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Adverty partners with InMobi, further strengthening in-game advertising’s programmatic reach

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Leading in-game ad platform announces partnership with mobile-first exchange to enable more advertisers to leverage market-leading programmatic offering

Adverty, the leading in-game platform for advertisers, agencies and content creators, announces partnership with global mobile-first advertising technology company InMobi to enable more advertisers to leverage market-leading programmatic in-game offering. The partnership is set to launch during Q1 2021, once the technical integration of platforms has been completed.

Adverty, the leading in-game platform for advertisers, agencies and content creators, has announced a partnership with global ad exchange, InMobi, in order to increase its programmatic reach for brands and advertisers looking to enter the increasingly important world of gaming.

Adverty delivers unobtrusive advertising which connects brands and audiences through its revolutionary and patented technology built specifically for gaming, while InMobi’s industry leading mobile marketing technology is connected to every relevant programmatic DSP allowing advertisers and publishers to engage consumers through contextual mobile advertising. The partnership will allow its buy-side clients to access innovative formats in mobile games at scale within Adverty’s platform. The partnership is set to launch during Q1 2021, once the technical integration of platforms has been completed.

”There is significant demand for Adverty’s seamless in-game inventory at scale and this development enables our team to bring it to a wider range of brands and agencies,” says Niklas Bakos, CEO of Adverty. “Advertisers are certainly waking up to the untapped potential of this burgeoning media channel.”

Earlier this year, Adverty launched a world-first In-Menu offerings.

“As the leading global independent advertising platform across mobile apps, mobile websites and connected TV, InMobi has enabled the world’s biggest brand advertisers to connect with audiences through the apps they use everyday,” said David Di Angelo, VP of Marketplace Development at InMobi. “With this new partnership with Adverty, InMobi is able to provide even more opportunities for brands to effectively reach and engage with premium gaming audiences through non-intrusive in-game ads that blend seamlessly into the gaming experience.”

Industry figures are increasingly recognising gaming’s importance as one of the most significant entertainment media channels. The latest figures from games analytics provider, NewZoo, show that the global gaming market currently comprises some 2.7 billion users, valued at USD 160 billion – and it is expected to reach 3.1 billion users and a value of over USD 200 billion by 2023.

There is therefore a huge opportunity for forward-thinking brands to leverage this market with programmatic advertising – mindful of the fact that programmatic ad transactions now make up 84.5% of the digital display ad market, with a total estimated spend of $80 billion in the US alone next year, according to eMarketer.

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Atlaslive Integrates Altenar Sportsbook to Expand Platform Capabilities for Operators

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The B2B iGaming platform provider adds an award-winning sportsbook solution to its technology ecosystem, giving operators more flexibility ahead of the 2026 FIFA World Cup.

Atlaslive announces the integration of Altenar’s fully managed sportsbook into its platform ecosystem. The partnership brings one of the industry’s most established sportsbook providers into Atlaslive’s technology stack, expanding the range of sportsbook configurations available to operators across the LATAM region.

Altenar is an award-winning sportsbook provider operating across more than 50 regulated jurisdictions, with licences from the UKGC, MGA, AGCO, and other major regulators. Most recently, the company was named Best Online Sportsbook Provider at the SiGMA South America Awards 2026 in São Paulo—building on its Sportsbook Supplier of the Year recognition at the SBC Awards Latinoamérica 2024.

The integration gives Atlaslive powered operators the option to deploy Altenar’s sportsbook technology alongside Atlaslive’s existing platform infrastructure. Operators can select the sportsbook configuration that best matches their market positioning, regulatory requirements, and player acquisition strategy, rather than being limited to a single-stack approach.

The timing is deliberate. With the 2026 FIFA World Cup approaching, demand for high-performance, scalable sportsbook solutions is set to peak. For operators, the tournament window is one of the highest-traffic periods in the sports betting cycle, and the ability to choose a battle-tested sportsbook within a familiar platform environment reduces both technical risk and time to market.

