Central Europe
Betsoft Already Compliant with New Gambling Regulations in Germany
The German Interstate Treaty on Gambling has formally entered its transition phase prior to coming fully into law on 1 July 2021.
Between 15 October 2020 and next summer, the German authorities are asking for immediate compliance to avoid potential pitfalls or even prosecution of operators.
“Operators are required to comply with player protections guidelines, addiction prevention measures and the terms of each vertical to be ready for July 2021 at the latest. Betsoft has ensured that standard obstacles to regulation have already been overcome insofar as the October/December 2020 requirements have been met. These changes were actioned promptly. Should any further changes or new requirements come into force, then we will meet those with the same speed and efficiency,” Kai Botha, marketing manager at Betsoft, said.
“Over 20 key operators are in place already with many more currently in the process of so doing. The team is burning the midnight oil to ensure that the remaining operators are onboarded as smoothly and efficiently as possible during this phase. Betsoft is renowned for its customer service and back office systems so we are confident we will make this as seamless a transition as possible,” Adam Daniel, Head of account management at Betsoft, said.
“Betsoft is a very forward-thinking and proactive business. We operate in highly regulated markets and compliance is as enshrined as our trademark innovation and entertainment skills. I don’t see significant change being necessary. We will continue with our strategy of delivering an award-winning and diverse portfolio of high-quality games to our constantly growing client base. Change breeds opportunity. For the time being, however, our focus is on promoting the Betsoft product in a dynamic market and concentrating on customer service there. In summary, it’s business as usual,” Botha said.
“Currently we are very capable of meeting and overcoming technical requirements; moreover, we are able to meet them quickly. We are confident in committing ourselves to whatever iterations come from the German regulator. The situation is still very malleable though, making it difficult to gauge the extent and scope of potential obstacles. However, as always, we are fully supportive of and prepared to serve our loyal customers in this market,” Daniel concluded.
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Bazoom
Bazoom Becomes the Official Sponsor of Gamblers Connect’s SiGMA Central Europe Delegation
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Gamblers Connect, the award-winning iGaming affiliate and media platform, is excited to share that Bazoom will be the official sponsor of Gamblers Connect’s delegation at the upcoming SiGMA Central Europe Summit in Rome, Italy.
As one of Gamblers Connect’s long-standing partners and one of the most trusted link-building and content platforms in the iGaming industry, this collaboration is another great example of creating real impact through strong partnerships. Both companies share the same vision, building with quality, not noise, and this sponsorship perfectly reflects that shared belief.
Thanks to Bazoom’s support, the Gamblers Connect team will have a greater presence at one of Europe’s most important iGaming events, connecting directly with operators, affiliates, and industry leaders from all over the world.
Gjorgje Ristikj, Founder & CEO at Gamblers Connect: “Thanks to Bazoom Group’ support as our sponsor, Gamblers Connect will be present at SiGMA Rome. Partnering with companies that believe in our mission and invest in our growth is exactly what allows us to show up, connect and deliver even more value.”
Bazoom’s innovative platform has become an essential ally for companies looking to strengthen their digital footprint. With access to nearly 100,000 verified media outlets worldwide, the platform makes it easier than ever to acquire quality backlinks and tailored content that drives real growth, all through a transparent, pay-per-link model.
Kristoffer Krog, Head of Global Partnerships at Bazoom: “At Bazoom we always strive to stay ahead of our competition and maintain our position as industry leader within link building. The partnership with Gamblers Connect for SiGMA Rome reflects exactly that, as we share the same ambitions, know-how and expert knowledge within the industry.”
The post Bazoom Becomes the Official Sponsor of Gamblers Connect’s SiGMA Central Europe Delegation appeared first on European Gaming Industry News.
Central Europe
Mr.Booster to Showcase Growth-Driven Marketing Solutions at SiGMA Central Europe 2025 in Rome
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Full-service marketing agency mr.Booster is set to participate in SiGMA Central Europe 2025, taking place in Rome on November 4–6. With an interactive booth at the heart of the exhibition, mr.Booster will highlight its expertise in performance-driven digital marketing and invite partners to discover new ways to scale in iGaming, fintech and beyond.
Known for its integrated approach that combines media buying, SEO, influencer campaigns, creative production and data-driven retargeting, mr.Booster has established itself as a trusted growth partner for brands navigating highly competitive digital landscapes.
“SiGMA is a key meeting point for innovation and partnership. For us, it’s not just about showcasing services, but about sparking conversations and co-creating growth strategies with ambitious teams from across the world,” said Leonid Pudov, CEO of mr.Booster.
At Sigma Central Europe, the mr.Booster team will welcome visitors to explore how creativity meets performance. Guests will see the mr.Booster Ad Platform in action, learn how data-driven retargeting turns audiences into loyal players and dive into case stories that prove measurable growth is never accidental. The booth will also feature quick strategy sessions with mr.Booster experts, a vibrant entertainment corner with photo moments and exclusive merch — plus a few surprises for those ready to spin, snap and win.
This year also marks an important milestone for mr.Booster as the agency continues its expansion across European markets.
mr.Booster has been shortlisted for the SiGMA Central Europe Awards 2025 in the category INDUSTRY RISING STAR 2025, recognizing its innovative contributions to media buying, affiliate marketing and cross-channel performance strategies.
The post Mr.Booster to Showcase Growth-Driven Marketing Solutions at SiGMA Central Europe 2025 in Rome appeared first on European Gaming Industry News.
Betsson Group
Betsson to Attend SiGMA Central Europe 2025
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Betsson Group is going to participate in SiGMA Central Europe 2025, taking place in Rome, Italy, from 3–6 November. As one of the region’s most awaited iGaming conferences, SiGMA Central Europe brings together top industry leaders to explore new technologies, business opportunities and market trends shaping the future of the industry.
Betsson Group Joins the Stage at SiGMA Central Europe
Two of Betsson Group’s leaders will take the stage to discuss regulated markets, compliance and brand strategy.
4 November | 10:15–10:45 CET
Speaker: Dario Evangelista, Deputy General Counsel, Betsson Group
Panel: Licence to Launch: Winning Strategies for Entering Regulated Markets
This panel will explore key strategies for operators expanding from emerging to regulated markets, focusing on compliance, customer protection and cultural adaptation.
4 November | 13:20–13:35 CET
Speaker:Ronni Hartvig, Chief Commercial Officer, Betsson Group
Keynote: Global Power, Local Passion: Evolving Betsson’s Brand for a Regulated World
Ronni will discuss how Betsson Group has evolved its global strategy – rebranding, navigating regulation and uniting multiple brands under one identity while maintaining local relevance.
The post Betsson to Attend SiGMA Central Europe 2025 appeared first on European Gaming Industry News.
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