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UK Betting and Gaming Council Lauds Success of Ad Ban
The UK Betting and Gaming Council, an organization focusing on maintaining the integrity in the iGaming and betting industry and user rights, has lauded the success of the whistle-to-whistle ad ban. The organization says that the ad ban has helped limit the exposure of underage individuals to gambling advertisement.
The whistle-to-whistle ban of advertisement was introduced on August 1, 2019, which resulted in the now showing of gambling ads on television during sports broadcasts before 9:00 pm.
UKBGC chief executive Michael Dugher expressed his happiness about the results of ad ban when when prime time soccer returns to TV.
The UKBGC had conducted a study with the help of Enders Analysis, a data analytics company. The study found that the ad ban resulted in a 97% drop in ad viewing by children. The study covered children in the age group of 4 to 17 years.
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