 25% boost in the number of unique games explored across the player base

These results underscore the effectiveness of AI-driven personalization in enhancing both user engagement and revenue generation.

From Manual Management to Intelligent Automation

Previously, Hondubet relied heavily on manual processes to manage its casino lobby, requiring constant updates and resource-intensive oversight. According to Julian Pareja Garcia of Hondubet, the shift to ZingBrain AI has been transformative.

The automated system continuously learns from player interactions, refining game recommendations and lobby sections without human intervention. This allows the operator’s team to focus on strategic initiatives rather than routine maintenance.

Smarter Player Experiences Through AI Innovation

Oleg Smolerov emphasized the collaborative approach between the two companies, highlighting a shared commitment to innovation and product excellence.

Rather than static content placement, the AI engine ensures that every element of the lobby evolves in response to real-time data. This creates a more intuitive and engaging user experience, where players are presented with content that feels both relevant and natural.

Aligning Commercial Goals with User Experience

Beyond engagement metrics, the integration also supports Hondubet’s commercial strategy. Through ZingBrain AI’s Game Promotion tool, priority titles can be strategically surfaced within personalized sections.

Crucially, the system evaluates performance continuously. Games that fail to resonate with players are automatically deprioritized and replaced with more relevant options. This ensures a balance between promotional objectives and player satisfaction, maximizing both retention and monetization.

A New Standard for iGaming Personalisation

The success of this integration signals a broader shift within the iGaming industry toward intelligent automation and data-driven experiences. By leveraging AI to personalize every touchpoint, operators like Hondubet are setting new benchmarks for engagement, efficiency, and revenue growth.

As competition intensifies, solutions like ZingBrain AI are poised to become essential tools for operators seeking to deliver meaningful, high-performing user experiences at scale.

The post ZingBrain AI Boosts Hondubet Engagement appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

Gambling in the USA

AGS Interactive Announces Launch of Cash Cow Bonus Wheel

Published

5 hours ago

April 9, 2026

GamingAmericas.com

ags-interactive-announces-launch-of-cash-cow-bonus-wheel

AGS yesterday announced the launch of Cash Cow Bonus Wheel marking the North American debut of AGS Interactive’s newest character-driven franchise, now available in all licensed real-money online gaming markets.

The title expands AGS’ stepper portfolio and introduces Bartholomoo the Cash Cow — a fresh, fully marketable character designed to anchor a multi-title franchise. Powered by AGS’ proven math models and player-favorite mechanics, Cash Cow Bonus Wheel delivers a contemporary take on the classic 3-reel stepper experience with energetic game play and an approachable design.

“We are so excited to introduce this innovative, character-driven game to the online gaming world,” said Zoe Ebling, Vice President of Interactive at AGS. “With Cash Cow Bonus Wheel, we are leveraging our proven performance-validated math models to reduce performance risk for operators, while pairing that strong foundation with a deliberate, recognizable character and IP strategy. This approach enables us to create franchise assets built for marketing impact, player delight, and scalable, long-term operator success – well beyond the lifecycle of a single title.”

The launch serves as the first chapter in AGSi’s new Cash Cow franchise, a long-term strategy built on character recognition, scalable assets, and compounding operator value. The franchise roadmap includes a buildable ecosystem designed to span multiple formats, channels, and promotional opportunities.

Additionally, Cash Cow Bounty Board will be available in all licensed real-money online gaming markets April 15, with the Cash Cow 3-pot game to follow later in the year.

For more information, visit newsroom.playags.com.

©2026 AGS LLC. All® notices signify marks registered in the United States. All notices signify trademarks, which are not registered on any country-wide basis. Products referenced herein are sold by AGS LLC or other subsidiaries of PlayAGS, Inc.

The post AGS Interactive Announces Launch of Cash Cow Bonus Wheel appeared first on Americas iGaming & Sports Betting News.

Latest News

N1 Partners at Search iGaming Conference 2026 in Limassol

Published

10 hours ago

April 9, 2026

Wladimir P.

n1-partners-at-search-igaming-conference-2026-in-limassol

The N1 Partners team will attend the Search iGaming Conference 2026, held on April 16 in Limassol, Cyprus.

The conference will bring together more than 1,200 professionals in SEO and iGaming, including PPC experts, ASO teams, and affiliate programs representatives for networking and sharing insights.

At the event, the N1 Partners team will not only be an active participant but also a conference bags sponsor for guests. This is the part of a comfortable event experience that helps participants focus on networking and knowledge-sharing.

The conference is a perfect place to discuss profitable deals and SEO traffic, as well as learn more about the N1 SEO Traffic Cup, the first tournament in the N1 Traffic Cups global promo series from N1 Partners. The team will explain how to enter the promotion with highest efficiency at the final stage — there’s still a chance to join the tournament until April 30th.

Participate in the largest SEO tournament in the industry this spring and acquire generous prizes!

In addition to the current promo, N1 Partners affiliate managers will be happy to discuss working with any of the 14+ brands in the portfolio, top Tier-1 GEOs, as well as individual payment terms and payment models.