eSports
IESF Announces Marketing Partnership with MEI
The International Esports Federation (IESF) has announced a marketing partnership with Major Events International (MEI) to help find marketing and sponsorship partners for their Global Esports Executive Summit (GEES).
GEES event is scheduled to be a hybrid event with a limited number of key decision makers attending the event in Busan, South Korea in November 2020.
“We are very excited to partner with MEI to find the best possible marketing and sponsorship partners for our 5th Global Esports Executive Summit 2020. MEI will support GEES revenues, allowing us to provide the Esports market with a forum to discuss the challenges and opportunities which face this fast-moving and innovative branch of sports events,” Vlad Marinescu, President of IESF, said.
“This is a perfect fit for both parties. We are delighted to be working with the IESF to enhance their revenues and VIK support. Organizations like the IESF are looking for technological innovation and sustainable solutions that will mitigate risk, minimise cost and maximise stakeholder engagement- and therefore revenues. Our new partnership with IESF will undoubtedly provide new, and exciting solutions, and revenues for them,” Andy Rice, COO of MEI, said.
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