Latest News
Adverty partners with InMobi, further strengthening in-game advertising’s programmatic reach
Leading in-game ad platform announces partnership with mobile-first exchange to enable more advertisers to leverage market-leading programmatic offering
Adverty, the leading in-game platform for advertisers, agencies and content creators, announces partnership with global mobile-first advertising technology company InMobi to enable more advertisers to leverage market-leading programmatic in-game offering. The partnership is set to launch during Q1 2021, once the technical integration of platforms has been completed.
Adverty, the leading in-game platform for advertisers, agencies and content creators, has announced a partnership with global ad exchange, InMobi, in order to increase its programmatic reach for brands and advertisers looking to enter the increasingly important world of gaming.
Adverty delivers unobtrusive advertising which connects brands and audiences through its revolutionary and patented technology built specifically for gaming, while InMobi’s industry leading mobile marketing technology is connected to every relevant programmatic DSP allowing advertisers and publishers to engage consumers through contextual mobile advertising. The partnership will allow its buy-side clients to access innovative formats in mobile games at scale within Adverty’s platform. The partnership is set to launch during Q1 2021, once the technical integration of platforms has been completed.
”There is significant demand for Adverty’s seamless in-game inventory at scale and this development enables our team to bring it to a wider range of brands and agencies,” says Niklas Bakos, CEO of Adverty. “Advertisers are certainly waking up to the untapped potential of this burgeoning media channel.”
Earlier this year, Adverty launched a world-first In-Menu offerings.
“As the leading global independent advertising platform across mobile apps, mobile websites and connected TV, InMobi has enabled the world’s biggest brand advertisers to connect with audiences through the apps they use everyday,” said David Di Angelo, VP of Marketplace Development at InMobi. “With this new partnership with Adverty, InMobi is able to provide even more opportunities for brands to effectively reach and engage with premium gaming audiences through non-intrusive in-game ads that blend seamlessly into the gaming experience.”
Industry figures are increasingly recognising gaming’s importance as one of the most significant entertainment media channels. The latest figures from games analytics provider, NewZoo, show that the global gaming market currently comprises some 2.7 billion users, valued at USD 160 billion – and it is expected to reach 3.1 billion users and a value of over USD 200 billion by 2023.
There is therefore a huge opportunity for forward-thinking brands to leverage this market with programmatic advertising – mindful of the fact that programmatic ad transactions now make up 84.5% of the digital display ad market, with a total estimated spend of $80 billion in the US alone next year, according to eMarketer.
Powered by WPeMatico
Free Ticket Drops
GGPoker Brings Back WSOP Super Circuit with Record $180M Guarantee
GGPoker, the world’s largest online poker platform, is set to host the highly anticipated 2026 WSOP Super Circuit online tournament series, running from March 1 to March 31.
This year’s edition features an unprecedented $180 million in guaranteed prizes, solidifying GGPoker’s reputation as the premier global poker destination.
Players will compete across 18 WSOP Gold Ring events, offering the chance to win one of poker’s most prestigious trophies and significant cash prizes.
Key Events & Highlights:
- #5: $525 Mystery Millions [Final Stage] – March 9, $525 buy-in, $10M GTD ($1M Top Bounty)
- #13: WSOP Super Circuit MAIN EVENT [Day 2] – March 23, $1,700 buy-in, $15M GTD
- #18: GGMillion$ High Roller [Day 2] – March 30, $10K buy-in, $10M GTD
Exclusive Champion Perks
Winners of all 18 Gold Ring events receive:
- A $5K WSOP Paradise package
- Recognition on the official WSOP Rankings leaderboard
$3 Million in Free Ticket Drops
Participants in any WSOP Super Circuit event can win WSOP Express tickets, $5K Ring Passes, or $10K Bracelet Passes. Tickets will be awarded randomly throughout the series, totaling $3 million in free prizes.
Live Coverage
Final tables for the Main Event (#13) and High Roller (#18) will be streamed live on GGPoker.TV and YouTube, hosted by Jeff Gross, with commentary by Daniel Negreanu for the High Roller.
Player and Ambassador Excitement
Daniel Negreanu said: “The 2026 WSOP Super Circuit at GGPoker is absolutely massive. With $180M in total guarantees, including $15M Main Event and $10M Mystery Millions, it’s the perfect time to compete for record-breaking prizes.”
