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Gaming Americas Weekly Roundup – October 19-25

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Welcome to our weekly roundup of American gambling news again! It was again an eventful week in the USA, despite the still-active virus attack.

Here, we are going through the weekly highlights of the American gambling industry which include the latest news, new partnerships and new appointments. Read on and get updated.

Latest News

Global gaming giant William Hill has expanded its footprint in Iowa through its partnership with Caesars Entertainment, with the addition of a full-service sportsbook at Horseshoe and betting kiosks at Harrah’s Council Bluffs. Customers can visit either retail location to open a mobile account and make their first mobile deposit.

Caesars Rewards, the largest gaming loyalty programme in the world, has grown 20% as a result of the merger between Caesars Entertainment and Eldorado Resorts. Customers from each company’s legacy rewards programmes were seamlessly integrated into the expanded Caesars Rewards loyalty programme on day one.

JCM Global has expanded its partnership with Suquamish Clearwater Casino Resort, upgrading the Intelligent Cash Box (ICB) system to the new ICB 3.0 on the property’s 1200 electronic gaming machines. Clearwater Casino Resort was the first casino in Washington to utilise the ICB system and has been an exclusive JCM customer since 2009.

BETSPERTS CEO and co-founder Reid Rooney has announced that BETSPERTS has just closed a second seven-figure fundraising round in 2020. This round includes some new investors to BETSPERTS including UK-based Velo Partners leading the round.

Casino mogul Sheldon Adelson and his wife Miriam Adelson have donated $75m to the pro-Trump Preserve America Political Action Committee, accounting for roughly 90% of the group’s fundraising in September.

Chinese-owned mobile games firm Playtika Holding Corp has confidentially submitted paperwork with the U.S. Securities and Exchange Commission for an initial public offering. The company said that the offering size and the price range for the initial public offering have not been determined yet.

Maryland Governor Larry Hogan has openly endorsed Question 2 on the state’s November ballot, which would allow sports betting in Maryland to raise money for education. According to an analysis by the Maryland General Assembly, legal sports betting could generate $18.2m in tax revenues in 2022.

New Appointments

Score Media and Gaming has appointed sports business leader and four-time Olympian Angela Ruggiero to its Board of Directors. Ms Ruggiero, CEO and Co-Founder of technology-powered market research firm Sports Innovation Lab, joins the Board with immediate effect and will support theScore as it continues to grow its sports media and gaming operations across North America.

The Ontario Lottery and Gaming Corporation (OLG) has appointed A. Duncan Hannay as its President and Chief Executive Officer, effective 26 October 2020. Most recently, he was President and CEO of Street Capital Group Inc.

New Partnerships

Live sports lottery game developer EquiLottery Games has entered into an agreement with the National Basketball Association (NBA) that will see EquiLottery launch a new, officially-licensed lottery draw game named Slam Dunk Dollar$ based on the outcomes of NBA games.

North American esports giant Complexity Gaming has expanded its partnership with beer brand Miller Lite. The two companies have had a partnership since May 2019. Now the deal has been expanded to include more areas such as live streams and content creation.

New Launchings

International Game Technology (IGT) has launched the PeakSlant32 cabinet, the first slot cabinet in North America to feature three 32-inch displays. PeakSlant32 is IGT’s first cabinet to feature three seamlessly integrated gameplay displays. Guests of Mohegan Sun in Uncasville, Connecticut were the first to enjoy exciting IGT slot games on more than 20 of the eye-catching PeakSlant32 cabinets.

Compliance

Buenos Aires City Lottery (LOTBA), the gaming regulatory body in Buenos Aires, has approved the Programme for the Implementation of the Online Game Platform presented by Codere. This is the first step in an ongoing process for obtaining the license in this jurisdiction, Codere stated in a press release.

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Studio combines engagement tools with bespoke, franchise and omnichannel content under single umbrella

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White Hat Studios, a dedicated US iGaming market supplier, has unveiled Amplify Suite, a comprehensive engagement ecosystem designed to deliver operators flexibility, creative autonomy, and measurable commercial impact.

Amplify consolidates the provider’s promotional tools and proprietary content into a fully connected, scalable framework, equipping operators with a diverse range of performance-enhancing solutions engineered to maximise growth across regulated US markets.

Built on an API-first foundation, the suite incorporates White Hat Studios’ Engage promotional engine, comprised of tools such as Win Spins, Super Mode, and Triggers, alongside its award-winning Progressive Jackpot networks. This services an increasing demand for advanced gamification tools, enabling operators to stimulate user activity and drive sustained engagement.

These promotional tools are complemented by the studio’s first-class content portfolio. With a track record of creating custom products for tier-one operators, Amplify Bespoke will build on this momentum to deliver bespoke slots that support deeper brand integration and exclusive IP ownership.

Amplify Franchises transforms standalone hits into enduring game families, exemplified by the US-renowned 7s Fire Blitz™ series. By leveraging player familiarity and brand loyalty, franchises consistently drive momentum upon launch and can reignite traction across a game brand.

