Gambling in the USA
Gaming Americas Weekly Roundup – October 19-25
Welcome to our weekly roundup of American gambling news again! It was again an eventful week in the USA, despite the still-active virus attack.
Here, we are going through the weekly highlights of the American gambling industry which include the latest news, new partnerships and new appointments. Read on and get updated.
Latest News
Global gaming giant William Hill has expanded its footprint in Iowa through its partnership with Caesars Entertainment, with the addition of a full-service sportsbook at Horseshoe and betting kiosks at Harrah’s Council Bluffs. Customers can visit either retail location to open a mobile account and make their first mobile deposit.
Caesars Rewards, the largest gaming loyalty programme in the world, has grown 20% as a result of the merger between Caesars Entertainment and Eldorado Resorts. Customers from each company’s legacy rewards programmes were seamlessly integrated into the expanded Caesars Rewards loyalty programme on day one.
JCM Global has expanded its partnership with Suquamish Clearwater Casino Resort, upgrading the Intelligent Cash Box (ICB) system to the new ICB 3.0 on the property’s 1200 electronic gaming machines. Clearwater Casino Resort was the first casino in Washington to utilise the ICB system and has been an exclusive JCM customer since 2009.
BETSPERTS CEO and co-founder Reid Rooney has announced that BETSPERTS has just closed a second seven-figure fundraising round in 2020. This round includes some new investors to BETSPERTS including UK-based Velo Partners leading the round.
Casino mogul Sheldon Adelson and his wife Miriam Adelson have donated $75m to the pro-Trump Preserve America Political Action Committee, accounting for roughly 90% of the group’s fundraising in September.
Chinese-owned mobile games firm Playtika Holding Corp has confidentially submitted paperwork with the U.S. Securities and Exchange Commission for an initial public offering. The company said that the offering size and the price range for the initial public offering have not been determined yet.
Maryland Governor Larry Hogan has openly endorsed Question 2 on the state’s November ballot, which would allow sports betting in Maryland to raise money for education. According to an analysis by the Maryland General Assembly, legal sports betting could generate $18.2m in tax revenues in 2022.
New Appointments
Score Media and Gaming has appointed sports business leader and four-time Olympian Angela Ruggiero to its Board of Directors. Ms Ruggiero, CEO and Co-Founder of technology-powered market research firm Sports Innovation Lab, joins the Board with immediate effect and will support theScore as it continues to grow its sports media and gaming operations across North America.
The Ontario Lottery and Gaming Corporation (OLG) has appointed A. Duncan Hannay as its President and Chief Executive Officer, effective 26 October 2020. Most recently, he was President and CEO of Street Capital Group Inc.
New Partnerships
Live sports lottery game developer EquiLottery Games has entered into an agreement with the National Basketball Association (NBA) that will see EquiLottery launch a new, officially-licensed lottery draw game named Slam Dunk Dollar$ based on the outcomes of NBA games.
North American esports giant Complexity Gaming has expanded its partnership with beer brand Miller Lite. The two companies have had a partnership since May 2019. Now the deal has been expanded to include more areas such as live streams and content creation.
New Launchings
International Game Technology (IGT) has launched the PeakSlant32 cabinet, the first slot cabinet in North America to feature three 32-inch displays. PeakSlant32 is IGT’s first cabinet to feature three seamlessly integrated gameplay displays. Guests of Mohegan Sun in Uncasville, Connecticut were the first to enjoy exciting IGT slot games on more than 20 of the eye-catching PeakSlant32 cabinets.
Compliance
Buenos Aires City Lottery (LOTBA), the gaming regulatory body in Buenos Aires, has approved the Programme for the Implementation of the Online Game Platform presented by Codere. This is the first step in an ongoing process for obtaining the license in this jurisdiction, Codere stated in a press release.
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Plaza Hotel & Casino in downtown Las Vegas says it will be the first Las Vegas property to debut Bluberi’s new Smokin’ Train video slot game, with the launch set for April 22.
