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Scientific Games’ Success In Turkey Continues With National Lottery Program

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Scientific Games Corporation announce the official “go live” of the Turkey National Lottery’s new instant ticket retail and digital gaming systems and point-of-sale terminals across an initial network of more than 5,000 retailers, growing to 10,000 retailers later this year. The project, which began a year ago in the nation with a population of 82 million, also brings Scientific Games’ world-leading retail and digital instant “scratch” games to Turkish players for the first time through the 10-year concession awarded by the Turkey Wealth Fund to Sisal Şans, a joint venture between Turkish Şans Dijital and Italian SISAL S.p.A. (“SISAL”).

As part of the National Lottery program, Scientific Games has provided an advanced instant ticket gaming system, 10,000 WAVE retailer terminals, and its Open Gaming System (OGS) platform for launching first and third-party digital scratch game content. Additionally, Sisal Şans has provided a mobile app to 800 instant game street vendors. New instant games from Scientific Games, including GOLD, LUCKY MOUNTAIN and 12 MONTHS LUCK, have been well-received by Turkish players, with a 200,000 (TL) top prize paid on the third day following the National Lottery’s launch.

Pat McHugh, Lottery Group Chief Executive for Scientific Games, said, “We are thrilled to continue our success in Turkey with back-to-back, high-profile projects, both with significant growth objectives focused on developing retail and digital engagement. Through our collaboration with trusted, longtime partners, Şans Dijital and SISAL, Scientific Games is driving maximum sales and profits to the Turkish Government and bringing great new gaming entertainment to Turkish players.”

The large-scale National Lottery project follows the successful August 2019 launch of Turkey’s national sports betting concession, one of the world’s largest state-sponsored fixed odds sports betting markets, by the Company’s joint venture with Şans Dijital. Scientific Games’ full turnkey sports betting solution is driving record sales and returns to the Government of Turkey, with a record week of more than $220 million (USD) in wagers in July.

Scientific Games’ sports solution in Turkey is powered by its world-leading central gaming systems technology and includes nearly 5,000 WAVE terminals, its OpenSports managed trading solution,  and six licensed virtual live betting sites.

Şans Dijital is an affiliate of Demirören Holding, one of Turkey’s largest companies with significant business interests in energy, real estate and media. Recently, Şans Dijital has become a gaming operator that is growing aggressively in Turkey and looking to expand in the region.

SISAL is one of Italy’s largest and most prominent gaming operators holding significant market-share in lottery, sports betting, AWP machines, VLTs and digital gaming. SISAL is also recognized as the country’s leading provider of payment solutions.

Currently the largest lottery technology provider in Europe and the fastest growing in the U.S., Scientific Games provides games, technology and services to more than 150 lotteries in 50 countries, and sports betting solutions to 24 lotteries and numerous private operators. The Company is also the world’s largest creator, manager and manufacturer of instant games, providing products that drive 70% of the world’s instant game retail sales.

© 2020 Scientific Games Corporation. All Rights Reserved.

 

SOURCE Scientific Games Corporation

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ELA Games

ELA Games launches King and Flame slot with Hold and Win coins and Bonus Wheel

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The 5×3, 20-payline fantasy title includes expanding wild events, Mystery Chests, Free Spins, and a 5,000x max win.

ELA Games has released a new fantasy-themed slot, King and Flame, built on a 5×3 layout with 20 paylines.

The game includes a Hold and Win-style coin mechanic where coins “paying exactly their visible face value,” according to the company. ELA Games also highlighted “Queen’s Mercy” and “Mystery Chests,” which it said can deliver instant prizes or trigger the Grand Jackpot.

On the feature side, ELA Games said the “Tamed by the Crown” event can turn the Dragon Queen into a full reel wild. A “Bonus Wheel Coin” can also appear to unlock a bonus wheel with extra prizes, jackpots, and Free Spins.

The Free Spins round is triggered by three Scatter symbols. During Free Spins, ELA Games said any coin that lands expands to cover the entire column. The title’s maximum win is capped at 5,000x, with a stated maximum exposure of €250,000.

King and Flame is rated mid volatility (2/5), according to the company.

The post ELA Games launches King and Flame slot with Hold and Win coins and Bonus Wheel appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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Inside GEO

Inside GEO: Slovenia As the Next Emerging Goldmine

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Slovenia is definitely one of the most promising GEOs for the iGaming niche. 

That is why the N1 Partners team has collected insights that will help to work more accurately with the audience, increase ROI and build effective advertising campaigns for the GEO. 

