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Leeds United Foundation Teams Up with YGAM
Leeds United Foundation has partnered with Young Gamers and Gamblers Education Trust (YGAM) to educate and safeguard young people from gaming and gambling-related harm.
The Education Team at the club’s official charity aims to help teach and inform young people, teachers and parents about the risks associated with gaming and gambling harms, to safeguard the next generation of football and sports fans.
“Gambling is often described as the hidden addiction and education is essential in preventing harm. People do not realise the correlation between gambling and other risky behaviours. It is vital that we raise awareness of gambling to try and bring it to the forefront and open those positive conversations. Sports foundations like Leeds United’s have a very positive, strong influence on young people, and they also have a huge influence within the local community,” Amy Bussey, YGAMs’ Education Manager for Yorkshire and Humber, said.
“If we can get sports involved in prevention and education, we can work with young people before harm occurs. It has been a pleasure working with their really engaging team members, who have strong links to education. They are already making moves to cover gambling harm with young people and clearly have a passion for educating and safeguarding young people,” Amy Bussey added.
“The workshop provided by Amy from YGAM was very informative and educational and we can’t thank them enough for their support. I was astonished at some of the statistics mentioned and particularly the information relating to the gaming industry. I would highly recommend this training to any schools, community groups or others who work with young minds. I am pleased that the Foundation now has the knowledge to help deal with these issues and support young people and their families in our local community,” Nigel Thewlis, Head of Secondary Education at the Leeds United Foundation, said.
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Anastasia Rimskaya Chief Account Officer at Aviatrix
Aviatrix Launches New Loot Boxes to Deepen Progression and Reward Paths
Aviatrix has launched a new Loot Box feature for its premier crash game, presenting collectible rewards, free bets, and progression bonuses aimed at boosting long-term player engagement.
Loot Boxes are granted through a daily rewards mechanism, with players obtaining them according to their in-game actions and advancement. Every box holds a variety of rewards, such as aircraft skins, complimentary bets, and aviation experience points.
The feature enhances Aviatrix’s developing loyalty system, providing players with fresh options to personalize their aircraft and earn rewards through continuous engagement.
Anastasia Rimskaya, Chief Account Officer at Aviatrix, said: “Loot Boxes are part of our wider vision for Aviatrix as a connected multi-game universe. As we expand our iGaming Metaverse, features like Loot Boxes add another meaningful layer to how players build their profile, customise their aircraft and earn rewards across the ecosystem.”
Unveiled in February, the Aviatrix iGaming Metaverse signifies the supplier’s shift from a standalone crash game to an integrated multi-title ecosystem.
Starting with the imminent debut of Aviatrix Second Chance and continuing with upcoming titles like Aviatrix Fruits and Aviatrix Mines, every game will utilize a single integrated player profile, progression system, and rewards and achievements framework.
The post Aviatrix Launches New Loot Boxes to Deepen Progression and Reward Paths appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Atucha Strategic Advisory
Atucha Strategic Advisory strengthens leadership team with appointment of Eliane Nunes as Head of Revenue & Commercial Growth
Atucha Strategic Advisory, led by LatAm specialist Ramiro Atucha, has strengthened its leadership team with the appointment of Eliane Nunes as Head of Revenue & Commercial Growth, reinforcing the consultancy’s capabilities across Brazil and the wider Latin American region.
The appointment reflects the ongoing evolution of ASA’s boutique advisory model and its focus on delivering tailored strategic guidance to a select group of clients operating in complex, fast-changing markets.
Eliane Nunes brings more than 30 years of experience across iGaming, public relations, corporate communications, growth strategy, and partnership development. Her career has been defined by deep market understanding, relationship-driven leadership, and a long-term approach to sustainable value creation.
Ramiro Atucha commented:
“Eliane’s market sensitivity and structured thinking make her a natural fit for ASA. Her ability to combine revenue awareness, commercial vision, and attentive listening enhances the value we deliver to our partners.”
Eliane Nunes added:
“Ramiro is a professional I have long admired, and our perspectives on growth, positioning, and client development are highly aligned. In Brazil and LatAm, sustainable performance is shaped not only by metrics, but also by trust, reputation, and close professional relationships.”
In her new role, Nunes will lead revenue development initiatives, commercial expansion, and partnership structuring, helping ASA clients translate strategic direction into measurable business outcomes across Brazil and Latin America.
The post Atucha Strategic Advisory strengthens leadership team with appointment of Eliane Nunes as Head of Revenue & Commercial Growth appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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