WarnerMedia is going to join the growing parade of media firms eager to court consumer interest in sports betting.

During the coverage of NBA’s Western Conference Finals, TNT will present an alternate live-streamed feed of the games that includes commentary on betting analysis and odds. The feed, known as “TNT Bets” and made available to cable and satellite subscribers via the Watch TNT app, will be hosted by Bleacher Report’s Cabbie Richards, Kelly Stewart, and Tim Doyle, and the leading gaming company FanDuel will provide real-time statistics and information.

“We haven’t done anything like this to date,” Will Funk, executive VP of sports partnerships and branded content at WarnerMedia’s Turner Sports, said.

“We are going to take the learnings from this and apply it to the future. This is not just a one-game kind of thing. We are working with FanDuel on a number of things across the portfolio, testing things and figuring what really moves the needle on what helps us from a viewer engagement standpoint and what helps FanDuel on the customer acquisition side,” Funk added.

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