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Adverty partners with InMobi, further strengthening in-game advertising’s programmatic reach

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Leading in-game ad platform announces partnership with mobile-first exchange to enable more advertisers to leverage market-leading programmatic offering

Adverty, the leading in-game platform for advertisers, agencies and content creators, announces partnership with global mobile-first advertising technology company InMobi to enable more advertisers to leverage market-leading programmatic in-game offering. The partnership is set to launch during Q1 2021, once the technical integration of platforms has been completed.

Adverty, the leading in-game platform for advertisers, agencies and content creators, has announced a partnership with global ad exchange, InMobi, in order to increase its programmatic reach for brands and advertisers looking to enter the increasingly important world of gaming.

Adverty delivers unobtrusive advertising which connects brands and audiences through its revolutionary and patented technology built specifically for gaming, while InMobi’s industry leading mobile marketing technology is connected to every relevant programmatic DSP allowing advertisers and publishers to engage consumers through contextual mobile advertising. The partnership will allow its buy-side clients to access innovative formats in mobile games at scale within Adverty’s platform. The partnership is set to launch during Q1 2021, once the technical integration of platforms has been completed.

”There is significant demand for Adverty’s seamless in-game inventory at scale and this development enables our team to bring it to a wider range of brands and agencies,” says Niklas Bakos, CEO of Adverty. “Advertisers are certainly waking up to the untapped potential of this burgeoning media channel.”

Earlier this year, Adverty launched a world-first In-Menu offerings.

“As the leading global independent advertising platform across mobile apps, mobile websites and connected TV, InMobi has enabled the world’s biggest brand advertisers to connect with audiences through the apps they use everyday,” said David Di Angelo, VP of Marketplace Development at InMobi. “With this new partnership with Adverty, InMobi is able to provide even more opportunities for brands to effectively reach and engage with premium gaming audiences through non-intrusive in-game ads that blend seamlessly into the gaming experience.”

Industry figures are increasingly recognising gaming’s importance as one of the most significant entertainment media channels. The latest figures from games analytics provider, NewZoo, show that the global gaming market currently comprises some 2.7 billion users, valued at USD 160 billion – and it is expected to reach 3.1 billion users and a value of over USD 200 billion by 2023.

There is therefore a huge opportunity for forward-thinking brands to leverage this market with programmatic advertising – mindful of the fact that programmatic ad transactions now make up 84.5% of the digital display ad market, with a total estimated spend of $80 billion in the US alone next year, according to eMarketer.

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Curious Games

Curious Games enters iGaming via Relax Gaming’s Silver Bullet deal

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Relax Gaming, an aggregator and supplier of unique content in the iGaming sector, has revealed a new collaboration with Curious Games, a game studio established by veterans of interactive entertainment and a creative team responsible for several major Hollywood blockbuster films, including multiple Oscar and BAFTA winners, signaling the studio’s debut in the online gaming market.

With the agreement, Curious Games will become part of Relax Gaming’s Silver Bullet program, allowing access to Relax’s broad distribution network of top-tier operators and regulated markets globally.

The studio seeks to deliver a unique perspective on slot development, merging captivating design, top-tier production quality, and advanced player mechanics with entertaining gameplay tailored for contemporary gaming audiences.

Curious Games, in collaboration with Relax Gaming, will create a next-gen lineup of visually captivating titles aimed at enhancing entertainment and player engagement in the iGaming industry.

Jennifer Buttigieg, Head of Commercial & Partnerships at Relax Gaming, said: “Curious Games represents exactly the kind of ambitious and creative studio we are proud to support through our Silver Bullet programme.

“The team brings a truly unique perspective to our industry, combining world-class film production experience with a passion for interactive entertainment. Their approach to game creation aligns perfectly with our commitment to delivering differentiated, high-quality content to operators and players worldwide.

“We’re pleased that Curious Games has chosen Relax Gaming as their partner for this journey, and we look forward to helping bring their vision to the global iGaming audience.”

Soner Memish, Co-Founder and Chief Executive Officer at Curious Games, added: “With our background in interactive entertainment and large-scale creative productions, we saw a clear opportunity to include more immersive experiences and next-generation player mechanics into the iGaming space.

“Relax Gaming stood out immediately as the ideal partner for this next chapter. Their reputation, collaborative approach and powerful distribution network made them the natural choice for our entry into the industry. Together, we look forward to introducing a new style of gaming entertainment that blends high production values with compelling gameplay experiences.”

The post Curious Games enters iGaming via Relax Gaming’s Silver Bullet deal appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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Atlaslive

Cybersecurity and Regulatory Exposure: Critical Risks for Online Casino Operators in 2026

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This article is part of Atlaslive’s ongoing series examining common online casino vulnerabilities and how established operators can proactively identify and address them.

Across the series, Atlaslive evaluates key exposure areas operators should monitor consistently, including cybersecurity threats, KPI warning signals, financial leakage risks, infrastructure and platform weaknesses, and compliance-related pressures. The final piece in the series will provide a structured set of mitigation principles developed by Atlaslive specialists.

This installment focuses on cybersecurity and regulatory exposure—two operational risk areas that directly impact revenue stability, player trust, and license continuity.

Cybersecurity Threats Impacting Casino Platforms

Online casinos handle high volumes of financial transactions and sensitive player data, making them attractive targets for cyberattacks. As operations expand, so does exposure to these risks, which can disrupt operations, increase costs, and draw regulatory attention.

