Latest News
Adverty partners with InMobi, further strengthening in-game advertising’s programmatic reach
Leading in-game ad platform announces partnership with mobile-first exchange to enable more advertisers to leverage market-leading programmatic offering
Adverty, the leading in-game platform for advertisers, agencies and content creators, announces partnership with global mobile-first advertising technology company InMobi to enable more advertisers to leverage market-leading programmatic in-game offering. The partnership is set to launch during Q1 2021, once the technical integration of platforms has been completed.
Adverty, the leading in-game platform for advertisers, agencies and content creators, has announced a partnership with global ad exchange, InMobi, in order to increase its programmatic reach for brands and advertisers looking to enter the increasingly important world of gaming.
Adverty delivers unobtrusive advertising which connects brands and audiences through its revolutionary and patented technology built specifically for gaming, while InMobi’s industry leading mobile marketing technology is connected to every relevant programmatic DSP allowing advertisers and publishers to engage consumers through contextual mobile advertising. The partnership will allow its buy-side clients to access innovative formats in mobile games at scale within Adverty’s platform. The partnership is set to launch during Q1 2021, once the technical integration of platforms has been completed.
”There is significant demand for Adverty’s seamless in-game inventory at scale and this development enables our team to bring it to a wider range of brands and agencies,” says Niklas Bakos, CEO of Adverty. “Advertisers are certainly waking up to the untapped potential of this burgeoning media channel.”
Earlier this year, Adverty launched a world-first In-Menu offerings.
“As the leading global independent advertising platform across mobile apps, mobile websites and connected TV, InMobi has enabled the world’s biggest brand advertisers to connect with audiences through the apps they use everyday,” said David Di Angelo, VP of Marketplace Development at InMobi. “With this new partnership with Adverty, InMobi is able to provide even more opportunities for brands to effectively reach and engage with premium gaming audiences through non-intrusive in-game ads that blend seamlessly into the gaming experience.”
Industry figures are increasingly recognising gaming’s importance as one of the most significant entertainment media channels. The latest figures from games analytics provider, NewZoo, show that the global gaming market currently comprises some 2.7 billion users, valued at USD 160 billion – and it is expected to reach 3.1 billion users and a value of over USD 200 billion by 2023.
There is therefore a huge opportunity for forward-thinking brands to leverage this market with programmatic advertising – mindful of the fact that programmatic ad transactions now make up 84.5% of the digital display ad market, with a total estimated spend of $80 billion in the US alone next year, according to eMarketer.
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$10M guaranteed poker
ACR Poker $10M Dual Mystery Bounty Venoms
ACR Poker is igniting the spring poker season with the Dual Mystery Bounty Venoms Special High Five Edition, offering an astonishing $10 million in guaranteed prize pools alongside the return of its celebrated High Five Series.
From April 12 to April 28, 2026, the special edition will feature two marquee events running simultaneously — an $8 million GTD No‑Limit Hold’em (NLH) and a $2 million GTD Pot‑Limit Omaha (PLO) tournament — promising some of the most thrilling online poker action of the year.
Players buy in for $2,650 and compete for massive mystery bounties, with the NLH event offering up to $500,000 for a single knockout and the PLO event featuring a top bounty of $200,000. Every knockout on Day 2 guarantees at least $5,000 in bounty rewards.
With five Day 1 flights, participants can enter multiple times and build competitive stacks for Day 2’s showdown. Qualifiers begin April 7th through Venom Fever satellites, providing hundreds of seats — some even free — via Direct, Mega, or Beast satellite events.
All players who make it to Day 2 on April 27th at 1:05 pm ET are already in the money. The climactic final table to crown this special edition’s champions will take place on April 28th at 4:05 pm ET.
ACR Pro Chris Moneymaker says the High Five edition builds on the momentum of earlier high‑stakes events like the $50 Million OSS XL, combining huge guarantees with broad access and big bounty potential for players of all bankrolls.
Featured Reference
For a similar take on this major online poker series and its prize pools, check out this article from Poker.org on ACR Poker’s dual mystery bounty events and their massive guaranteed prizes:
ACR Venom $10M GTD Tournaments – Poker.org
The post ACR Poker $10M Dual Mystery Bounty Venoms appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
AI in gambling safety
BOS releases report on the prevalence of gambling addiction in Sweden
Sweden has seen a long‑term decline in gambling addiction over the past 25 years, despite rapid growth in online gambling availability, advertising, and mobile gaming.