The suite is further strengthened by Amplify Omni, enabled through the studio’s landmark distribution agreement with Gaming Arts. The partnership facilitates the conversion and distribution of White Hat Studios content across US land-based casinos, while also supporting the transition of land-based titles into regulated online markets for the first time.

This powerful two-way content pipeline enhances the ecosystem, allowing US brands to engage and convert players seamlessly between casino floors and digital platforms.

The launch of Amplify represents a significant milestone in White Hat Studios’ strategic evolution, connecting its full product portfolio within a single, unified framework. Custom-built for US markets, the suite is set to redefine how operators engage their audiences and elevate commercial performance.

 

Daniel Lechner, SVP Sales and Marketing at White Hat Studios, said: “Amplify will serve as the promotional and engagement backbone of White Hat Studios. Bringing our diverse offering under one cohesive ecosystem, the suite is optimised to deliver tangible impact across the entire player journey.

“By combining configurable engagement tools with premium, high-performing content, Amplify empowers US operators to differentiate and scale within competitive environments.”

The post Studio combines engagement tools with bespoke, franchise and omnichannel content under single umbrella appeared first on Americas iGaming & Sports Betting News.

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White Hat Studios launches all-in-one engagement ecosystem Amplify Suite

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White Hat Studios, a specialist provider for the regulated US iGaming market, has introduced Amplify Suite, a fully integrated engagement ecosystem built to give operators greater flexibility, creative control, and measurable commercial results.

Amplify brings together the company’s promotional tools and proprietary content into a single, scalable framework, offering a broad set of performance-driven solutions designed to accelerate growth across US markets.

Built on an API-first architecture, the suite incorporates White Hat Studios’ Engage promotional engine, featuring tools such as Win Spins, Super Mode, and Triggers, alongside its established Progressive Jackpot networks. The combined offering addresses rising demand for advanced gamification, enabling operators to boost player activity and sustain long-term engagement.

These capabilities are supported by the studio’s premium content portfolio. Known for delivering tailored products for tier-one operators, the new Amplify Bespoke arm expands this approach, offering custom slot development that allows for deeper brand integration and exclusive IP ownership.

Meanwhile, Amplify Franchises is designed to turn successful standalone titles into long-term game families. A key example is the popular 7s Fire Blitz™ series, which demonstrates how familiar branding and player loyalty can drive strong launch performance and ongoing engagement across a franchise.

The ecosystem is further enhanced by Amplify Omni, powered through a landmark distribution agreement with Gaming Arts. This partnership enables the distribution of White Hat Studios’ content across US land-based casinos, while also facilitating the transition of land-based titles into regulated online environments for the first time.

By enabling this two-way content flow, Amplify strengthens connections between retail and digital channels, helping operators engage players seamlessly across both spaces.

The launch marks a major step in White Hat Studios’ strategic development, unifying its entire product portfolio within a single ecosystem tailored specifically for the US market.

Daniel Lechner, SVP of Sales and Marketing at White Hat Studios, said: “Amplify will serve as the promotional and engagement backbone of White Hat Studios. Bringing our diverse offering under one cohesive ecosystem, the suite is optimised to deliver tangible impact across the entire player journey.

“By combining configurable engagement tools with premium, high-performing content, Amplify empowers US operators to differentiate and scale within competitive environments.”

The post White Hat Studios launches all-in-one engagement ecosystem Amplify Suite appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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Zitro Announces the U.S. Rollout of FANTASY Cabinet

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Zitro has announced the U.S. rollout of FANTASY, its latest slot cabinet, following an outstanding early reception across multiple states. Since its debut, FANTASY has resonated with players and operators alike, quickly positioning itself as one of the standout new cabinets on casino floors nationwide.

The cabinet launched its U.S. journey in Minnesota before expanding into Michigan, California, Arizona, New Mexico, and North Carolina, and the story has been consistent across all six states. Strong player engagement, positive operator feedback, and consistent floor performance have followed FANTASY everywhere it has gone.

FANTASY’s strong performance reflects the depth of the experience it delivers. Zitro developed world-class content specifically for this cabinet, including stunning animations, exceptional graphics, and a rich multimedia experience that connects with today’s players. An individual game color lighting system gives each title a distinct identity on the casino floor, and every title was developed exclusively for this form factor. The result is a complete entertainment experience that goes well beyond the cabinet itself.

“We always knew FANTASY was something special, but the response we’ve seen across different casino properties has exceeded our most optimistic expectations. Players are genuinely connecting with this cabinet, operators are seeing the results on their floors, and we believe this is just the beginning of a defining journey for FANTASY in the US,” said Derik Mooberry, CEO of Zitro USA.

The post Zitro Announces the U.S. Rollout of FANTASY Cabinet appeared first on Americas iGaming & Sports Betting News.

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