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Adverty partners with InMobi, further strengthening in-game advertising’s programmatic reach
Leading in-game ad platform announces partnership with mobile-first exchange to enable more advertisers to leverage market-leading programmatic offering
Adverty, the leading in-game platform for advertisers, agencies and content creators, announces partnership with global mobile-first advertising technology company InMobi to enable more advertisers to leverage market-leading programmatic in-game offering. The partnership is set to launch during Q1 2021, once the technical integration of platforms has been completed.
Adverty, the leading in-game platform for advertisers, agencies and content creators, has announced a partnership with global ad exchange, InMobi, in order to increase its programmatic reach for brands and advertisers looking to enter the increasingly important world of gaming.
Adverty delivers unobtrusive advertising which connects brands and audiences through its revolutionary and patented technology built specifically for gaming, while InMobi’s industry leading mobile marketing technology is connected to every relevant programmatic DSP allowing advertisers and publishers to engage consumers through contextual mobile advertising. The partnership will allow its buy-side clients to access innovative formats in mobile games at scale within Adverty’s platform. The partnership is set to launch during Q1 2021, once the technical integration of platforms has been completed.
”There is significant demand for Adverty’s seamless in-game inventory at scale and this development enables our team to bring it to a wider range of brands and agencies,” says Niklas Bakos, CEO of Adverty. “Advertisers are certainly waking up to the untapped potential of this burgeoning media channel.”
Earlier this year, Adverty launched a world-first In-Menu offerings.
“As the leading global independent advertising platform across mobile apps, mobile websites and connected TV, InMobi has enabled the world’s biggest brand advertisers to connect with audiences through the apps they use everyday,” said David Di Angelo, VP of Marketplace Development at InMobi. “With this new partnership with Adverty, InMobi is able to provide even more opportunities for brands to effectively reach and engage with premium gaming audiences through non-intrusive in-game ads that blend seamlessly into the gaming experience.”
Industry figures are increasingly recognising gaming’s importance as one of the most significant entertainment media channels. The latest figures from games analytics provider, NewZoo, show that the global gaming market currently comprises some 2.7 billion users, valued at USD 160 billion – and it is expected to reach 3.1 billion users and a value of over USD 200 billion by 2023.
There is therefore a huge opportunity for forward-thinking brands to leverage this market with programmatic advertising – mindful of the fact that programmatic ad transactions now make up 84.5% of the digital display ad market, with a total estimated spend of $80 billion in the US alone next year, according to eMarketer.
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Feel the Thunder: Thor’s Hammer Time Brings Colossal Wins at Reflex Gaming
Reflex Gaming, the largest independently owned omni-channel game supplier in the UK, is invoking the might of the gods with the release of Thor’s Hammer Time Thunder Zone, the thrilling sequel to its well-received Thor’s Hammer Time game.
Fueled by Yggdrasil, this high-volatility 6×3, 20-payline video slot harnesses the powerful essence of Asgard, delivering a storm-laden gaming experience filled with progressive jackpots, rising multipliers, and impactful bonus features.
Situated under a sky brimming with storms, where Thor’s hammer thunders with relentless strength, the game presents the Storm Eye, an electrifying core of energy that gains intensity as Lightning Prize symbols appear on the reels. These rewards drive the gameplay and can activate the Jackpot Reels feature, a trio of reels providing the opportunity to access Mini, Minor, Major, Ultra, or Mega jackpots as participants advance along the jackpot pathways. One of the jackpots is assured!
The storm escalates when the storm link function is triggered by 8 or more Lightning Prize symbols appearing on the reels. When activated, the grid changes into 18 separate reels in an exciting hold-and-spin feature filled with Lightning Prizes, Lightning Bolts, +1 Respins, and X-HAMMER symbols. As reels accumulate prizes, they transform into thunder zones, securing values that are amplified by the progressive thunder multiplier upon feature completion. Lightning bolt symbols can gather and merge all values from active thunder areas, resulting in significant fluctuations in win potential as the feature progresses.
The main goal is to complete six fiery thunder zones, immediately granting the Mega jackpot. Golden Bet can be engaged to enhance the likelihood of activating Storm Link and other essential features, while Bonus Buy options, where allowed, enable players to jump directly into the Storm Link feature for instant high-energy gameplay.
Commenting on the launch, Mat Ingram, CPO at Reflex Gaming, said: “Thor’s Hammer Time Thunder Zone takes everything players loved about the original Thor’s Hammer Time and turns the dial up even further.
“The Storm Link feature creates incredible tension, thunder zones keep building the potential, and the progressive jackpots add that extra level of excitement. It’s bold, cinematic and packed with energy, exactly the kind of high-impact experience players expect from Reflex games.”
