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UK ASA Reports Significant Reduction in Number of Gambling Ads on Kid-friendly Websites

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The Advertising Standards Authority (ASA) in the UK has reported a significant reduction in the number of gambling ads on kid-friendly websites.

Continuing its year-long project, ASA noted that during the three months between July and September, inappropriately positioned online betting and gambling ads had reduced dramatically, from 70 ads in the first sweep to 5 ads in the second sweep.

A breakdown of recent ASA results showed that on six websites with no breaches reported on YouTube channels, only five separate betting ads from three gambling operators appeared.

ASA would continue its campaign sweeps, in which the body reported that its issues had moved to the category “high in fat, salt or sugar” (HFSS food), in which 35 marketers appearing on 27 websites and 4 YouTube channels discovered 102 ad violations.

“We’re encouraged to see advertisers, most notably in the gambling sector, taking steps to target their age-restricted online ads responsibly. We expect that trend to continue, particularly amongst HFSS advertisers, throughout the remainder of this project and beyond,” Guy Parker, chief executive of ASA, said.

“We’ll continue working with advertisers and taking action where necessary to build a culture of zero tolerance for age-restricted ads appearing on websites aimed at children,” Guy Parker added.

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ENJOY Gaming launches Greek Roulette with Lucky Numbers multipliers

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ENJOY Gaming has expanded its live casino portfolio with the launch of Greek Roulette, an automated roulette product that adds multiplier mechanics to standard table gameplay.

The title is set in an ancient Greek-themed studio and uses an automated wheel. Alongside traditional inside and outside bets, each round includes a Lucky Numbers feature that randomly selects between one and twelve numbers and assigns multipliers of up to x777.

If a straight-up bet lands on a Lucky Number, the company said the standard payout is replaced by the assigned multiplier.

Elena Shestak, Art Director at ENJOY Gaming, said: “Greek Roulette demonstrates how traditional table products can be refreshed through careful design, forming part of a wider effort to evolve our live and automated portfolio consistently.

“By introducing Lucky Numbers and dynamic multipliers within a traditional framework, we’re focused on modernising established formats in ways that feel natural, recognisable, and distinctly ENJOY.”

The post ENJOY Gaming launches Greek Roulette with Lucky Numbers multipliers appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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CasinoFriday player wins €10.48m on Games Global’s King Millions network

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Games Global has paid out a €10,475,169.87 jackpot to a CasinoFriday player after a win on Fire & Roses Joker King Millions™, the supplier said.

Games Global said the prize is one of the largest payouts on its King Millions™ progressive jackpot network. The win came on Fire & Roses Joker King Millions™, a title developed by Triple Edge Studios and connected to the King Millions™ network.

Ofir Gal-Mor, Senior Vice President of Customer Experience & Innovation at Games Global, said: “This €10,475,169.87 payout underlines the scale and reach of the King Millions™ network across our operator partners. We are proud to support CasinoFriday in delivering premium progressive content, and this result demonstrates the continued performance of Fire & Roses Joker King Millions™ within regulated markets.”

The CPO at Funnz, added: “We are delighted to congratulate our player on securing this remarkable €10.4 million King Millions™ jackpot win. At CasinoFriday, our focus is on providing high-quality entertainment to our community, and this milestone demonstrates the strength of our partnership with Games Global and the performance of its progressive network.”

Games Global said its progressive jackpot portfolio includes Mega Moolah™, WowPot™, King Millions™, Maple Moolah™ and Lotsaloot™, with a combined prize value exceeding €28m.

The post CasinoFriday player wins €10.48m on Games Global’s King Millions network appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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ELA Games’ King and Flame shortlisted for Best New Game Release at SiGMA Europe Awards 2026

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ELA Games’ King and Flame has been named a finalist for Best New Game Release at the 2026 SiGMA Europe Awards. The awards are scheduled to take place at the Casino Maltese in Valletta, Malta, on May 27.

The company said the nomination reflects its approach of combining narrative design with slot math models. King and Flame is positioned as a medieval fantasy Hold and Win title built around a storyline that “flips classic fantasy tropes upside down,” with a prince unleashing a Dragon Queen.

According to ELA Games, the game includes coin symbols that pay their face value, Mystery Chests that can award instant prizes or trigger the Grand Jackpot, and a “Tamed by the Crown” feature where the Dragon Queen appears as an expanding Full Reel Wild. The studio also highlighted free spins with column-expanding coins and a Super Bonus Wheel that doubles rewards.

Marharyta Yerina, Managing Director of ELA Games, said: “We’re very happy to see King and Flame get a nomination at the very well-regarded SiGMA Europe awards. I know the work everyone at the ELA team put into creating an intricate back story and graphic world for this slot. It is one of the most narrative-based titles we have released to date, and the care the team put into the design has really brought that story to life. It is wonderful to see that dedication noticed on such a prestigious stage.”

SiGMA has opened public voting for the category via its awards site.

The post ELA Games’ King and Flame shortlisted for Best New Game Release at SiGMA Europe Awards 2026 appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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