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Adverty partners with InMobi, further strengthening in-game advertising’s programmatic reach

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Leading in-game ad platform announces partnership with mobile-first exchange to enable more advertisers to leverage market-leading programmatic offering

Adverty, the leading in-game platform for advertisers, agencies and content creators, announces partnership with global mobile-first advertising technology company InMobi to enable more advertisers to leverage market-leading programmatic in-game offering. The partnership is set to launch during Q1 2021, once the technical integration of platforms has been completed.

Adverty, the leading in-game platform for advertisers, agencies and content creators, has announced a partnership with global ad exchange, InMobi, in order to increase its programmatic reach for brands and advertisers looking to enter the increasingly important world of gaming.

Adverty delivers unobtrusive advertising which connects brands and audiences through its revolutionary and patented technology built specifically for gaming, while InMobi’s industry leading mobile marketing technology is connected to every relevant programmatic DSP allowing advertisers and publishers to engage consumers through contextual mobile advertising. The partnership will allow its buy-side clients to access innovative formats in mobile games at scale within Adverty’s platform. The partnership is set to launch during Q1 2021, once the technical integration of platforms has been completed.

”There is significant demand for Adverty’s seamless in-game inventory at scale and this development enables our team to bring it to a wider range of brands and agencies,” says Niklas Bakos, CEO of Adverty. “Advertisers are certainly waking up to the untapped potential of this burgeoning media channel.”

Earlier this year, Adverty launched a world-first In-Menu offerings.

“As the leading global independent advertising platform across mobile apps, mobile websites and connected TV, InMobi has enabled the world’s biggest brand advertisers to connect with audiences through the apps they use everyday,” said David Di Angelo, VP of Marketplace Development at InMobi. “With this new partnership with Adverty, InMobi is able to provide even more opportunities for brands to effectively reach and engage with premium gaming audiences through non-intrusive in-game ads that blend seamlessly into the gaming experience.”

Industry figures are increasingly recognising gaming’s importance as one of the most significant entertainment media channels. The latest figures from games analytics provider, NewZoo, show that the global gaming market currently comprises some 2.7 billion users, valued at USD 160 billion – and it is expected to reach 3.1 billion users and a value of over USD 200 billion by 2023.

There is therefore a huge opportunity for forward-thinking brands to leverage this market with programmatic advertising – mindful of the fact that programmatic ad transactions now make up 84.5% of the digital display ad market, with a total estimated spend of $80 billion in the US alone next year, according to eMarketer.

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Record-breaking volumes at the World Sports Betting Cape Town Met, powered by OpenBet technology

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OpenBet, a global leader in betting and gaming technology, powered record-breaking volumes for World Sports Betting (WSB) during the 2026 World Sports Betting Cape Town Met, processing more than three times WSB’s typical daily activity with zero downtime.

The Cape Town Met is one of South Africa’s premier horseracing events, drawing intense traffic that tests platform performance. Less than a year after migrating to OpenBet’s unified technology stack, WSB demonstrated the resilience and scalability of its platform under extreme demand.

OpenBet’s Player Account Management (PAM) technology and sportsbook solution — phased in with PAM going live in February 2025 and the sportsbook in October 2025 — now underpin WSB’s enterprise-grade wagering infrastructure across both digital and retail channels. The integrated system delivers streamlined KYC, a unified wallet, accurate reporting and a robust compliance framework designed for South Africa’s regulatory environment.

Enhanced features available to WSB customers include 50-leg accumulators, partially redeemable free bets, advanced Telebet telephone betting and integrated pools betting for sports and racing through OpenBet’s advanced trading system.

“With the World Sports Betting Cape Town Met, we processed more than three times the usual volume with zero downtime, showcasing the strength and scalability of our technology,” said Runa Walia Desai, Chief Customer Experience Officer at OpenBet. “This milestone also extends our footprint into Africa, reinforcing our position across six continents.”

Warren Tannous, CEO of World Sports Betting, added that OpenBet’s modular solution gives the operator the confidence to expand its sportsbook offering and support increased user engagement while maintaining performance and compliance.

The post Record-breaking volumes at the World Sports Betting Cape Town Met, powered by OpenBet technology appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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Choice Gaming Launches Evra Crash in Exclusive Collaboration with Patrice Evra

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Choice Gaming has officially launched Evra Crash, a new multiplayer crash game developed in exclusive collaboration with football legend Patrice Evra.

The title blends high-energy crash mechanics with football culture, delivering a synchronized, shared-table experience designed to boost player engagement and social interaction.

A Football Icon Powers the Gameplay

At the center of Evra Crash is Patrice Evra, one of football’s most recognizable personalities. His presence adds authenticity and competitive intensity to the gameplay, reinforcing the game’s energetic, community-driven concept. The partnership between Choice Gaming and Evra aims to merge competitive spirit with immersive entertainment in the fast-growing crash gaming segment.

Multiplayer Crash Experience

Unlike traditional single-session crash games, Evra Crash is built around real-time shared rounds:

  • All players join the same round simultaneously
  • Fully networked multiplayer participation
  • Visible, synchronized gameplay across users

This structure creates a social crash environment where anticipation builds collectively, increasing engagement and enhancing the thrill of each round.