The post Feel the Thunder: Thor’s Hammer Time Brings Colossal Wins at Reflex Gaming appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Infingame
Infingame set to “Unleash Your Beast Mode” at SiGMA São Paulo
Infingame, one of the iGaming industry’s fastest-growing aggregators, is set to return to Brazil this April for SiGMA São Paulo, launching its bold “UNLEASH YOUR BEAST MODE” campaign at the heart of the Latin American market. Inspired by the jaguar, a symbol of speed, power, and dominance across Brazil and LatAm, the campaign underscores Infingame’s focus on scalable, reliable technology, rapid integrations, and a curated ecosystem of top-tier providers.
Representing Infingame at the event will be Jana Filagina, Head of Commercial, and Yerassyl Yelemessov, Senior Partner Success Manager, who will meet with operators seeking a performance-driven, stable aggregation partner in the region.
Reinforcing a Leading Position in Latin America
At SiGMA São Paulo, Infingame will spotlight its position as a leading aggregation provider in Latin America. With over 16,000 games from more than 150 providers, the aggregator will demonstrate the platform’s technical strength and the depth of its provider network.
A particular focus will be on Infingame’s tournaments and challenges, engagement tools built to help operators drive structured and repeatable player activity. Fully integrated into the aggregation layer, these tools allow operators to launch campaigns quickly while maintaining full control over performance, localisation, and player experience.
Supporting Growth in a Competitive Market
As Brazil continues to develop as a regulated and highly competitive iGaming market, Infingame’s aggregation platform has been designed to support operators in building sustainable growth across Latin America.
Jana Filagina, Head of Commercial at Infingame, said:
“Brazil is one of the most exciting iGaming markets today, but it’s also one of the most demanding. Operators need infrastructure that performs consistently—not just at launch, but over the long term.
“At Infingame, we provide more than content. Our platform includes tools such as tournaments and challenges that can be implemented quickly and managed efficiently. SiGMA São Paulo is an ideal opportunity to connect with partners who are serious about long-term performance and growth in LatAm.”
Infingame will also use the event to strengthen its network across the wider Latin American region, supporting operators as they navigate regulatory developments, increasing competition, and evolving market dynamics.
About Infingame
With a portfolio of more than 16,000 games from over 150 providers, Infingame has firmly established itself as one of the world’s fastest-growing iGaming aggregators and a market-leading sweepstakes provider.
Delivered via a single API, the platform offers technical excellence, some of the fastest spin times in the industry, exclusive tournaments, and strategic partnerships with top-tier operators across North America, LatAm, and beyond.
Infingame’s offering spans slots, crash games, sweepstakes, and live casino content. To book a demo or learn more, contact the team via LinkedIn, the company website, or [email protected].
The post Infingame set to “Unleash Your Beast Mode” at SiGMA São Paulo appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Booming Games
Booming Games Partners with Interwetten to Accelerate Expansion into Greece
- Booming Games will engage with Interwetten’s customers in Greece, showcasing its dedication to expanding in regulated international markets.
- Interwetten clients initially enjoy access to 19 games, with upcoming intentions to broaden this selection.
Booming Games, a top supplier of high-quality gaming content, has today revealed a strategic alliance with Interwetten, one of Europe’s biggest online betting and iGaming firms. The collaboration will support Booming Games’ growth in Greece, showcasing its dedication to enhancing its position in regulated markets throughout Europe and further afield.
By accessing one of the largest catalogs of casino games in the iGaming sector, the collaboration will enable Booming Games to explore new opportunities in a burgeoning market. Statistics indicate that the iGaming sector in Greece experienced the highest growth rate in Europe during the second half of 2025, and Booming Games is now positioned to capitalize on this substantial growth potential. The shift also illustrates Booming Games’ dedication to driving growth via innovative technology, as Interwetten aids Booming Games in their client acquisition efforts in Greece.
An initial 19 game releases are currently accessible to players in Greece through Interwetten, and Booming Games intends to swiftly expand this number. Booming Games possesses a robust schedule of game launches and intends to enhance both the quality and number of releases this year, featuring localized versions adapted for particular markets.
Simona Lanzoni, Commercial Director at Booming Games, said: “We are delighted to be partnering with Interwetten to power our expansion into Greece. The collaboration marks yet another landmark moment in Booming Games’ growth journey, broadening the reach of our product suite in Europe. With clear plans to rapidly expand the number of games available on Interwetten, we look forward to building successful, long-term relationships with new customers.”
The post Booming Games Partners with Interwetten to Accelerate Expansion into Greece appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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