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QTech Games builds on its elite content with EsportsConstruct

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The top distributor for emerging markets bolsters its cross-vertical spread with high-quality esports

QTech Games, the leading distributor for Asia and all emerging markets, has announced its latest key supplier deal with EsportsConstruct, boosting its premium esports offering across a definitive one-stop shop for igaming.

This new partnership makes EsportsConstruct’s full portfolio available to QTech Games clients and their players in developing territories. These stunning video-game events, leagues and championships include: eFootball (courtesy of EA’s hugely popular FIFA 2020), eBasketball (featuring NBA 2K20), eTennis (Tennis World Tour), and the iconic adventure beat ’em up Mortal Kombat.

The fragmented global calendar for live sports has accelerated the rise of esports as a popular betting medium, as worldwide operators pivot the attentions and enthusiasms of their players to relatable esports content which fosters a familiar environment in which casino players, sports bettors and gamers are all happy to participate.

Accordingly, QTech Games and EsportsConstruct have collaborated to optimise the esports experience for traditional bettors with a raft of recognisable titles whose format and betting markets scale in synergy with the head-to-head competition of ball sports or big fights. As a result, QTech’s pioneering platform is helping esports leverage the current moment to truly establish itself as an enduring vertical rather than a short-term spike in revenues.

This ever-evolving production line underscores QTech Games’ diverse domain of gaming verticals, while the partnership also grows EsportsConstruct’s global footprint, opening up margin markets from Asia and Eastern Europe to Latin America, and driving new revenues.

QTech Games CCO, Ulf Norder, said: “It’s rewarding to team up with EsportsConstruct, whose brand shares our own core values around premium content and innovation. Whatever the state of play, the QTech platform is committed to identifying player demand and delivering it, via a game lobby whose machine learning techniques speak straight to wide-ranging markets and varied player preference.

“Esports, virtuals and Augmented Reality represent the next frontier for igaming – and this period of adaptation is now fast-tracking that process for esports which is here to stay. QTech are again leading the way forward in growth markets with an array of breakthrough deals.”

Dan Gibas, CCO of EsportsConstruct, said: “As part of the wider entertainment industry, operators are learning to adapt their offerings to accommodate changing appetites.

“As strategies shift, our esports portfolio is winning the day, realising the vertical’s potential by either engaging dormant sports audiences or cross-selling casino players with an organic diversion of attention. QTech Games’ expansive platform was naturally the perfect vehicle with which to distribute our content across emerging markets, particularly on mobile.”

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EveryMatrix goes live with Betsson Africa platform rollout in Cameroon

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Turnkey casino and sportsbook integration includes PAM, payments, affiliate tools and front-end development for Betsson’s Cameroon launch.

EveryMatrix said its platform technology is now live with Betsson Africa in Cameroon after completing a full turnkey casino and sports integration.

The supplier said it was selected via a competitive tender to deliver a bespoke platform package covering front-end development, casino, sports, player account management (PAM), payments and affiliate management.

Ebbe Groes, Group Co-CEO & Co-founder EveryMatrix, said: “Delivering a full turnkey platform solution for Betsson Africa reflects the strength and maturity of our technology and delivery capabilities in regulated environments, while reinforcing our commitment to the continent.

“Our focus is on supporting a stable and compliant launch in Cameroon and working closely with the Betsson team as the operation develops.”

Rony Richa, Commercial Director at Betsson Group, said: “This launch reflects a pragmatic approach by Betsson as we explore selected regulated markets. EveryMatrix was chosen for its proven technology, regulatory experience, and capability to support a structured and controlled rollout.”

The post EveryMatrix goes live with Betsson Africa platform rollout in Cameroon appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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Adam Lewis Chief Executive Officer at AxiumAI

AxiumAI links up with ComeOn Group on real-time sportsbook personalisation

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Agentic AI tools are integrated into ComeOn Group’s proprietary sportsbook to support contextual pre-match and in-play interactions.

AxiumAI has partnered with ComeOn Group to expand real-time personalisation across ComeOn Group’s proprietary sportsbook platform.

The companies said the collaboration is aimed at improving real-time sports engagement through intelligent automation, supporting more timely and relevant interactions across key moments in the player journey and during sporting events.

AxiumAI said its technology has been integrated into ComeOn Group’s platform to complement in-house capabilities, enabling real-time contextual interactions across both pre-match and in-play events. ComeOn Group positioned the rollout as part of its continued investment in its proprietary sportsbook, following recent enhancements in trading, platform performance and product features.

Adam Lewis, Chief Executive Officer at AxiumAI, said: “We’re pleased to be supporting ComeOn Group in advancing their personalisation strategy. Their strong proprietary platform and product vision provide a solid foundation for deploying agentic engagement capabilities. We look forward to continuing the collaboration and supporting the next phase of their sportsbook development.”

Sherwin Jarvand, Chief Growth Officer at ComeOn Group, said: “Personalisation is an important part of how we continue to evolve the player experience. Our focus is on delivering relevant and timely interactions in a way that supports engagement while remaining aligned with our responsibilities as an operator. AxiumAI’s technology complements our existing capabilities and integrates well with our proprietary platform. As we continue to develop our sportsbook offering, partnerships like this play a role in enabling scalable and real-time engagement.”

The post AxiumAI links up with ComeOn Group on real-time sportsbook personalisation appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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game release

Habanero rolls out Prosperity Horse slot with accumulating Wild multipliers

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Habanero has released Prosperity Horse, a high-volatility 7×5 slot featuring an accumulating multiplier Wild mechanic and expanding feature set across the base game and free spins.

The game runs 28–58 paylines and is built around the Prosperity Horse Wild, which locks in place on winning combinations and increases an in-game multiplier as additional Wilds land. The multiplier does not reset between spins, with Multiplier Gates appearing at random on the reels to help boost the multiplier further.

Prosperity Horse also includes a Red Envelope mechanic that can award instant cash prizes or convert into high-value symbols. Three or more scatter symbols trigger the Free Spins feature, where expanding symbols appear more frequently and multipliers continue to increase.

For operators, the title integrates Habanero tools including Jackpot Race™ and a Buy Feature.

Toni Karapetrov, Head of Corporate Communications at Habanero, said: “Prosperity Horse builds on a clear set of mechanics that are easy to understand but offer strong potential as the game progresses.

“The combination of expanding symbols and multipliers gives players a consistent sense of development throughout each session while still delivering the level of volatility that many players are looking for.”

The post Habanero rolls out Prosperity Horse slot with accumulating Wild multipliers appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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