Gambling in the USA
Gaming Americas Weekly Roundup – September 7-13
Welcome to our weekly roundup of American gambling news again! It was again an eventful week in the USA, despite the still-active virus attack.
Here, we are going through the weekly highlights of the American gambling industry which include new partnerships and latest acquisitions. Read on and get updated.
Latest News
The Delaware County Council has established a new body named Delaware County Internet Gaming Revenue Authority to manage the distribution of funds from online gaming to public projects and services. The five members of the body are Doreen Storey, Frances Sheehan, Stefan Roots, Paul Johnson and Ronald Evans.
The Michigan Gaming Control Board has approved the New Jersey-based Gaming Laboratories International (GLI) as the first independent test lab for iGaming and mobile sports betting in Michigan. MGR has become the only authorised company that tests and certifies iGaming and mobile sports betting in the state.
Great Canadian Gaming Corporation has provided an update on the status of its operations in Canada. On March 16, the company suspended operations of all its properties to contribute to the containment of COVID-19. Great Canadian will reopen its 11 properties in Ontario on September 28 as part of Ontario’s Stage 3 framework for the reopening of its economy. In New Brunswick, the Company will be reopening its Casino New Brunswick property on September 28 as part of New Brunswick’s COVID-19 recovery plan. In Nova Scotia, where casinos have been granted the ability to reopen, the Company continues to work with the Nova Scotia Gaming Corporation on preparations required for the reopening of the Company’s two Nova Scotia properties. In British Columbia, Great Canadian’s properties remain closed as mandated by the provincial government.
New Partnerships
G2 Esports, a well-known entertainment and esports company, has signed a major commercial partnership with Pringles, the popular American snacks brand. As per the agreement, G2 Esports will join hands with Pringles and EA Sports on the latest series of G2’s talent search series Making The Squad, which is an eight-part content series based on Electronic Art’s iconic football video game, FIFA 21.
iGaming platform provider BtoBet has signed an agreement with Toplay for its integration on Rappi, a popular e-commerce platform in Latin America launched in July 2019. BtoBet’s Colombian partner, Megapuesta, has already been migrated to Rappi’s betting platform.
Sportsbook technology supplier FSB has signed a deal with Sports IQ, an odds feed provider. As per the agreement, the clients of FSB will now benefit from Sports IQ’s pre-match and in-play markets for all the major leagues, namely the National Football League (NFL), National Basketball Association (NBA), Major League Baseball (MLB) and National Hockey League (NHL).
Learfield IMG College, the holder of media rights of the University of Colorado Athletics, including the Colorado Buffaloes team, has inked a five-year deal with PointsBet, a Denver-based international gaming operator. As per the agreement, PointsBet will become a corporate partner of the Colorado Buffaloes.
New Acquisitions
Simplicity Esports and Gaming Company has acquired four franchisee-owned esports gaming centers in an all stocks deal.
Monkey Knife Fight, the rapidly growing fantasy sports gaming platform in North America, has bought the stakes of FantasyDraft, a daily fantasy sports site, for an undisclosed sum. As per the deal, MKF will absorb FantasyDraft’s assets and significant user base.
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US Public Health Debate Intensifies as Boston Hosts Landmark Online Gambling Symposium
As scrutiny around online gambling intensifies in the United States, a landmark symposium in Boston is set to bring the issue of public health and regulation into sharper focus.
The Public Health Advocacy Institute (PHAI) has announced it will host the country’s first international symposium dedicated to the public health impact of online gambling on April 24, 2026, at Northeastern University.
The event comes amid growing concern over the speed at which digital betting has expanded across the US, particularly in the years following the legalization of sports betting in multiple states.
From Market Growth to Public Health Debate
What began as a state-driven expansion of sports wagering has evolved into a broader ecosystem that now includes:
- Mobile-first betting platforms
- Micro-betting and in-play wagering
- Algorithm-driven and AI-supported betting tools
Public health experts argue that these developments have outpaced regulation, raising concerns about addiction risks, accessibility, and consumer safeguards.
Survey data continues to reflect mixed public sentiment, with a significant portion of Americans expressing concerns over the integrity of sports and the social impact of betting.
Policy Momentum Building Across States
The symposium will also highlight a wave of legislative efforts aimed at tightening controls on the industry. Proposals such as the SAFE Bet Act, alongside state-level initiatives in Massachusetts, New York, New Jersey, and Ohio, indicate a shift toward stricter oversight, including potential limits on high-risk betting formats like micro-betting.
Bringing Together Key Stakeholders
The Boston event will gather a broad coalition of stakeholders, including:
- US lawmakers and regulators
- Public health professionals
- Academic researchers specialising in gambling behaviour
- Policy advocates and legal experts
Key discussion points will include the limitations of current responsible gaming models, the need for federal safety standards, and strategies to reduce gambling-related harm.
