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Adverty partners with InMobi, further strengthening in-game advertising’s programmatic reach
Leading in-game ad platform announces partnership with mobile-first exchange to enable more advertisers to leverage market-leading programmatic offering
Adverty, the leading in-game platform for advertisers, agencies and content creators, announces partnership with global mobile-first advertising technology company InMobi to enable more advertisers to leverage market-leading programmatic in-game offering. The partnership is set to launch during Q1 2021, once the technical integration of platforms has been completed.
Adverty, the leading in-game platform for advertisers, agencies and content creators, has announced a partnership with global ad exchange, InMobi, in order to increase its programmatic reach for brands and advertisers looking to enter the increasingly important world of gaming.
Adverty delivers unobtrusive advertising which connects brands and audiences through its revolutionary and patented technology built specifically for gaming, while InMobi’s industry leading mobile marketing technology is connected to every relevant programmatic DSP allowing advertisers and publishers to engage consumers through contextual mobile advertising. The partnership will allow its buy-side clients to access innovative formats in mobile games at scale within Adverty’s platform. The partnership is set to launch during Q1 2021, once the technical integration of platforms has been completed.
”There is significant demand for Adverty’s seamless in-game inventory at scale and this development enables our team to bring it to a wider range of brands and agencies,” says Niklas Bakos, CEO of Adverty. “Advertisers are certainly waking up to the untapped potential of this burgeoning media channel.”
Earlier this year, Adverty launched a world-first In-Menu offerings.
“As the leading global independent advertising platform across mobile apps, mobile websites and connected TV, InMobi has enabled the world’s biggest brand advertisers to connect with audiences through the apps they use everyday,” said David Di Angelo, VP of Marketplace Development at InMobi. “With this new partnership with Adverty, InMobi is able to provide even more opportunities for brands to effectively reach and engage with premium gaming audiences through non-intrusive in-game ads that blend seamlessly into the gaming experience.”
Industry figures are increasingly recognising gaming’s importance as one of the most significant entertainment media channels. The latest figures from games analytics provider, NewZoo, show that the global gaming market currently comprises some 2.7 billion users, valued at USD 160 billion – and it is expected to reach 3.1 billion users and a value of over USD 200 billion by 2023.
There is therefore a huge opportunity for forward-thinking brands to leverage this market with programmatic advertising – mindful of the fact that programmatic ad transactions now make up 84.5% of the digital display ad market, with a total estimated spend of $80 billion in the US alone next year, according to eMarketer.
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Coco Rush
Million Games Releases its Latest Video Slot Coco Rush
Million Games has released Coco Rush, a feature-driven video slot combining Cash Collect mechanics, RushReel bonuses and fixed jackpot functionality.
Developed in collaboration with Million Stars partner studio Yugo Workshop, Coco Rush introduces a vibrant island theme centred around the Golden Mask, a character that reflects the game’s dynamic and unpredictable gameplay.
The title is built on a 5×3 reel layout with 20 paylines and low volatility, offering accessible gameplay supported by strong feature frequency.
At the core of the game is the Mystery Mask mechanic, where all Mask Symbols transform at the end of each spin into either matching paying symbols or Coins and Collector symbols that trigger the Cash Collect Feature.
The Cash Collect Feature includes three fixed jackpots:
• Mega – 1000x base bet
• Major – 200x base bet
• Mini – 50x base bet
An additional RushReel feature can unlock during spins, awarding multipliers or extra Mask Symbols that enhance both base game and bonus payouts.
“Coco Rush is a great example of how our Million Stars partners continue to evolve and push their craft,” said Thomas Nimstad, CEO of Million Games.
“Yugo Workshop has taken proven mechanics and refined them into something that feels both familiar and fresh, witha clear focus on player engagement and repeat play. It’s exactly the kind of progression we want to support and bring to market.”
Coco Rush offers a maximum win potential of 5000x the bet and is now available for operators and aggregators via the Million Games distribution network.
The post Million Games Releases its Latest Video Slot Coco Rush appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Himmel & Hölle
Hölle Games Releases its Latest Video Slot Himmel & Hölle
Hölle Games has released its latest video slot Himmel & Hölle.
