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Yohan Leon, the CMO of Kensho Media, explains how the company plans to expand beyond the English borders

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Yohan Leon, the Chief Marketing Officer of Kensho Media, said that Latin America and Spain appear to be the most exciting markets for broadcasting news related to gambling. Leon stated that the gaming regulator in Spain has granted an increased number of licenses to the companies to the companies that have invested in the Spanish market during the previous year of economic and health crisis owing to the coronavirus pandemic.

Additionally, Latin America continues to be an exciting market, with new opportunities to discover. Many countries in Latin America have started regulating online gambling and offering licenses to leading gaming operators to function in Mexico, Argentina, and Colombia.

Due to the positive advancements in Spain and Latin America, Kensho Media has planned to increase the technical and marketing efforts of its editorial products, tragaperrasweb.es and slotvegas.es. The company is following the same methodology for the growth of its products in Spain as it did in Italy, with sites like giochidislots.com.

The digital marketing companies in England have been found to be more dedicated to providing impartial information about national and international events related to online gambling, offering free and professional reviews about the slot machines made by the top software companies, and studying the pros and cons of different gaming companies.

On the same lines, Kensho Media is also known for providing exclusive news about gaming operators and encouraging mature and unbiased forms of gaming.

According to Yohan, the encouraging results of the company’s performance in Italy have prompted the company to internalise its products. Overall, the gross revenue from gambling businesses increased by 7% in Spain in 2019. It further makes Kensho Media believe that the industry will grow in the coming years and offer opportunities for the company to not only shoot up its revenue but also educate the online players community.

Yohan Leon emphasises that in the process of making a game popular in a country, the response is dependent on the opinion of the public. The editorial efforts of Kensho Media in Italy have added a lot to the quality of information related to online gaming, making the company a role model for the peers and the driving force behind the growth of the industry.

Leon concluded that to impose the same philosophy in Spain and Latin America remains a challenge. It is the moral duty of the company to provide an unbiased and authentic opinion about the gaming industry, especially in the countries where such information is in its initial stages. The industry must implement more of an educational approach, rather than a promotional strategy, to make gaming more approachable for the old and new players. By doing so, Kensho Media will be able to help the people and political groups in understanding the true meaning of the game that is waging its fight against gambling.

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Caesars Digital

RubyPlay partners with Caesars Entertainment in Ontario to advance North American expansion

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RubyPlay, a studio-based content ecosystem, is further strengthening its presence in Ontario as part of its broader North American growth strategy with a new partnership with Caesars Entertainment.

The partnership will see a curated selection of RubyPlay’s fan-favourite titles, including JMania® Lucky Pyggs, Mad Hit® Mr Coin and Diamond Explosion® 7s SE, made available on Caesars Entertainment’s online casino platforms including Caesars Palace Online Casino, Caesars Sportsbook & Casino and Horseshoe Online Casino.

This partnership is also set to expand in the near future with the addition of content from Koala Games, one of RubyPlay’s most popular titles. The launch with Caesars represents a significant milestone for RubyPlay in Ontario, building on its momentum following its initial entry into the province early last year, where its portfolio of high-performance games has already gained traction with top-tier operators.

Partnering with Caesars Digital underscores RubyPlay’s growing influence and reputation within a key global territory, as well as the strength of its multi-studio platform, which is designed to bring tailored content to regulated markets worldwide. The partnership also forms part of a broader collaboration, with potential to expand into additional North American markets.

Dima Reiderman, CCO at RubyPlay, said: “By launching with one of the most trusted names in gaming, we’re not only expanding our footprint in Ontario but also demonstrating the value of our multi-studio model.”

“Launching with Caesars in Ontario allows us to further scale our content offering within a highly competitive regulated market. Our approach is to deliver high-performing titles that align with each operator’s needs, combining the flexibility required for local markets with the consistency needed to scale, while ensuring efficient rollout and strong market relevance.”

Ricardo Cornejo Rivas, Vice President of Online Gaming at Caesars Digital, added: “We’re committed to partnering with brands that bring high-quality, differentiated content to our players.

“RubyPlay provides exactly that with its steady pipeline of tailored, high‑performance titles and we’re looking forward to introducing their games to our online casino customers in Ontario and enhancing our content offering in the province.”

The post RubyPlay partners with Caesars Entertainment in Ontario to advance North American expansion appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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Caesars Digital

RubyPlay partners with Caesars Entertainment in Ontario to advance North American expansion

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rubyplay-partners-with-caesars-entertainment-in-ontario-to-advance-north-american-expansion

Latest launch on Caesars’ marquee online casino platforms marks a key milestone for studio ecosystem

RubyPlay, a studio-based content ecosystem, is further strengthening its presence in Ontario as part of its broader North American growth strategy with a new partnership with Caesars Entertainment.

The partnership will see a curated selection of RubyPlay’s fan-favourite titles, including JMania® Lucky Pyggs, Mad Hit® Mr Coin and Diamond Explosion® 7s SE, made available on Caesars Entertainment’s online casino platforms including Caesars Palace Online Casino, Caesars Sportsbook & Casino and Horseshoe Online Casino.

This partnership is also set to expand in the near future with the addition of content from Koala Games, one of RubyPlay’s most popular titles. The launch with Caesars represents a significant milestone for RubyPlay in Ontario, building on its momentum following its initial entry into the province early last year, where its portfolio of high-performance games has already gained traction with top-tier operators.

Partnering with Caesars Digital underscores RubyPlay’s growing influence and reputation within a key global territory, as well as the strength of its multi-studio platform, which is designed to bring tailored content to regulated markets worldwide. The partnership also forms part of a broader collaboration, with potential to expand into additional North American markets.

Dima Reiderman, CCO at RubyPlay, said: “By launching with one of the most trusted names in gaming, we’re not only expanding our footprint in Ontario but also demonstrating the value of our multi-studio model.”

“Launching with Caesars in Ontario allows us to further scale our content offering within a highly competitive regulated market. Our approach is to deliver high-performing titles that align with each operator’s needs, combining the flexibility required for local markets with the consistency needed to scale, while ensuring efficient rollout and strong market relevance.”

Ricardo Cornejo Rivas, Vice President of Online Gaming at Caesars Digital, added: “We’re committed to partnering with brands that bring high-quality, differentiated content to our players.

“RubyPlay provides exactly that with its steady pipeline of tailored, high‑performance titles and we’re looking forward to introducing their games to our online casino customers in Ontario and enhancing our content offering in the province.”

The post RubyPlay partners with Caesars Entertainment in Ontario to advance North American expansion appeared first on Americas iGaming & Sports Betting News.

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Platipus Gaming secures Ontario supplier licence

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Platipus Gaming has obtained a supplier licence in Ontario, Canada, clearing the company to provide gaming content to licensed operators in the province.

The licence brings Platipus under the oversight and technical standards required in Ontario, with the company positioning the approval as part of its broader focus on regulatory alignment and responsible product supply.

A spokesperson from the Legal Department commented:
“We are pleased to receive our supplier licence in Ontario and to make our gaming content and solutions available. Following a comprehensive application process, we can now formally present this achievement as part of our regulated market presence.”

Viktoriia Andreasen, Head of Marketing, added:
“Ontario stands out as a well-structured and highly organised jurisdiction. It represents an important regulated market with strong operational standards”.

The company said the approval supports its “compliance-by-design” approach, where regulatory requirements are integrated early in product development, and that operating under Ontario’s framework can help support entry into other regulated markets that reference Ontario standards.

The post Platipus Gaming secures Ontario supplier licence appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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