eSports
LEC Extends Partnership with Warner Music Central Europe
Warner Music Central Europe has once again become the official music partner of the League of Legends European Championship (LEC). This marks the third year of partnership between Warner Music and LEC.
Throughout the year, Warner Music Central Europe will continue to provide the Song of the Week in the live LEC broadcasts. Previous featured artists include Diplo, Robin Schulz and Trivium, to name a few. Warner will also power up our additional LEC content by soundtracking hype videos for the league and support the European Masters competition with some brilliant tracks from its extensive catalogue.
“Music and gaming are firmly linked,” explains Oliver Thienhaus, Director Paid & Owned Media, Warner Music Central Europe.
“Through our partnership with Riot Games, we can leverage this connection to create exciting synergies and provide even more music fans with the right music at the right moment,” he says.
“We’re very much looking forward to working on many exciting projects together in 2021.”
“It’s incredible to see the milestones that we have achieved with Warner Music Central Europe since the beginning of our collaboration,” says Alban Dechelotte, Head of Sponsorships & New Business EU Esports at Riot Games.
“From powering up the LEC broadcast with the Song of the Week segment in 2019 to live streaming and live performances from artists at the LEC Finals in 2020, we can’t wait to see where our partnership will take us in 2021.”
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