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GamCare Provides Report on its Services During Lockdown

Published

6 years ago

October 23, 2020

Reading Time: 2 minutes

Responsible gambling charity GamCare has provided a report on its services during lockdown. The report also highlights how COVID-19 pandemic has impacted people experiencing gambling harms.

The National Gambling Helpline During Lockdown report shows that despite lockdown exacerbating existing anxieties surrounding finances and isolation amongst gamblers, their ability to seek help was limited as they struggled for privacy.

Privacy concerns also drove a switch to more live chats than phone calls, as this channel can offer more discretion if families or housemates are in close proximity – many people contacting the Helpline have not yet spoken to their loved ones about what they are going through and want to know how to broach the subject.

Engagement with online group chatrooms increased. Anxieties about COVID were key themes of online conversations, alongside gambling-related issues. Staff on the Helpline flagged increased concern around domestic abuse being experienced by callers.

At the start of lockdown, there was a significant minority of calls asking for self-exclusion via GAMSTOP– highlighting that callers were seeking to gamble again despite previously removing the temptation. This trend has since abated. The report also mentions that, although existing engagement with GamCare treatment services remained high, the number of people beginning treatment during this period was lower than the previous year.

Research from the Gambling Commission, published alongside the report, shows the although overall gambling participation has dropped nationally, 18-34-year-olds and the most “engaged gamblers” have both reported increased time or money spent on gambling, plus using online gambling products they had not tried before.

Anna Hemmings, Chief Executive of GamCare, says:

“There is no doubt that the pandemic has impacted people’s help seeking, particularly in the initial phase of the pandemic when our daily lives were immeasurably changed. Our service users are speaking to us about increasing anxiety, isolation and money worries.

As we now look at further lockdowns across various areas, we need to be aware of the impact and risks for gamblers experiencing harm. We need to be more vocal about encouraging people to seek help despite the external pressures, and to remind people that we’re here to help as we did in the summer with our #ReadyToTalk campaign.

There is no doubt that gamblers and their loved ones will continue to need support, perhaps increasingly so. GamCare is doing all it can to be flexible and tailor its services to meet those complex and changing needs during the pandemic and beyond. From the very first contact you have with us, we can make a difference – if you’re worried about your gambling or anyone else’s, talk to us now.”

AffPapa iGaming Awards 2026

Boomerang Partners have been shortlisted for two categories at the AffPapa iGaming Awards 2026

Published

38 minutes ago

May 19, 2026

Wladimir P.

boomerang-partners-have-been-shortlisted-for-two-categories-at-the-affpapa-igaming-awards-2026

Boomerang Partners, a rapidly growing affiliate gambling and betting marketing agency, was shortlisted in two categories at the AffPapa iGaming Awards 2026. It is one of the industry’s most prestigious awards for affiliate teams, operators, and B2B providers worldwide. The winners in nearly 40 categories will be determined by online voting and revealed on May 20.

Affiliate Program Of The Year

Boomerang Partners is nominated in the Affiliate Program of the Year category, reflecting its growth and position as a sports-focused affiliate program.

In nearly five years, the company has scaled to more than 3,000 affiliate partners and serves a clients’ portfolio of 10+ brands. Over the past year, the partner network grew by 10% YoY, while the expansion of clients’ product portfolio led to a nearly 1.5x increase in users.

The company’s strategy is built around deep sports expertise, in-house analytics, and a personalized approach to each partner. This is complemented by partner engagement initiatives such as the TIME TO WIN tournament and the Golden Boomerang Awards, a global affiliate tournament that brought together over 400 teams in the 2025 season. Its third season runs from April 3 to August 31, 2026. It is divided into three stages (each with its own main prize). The final and awards ceremony in 11 categories will take place in September during the SBC Summit in Lisbon.

Woman Leader Of The Year

Liliia Sudachenko, Affiliate Team Lead at Boomerang Partners, is nominated for the Woman Leader Of The Year award in recognition of her contribution to the company’s growth and her work with affiliate partners.

In her role, she focuses on building long-term relationships with affiliate partners, with a strong emphasis on a personalized approach – one of the core principles of Boomerang Partners’ strategy. Liliia is also actively involved in representing the company within the industry. In 2025, she became one of Boomerang Partners’ most active media contributors after the C-level team, taking part in multiple interviews with industry publications.

Liliia Sudachenko, Affiliate Team Lead at Boomerang Partners, commented: “It’s great to see our work recognized with these AffPapa iGaming Awards nominations. For us, it’s a reflection of the team’s effort and the way we build relationships with our partners. We invest a lot in analytics, partner support, and the development of initiatives that help affiliates grow, and it’s good to see that this approach resonates. At the same time, we have ambitious goals ahead and will continue to scale and strengthen our position as a sports-focused affiliate program.”

The official AffPapa iGaming Awards 2026 ceremony will take place on May 20. The event will be held at the Real Casino de Madrid.

About Boomerang

Boomerang Partners is a rapidly growing global marketing agency offering a wide range of services. Boomerang Partners is an Official Regional Partner of AC Milan. In 2024, it launched the inaugural Golden Boomerang Awards – a global tournament for affiliate teams. More than 400 affiliate teams participated in the second season of the tournament in 2025. Partners of the Agency launched six new products in 2024-2025, contributing to a nearly 1.5-fold increase in product users.

The Agency’s clients’ portfolio contains 10+ brands offering affiliate and entertainment services across 40+ markets in compliance with local regulations. These products provide incentive programs and 24/7 multilingual support.

The post Boomerang Partners have been shortlisted for two categories at the AffPapa iGaming Awards 2026 appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

Cubeia

Vera & John International goes live with Cubeia Originals Studio games

Published

38 minutes ago

May 19, 2026

Wladimir P.

vera-&-john-international-goes-live-with-cubeia-originals-studio-games

Sweden-based supplier Cubeia integrates its proprietary, brandable Originals content into the operator’s offering.

Vera & John International has gone live with Cubeia’s Originals Studio games, integrating the Sweden-based supplier’s proprietary titles into its player offering.

Cubeia said the launch gives the operator access to fully brandable in-house games aimed at supporting engagement and retention. The supplier positioned the Originals portfolio around “provably fair mechanics, gamification elements, and community-driven gameplay,” and said it includes crash and instant-win formats.

Tobias Fogelberg, Chief Commercial Officer at Cubeia, said: “We’re proud to see Vera & John International go live with our Originals. This is exactly what we’ve been building towards—giving operators something that feels truly their own, not just another catalogue of the same games everyone else has.

“The flexibility and branding possibilities are a big part of it, but it’s also about creating games that players actually want to come back to. That’s where Originals make a real difference.”

Cubeia also linked the rollout to its wider product stack, including its Cubeia Nano platform, which it said is designed to give operators “full control” and scalability. The company added it will continue investing in Originals Studio and plans to expand the portfolio with additional titles and features.

The post Vera & John International goes live with Cubeia Originals Studio games appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

AffPapa iGaming Awards 2026

Boomerang Partners have been shortlisted for two categories at the AffPapa iGaming Awards 2026

Published

38 minutes ago

May 19, 2026

GamingAmericas.com

Affiliate Program Of The Year

Boomerang Partners is nominated in the Affiliate Program of the Year category, reflecting its growth and position as a sports-focused affiliate program.