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Scientific Games’ Success In Turkey Continues With National Lottery Program
Scientific Games Corporation announce the official “go live” of the Turkey National Lottery’s new instant ticket retail and digital gaming systems and point-of-sale terminals across an initial network of more than 5,000 retailers, growing to 10,000 retailers later this year. The project, which began a year ago in the nation with a population of 82 million, also brings Scientific Games’ world-leading retail and digital instant “scratch” games to Turkish players for the first time through the 10-year concession awarded by the Turkey Wealth Fund to Sisal Şans, a joint venture between Turkish Şans Dijital and Italian SISAL S.p.A. (“SISAL”).
As part of the National Lottery program, Scientific Games has provided an advanced instant ticket gaming system, 10,000 WAVE
Pat McHugh, Lottery Group Chief Executive for Scientific Games, said, “We are thrilled to continue our success in Turkey with back-to-back, high-profile projects, both with significant growth objectives focused on developing retail and digital engagement. Through our collaboration with trusted, longtime partners, Şans Dijital and SISAL, Scientific Games is driving maximum sales and profits to the Turkish Government and bringing great new gaming entertainment to Turkish players.”
The large-scale National Lottery project follows the successful August 2019 launch of Turkey’s national sports betting concession, one of the world’s largest state-sponsored fixed odds sports betting markets, by the Company’s joint venture with Şans Dijital. Scientific Games’ full turnkey sports betting solution is driving record sales and returns to the Government of Turkey, with a record week of more than $220 million (USD) in wagers in July.
Scientific Games’ sports solution in Turkey is powered by its world-leading central gaming systems technology and includes nearly 5,000 WAVE terminals, its OpenSports
Şans Dijital is an affiliate of Demirören Holding, one of Turkey’s largest companies with significant business interests in energy, real estate and media. Recently, Şans Dijital has become a gaming operator that is growing aggressively in Turkey and looking to expand in the region.
SISAL is one of Italy’s largest and most prominent gaming operators holding significant market-share in lottery, sports betting, AWP machines, VLTs and digital gaming. SISAL is also recognized as the country’s leading provider of payment solutions.
Currently the largest lottery technology provider in Europe and the fastest growing in the U.S., Scientific Games provides games, technology and services to more than 150 lotteries in 50 countries, and sports betting solutions to 24 lotteries and numerous private operators. The Company is also the world’s largest creator, manager and manufacturer of instant games, providing products that drive 70% of the world’s instant game retail sales.
© 2020 Scientific Games Corporation. All Rights Reserved.
SOURCE Scientific Games Corporation
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Alchemy of Passion
WinSpirit Launches Alchemy of Passion: A Birthday Campaign Combining Gamification, Rewards, and Player Engagement
This summer, WinSpirit celebrates its birthday with Alchemy of Passion, a large-scale promotional campaign designed to create deeper player engagement through gamification, storytelling, and immersive rewards.
Built around the concept of discovering the legendary Elixir of Passion, the campaign transforms traditional promotional mechanics into an interactive journey. Players are invited to collect ingredients, complete quests, unlock rewards, and explore new experiences — turning every spin and action into part of a larger adventure.
Throughout the campaign, players can access multiple engagement features, including the Gift Portal, Gift Shop, Mystery Elixirs, quests, tournaments, and exclusive bonuses created specifically for the celebration.
From a product perspective, Alchemy of Passion highlights WinSpirit’s approach to developing creative promotional solutions that help operators increase player interaction, strengthen loyalty, and deliver memorable brand experiences. By combining narrative-driven mechanics with rewarding gameplay elements, the campaign provides partners with a flexible engagement tool designed to support retention and long-term player relationships.
The campaign also reflects WinSpirit’s continued investment in innovation, exploring new ways to connect entertainment, technology, and player-focused experiences within the iGaming ecosystem.
This birthday celebration is WinSpirit’s way of thanking the community that continues to shape the brand. Instead of simply marking another milestone, the company is creating new opportunities for players to interact, discover rewards, and celebrate together.
While Alchemy of Passion is already live, another major experience is being prepared behind the scenes. Soon, players and partners will get their first look at Euphoria Lab — a brand-new concept designed to bring an entirely new level of engagement.
The celebration has begun. The formula continues to evolve, and the next chapter is about to unfold.
The post WinSpirit Launches Alchemy of Passion: A Birthday Campaign Combining Gamification, Rewards, and Player Engagement appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
Africa
SpringbokCasino ties July free spins to ‘Minions in the Wild’ campaign
SpringbokCasino.co.za has launched a July promotion offering players 25 free spins on SpinLogic slot title Seahorse Surge, using coupon code MINIONS. The operator said the offer is valid throughout July on its South Africa-facing site.
The campaign is positioned around a “Minions in the Wild – Nature’s Greatest Helpers” theme, timed to coincide with the release window of a new Minions film. SpringbokCasino’s creative frames the promotion through five animal “archetypes” — meerkats, hyenas, dassies, warthogs and elephants — as analogies for different styles of play.
“Every ecosystem needs its helpers, and every winning session needs the right mix of patience, timing, and a little bit of glorious chaos,” said Daniel Van Wyke, Casino Manager at SpringbokCasino. “This July, we celebrate South Africa’s wildest ‘Minions’—and give our players 25 free spins to cause some fun trouble of their own.”
SpringbokCasino described Seahorse Surge as featuring “cascading wins and rising multipliers.”
The press release also links to a video version of the story hosted at https://lyceum.video/casinonews/260701/260701.mp4.
The post SpringbokCasino ties July free spins to ‘Minions in the Wild’ campaign appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
Alchemy of Passion
WinSpirit Launches Alchemy of Passion: A Birthday Campaign Combining Gamification, Rewards, and Player Engagement
This summer, WinSpirit celebrates its birthday with Alchemy of Passion, a large-scale promotional campaign designed to create deeper player engagement through gamification, storytelling, and immersive rewards.
Built around the concept of discovering the legendary Elixir of Passion, the campaign transforms traditional promotional mechanics into an interactive journey. Players are invited to collect ingredients, complete quests, unlock rewards, and explore new experiences — turning every spin and action into part of a larger adventure.
Throughout the campaign, players can access multiple engagement features, including the Gift Portal, Gift Shop, Mystery Elixirs, quests, tournaments, and exclusive bonuses created specifically for the celebration.
From a product perspective, Alchemy of Passion highlights WinSpirit’s approach to developing creative promotional solutions that help operators increase player interaction, strengthen loyalty, and deliver memorable brand experiences. By combining narrative-driven mechanics with rewarding gameplay elements, the campaign provides partners with a flexible engagement tool designed to support retention and long-term player relationships.
The campaign also reflects WinSpirit’s continued investment in innovation, exploring new ways to connect entertainment, technology, and player-focused experiences within the iGaming ecosystem.
This birthday celebration is WinSpirit’s way of thanking the community that continues to shape the brand. Instead of simply marking another milestone, the company is creating new opportunities for players to interact, discover rewards, and celebrate together.
While Alchemy of Passion is already live, another major experience is being prepared behind the scenes. Soon, players and partners will get their first look at Euphoria Lab — a brand-new concept designed to bring an entirely new level of engagement.
The celebration has begun. The formula continues to evolve, and the next chapter is about to unfold.
The post WinSpirit Launches Alchemy of Passion: A Birthday Campaign Combining Gamification, Rewards, and Player Engagement appeared first on Americas iGaming & Sports Betting News.
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