Let’s look at the big picture to understand the potential of the region better. Slovenia is a small country in Central Europe with a population of about 2.1 million people and its capital in Ljubljana. The official language is Slovenian, the currency is euro, and the time zone is CET (UTC+1). 

With the background of a high living standard and a stable economy, the market creates favorable conditions for online gambling: the iGaming sector is already showing steady growth, and its volume was estimated at about $497 million by 2025.

Reasons to test Slovenia

Slovenia is a promising region, but it often turns out to be underestimated in the iGaming niche.

Top 3 reasons to drive traffic to Slovenia right now:

  • Low competition.
    Slovenia is the country with a low share of online gambling in the market. For partners, this is a signal: with proper localisation and strategy, you can enter a less competitive environment and make a long-term profit.

  • Solvent players.
    The GDP per capita in Slovenia is about $35.3 thousand, which confirms the high level of audience solvency and the potential for stable LTV.

  • High potential.
    Slovenia is not an overheated online market: in European comparison, the share of online gambling in the overall revenue structure remains relatively low. This means that the market has not yet fully realised its digital potential and there’s a room for growth.

Players’ behaviour

Slovenian users are more likely to choose online platforms due to their convenience, wide choice of games and accessibility from mobile devices. 

In this region, smartphones account for the majority of iGaming traffic — 86.45%, which requires the adaptation of all funnels to mobile devices.

Gender and age

  • Men — 63%, average age 31-35 years
  • Women — 37%, average age 26-30 years

According to N1 Partners, the iGaming market remains predominantly male, which is confirmed by external research: the main audience is men aged 25-44. At the same time, the proportion of women is gradually increasing, expanding the segment’s potential.

Top 10 slots Among N1 Partners Players in Slovenia

N1 Partners team notes that players prefer slots with recognizable series, bonus features and adventure themes — this directly affects retention and LTV.

  • Legacy of Dead
  • Book of Dead
  • Heist Stakes
  • Book of the Fallen
  • Gates of Olympus Super Scatter
  • Lucky Lady’s Charm Deluxe
  • Magic Apple 2
  • Rich Wilde and the Tome of Madness
  • Gonzo’s Quest II: Return to El Dorado
  • More Magic Apple

Conclusion

Slovenia is a GEO with strong and sustainable potential and a high share of mobile traffic, as well as a growing iGaming market, ideal for those working with gambling traffic.

N1 Partners analytics confirms that with the right localisation strategy and taking into account the characteristics of the audience, this market is able to bring stable profits and long-term growth within the framework of iGaming partner programs.

Wanna scale and increase your income? Work with N1 Partners!

N1 Partners is a multi-brand affiliate program and direct advertiser, bringing together 14+ casino and betting brands with high conversion (CR) and Reg2Dep across Tier-1 GEOs.

N1 Partners offers competitive terms for top partners, including CPA up to €700 and RevShare up to 55%, ensuring stable and scalable performance.

Trusted by 14,000+ partners, N1 Partners stands out for its transparency, flexibility, and focus on long-term partnerships, supported by a strong product portfolio and advanced retention systems.

The post Inside GEO: Slovenia As the Next Emerging Goldmine appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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3 Oaks Gaming

3 Oaks Gaming adds Must Drop JACKPOT mechanic to 4 Pots of Egypt slot

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New variant pairs Hold & Win gameplay with two daily progressive jackpots designed to drop before a capped maximum value.

3 Oaks Gaming has released Must Drop JACKPOT™ 4 Pots of Egypt, extending its Must Drop JACKPOT™ series by adding the time-limited jackpot mechanic to its 4 Pots of Egypt slot.

The 5×3, 20-line title uses a Hold & Win format and a four-pots bonus structure, with a progressive jackpot that the supplier says is guaranteed to drop before reaching a defined maximum value. 3 Oaks Gaming said two progressive jackpots are available daily.

According to the company, the Must Drop JACKPOT™ prize is set at network level within the game, meaning operators can deploy the promotional feature without additional administrative setup.

The game is built on the original 4 Pots of Egypt, with three smaller pots—Boost, Collect and Multi—and a fourth pot that can add Mini to Major jackpot values on up to three random symbols during the Bonus Game.

Victoria Vashukevich, Acting CCO 3 Oaks Gaming, said: “Must Drop JACKPOT™ 4 Pots of Egypt builds on the strength of proven Hold & Win gameplay with the added excitement of our Must Drop JACKPOT™ feature.

“The game’s layered bonus features, engaging Egyptian theme and progressive jackpot functionality make it a valuable addition to our portfolio and an attractive proposition for operators seeking high-performing content.”

The post 3 Oaks Gaming adds Must Drop JACKPOT mechanic to 4 Pots of Egypt slot appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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