Economist Ola Nevander’s research for the Swedish Trade Association for Online Gambling (BOS) shows that the prevalence of problem gambling has steadily fallen since the early 2000s, even as the market expanded. This trend emerged even with the widespread adoption of digital gaming products and 24/7 access on smartphones.
According to the findings, the proportion of Swedes classified as problem gamblers (based on the Problem Gambling Severity Index) dropped from about 2.2 % in 2008–09 to around 1.3 % by 2021, marking a significant reduction in overall gambling harm.
Gustaf Hoffstedt, Secretary General of BOS, emphasizes that this decline suggests Sweden’s regulatory and industry efforts are moving in the right direction. While the transformation from traditional physical gambling venues to digital platforms has raised concerns, online tools such as responsible gaming technologies and AI‑assisted safeguards are helping reduce problem gambling rates.
However, Hoffstedt cautions that much work remains, because expanded game offerings and persistent advertising mean ongoing responsibility is crucial to maintain and deepen the downward trend.
Report available in full at: Problem Gambling_ENG_20260327[2]
For a similar perspective on gambling addiction prevalence trends in Sweden, see this article:
Sweden problem gambling falls but still ‘scope for improvement’ — iGamingBusiness.com Sweden problem gambling trend report (IgamingBusiness)
The post BOS releases report on the prevalence of gambling addiction in Sweden appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Latest News
ACR POKER’S DUAL MYSTERY BOUNTY VENOMS – SPECIAL HIGH FIVE EDITION HITS WITH $10 MILLION IN GUARANTEED PRIZE POOLS
Celebrate the return of the High Five Series with a special edition of the iconic Dual Mystery Bounty Venoms and hundreds of seats from just $0 in Venom Fever satellites
ACR Poker is turning up the excitement this spring with the Dual Mystery Bounty Venoms Special High Five Edition, featuring $10 million in total guaranteed prize pools. Alongside the return of its popular High Five series, this special edition of the Dual Venoms will run from Sunday, April 12th through Tuesday, April 28th, delivering side-by-side action in the $8 million GTD NLH and $2 million GTD PLO, offering some of the biggest online poker action of the year.
Following the success of previous editions, the $2,650 buy-in Dual Mystery Bounty Venoms return with massive guarantees and mystery bounties that reach hundreds of thousands of dollars. In the $8 million GTD NLH, a single knockout could earn a player the top bounty prize of $500,000, while the $2 million PLO, which ties as ACR Poker’s biggest Omaha event ever, offers a $200,000 top bounty. Every knockout starting on Day 2 guarantees at least $5,000 in both events.
With five Day 1 flights, players can enter multiple times and combine their stacks to hit Day 2 with some serious firepower. All players reaching Day 2 on Monday, April 27th at 1:05pm ET are already in the money, with the Final Table showdown for the coveted Venom crowns scheduled for Tuesday, April 28th at 4:05pm ET.
Qualifying begins Tuesday, April 7th through a packed Venom Fever satellite schedule, offering hundreds of guaranteed seats at low cost, or even for free, through Direct Satellites, Mega Satellites, and Beast Satellites.
“After the incredible turnout and massive payouts in March’s $50 Million OSS XL, Spring 2026 is shaping up to be epic with the return of our High Five Series and this special Dual Mystery Bounty Venoms edition,” said ACR Pro Chris Moneymaker. “With huge guarantees, mystery bounties, and accessible satellites for every bankroll, players have double the excitement and double the chance to hit massive prizes!”
The latest Dual Mystery Bounty Venoms delivered massive fields and payouts, with both events exceeding their guarantees. The NLH drew 3,673 entries for a $9,182,500 prize pool, paying over $700,000 to the winner. Runner-up ‘BALDOUS’ from the UK scored the biggest payday of the tournament, claiming the top $500,000 bounty and $730,000 in total bounties, pocketing a whopping $1,240,310 in total. The PLO tournament attracted 837 entrants and generated $2,092,500, with the champion earning more than $300,000.
For more information, visit ACRPoker.eu.
The post ACR POKER’S DUAL MYSTERY BOUNTY VENOMS – SPECIAL HIGH FIVE EDITION HITS WITH $10 MILLION IN GUARANTEED PRIZE POOLS appeared first on Americas iGaming & Sports Betting News.
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