“We are committed to bringing to the Plaza’s casino floor the latest and greatest games with Bluberi’s Smokin’ Train being our newest addition,” said Sue Ascanio, general manager of the Plaza Hotel & Casino. “Relatively new to the Las Vegas market, Bluberi is offering exciting video slot options that we think will have a loyal following very quickly. So, we are excited to partner with them as they expand their installations in Vegas. Based on the feedback we have so far, we are confident that Smokin’ Train will be highly popular with players at the Plaza.”
Smokin’ Train is a five-reel, 50-line video slot with multiple denominations and a top award of a progressive $10,000, according to the company. The title is themed around the Wild West Gold Rush and includes a Triple Pot Filler mechanic featuring mystery door reveals, combining pots, and a Super Nugget feature that triggers all pots.
In the Hold & Spin bonus, players collect enhancements from train cars to boost, collect, or add cash balls. The Plaza’s announcement comes as suppliers continue to compete for floor space and visibility in the Las Vegas market, where new-game debuts can serve as a bellwether for broader regional rollouts across North America.
The post Plaza Hotel & Casino to debut Bluberi’s Smokin’ Train slot on April 22 appeared first on Americas iGaming & Sports Betting News.
Affiliate says it has upgraded its Media Cruiser platform to support prediction market acquisition as partners expand beyond sports betting and casino.
Media Troopers said it reinforced its focus on prediction markets during the 2026 Bitcoin Conference, held April 27 to April 29 at The Venetian Resort in Las Vegas.
The digital marketing and customer acquisition group said it is seeing demand from long-standing operator partners that are expanding into prediction markets alongside sports betting and casino gaming, and positioned its attendance at the event as an opportunity to engage with platforms operating at the intersection of gaming and crypto.
“We’re seeing sustained demand from our partners in this space,” said Shmulik Segal, Chief Executive Officer at Media Troopers. “Prediction markets are no longer experimental. They’re becoming a meaningful part of the ecosystem, and we’ve been aligning our capabilities accordingly.”
The company said it has updated its infrastructure in recent months to support prediction market traffic across its network, including enhancements to its proprietary marketing technology platform Media Cruiser. Media Troopers said the updates are intended to provide operators with more detailed targeting, audience segmentation, and acquisition strategies.
“Prediction markets live exactly where gaming and crypto meet,” Segal added. “Being at Bitcoin 2026 allows us to connect with the operators and platforms shaping that future.” Media Troopers said it aims to support operators expanding into prediction markets across North America and other markets.
The post Media Troopers highlights prediction markets focus at Bitcoin 2026 Las Vegas appeared first on Americas iGaming & Sports Betting News.
Affiliate says it upgraded Media Cruiser to support prediction market acquisition as partners expand beyond sports betting and casino.
Media Troopers used the 2026 Bitcoin Conference in Las Vegas (April 27–29 at The Venetian Resort) to highlight its growing focus on prediction markets and its work with operators moving into the category.
The affiliate and customer acquisition group said it is seeing demand from existing partners that are expanding into prediction markets alongside sports betting and casino gaming.
Media Troopers said it has updated its infrastructure in recent months to support prediction market traffic across its network. The company also cited enhancements to its proprietary marketing technology platform, Media Cruiser, aimed at “more detailed targeting, audience segmentation, and acquisition strategies.”
“We’re seeing sustained demand from our partners in this space,” said Shmulik Segal, Chief Executive Officer at Media Troopers. “Prediction markets are no longer experimental. They’re becoming a meaningful part of the ecosystem, and we’ve been aligning our capabilities accordingly.”
“Prediction markets live exactly where gaming and crypto meet,” Segal added. “Being at Bitcoin 2026 allows us to connect with the operators and platforms shaping that future.”
The post Media Troopers spotlights prediction market push at Bitcoin 2026 in Las Vegas appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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