The post GGPoker Brings Back WSOP Super Circuit with Record $180M Guarantee appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Casino Bonus Features
PopOK Gaming Unveils Macaco Millionario Dual-Grid Slot
PopOK Gaming has launched Macaco Millionario, a vibrant online slot inspired by Chinese symbolism and designed with an innovative double-grid bonus feature.
Rich red and gold visuals, lucky symbols, and a playful Macaco character combine to deliver a visually engaging and rewarding gaming experience.
The game features a 5×3 layout with 30 fixed paylines and two types of Wilds, including Double Wilds that count as two symbols for higher winning potential. The Double Fortune Free Spins round introduces an extra 5×3 reel set, allowing players to spin two grids simultaneously. Wins across both grids trigger multipliers up to x20, and retriggers extend the bonus for bigger payouts.
With a maximum multiplier of x1,732, Macaco Millionario delivers exciting bonus features, including Free Spins, Double Free Spins, Double Win Multipliers, Extra Spins, and a jackpot option. The game offers an RTP of 96.56% and supports bets from EUR 0.02 to EUR 100, fully optimized for web and mobile play. Multi-language support includes English, Brazilian Portuguese, Spanish, Chinese, and Hindi.
“Macaco Millionario blends cultural familiarity with a unique bonus structure that delivers thrilling moments in every spin,” said Tsovinar Elchyan, Head of Partnerships at PopOK Gaming. “The double-grid feature sets it apart from traditional slots, offering operators and players something truly innovative.”
The slot is now live and available for integration across all platforms supporting PopOK Gaming content. Operators interested in adding Macaco Millionario to their portfolios can contact PopOK Gaming directly.
The post PopOK Gaming Unveils Macaco Millionario Dual-Grid Slot appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
AI in lottery
Scientific Games Appoints Rich Wasserman as Senior Vice President of Product Engineering
Scientific Games has appointed Rich Wasserman as Senior Vice President of Product Engineering, reinforcing its commitment to advancing lottery systems technology and digital innovation.
Based in Atlanta, the global lottery provider continues to expand its technology leadership as one of the fastest-growing suppliers of retail and digital lottery solutions worldwide.
Leadership Experience from Amazon, Facebook and Stitch Fix
Wasserman brings more than 20 years of experience leading engineering, data science and product teams across high-performance technology platforms.
He previously held senior leadership roles at:
- Amazon
- Stitch Fix
At Stitch Fix, he served as Vice President of Engineering and Data Science, leading automation, AI-driven systems and platform optimization initiatives. Wasserman holds a Ph.D. in Electrical Engineering and a Computer Science degree from the University at Buffalo.
Driving Innovation Across Global Lottery Platforms
In his new role, Wasserman will oversee Product Engineering across Scientific Games’ global portfolio serving more than 150 government-regulated lotteries. His responsibilities include advancing:
- Retail lottery systems
- Digital lottery platforms
- Hardware and software innovation
- Data analytics and AI capabilities
- Consumer engagement technologies
CEO Pat McHugh stated that Wasserman’s experience scaling AI-powered platforms at world-class technology firms will help accelerate innovation and deliver next-generation lottery solutions focused on sustainable growth.
Strengthening Lottery Technology Leadership
Scientific Games continues to invest in technology, analytics and digital transformation to enhance consumer experiences across retail and online lottery channels. The appointment underscores the company’s strategy to integrate advanced analytics and machine learning into its global lottery ecosystem.
The post Scientific Games Appoints Rich Wasserman as Senior Vice President of Product Engineering appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
-
Blueprint Gaming5 days agoBlueprint Gaming unleashes Frankenstein’s Fortune blending dynamic modifiers with multi-path bonus offering
-
Compliance Updates7 days agoHow to Apply for a Finnish iGaming License: Gaming in Finland Webinar on Application Steps and Technical Standards
-
Big Daddy Gaming6 days agoBig Daddy Gaming® Expands European Footprint After MGA Licence Approval
-
Latest News4 days agoGGBET UA hosts Media Game – an open FC Dynamo Kyiv training session with journalists from sports publications
-
Compliance Updates5 days agoMGA Publishes Results of Thematic Review on Self-exclusion Practices in Online Gaming Sector
-
Amusnet5 days agoAmusnet Unveils Casino Engineering and Technology Milestones Achieved in 2025
-
Brais Pena Chief Strategy Officer at Easygo6 days agoStake Goes Live in Denmark Following Five-Year Licence Approval
-
Dan Brown5 days agoGames Global and Foxium return to the Colosseum in Rome Fight for Gold the Tiger’s Rage™



