Connect with us

Latest News

EU Ranked: The Sports Betting Capitals of Europe

Published

on

Reading Time: 2 minutes

 

  • Recent +2,850% surge worldwide in people asking, “new sports betting sites…”
  • Google searches like “sports betting” currently highest in MALTA
  • Ireland, Cyprus and Romania among TOP countries in Europe for sports betting
  • Slovakia, Germany and Poland among BOTTOM countries in Europe for sports betting
  • Google searches for sports betting online are highest in Sweden and Ireland

There has been a recent +2,850% surge in searches for “new sports betting sites Hungary”, according to Google Trends. Which led TopRatedCasinos.co.uk to ask, what European countries are most interested in sports betting?

To find the sports betting capitals of Europe, TopRatedCasinos inputted several keyword variations into the keyword analytics section of SEMrush. 27 EU countries were inputted and analysed individually and searches per capita were considered, before final results were listed, to make findings more accurate*.

Interestingly, TopRatedCasinos’ research found that although Google Trends shows an increase in sports betting in Hungary, Hungarians are among the least interested in placing a bet on sporting events, ranking 20th overall for interest around the sports betting topic, with only 0.43 searches on average per 1,000 population.

The Results

TopRatedCasinos found average monthly searches like “sports betting” are currently highest per capita in Malta. In fact, in the last 30 days, there have been 2,420 individual searches around the topic, which equates to 5.48 searches on average per 1,000 population.

This is followed by high search results per capita in Ireland and Cyprus, with 16,610 and 3,470 sports betting searches on average per month, respectively.

At the other end of the scale, we find countries like Slovakia, Germany, and Poland.

In Slovakia, there are 1,690 searches (0.31 searches per 1,000 population) a month containing keywords like “sports betting.”

While in Germany and Poland, we find interest around the sports betting topic to be seemingly very low in accordance with population size. Germany for instance only had 0.29 searches on average per 1,000 population.

 

Methodology

To find out the sports betting capitals of Europe, TopRatedCasinos inputted several keyword variations into the keyword analytics section of online visibility and marketing tool SEMrush. The variations included: “sports betting”, “sports gambling”, “bet on sports”, “online sport bet” and “online sports gambling”. Results for all 27 EU countries were inputted and analysed individually before final results were listed. All 27 EU countries were ranked in accordance with searches per capita, to make findings more accurate.
https://www.worldometers.info/ was used to get the estimated population size of all 27 EU countries considered.

Powered by WPeMatico

Continue Reading
Advertisement

Casino Content

Groove says its casino content library passes 20,000 games

Published

on

groove-says-its-casino-content-library-passes-20,000-games

Groove says it has passed 20,000 titles in its aggregated casino content library, delivered to partners via “one API” and managed through its Groove Command back office.

The company said the catalogue includes slots, instant win games, table games, crash games, live dealer and arcade-style titles, plus “emerging verticals including sweepstakes and crypto-native content.” Groove added that the portfolio is now live and available to its partners worldwide.

Rachel Tourgeman, Head of Partnerships at Groove, said the company focuses on curation rather than chasing volume: “Twenty thousand games is a number. What matters is what sits behind it…” Says Tourgeman. “We don’t add studios for the sake of volume. We add them because they bring something distinctive: a mechanical innovation, a visual language, a player-engagement hook that our operators can’t get elsewhere. Our partners trust us to curate, not just collect. That trust is why we keep growing, and why the quality curve keeps rising alongside the quantity curve.”

Groove said recent integrations include KingMidas Games (150+ mobile-first titles), Urgent Games and Bryogames, which it described as offering “proprietary mathematics with real-time RTP customisation.” The company said the additions were assessed for technical compatibility and “commercial distinctiveness.”

Yahale Meltzer, Co-Founder and CEO of Groove, positioned the milestone as part of a broader platform pitch: “The aggregation space is crowded with platforms that offer ‘access’ and little else,” said Meltzer. “Twenty thousand games through a single API is not just scale. It is a statement. It says that Groove has become the default engine for operators who want to move fast, compete smart, and never compromise on content depth. But we are not stopping here. The next 20,000 will be even more selective, more integrated, and more aligned with where player behaviour is heading. Volume without curation is noise. We are building a signal.”

