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EU Ranked: The Sports Betting Capitals of Europe

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  • Recent +2,850% surge worldwide in people asking, “new sports betting sites…”
  • Google searches like “sports betting” currently highest in MALTA
  • Ireland, Cyprus and Romania among TOP countries in Europe for sports betting
  • Slovakia, Germany and Poland among BOTTOM countries in Europe for sports betting
  • Google searches for sports betting online are highest in Sweden and Ireland

There has been a recent +2,850% surge in searches for “new sports betting sites Hungary”, according to Google Trends. Which led TopRatedCasinos.co.uk to ask, what European countries are most interested in sports betting?

To find the sports betting capitals of Europe, TopRatedCasinos inputted several keyword variations into the keyword analytics section of SEMrush. 27 EU countries were inputted and analysed individually and searches per capita were considered, before final results were listed, to make findings more accurate*.

Interestingly, TopRatedCasinos’ research found that although Google Trends shows an increase in sports betting in Hungary, Hungarians are among the least interested in placing a bet on sporting events, ranking 20th overall for interest around the sports betting topic, with only 0.43 searches on average per 1,000 population.

The Results

TopRatedCasinos found average monthly searches like “sports betting” are currently highest per capita in Malta. In fact, in the last 30 days, there have been 2,420 individual searches around the topic, which equates to 5.48 searches on average per 1,000 population.

This is followed by high search results per capita in Ireland and Cyprus, with 16,610 and 3,470 sports betting searches on average per month, respectively.

At the other end of the scale, we find countries like Slovakia, Germany, and Poland.

In Slovakia, there are 1,690 searches (0.31 searches per 1,000 population) a month containing keywords like “sports betting.”

While in Germany and Poland, we find interest around the sports betting topic to be seemingly very low in accordance with population size. Germany for instance only had 0.29 searches on average per 1,000 population.

 

Methodology

To find out the sports betting capitals of Europe, TopRatedCasinos inputted several keyword variations into the keyword analytics section of online visibility and marketing tool SEMrush. The variations included: “sports betting”, “sports gambling”, “bet on sports”, “online sport bet” and “online sports gambling”. Results for all 27 EU countries were inputted and analysed individually before final results were listed. All 27 EU countries were ranked in accordance with searches per capita, to make findings more accurate.
https://www.worldometers.info/ was used to get the estimated population size of all 27 EU countries considered.

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Andrea Rossi

REEVO Goes Live with Betsson in Brazil

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REEVO has announced that it is now live with Betsson in the Brazil market, marking another important milestone in the companies’ expanding global partnership. This launch represents the next step in REEVO’s rollout across Betsson’s international markets and reinforces the company’s growing presence across Latin America.

As part of the launch, Betsson Brazil now features both REEVO’s aggregation platform and REEVO’s in-house games, delivering a powerful combination of premium third-party content alongside REEVO’s original titles through a single, seamless integration.

Brazil represents one of the most dynamic and fast-growing gaming markets in the region. By going live with Betsson in this market, REEVO continues to strengthen its international distribution network while supporting leading operators with scalable technology, engaging content, and efficient integration.

Karl Grech, Head of Business Development at REEVO, said: “Going live with Betsson in Brazil is a fantastic milestone for REEVO and an important step forward in our expanding partnership. Brazil is one of the most exciting markets in the region, and we are proud to bring both our aggregation platform and our in-house games to Betsson’s players. This launch reflects our commitment to supporting operators with high-quality content, reliable technology, and scalable solutions that help them grow.”

Andrea Rossi, Commercial Director for LatAm at Betsson, said: “The launch of REEVO’s content on our Brazilian platform expands the range of entertainment available to our players in one of the fastest growing markets in the region. Brazil is an important market for Betsson, and partnerships like this allow us to continue strengthening our offering with high quality content that reflects local player preferences. We look forward to working with REEVO as we continue to grow in the newly regulated Brazilian market.”

The post REEVO Goes Live with Betsson in Brazil appeared first on Americas iGaming & Sports Betting News.

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QCI to Showcase Agentic Platform Capabilities at IGA 2026

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Quick Custom Intelligence (QCI), a leading provider of AI-driven operations software for tribal gaming resorts, announced it will showcase its evolving QCI Agentic Platform at the Indian Gaming Association (IGA) Tradeshow & Convention, March 31–April 2, 2026, at the San Diego Convention Center (Booth #2735).

The QCI Agentic Platform reflects the continued advancement of the company’s enterprise system, enabling operators to move from real-time insight to real-time action across gaming, marketing, player development, and hotel operations. Designed for on-premise and hybrid environments, the platform supports secure, property-level AI deployment while maintaining full operational control.

Rather than introducing a new system, QCI’s approach extends the capabilities operators already use—bringing analysis and execution closer together within a unified operational environment.

“This is a continuation of the platform our customers already rely on. We’re building on what works and extending it, so operators can act on information faster, without changing the way their business runs,” said Dr. Ralph Thomas, Co-Founder and CEO of QCI.

The QCI Agentic Platform builds on QCI’s established product suite, including:

• AGI56.1, a major platform release featuring more than 1000 enhancements across operations

• Chatalytics, QCI’s conversational analytics interface for real-time data access

• QCI Dispatch, a new core operational tool supporting real-time coordination and execution

Together, these capabilities enable operators to unify data, streamline workflows, and respond more quickly to changing conditions across the property.

Attendees will experience how QCI connects data, decision-making, and execution within a single operational system.

“We’re focused on practical improvements that help teams do their jobs more effectively. This is about making systems more responsive, more connected, and easier to use in day-to-day operations,” added Thomas.

The post QCI to Showcase Agentic Platform Capabilities at IGA 2026 appeared first on Americas iGaming & Sports Betting News.

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Eeze

Eeze signs global partnership with EveryMatrix

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Eeze, the next-generation casino supplier, has announced a comprehensive global distribution agreement with EveryMatrix, extending the reach of its live dealer and upcoming slots portfolio to EveryMatrix’s worldwide partner network.

Under the partnership, Eeze’s full range of live dealer titles, including its recently launched Fusion Roulette, alongside forthcoming slot releases, will be made available across EveryMatrix’s Game Aggregator Network. The deal covers EveryMatrix’s active markets globally, marking a key milestone for the supplier’s international expansion.

Mikko Hoglund, Partnership Manager at Eeze, said:

“Partnering with EveryMatrix is an important moment for us as we look to push our games to a wider network of players than ever before. We have a lot of exciting product releases to come in the next few months, and know that these games, as well as our existing portfolio, will be well received across EveryMatrix’s customer base.”

Bjorn Sjoberg, Chief Commercial Officer at EveryMatrix, added:

“We are very pleased to be adding Eeze’s full product suite to our aggregation offering. With best-in-class live products and an exciting array of RNG games on the roadmap, we’re confident that our customers will enjoy the differentiation these titles bring to market.”

With this partnership, Eeze strengthens its footprint in regulated markets and positions its Fusion Roulette and slot titles for maximum visibility, giving operators a compelling mix of content to offer players worldwide.

The post Eeze signs global partnership with EveryMatrix appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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