Legal Pressure Adds to Industry Tensions
The symposium follows recent legal action involving major operators and sports stakeholders, underlining the increasingly complex relationship between rapid market growth and regulatory accountability in the US gambling sector.
As the conversation evolves, the Boston gathering is expected to play a role in shaping how policymakers and stakeholders approach the next phase of online gambling regulation in America.
The post US Public Health Debate Intensifies as Boston Hosts Landmark Online Gambling Symposium appeared first on Americas iGaming & Sports Betting News.
Gambling in the USA
AGS Interactive Announces Launch of Cash Cow Bonus Wheel
AGS yesterday announced the launch of Cash Cow Bonus Wheel
marking the North American debut of AGS Interactive’s newest character-driven franchise, now available in all licensed real-money online gaming markets.
The title expands AGS’ stepper portfolio and introduces Bartholomoo the Cash Cow — a fresh, fully marketable character designed to anchor a multi-title franchise. Powered by AGS’ proven math models and player-favorite mechanics, Cash Cow Bonus Wheel delivers a contemporary take on the classic 3-reel stepper experience with energetic game play and an approachable design.
“We are so excited to introduce this innovative, character-driven game to the online gaming world,” said Zoe Ebling, Vice President of Interactive at AGS. “With Cash Cow Bonus Wheel, we are leveraging our proven performance-validated math models to reduce performance risk for operators, while pairing that strong foundation with a deliberate, recognizable character and IP strategy. This approach enables us to create franchise assets built for marketing impact, player delight, and scalable, long-term operator success – well beyond the lifecycle of a single title.”
The launch serves as the first chapter in AGSi’s new Cash Cow franchise, a long-term strategy built on character recognition, scalable assets, and compounding operator value. The franchise roadmap includes a buildable ecosystem designed to span multiple formats, channels, and promotional opportunities.
Additionally, Cash Cow Bounty Board
will be available in all licensed real-money online gaming markets April 15, with the Cash Cow 3-pot game to follow later in the year.
For more information, visit newsroom.playags.com.
©2026 AGS LLC. All® notices signify marks registered in the United States. All
notices signify trademarks, which are not registered on any country-wide basis. Products referenced herein are sold by AGS LLC or other subsidiaries of PlayAGS, Inc.
The post AGS Interactive Announces Launch of Cash Cow Bonus Wheel appeared first on Americas iGaming & Sports Betting News.
BetMGM
BetMGM Named US Home of Gold Blitz™ by Games Global
Games Global has named BetMGM the official “home of Gold Blitz
” in the US, with BetMGM Casino and Borgata Online Casino set to debut new titles from the popular franchise ahead of a wider market rollout.
As part of the agreement, BetMGM players will benefit from early access to upcoming Gold Blitz
releases, allowing them to experience the latest gameplay features and innovations before they are introduced across the broader US market.
The partnership builds on the continued success of the Gold Blitz
franchise, which has become one of Games Global’s most recognisable and high-performing mechanics.
Leading the rollout, BetMGM will be the first US operator to launch Gold Blitz Express
, the fourth instalment in the series. The new title introduces the Blitz Express feature, further enhancing gameplay depth and win potential. Additional releases, including Blazing Bison Gold Blitz Ultimate Double X, are scheduled to follow, reinforcing the ongoing expansion of the franchise.
Globally, Gold Blitz
has delivered strong results, consistently ranking among Games Global’s top-performing game families and attracting over one million active players in 2025 across partner operators.
The agreement further strengthens the relationship between Games Global and BetMGM, supporting the operator’s efforts to drive player engagement across regulated US markets.
Joann Pierce, Chief Commercial Officer US at Games Global, said:
“Gold Blitz
has become a cornerstone of our portfolio, delivering strong performance across multiple markets. Partnering with BetMGM to bring new releases to players first reflects our shared commitment to premium, engaging content. Early access initiatives like this allow us to showcase innovation while supporting our partners’ growth.”
Oliver Bartlett, Senior Vice President of Gaming at BetMGM, added:
“We’re committed to delivering top-tier gaming experiences, and Gold Blitz
represents one of the most exciting game families in the market. Being first to launch these new titles ensures our players enjoy cutting-edge gameplay ahead of the wider industry.”
Responsible Gaming:
If you or someone you know has a gambling problem, support is available. In the US, call 1-800-GAMBLER or 1-800-MY-RESET, or visit BetMGM.com for full terms and eligibility requirements. 21+ only. Please gamble responsibly.
The post BetMGM Named US Home of Gold Blitz™ by Games Global appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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