Common cybersecurity threats include:

  • DDoS attacks: Disrupt platform availability and degrade the player experience during peak traffic periods.
  • Account takeover attacks (credential stuffing): Compromise player accounts, leading to financial losses and chargebacks.
  • Payment fraud: Misuse of bonus systems or stolen payment methods.
  • Phishing and social engineering: Target players or internal staff to gain unauthorized system access.
  • Data breaches: Exposure of personal or financial information, increasing reputational and regulatory risk.

For established operators, the impact extends beyond technical disruption. Downtime can reduce acquisition efficiency, fraud raises operational costs, and security incidents often trigger additional compliance scrutiny and reporting obligations.

Mitigation strategies:

Atlaslive’s information security team emphasizes:

  • Continuous monitoring and incident response
  • Multi-factor authentication and strong access controls
  • Encrypted infrastructure
  • Structured security governance aligned with regulatory standards

Regulatory Exposure: A Continuous Risk Factor

Regulatory compliance is an ongoing operational challenge rather than a one-off requirement. As regulated markets evolve, obligations increase, including expanded KYC and AML frameworks, and overlapping standards for operators in multiple jurisdictions. Small operational inconsistencies can quickly escalate into significant exposure.

Typical regulatory risk areas:

  • Delayed KYC verification during high transaction periods
  • Inadequate transaction monitoring thresholds
  • Incomplete audit trails
  • Inconsistent enforcement of rules across jurisdictions
  • Manual reporting processes prone to error

Regulatory vulnerability rarely begins with a major violation. It often emerges from operational friction, such as delayed verifications, inconsistent data synchronization, or limited visibility across compliance processes.

Mitigation strategies:

  • Structured automation of compliance tasks
  • Real-time monitoring tools
  • Standardized governance processes to maintain license stability and operational continuity

Security and Compliance: Interconnected Functions

Cybersecurity and regulatory exposure are closely linked. Security incidents can escalate into compliance investigations, while weak compliance processes can magnify the impact of technical failures.

For established operators, operational resilience requires integrating security governance and compliance management, rather than treating them as isolated functions.

  • Structured oversight
  • Real-time monitoring
  • System-level coordination

These measures help reduce exposure before it results in financial or regulatory damage.

For a full analysis of online casino vulnerabilities and Atlaslive’s mitigation recommendations, visit the Atlaslive blog.

About Atlaslive

Atlaslive is a B2B software development company that delivers multifunctional, automated platforms to optimize workflows for sports betting and casino operators. The Atlaslive Platform includes:

  • Sportsbook and Casino modules
  • Risk Management and Anti-Fraud Tools
  • CRM and Bonus Engine
  • Business Analytics
  • Payment Systems
  • Retail Module

Follow Atlaslive on LinkedIn to stay up-to-date with the latest in iGaming technology.

The post Cybersecurity and Regulatory Exposure: Critical Risks for Online Casino Operators in 2026 appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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AGS

AGS and Yaamava’ Resort & Casino ‘Wolf Out’ with World Premiere of Ultra Werewolf

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AGS, the global gaming supplier, teamed up with Yaamava’ Resort & Casino at San Manuel in Southern California to host a two-day launch celebration for its newest slot family, Ultra Werewolf™.

The event kicked off on Wednesday, March 4, with special guests Kevin Smith and Jason Mewes, reprising their iconic roles as Jay and Silent Bob from the 90s cult classics Clerks, Mallrats, and Jay and Silent Bob Strike Back. Smith and Mewes were the first to experience the game and shared their impressions during a live recording of their SMPodcast, “Jay & Silent Bob Do Yaamava’.”

The fang-tastic festivities continued the following day with an unveiling celebration attended by Yaamava’ Resort & Casino and AGS representatives, culminating in an exciting slot pull for Club Serrano Members.

Guests were immersed in a comic book–inspired world, featuring a life-sized Werewolf, two werewolf “hunters” from the game, interactive photo opportunities, and custom werewolf-themed slot chair covers. The VIP reception offered themed mocktails, wolf-ear headbands, and free spins on Ultra Werewolf Fury™ and Ultra Werewolf Strike™. Four lucky participants who played the Ultra Werewolf games were entered into a draw for $1,000 in Free Play, with one lucky winner receiving $5,000 in Free Play.

Mark DeDeaux, Senior Vice President and General Manager, Slots at AGS, said:
“Yaamava’ Resort & Casino is the perfect venue to celebrate the dedication and partnership that goes into a world premiere of a slot game. The Ultra Werewolf brand extension builds on the thrilling storyline of the original Werewolf™, one of AGS’ most successful premium games. The new franchise takes it further with a unique comic book theme, more bonus features, and all-around excitement. Our collaboration with Yaamava’ and shared focus on delivering innovative, unforgettable player experiences made this the ultimate way to ‘Catch the Wolf.’”

Kenji Hall, General Manager of Yaamava’ Resort & Casino, added:
“Ultra Werewolf represents the kind of creative, high-impact game design that elevates the entire industry. Yaamava’ is dedicated to leading the market in entertainment innovation, and we’re proud to host the launch of AGS’ latest breakthrough.”

The excitement continues, with Ultra Werewolf slot drawings scheduled for March 22, where four Club Serrano players will each win $1,000 in Free Play, and one lucky winner will receive $5,000 in Free Play plus a limited-edition silver Justice League comic collector card.

Ultra Werewolf™ will be available exclusively at Yaamava’ Resort & Casino for a limited time before expanding to additional casinos nationwide.

The post AGS and Yaamava’ Resort & Casino ‘Wolf Out’ with World Premiere of Ultra Werewolf appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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