Latest News
UK BGC Welcomes Minister’s Vow that Gambling Review will “Strike Right Balance” Between Protecting Vulnerable and Enjoyment for Customers
The UK Betting and Gaming Council (BGC) has welcomed a pledge by DCMS minister Nigel Huddleston that the Gambling Review will “get the right balance” between protecting the vulnerable and not spoiling the enjoyment of customers.
The Minister made his comments in an address to the BGC’s annual general meeting. The government is expected to launch its review with a call for evidence from interested parties within days.
“The call for evidence will be a genuine appeal for anyone with an interest in the gambling industry to submit their views, and I’m very keen for BGC members to contribute. We want to make sure regulation is right for the digital age and we also want to get the right balance between the fun that people can get from gambling and the obligation to protect vulnerable people,” Huddleston said.
The minister also welcomed the steps taken by the BGC and its members to help protect customers during the pandemic.
“I welcome the commitments you have made, such as the 10-point pledge over lockdown, and I encourage you to keep working closely with the regulators to minimise the risks that have arisen during the pandemic,” Huddleston said.
A spokesperson for the Betting and Gaming Council said: “As the standards body for the regulated industry, we have called for the Government’s Review to be wide-ranging and to provide an important opportunity to drive further change.
“It is important that the Review is evidence-led and strikes the right balance between protecting the vulnerable, whilst not spoiling the enjoyment of the estimated 30 million people who enjoy a bet at least once a month – the vast majority of whom do so perfectly safely – and driving them into the arms of the unregulated online black market. That’s why we were encouraged by Nigel Huddleston’s words to that effect when he addressed our AGM.
“We hope that everyone has their say in the Review – including millions of people who enjoy a bet, as well as the 100,000 who work in the industry.”
Powered by WPeMatico
As competition among online casino operators increasingly centers on bonus size and game catalogs, WinSpirit is testing a different kind of engagement. The company has launched Euphoria Lab, a project built around an unusual premise for the industry: asking players not about payouts, but about feelings.
Players are invited to share the emotions, memories, and scents they connect with winning. Some describe it as the smell of rain before a summer storm, others mention morning coffee, sea breeze, or the charge in the air right before a result is announced.
The initiative sits within WinSpirit’s summer campaign, but its ambition reaches beyond typical promotions or gameplay mechanics. Euphoria Lab turns attention to the emotional side of play — the moments that stay with players long after a session ends.
Every response collected becomes part of a larger creative project WinSpirit intends to unveil later this year. The company has kept the details under wraps, saying only that the concept moves in a direction rarely seen in the online casino space.
Rather than the usual focus on numbers, odds, or promotions, Euphoria Lab asks a simpler question: not what a win pays out, but what it feels like.
The project is live now, with players across several markets already contributing their answers — a growing, community-shaped experiment with no fixed endpoint yet.
The post What Does a Win Feel Like? WinSpirit Is Trying to Find Out appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
As competition among online casino operators increasingly centers on bonus size and game catalogs, WinSpirit is testing a different kind of engagement. The company has launched Euphoria Lab, a project built around an unusual premise for the industry: asking players not about payouts, but about feelings.
Players are invited to share the emotions, memories, and scents they connect with winning. Some describe it as the smell of rain before a summer storm, others mention morning coffee, sea breeze, or the charge in the air right before a result is announced.
The initiative sits within WinSpirit’s summer campaign, but its ambition reaches beyond typical promotions or gameplay mechanics. Euphoria Lab turns attention to the emotional side of play — the moments that stay with players long after a session ends.
Every response collected becomes part of a larger creative project WinSpirit intends to unveil later this year. The company has kept the details under wraps, saying only that the concept moves in a direction rarely seen in the online casino space.
Rather than the usual focus on numbers, odds, or promotions, Euphoria Lab asks a simpler question: not what a win pays out, but what it feels like.
The project is live now, with players across several markets already contributing their answers — a growing, community-shaped experiment with no fixed endpoint yet.
The post What Does a Win Feel Like? WinSpirit Is Trying to Find Out appeared first on Americas iGaming & Sports Betting News.
As competition among online casino operators increasingly centers on bonus size and game catalogs, WinSpirit is testing a different kind of engagement. The company has launched Euphoria Lab, a project built around an unusual premise for the industry: asking players not about payouts, but about feelings.
Players are invited to share the emotions, memories, and scents they connect with winning. Some describe it as the smell of rain before a summer storm, others mention morning coffee, sea breeze, or the charge in the air right before a result is announced.
The initiative sits within WinSpirit’s summer campaign, but its ambition reaches beyond typical promotions or gameplay mechanics. Euphoria Lab turns attention to the emotional side of play — the moments that stay with players long after a session ends.
Every response collected becomes part of a larger creative project WinSpirit intends to unveil later this year. The company has kept the details under wraps, saying only that the concept moves in a direction rarely seen in the online casino space.
Rather than the usual focus on numbers, odds, or promotions, Euphoria Lab asks a simpler question: not what a win pays out, but what it feels like.
The project is live now, with players across several markets already contributing their answers — a growing, community-shaped experiment with no fixed endpoint yet.
-
Affiliate Industry7 days agoHub Affiliations Triumphs at the iGB Affiliate Awards 2026: Winner of Programme/Network Campaign of the Year
-
Latest News7 days ago
N1 Partners at iGB L!VE 2026: Bringing Together Affiliates, Art and Innovation
-
10bet4 days ago
Ellis Park Stadium signs five-year naming rights deal with 10bet
-
affiliate marketing7 days ago
Hub Affiliations wins iGB Affiliate Awards 2026 campaign prize
-
central asia4 days ago
Groove confirms attendance at SBC Summit Tbilisi 2026
-
Bucharest3 days ago
Eeze opens 1,200 sqm Bucharest hub for technical teams
-
API integration3 days ago
Belatra signs cooperation deal to distribute slots via VeliGames
-
affiliate marketing4 days ago
SEOBROTHERS’ Aleksandra Drigo flags higher barriers for affiliates in regulated Alberta
