eSports

eDivisie Signs Sponsorship Agreement with H&M

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Multinational clothes retailer H&M has signed a deal with the Netherlands-based esports league eDivisie and become a sponsor of the league.

The deal will run for the next two league seasons, with the 2020-21 campaign due to start on November 17.

H&M will be granted visibility during matches and after games via player interviews. As the season progresses, branded content featuring eDivisie players will be produced by the brand.

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