Canada

GVC Appoints Martin Lycka as its Senior VP for American Regulatory Affairs and Responsible Gambling

Published

6 years ago

November 19, 2020

GVC Holdings PLC has appointed Martin Lycka as its Senior Vice President for American Regulatory Affairs and Responsible Gambling.

In this role, Lycka will be responsible for expanding GVC’s licensing and regulatory structure in the US and underscoring the company’s commitments to responsible gambling, sports integrity, and regulatory compliance.

Lycka will also lead regulatory affairs in Canada and support GVC’s Latin America regulatory strategy as the company looks to establish state-regulated offerings in these regions. He will continue his role as trustee of the GVC Foundation and the GVC Foundation US and will relocate to the United States early next year.

Lycka has served as director of regulatory affairs at GVC Holdings since 2018, responsible for licensing and regulatory compliance across GVC’s operations in 20 countries. He is also a trustee of the GVC Foundation and the GVC Foundation US. Lycka has been an in-house legal and regulatory counsel to global online gambling operators for more than 11 years.

He serves as a member of the Advisory Board to the National Council on Problem Gambling, the Responsible Gaming Committee of iDEA Growth, and the Gaming Law Advisory Board for the University of Nevada Las Vegas (UNLV) William S. Boyd School of Law. He is also a board member of the European Gaming and Betting Association.

“The United States presents a tremendous opportunity for GVC Holdings as more states embrace sports gaming in robust and transparent regulatory structures. GVC and the GVC Foundation US are at the forefront of this development, demonstrating our commitment to regulatory compliance, sports integrity and responsible gambling. I look forward to leading these programs in the U.S. and Canada,” Lycka said.

“Martin has already made great strides in his regulatory duties, bringing responsibility, sporting integrity and effective regulation to life in the U.S. Martin’s new role is further evidence of our commitment to the strong and growing U.S. market and our ambition to lead this growth,” Rob Hoskin, chief governance officer of GVC Holdings, said.

Alberta

Incentive Studios launches five games with bet365 in Alberta

Published

17 hours ago

July 23, 2026

Wladimir P.

incentive-studios-launches-five-games-with-bet365-in-alberta

Incentive Games, via its real-money gaming division Incentive Studios, has launched five titles with bet365 in Alberta, the company said on July 23, 2026.

The rollout makes Kicker, Mega Flight, Mega Flight Boost, Velocity and Squid Game Red Light Green Light Cashout available to bet365 players in the province. Incentive Games described it as Incentive Studios’ first launch in Alberta.

Ahmed Baker, Chief Commercial Officer at Incentive Games, said: “We are delighted to see our real-money games launch with bet365 in Alberta. As one of the world’s leading operators, bet365 has consistently demonstrated its commitment to delivering high-quality player experiences, making them an ideal partner as we continue expanding across North America.

“Launching in Alberta represents another important step for Incentive Studios and we’re excited to bring five of our most popular titles to players in the province.”

Rich Graham, bet365 Associate VP of Gaming, said: “Incentive Games has become an important partner for bet365 with its fresh, unique approach to game development, particularly in emerging verticals.

We’re really pleased to be furthering our partnership by being their first partner in Alberta, and are confident local players will love their products.”

Incentive Games said the Alberta go-live follows recent launches in Ontario, Brazil and Pennsylvania as it targets further growth in regulated markets.

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Ahmed Baker

Incentive Games enters Alberta with bet365

Published

17 hours ago

July 23, 2026

GamingAmericas.com

incentive-games-enters-alberta-with-bet365

Incentive Games, the leading B2B iGaming software provider, through its real-money gaming division Incentive Studios, has expanded its North American footprint after taking five of its titles live with globally renowned online operator bet365 in Alberta.

The launch sees Kicker, Mega Flight, Mega Flight Boost, Velocity and Squid Game Red Light Green Light Cashout made available to bet365 players in the province, marking Incentive Studios’ first launch in Alberta and another important milestone in the company’s continued expansion across regulated North American markets.

The rollout brings Incentive Studios’ growing portfolio of crash and arcade-style games to players across Canada’s newest regulated gaming province, as the company continues to prioritise licenced market entries.

The partnership builds on the long-standing relationship between Incentive Games and bet365, with the companies continuing to work together to deliver engaging gaming experiences across multiple jurisdictions.

Ahmed Baker, Chief Commercial Officer at Incentive Games, said: “We are delighted to see our real-money games launch with bet365 in Alberta. As one of the world’s leading operators, bet365 has consistently demonstrated its commitment to delivering high-quality player experiences, making them an ideal partner as we continue expanding across North America.

“Launching in Alberta represents another important step for Incentive Studios and we’re excited to bring five of our most popular titles to players in the province.”

Rich Graham, bet365 Associate VP of Gaming, said: “Incentive Games has become an important partner for bet365 with its fresh, unique approach to game development, particularly in emerging verticals.

We’re really pleased to be furthering our partnership by being their first partner in Alberta, and are confident local players will love their products.”

The Alberta launch continues Incentive Studios’ momentum across regulated markets, following recent launches in Ontario, Brazil and Pennsylvania, as the studio continues to grow its presence across North America and beyond.

18+ • Please gamble responsibly • BeGambleAware.org

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Alberta

St8 extends TonyBet partnership to Alberta after securing supplier registration

Published

2 days ago

July 22, 2026

Wladimir P.

st8-extends-tonybet-partnership-to-alberta-after-securing-supplier-registration

St8 has extended its partnership with TonyBet into Alberta, expanding their Canada footprint following an earlier launch in Ontario this year.

Under the expanded agreement, TonyBet will use St8’s game aggregation platform through a single API integration. St8 said this provides access to its wider catalogue of casino content for players in Alberta.

St8 said the Alberta rollout follows its newly acquired registration to operate in the province as an iGaming Services Supplier, allowing it to provide aggregation services to licensed operators in the market. The company said its platform connects partners to more than 200 game providers via a single API.

David Fall, Business Development Manager at St8, said:

“Entering Alberta’s regulated market is a strong step for St8 that represents our continued efforts to bring our offerings to as many territories as possible, delivering top-tier results for partnerships at the local, national and international stage. We share this commitment with TonyBet, a company that we are very fortunate to be working with so collaboratively and closely as we continue to grow our presence across North America.”

Kiryl Liudvikevich, Head of Product at TonyBet, said:

“We’re proud that our work with St8 has enabled us to continue expanding across Canada. Through St8’s aggregation platform, we can seamlessly access games from the industry’s leading providers via a single integration, helping us scale efficiently while maintaining a strong focus on the player experience. St8 has cemented itself as our go-to partner for expansion into regulated markets, and we look forward to continuing our collaboration as we grow into new jurisdictions.”

The post St8 extends TonyBet partnership to Alberta after securing supplier registration appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.