The post Groove says its casino content library passes 20,000 games appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

Continue Reading

content-aggregation

Octoplay integrates with Lottomart to expand UK distribution

Published

on

octoplay-integrates-with-lottomart-to-expand-uk-distribution

Octoplay has expanded its UK distribution through a new integration with operator Lottomart, making a selection of the supplier’s slot games available to Lottomart players.

Under the agreement, Lottomart has added five Octoplay titles to its casino library: Fire Rail Express: Hold & Win, Break the Diamond Piggy, 777 Hot Reels: Megacharged, Big Bang Bonus: Hold & Win and The Lucky Fella: Hold & Win.

Chris Ruddock, Commercial Director at Lottomart, said: “We’re always on the lookout for exciting content that adds something fresh to our portfolio, and Octoplay’s titles do exactly that. Their distinctive style, engaging mechanics, and wide range of themes make them a fantastic addition to our casino. We’re really looking forward to seeing how our players respond.”

Ralitsa Georgieva, Chief Executive Officer at Octoplay, added: “Going live with Lottomart adds another respected UK operator to our growing list of partners in the market. The UK remains a core pillar of our European strategy, and we are pleased to bring our portfolio to Lottomart’s players.”

The post Octoplay integrates with Lottomart to expand UK distribution appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

Continue Reading

Commercial Gaming

Momentum forms UAE commercial gaming JV with Fanatics after GCGRA approval

Published

on

momentum-forms-uae-commercial-gaming-jv-with-fanatics-after-gcgra-approval

Momentum Group and Fanatics have formed a strategic joint venture to run and expand Momentum’s licensed commercial gaming operations in the UAE, the companies said on 29 June, 2026. The partnership is based in Abu Dhabi and brings Momentum’s existing UAE commercial gaming licenses and operations into the new entity.

The joint venture will operate and grow the activities currently licensed to Momentum in the UAE, including lottery, iGaming, sportsbook, and content websites. Momentum said the General Commercial Gaming Regulatory Authority (GCGRA) has approved the change in control of Momentum’s existing licensed entities.

Scott Burton, Chief Operating Officer, Momentum Group, said:

“The UAE has built one of the world’s most carefully regulated commercial gaming markets, and this joint venture is a reflection of the confidence that brings. Combining Momentum’s regional experience with Fanatics’ global product capability creates a partnership well placed to grow alongside this market for the long term.”

Conor Grant, President, Fanatics Gaming, said:

“The UAE is establishing one of the most thoughtfully regulated commercial gaming markets in the world, and Momentum has demonstrated what a responsible, credible operation within it looks like. We are entering this market for the long term, committed to building something genuinely category-defining together.”

Momentum said the companies plan to invest through the joint venture in technology, product, and customer experience, and to advance responsible gaming and player protection in line with the GCGRA framework.

The post Momentum forms UAE commercial gaming JV with Fanatics after GCGRA approval appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

Continue Reading

Trending

Get it on Google Play

Fresh slot games releases by the top brands of the industry. We provide you with the latest news straight from the entertainment industries.

The platform also hosts industry-relevant webinars, and provides detailed reports, making it a one-stop resource for anyone seeking information about operators, suppliers, regulators, and professional services in the European gaming market. The portal's primary goal is to keep its extensive reader base updated on the latest happenings, trends, and developments within the gaming and gambling sector, with an emphasis on the European market while also covering pertinent global news. It's an indispensable resource for gaming professionals, operators, and enthusiasts alike.

Contact us: [email protected]

Editorial / PR Submissions: [email protected]

Copyright © 2015 - 2024 - Recent Slot Releases is part of HIPTHER Agency. Registered in Romania under Proshirt SRL, Company number: 2134306, EU VAT ID: RO21343605. Office address: Blvd. 1 Decembrie 1918 nr.5, Targu Mures, Romania