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Adverty partners with InMobi, further strengthening in-game advertising’s programmatic reach

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Leading in-game ad platform announces partnership with mobile-first exchange to enable more advertisers to leverage market-leading programmatic offering

Adverty, the leading in-game platform for advertisers, agencies and content creators, announces partnership with global mobile-first advertising technology company InMobi to enable more advertisers to leverage market-leading programmatic in-game offering. The partnership is set to launch during Q1 2021, once the technical integration of platforms has been completed.

Adverty, the leading in-game platform for advertisers, agencies and content creators, has announced a partnership with global ad exchange, InMobi, in order to increase its programmatic reach for brands and advertisers looking to enter the increasingly important world of gaming.

Adverty delivers unobtrusive advertising which connects brands and audiences through its revolutionary and patented technology built specifically for gaming, while InMobi’s industry leading mobile marketing technology is connected to every relevant programmatic DSP allowing advertisers and publishers to engage consumers through contextual mobile advertising. The partnership will allow its buy-side clients to access innovative formats in mobile games at scale within Adverty’s platform. The partnership is set to launch during Q1 2021, once the technical integration of platforms has been completed.

”There is significant demand for Adverty’s seamless in-game inventory at scale and this development enables our team to bring it to a wider range of brands and agencies,” says Niklas Bakos, CEO of Adverty. “Advertisers are certainly waking up to the untapped potential of this burgeoning media channel.”

Earlier this year, Adverty launched a world-first In-Menu offerings.

“As the leading global independent advertising platform across mobile apps, mobile websites and connected TV, InMobi has enabled the world’s biggest brand advertisers to connect with audiences through the apps they use everyday,” said David Di Angelo, VP of Marketplace Development at InMobi. “With this new partnership with Adverty, InMobi is able to provide even more opportunities for brands to effectively reach and engage with premium gaming audiences through non-intrusive in-game ads that blend seamlessly into the gaming experience.”

Industry figures are increasingly recognising gaming’s importance as one of the most significant entertainment media channels. The latest figures from games analytics provider, NewZoo, show that the global gaming market currently comprises some 2.7 billion users, valued at USD 160 billion – and it is expected to reach 3.1 billion users and a value of over USD 200 billion by 2023.

There is therefore a huge opportunity for forward-thinking brands to leverage this market with programmatic advertising – mindful of the fact that programmatic ad transactions now make up 84.5% of the digital display ad market, with a total estimated spend of $80 billion in the US alone next year, according to eMarketer.

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Avanti Studios

Avanti Studios signs live casino content deal with bet365

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Launch starts in Spain with Blackjack and other titles, with additional regulated markets planned.

Avanti Studios has signed an agreement with bet365 to launch its live casino content with the operator, starting in Spain.

Under the deal, bet365 will add a suite of Avanti games in Spain, including Blackjack, expanding its casino offer in the market beyond roulette. Avanti said its games are hosted by “lifelike digital clones” and designed to support localisation and scaling.

Avanti said the rollout will extend beyond Spain, with bet365 planning to introduce the supplier’s content in additional regulated markets over the coming months.

Jonas Delin, Co-Founder at Avanti Studios, said: “We’re very excited to be partnering with one of the industry’s leading operators in bet365. The deal will allow them to host new games like Blackjack in Spain.”

Clement Le Scanff, Head of Gaming – Commercial & Operations at bet365 said: “We’re pleased to partner with Avanti to bring innovative, differentiated content to Spain, enhancing our offering and introducing new entertainment experiences for our players.”

The post Avanti Studios signs live casino content deal with bet365 appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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Peter & Sons adds GR8 TECH to expand casino distribution

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The studio’s slot portfolio will be integrated into the GR8 Casino platform for access by GR8_TECH operator partners in regulated markets.

Peter & Sons has signed a distribution partnership with GR8_TECH to integrate its games into the GR8 Casino platform, extending reach across the platform provider’s operator network in regulated markets.

Under the agreement, GR8_TECH will add Peter & Sons’ portfolio to its casino offering, making the studio’s titles available to operators using GR8_TECH’s technology stack. Games referenced in the announcement include Barbarossa Dragon Empire, Ghostfather Awakened, Zombie Road, and Sand of Destiny.

Yann Bautista, Founder and Commercial Director at Peter & Sons, said: “Partnering with GR8_TECH represents another important step in expanding the reach of our portfolio across regulated markets. Their platform combines strong technology with a clear understanding of what modern casino operators are looking for, making them a very exciting partner for us. We’re looking forward to seeing our games introduced to new audiences through their growing network.”

Lusine Khudaverdyan, Head of Casino Business at GR8_TECH, said: “Excited to welcome Peter & Sons to our partner pool. They are genuine storytellers, creating incredibly immersive, cinematic worlds that players truly want to inhabit. By integrating their content, we provide our clients with bold, artistic experiences that satisfy a new generation of players craving high engagement and fresh aesthetics.”

The post Peter & Sons adds GR8 TECH to expand casino distribution appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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St8 cements Ontario content offering through latest partnership with RubyPlay

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Casino games aggregator and full-service technology provider St8 has partnered with RubyPlay to further expand its Ontario offering, adding the studio’s popular slot portfolio to its growing aggregation platform across the Canadian province.

As part of the agreement, operators in Ontario will gain access to a range of titles from across RubyPlay’s studio ecosystem, including content from RubyPlay Studio, Koala Games, Mad Hat Games and Firerose, through St8, with upcoming releases from Xslots also expected to go live through the platform. Standout games include J Mania® Lucky Pyggs, Mad Hit® Mr. Coin and Diamond Explosion® 7s SE. The integration strengthens St8’s content portfolio with a range of proven, high-performing slot titles tailored to the region.

RubyPlay has continued to grow its footprint across regulated jurisdictions through its studio-based ecosystem and tailored content strategy, earning key tier one recognition for developing high-performing games that resonate with players in key markets worldwide. The supplier’s games offering has proven appeal in Ontario, resonating well with local players in the region.

The partnership strengthens St8’s proposition in Ontario, a market that has quickly become a key part of the company’s growth strategy as it continues to establish itself as a leading technology provider around the globe.

David Fall, Business Development Manager at St8, said: “Partnering with RubyPlay in Ontario is an exciting addition to our growing content offering in North America.

“The supplier has built strong momentum across regulated markets through its engaging portfolio and player-focused approach, and we are delighted to bring its high-performing content from across its studio ecosystem to operators in Ontario through the St8 platform.”

Dima Reiderman, Chief Commercial Officer at RubyPlay, said: “Ontario is a market we have been focused on for some time, so teaming up with St8 feels like a natural step in our North American expansion.

“St8’s aggregation platform provides an excellent route for our diverse portfolio of content to reach more operators in Ontario. Through our studio ecosystem, we are able to deliver a broad range of experiences tailored to different audiences and market needs, making this partnership a strong fit for both companies”

The post St8 cements Ontario content offering through latest partnership with RubyPlay appeared first on Americas iGaming & Sports Betting News.

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