Game Features & Performance Metrics

Evra Crash offers a balanced gameplay structure designed for broad player appeal:

  • RTP: 95%
  • Maximum Multiplier: 10,000x
  • Volatility: Low

The low-volatility model provides consistent entertainment while maintaining the potential for high multipliers, positioning Evra Crash as an accessible yet exciting crash title in the iGaming market.

Cross-Platform Optimization

Built for seamless performance across environments, Evra Crash is:

  • Fully mobile-optimized
  • Compatible with land-based gaming solutions
  • Designed for consistent cross-platform gameplay

Whether accessed online or in physical gaming venues, players experience uninterrupted performance and smooth gameplay integration.

The post Choice Gaming Launches Evra Crash in Exclusive Collaboration with Patrice Evra appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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EARN YOUR PLACE AMONG THE BEST AS POKERSTARS REVEALS SCHEDULE FOR PRESTIGIOUS SPRING CHAMPIONSHIP OF ONLINE POKER

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More than $45 million guaranteed across 400 tournament opportunities for all players to earn their greatness

The full schedule for poker’s first major online series of the year, PokerStars prestigious Spring Championship of Online Poker (SCOOP), has been unveiled featuring 136 events and more than $45 million guaranteed.

From March 1 to 25, players have the chance to earn their greatness once more and battle for an acclaimed SCOOP title across three weeks of elite online poker action. The 136-event schedule (with a total of 400 tournaments) offers low, medium, and high buy-in levels from $5.50 to $15,000, and a wide range of formats including No-Limit Hold’em, PLO, 8-Game, Mystery Bounties, Turbo, and Deep Stack events, making SCOOP accessible for everyone.

KEY SCHEDULE HIGHLIGHTS

The flagship Main Events will be a schedule highlight and will award a total of $5.5 million across the NLHE Main Events on March 22, and $550,000 across the PLO Main Events on March 23.

  • $109 SCOOP NLHE Main Event Low – $1.5 million guaranteed
  • $1,050 SCOOP NLHE Main Event Med – $2 million guaranteed
  • $5,200 SCOOP NLHE Main Event High – $2 million guaranteed
  • 109 SCOOP PLO Main Event Low – $100,000 guaranteed
  • $1,050 SCOOP PLO Main Event Med – $200,000 guaranteed
  • $5,200 SCOOP PLO Main Event High – $250,000 guaranteed

Other highlights of the 18th edition of SCOOP include:

  • March 1 – $215 Sunday Million PKO – $1 million guaranteed
  • March 8 – $22 Mystery Sunday Special, $300,000 guaranteed – All-in Shoot Out for United Kingdom & Ireland players to award an Emerald Pass to the Irish Open on March 10 at 7am GMT
  • March 8 – $109 Sunday Million PKO – $1 million guaranteed
  • March 15 – $55 Mini Sunday Million PKO – $500,000 guaranteed – All-in Shoot Out for United Kingdom & Ireland players to award an Emerald Pass to the Irish Open on March 17 at 7am GMT
  • March 15 – $530 Sunday Million – $1 million guaranteed

As well as the huge prizes and trophies on offer, players can also compete in the SCOOP Leaderboards where an additional $100,000 in cash prizes will be awarded across the Low, Medium and High Player of the Series Leaderboards.

As ever, there are a number of qualification routes giving players the chance to qualify into SCOOP events for a fraction of the buy-in. Routes include satellites from just $0.55, the SCOOP Lucky Dip where $500,000 in SCOOP tickets are up for grabs and the $55 Power Path Express SCOOP Edition, on March 1st,where more than $200,000 in SCOOP Power Passes and Main Event tickets will be awarded to boost players’ grind to greatness. Finally, all players are still in time to crack open a SCOOP Prize Vault and earn a SCOOP ticket worth up to $1,050 upon opt-in.

“SCOOP is where greatness isn’t given, it’s earned. Every title represents weeks of preparation, relentless competition and beating the toughest fields in online poker. That’s what makes a SCOOP win so special,” said Steve Clarricoats, Associate Director of Poker Operations at PokerStars. “With a huge schedule and accessible buy-ins and formats, SCOOP remains the title every online player wants on their record.”

For 17 years, SCOOP has been appointment poker of the highest order and winning a SCOOP title has been a bucket list dream for poker players all over the world. More than $1.4 billion in prize pools have been awarded to players since SCOOP started in 2009, with some of the world’s best players earning coveted SCOOP trophies.

Sweden’s Simon “C. Darwin” Mattsson is the greatest player in SCOOP history having earned 14 titles, followed by fellow Swede Niklas “Lena900” Astedt and the UK’s Benny “RunGodlike” Glaser who both have 11 titles, with Benny being the most decorated player in COOP history also having a record-leading 16 WCOOP titles.

For more information about SCOOP head to the PokerStars website or PokerStars Blog.

 

The post EARN YOUR PLACE AMONG THE BEST AS POKERSTARS REVEALS SCHEDULE FOR PRESTIGIOUS SPRING CHAMPIONSHIP OF ONLINE POKER appeared first on Americas iGaming & Sports Betting News.

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