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Caesars in Advanced Talks to Buy William Hill

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Caesars Entertainment is in advanced talks to acquire the UK-based bookmaker William Hill for £2.9 billion.

In a joint statement, the companies said that Caesars was considering offering 272 pence per share for William Hill.

“The opportunity to combine our land based-casinos, sports betting and online gaming in the US is a truly exciting prospect,” Tom Reeg, chief executive of Caesars Entertainment, said.

“William Hill’s sports betting expertise will complement Caesars’ current offering,” he added.

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To fund the deal, Caesars said it was announcing a new equity raise, and would also take out $2 billion of new debt secured against William Hill’s non-US businesses.

“Together with iGaming, which is currently outside the scope of the joint venture, Caesars expects that the enlarged sports and online gaming business in the US could generate between $600-$700m net revenue in FY2021,” the statement said.

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