This 3×3 title positions an Angel on one side, and a Demon on the other with a tight 5 paylines for that medium-high volatility. A couple of nifty features are included too: players can win Respins with the Expanding Wilds feature. Land either of the Angel or Demon Wilds to trigger an expansion, and then a wheel game. That wheel game pays out up to 500x the bet, and there are also Ladder and Gamble mini-games available, for the more diabolical volatility hunters.
The game also features a thumping Eurodance styled soundtrack.
Lucifer the Light-Bringer and landlord of hell himself, said: “The team have blended two cosmological themes into one beautiful canvas – with top notch graphical fidelity and a very well balanced paytable, I could play this for eternity.”
Hölle Games is a fully independent “Made in Germany” video slots studio. With licences for MGA, Sweden, Greece, UK and ISO 27001 certification, they not only focus on providing “Classic” games German players love, such as Fruits, Bells XL and Höllische Sieben, but also produce a “Premium” series of slots with unique artwork and cutting-edge game concepts. These often carry distinctive German product names that most Germans will instantly recognise, such as “Holla die Waldfee”. Furthermore, Hölle Games has produced a new and unique game mechanic called “Bonus Spin”, a player friendly and compliant solution for the German tax regulation, which they have invited other studios to freely use.
The post Hölle Games Releases its Latest Video Slot Himmel & Hölle appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Amusnet
Amusnet Releases its Latest Online Slot Game Golden Tiger 1000
Amusnet has released Golden Tiger 1000, a visually striking title that blends joyful gameplay with high win potential, set against a breathtaking cherry blossom mountain village in full bloom. The game invites players into a lively Asian-inspired world where every spin feels like a celebration of fortune, movement and surprise.
From the very first spin, Golden Tiger 1000 delivers an engaging and dynamic experience. Stacked symbols, shimmering Money Bags, Coins and Sycee create frequent win opportunities, while the charismatic Tiger Wild symbol steps into complete combinations and elevate payouts. Designed with a bright and energetic aesthetic, the game maintains a constant sense of anticipation as the reels come alive with each cascade of outcomes.
At the heart of the experience lies a powerful feature set built to amplify excitement and reward potential. The Respin Feature plays a key role, locking symbols in place and opening the door for additional matches and enhanced win sequences. Meanwhile, multipliers can escalate results up to an impressive 25,000x the bet, positioning every spin as a potential breakthrough moment for players seeking high-volatility thrills.
With its playful tone, rich visual identity and strong win mechanics, Golden Tiger 1000 strikes a balance between entertainment and intensity. It is designed to appeal to a broad audience – offering approachable gameplay layered with features that deliver meaningful impact and sustained engagement.
Amusnet continues to strengthen its portfolio with titles that combine immersive design and innovative mechanics. Golden Tiger 1000 stands out as a lively new addition, offering operators a fresh, high-performing slot and players a thrilling journey towards golden rewards.
Random Multiplier
The Random Multiplier feature adds an unpredictable boost to gameplay excitement, activating at any moment during base game spins or feature sequences. When triggered, it applies a random multiplier value that can significantly increase total winnings, turning even standard wins into high-value outcomes.
Respin Feature
The Respin Feature can trigger randomly on any spin, selecting a symbol to dominate the reels. During the feature, only the chosen symbol and Wild symbol appear, increasing win potential. Each time the symbol or a Wild symbol land, it locks and triggers another respin. The feature ends when no new symbols appear or the grid is filled, awarding all wins with the chance for powerful multipliers.
Special Respin Feature
Triggered randomly when the Wild symbols are thrown to the reels, up to three Wild symbols can appear, sometimes filling a full reel. These Wild symbol lock in place and carry into the next spin, instantly activating a Respin Feature and boosting chances for stronger wins.
Gamble
Play the game and multiply the winnings through the Gambling feature.
Jackpot Cards
The Jackpot Cards bonus game is triggered at random during the gameplay to allow players to win impressive jackpots.
The post Amusnet Releases its Latest Online Slot Game Golden Tiger 1000 appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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