Canada
Yohan Leon, the CMO of Kensho Media, explains how the company plans to expand beyond the English borders
Yohan Leon, the Chief Marketing Officer of Kensho Media, said that Latin America and Spain appear to be the most exciting markets for broadcasting news related to gambling. Leon stated that the gaming regulator in Spain has granted an increased number of licenses to the companies to the companies that have invested in the Spanish market during the previous year of economic and health crisis owing to the coronavirus pandemic.
Additionally, Latin America continues to be an exciting market, with new opportunities to discover. Many countries in Latin America have started regulating online gambling and offering licenses to leading gaming operators to function in Mexico, Argentina, and Colombia.
Due to the positive advancements in Spain and Latin America, Kensho Media has planned to increase the technical and marketing efforts of its editorial products, tragaperrasweb.es and slotvegas.es. The company is following the same methodology for the growth of its products in Spain as it did in Italy, with sites like giochidislots.com.
The digital marketing companies in England have been found to be more dedicated to providing impartial information about national and international events related to online gambling, offering free and professional reviews about the slot machines made by the top software companies, and studying the pros and cons of different gaming companies.
On the same lines, Kensho Media is also known for providing exclusive news about gaming operators and encouraging mature and unbiased forms of gaming.
According to Yohan, the encouraging results of the company’s performance in Italy have prompted the company to internalise its products. Overall, the gross revenue from gambling businesses increased by 7% in Spain in 2019. It further makes Kensho Media believe that the industry will grow in the coming years and offer opportunities for the company to not only shoot up its revenue but also educate the online players community.
Yohan Leon emphasises that in the process of making a game popular in a country, the response is dependent on the opinion of the public. The editorial efforts of Kensho Media in Italy have added a lot to the quality of information related to online gaming, making the company a role model for the peers and the driving force behind the growth of the industry.
Leon concluded that to impose the same philosophy in Spain and Latin America remains a challenge. It is the moral duty of the company to provide an unbiased and authentic opinion about the gaming industry, especially in the countries where such information is in its initial stages. The industry must implement more of an educational approach, rather than a promotional strategy, to make gaming more approachable for the old and new players. By doing so, Kensho Media will be able to help the people and political groups in understanding the true meaning of the game that is waging its fight against gambling.
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Canada
Tonybet pays first $15,000 CAD prize in World Cup Card Collection Canada promo
Bronze card has been claimed during the group stage; silver and gold prizes remain available until 31 July.
Tonybet said it has paid out its first major prize in its World Cup Card Collection campaign for Canadian customers (excluding Ontario), after a player secured the promotion’s bronze card worth $15,000 CAD.
The operator said the World Cup Card Collection includes 51 cards to collect during the tournament: 48 digital cards tied to participating World Cup nations, plus three unique cards—gold, silver and bronze—linked to a $150,000 CAD total prize fund.
According to Tonybet, the bronze card has been available through the World Cup’s group stage and has now been claimed. The silver card is available during the knockout rounds up to the quarter-finals, while the gold card is held back for the closing semi-finals and final.
Tonybet Head of Product Kiryl Liudvikevich said: “With Canada co-hosting the World Cup for the first time, the tournament has felt closer to home than ever before for Canadians, and it has already delivered a moment most supporters could only dream about with the national team advancing to the knockout stages.
“For one lucky Canada supporter, it has now produced another story that will be worth retelling long after the final whistle has gone – with our lucky winner among the first Tonybet customers to win one of the unique cards in our World Cup Card Collection, taking home a cool $15,000 for managing to get his hands on bronze. Who will end up with silver and gold?”
Tonybet said the same three unique cards are also in circulation across its other markets, with varying outcomes so far. The World Cup Card Collection campaign runs until 31 July, with a $150,000 CAD prize pool for Canada and separate prize pools in other markets.
The post Tonybet pays first $15,000 CAD prize in World Cup Card Collection Canada promo appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
Canada
Tonybet’s World Cup Card Collection campaign lands first $15k Bronze winner
Tonybet’s World Cup Card Collection for Canadian customers has found its first major winner, with one lucky player taking home $15,000 CAD for securing the campaign’s prized bronze card.
There are 51 cards in total to collect during the tournament for Tonybet’s Canadian playerbase (excluding Ontario), including 48 digital cards – one for each participating World Cup nation – and three unique cards available in gold, silver and bronze – with a $150,000 CAD total prize fund on offer.
The three unique cards reward winners with prizes of $100,000 CAD for gold, $35,000 CAD for silver and $15,000 CAD for bronze – and the bronze card has now been discovered by a Tonybet customer, having been on on offer through the World Cup’s group stage.
The silver card comes into play during the knockout rounds up to the quarter-finals, with the gold card held back for the closing semi-finals and final.
Tonybet Head of Product Kiryl Liudvikevich said: “With Canada co-hosting the World Cup for the first time, the tournament has felt closer to home than ever before for Canadians, and it has already delivered a moment most supporters could only dream about with the national team advancing to the knockout stages.
“For one lucky Canada supporter, it has now produced another story that will be worth retelling long after the final whistle has gone – with our lucky winner among the first Tonybet customers to win one of the unique cards in our World Cup Card Collection, taking home a cool $15,000 for managing to get his hands on bronze. Who will end up with silver and gold?”
The same three cards are in circulation across Tonybet’s other markets. In some, a bronze has already been claimed; in others, all three are still waiting to be found.
Tonybet’s World Cup Card Collection runs until 31 July, with a $150,000 CAD prize pool (and separate pools running across its other markets).
The post Tonybet’s World Cup Card Collection campaign lands first $15k Bronze winner appeared first on Americas iGaming & Sports Betting News.
Canada
Gaming Corps goes live with OLG iCasino in Ontario
Gaming Corps has launched its casino game portfolio with Ontario Lottery and Gaming Corporation (OLG) in Ontario, bringing a selection of the Swedish studio’s titles to OLG’s digital casino audience.
The rollout includes football-themed games timed to the summer football calendar. Titles going live with OLG include Goals to Glory: Football Fever, Penalty Champion: Goals to Glory, and Goals to Glory: Instant Blitz, part of Gaming Corps’ Instant Blitz series.
OLG is a provincial crown agency that has operated in Ontario since 1975, with responsibilities spanning land-based gaming facilities, province-wide lottery games, internet gaming, bingo, and electronic gaming products at Charitable Gaming Centres.
Graham Greensmith, Chief Commercial Officer at Gaming Corps, said: “Launching with OLG gives Gaming Corps outstanding visibility in one of the most exciting regulated markets in North America. The timing could not be better. As global football moves into focus, we are bringing OLG a fantastic line-up that speaks directly to the moment, while also introducing some of our most recognisable titles, mechanics and characters.”
Ian Shelswell, Director, iCasino Product, Partnerships & Development at OLG, added: “OLG is always looking to bring high-quality content to our players, and Gaming Corps’ portfolio adds further variety to our iCasino offering at an exciting time in the sporting calendar. The combination of football-themed releases, instant win content, recognisable slot franchises and engaging game mechanics makes this a strong addition to our casino catalogue. We are pleased to welcome Gaming Corps to OLG and look forward to developing the partnership.”
The post Gaming Corps goes live with OLG iCasino in Ontario appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
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