“Giving operators real choice in how they build their sportsbook is a competitive advantage—for them and for us. Altenar’s track record across regulated markets and their depth in risk management and trading make them the right partner to start with,” said Volodymyr Taftai, Country Director for Brazil, Atlaslive. “We’re expanding our platform into a multi-sportsbook ecosystem because that’s what operators in today’s market need: flexibility without compromise on quality.”

Frederico Caputi, Senior Sales Manager  at Altenar, added: “We are pleased to partner with Atlaslive to bring our sportsbook technology to their operator network. This integration allows us to reach new markets through a platform built for scale, while giving operators access to our fully managed sportsbook product, including live betting, risk management, and a deep sports content offering.”

Atlaslive provides a proprietary iGaming platform built to optimize the operations of sportsbook and casino businesses. The company is built around long-term operator partnerships, product-led growth, and full-stack platform delivery.

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Inspired rolls out five soccer-themed iGaming slots across North America, UK and Malta

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Inspired Entertainment, Inc. (NASDAQ: INSE) has launched five new soccer-themed iGaming slot titles across regulated jurisdictions in North America, plus the UK and Malta iGaming markets.

The releases are Bigger Piggy Bank Soccer™, Cops ’n Robbers Bigger Big Money Soccer™, Wolf It Up! Again Soccer™, Kong It Up! Large Soccer™ and World Soccer Grand Chance™. The company said the lineup adapts established game brands with soccer-themed visuals and feature sets aimed at the international soccer season.

Bigger Piggy Bank Soccer™ features Cash Bank™ and is positioned as a soccer-themed version of Bigger Piggy Bank™, including its bonus wheel and “growing Piggy Bank” mechanic. Cops ’n Robbers Bigger Big Money Soccer™ reworks the original’s theme while retaining modifiers, a progressive Free Spins trail, and cash collection features, according to Inspired.

Wolf It Up! Again Soccer™ and Kong It Up! Large Soccer™ also feature Cash Bank™, adding soccer-themed symbols, bonus wheel elements, and enhanced Free Spins opportunities, the supplier said. The fifth title, World Soccer Grand Chance™, is described as a soccer reimagining of Golden Winner Grand Chance™, combining collector mechanics, reel modifiers, volatility choice, and progressive-style rewards.

Claire Osborne, Managing Director of Interactive at Inspired Entertainment, said: “Soccer has an incredible ability to bring energy, excitement, and entertainment to audiences around the world, and we wanted to capture that spirit across some of our most successful game brands. Each of these titles combines themes players instantly recognise with proven mechanics including the much-loved Cash Bank, alongside engaging feature sets that we know resonate strongly across multiple markets. We’re excited to give operators a fun and timely content lineup that can help drive engagement throughout the international soccer season and beyond.”

The post Inspired rolls out five soccer-themed iGaming slots across North America, UK and Malta appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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R. Franco Digital launches Crash Raiders grid-based crash game

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R. Franco Digital has launched Crash Raiders, a new crash-style game that uses a grid format instead of traditional reels and paylines.

In Crash Raiders, players move across a grid to uncover prizes while avoiding traps that end the run. Each successful step increases the prize pot, and players can choose to cash out at any point or continue for a higher return.

The game includes four modes. Normal Mode lets players customise grid size, prizes and traps. Turbo Mode uses pre-selected routes for faster play, while Mystery and Mystery Turbo Modes apply full randomness to routes and outcomes.

Crash Raiders also adds an Extra Life mechanic that allows a player to revive once per game after hitting a trap, keeping accumulated winnings in play.

Javier Sacristán Franco, International Business Director at R. Franco Digital, said: “With Crash Raiders, we set out to create a highly engaging hybrid experience that blends strategy with high volatility gameplay. By giving players control over risk and path selection, we deliver a dynamic format that captures the excitement of every decision.”

The post R. Franco Digital launches Crash Raiders grid-based crash game appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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