eSports

New Game Announced: Battle Hard Challenge

Published

5 years ago

September 7, 2020

Reading Time: < 1 minute

ESforce Holding, a major Russian e-sports company has launched a new game called Battle Hard Challenge in association with brands of chocolate “Babaevsky” and mini-bars with peanuts “Mega Drive”. Two generations of players fight to become the winners in this game.

Yaroslav NS Kuznetsov, a well-known esports analyst, ex-captain of the CIS Virtus.pro, and Leonid Bobruha Cherbukhovsky, an esports player and winner of KFC Battle 2019, are the brand ambassadors of the Battle Hard Challenge.

On battlehard.cybersport.ru, a player can select the side that he or she wants to be in. The Fathers” or “The Kids”. The players can win points individually and for the team.

Julia Dorofeeva, Chief Marketing Officer of United Confectioners, which owns the brands Babaevsky and Mega Drive, said:

“The issue of contrasting generations is as old as the world, but people of all ages can be united. What unites most gamers and esports fans of different ages? They truly love competitive video games and chocolate! And we decided not only to talk about our brands in an exciting way, but also to consider the confrontation between ‘fathers’ and ‘kids’ through the prism of esports and gaming. We will bring the ‘generations’ face to face in the Battle Hard Challenge, where the older side will be supported by ‘Babaevsky’ chocolate, and the younger ones — by mini-bars with peanuts ‘Mega Drive’”.

Sergey Barkhudaryan, Chief Commercial Officer, ESforce Holding:

“We are happy to welcome our new partners and start our collaboration with a unique interactive campaign that combines two brands. The esports audience is very adventurous, so we decided to involve them in the eternal struggle of generations in a sweet way with valuable prizes. It is expected to be a fierce battle, but no matter which generation wins, chocolate will be the real winner!”

Betting

LEON Esports announces partnership with GamerLegion’s CS2 team

Published

20 hours ago

October 23, 2025

Zoltan Tundik

leon-esports-announces-partnership-with-gamerlegion’s-cs2-team

Reading Time: < 1 minute

LEON Esports is excited to announce a new partnership with GamerLegion’s Counter-Strike 2 team — a leading German esports organization ranked among the top 15 teams in the world, renowned for its consistent top-tier performances.

This collaboration marks a new chapter for LEON Esports, as the brand continues to expand its presence in competitive gaming. Over the years, LEON has become an active force in esports — supporting professional teams and hosting its own tournaments across titles like CS2, Dota, Free Fire and Deadlock.

Together with GamerLegion, LEON Esports aims to bring even more action and engagement to fans — with exclusive offers, special markets, social media giveaways, and more challenges made for true esports and betting enthusiasts.

This partnership follows LEON’s successful collaborations with other major esports organizations such as SAW (Portugal), FlyQuest (Australia), and NFA (Brazil) — strengthening its position as one of the key players in the global esports scene.

Get ready for the next level — follow the action on our channels:

LEON Esports Linktree

The post LEON Esports announces partnership with GamerLegion’s CS2 team appeared first on European Gaming Industry News.

eSports

HAVIT Partners with Legendary Galatasaray Esports

Published

22 hours ago

October 23, 2025

Niji Narayan

havit-partners-with-legendary-galatasaray-esports

Reading Time: < 1 minute

HAVIT, a leading global consumer tech brand, announced a strategic partnership with Galatasaray Esports, one of Turkey’s most iconic and influential esports teams. This collaboration aims to energise the rapidly growing Turkish gaming ecosystem with cutting-edge gear.

Galatasaray, a symbol of pride, passion and excellence with over a century of sporting heritage, has extended its winning spirit into the digital arena through Galatasaray Esports, now a powerhouse in competitive gaming. By partnering with Galatasaray Esports, HAVIT is not only equipping the team with cutting-edge gaming gear to enhance professional performance but also bringing more high-performance gaming gear to redefine the esports experience in Turkey.

With this partnership, HAVIT and Galatasaray Esports will work together to open a new chapter for Turkish esports. In upcoming competitions, Galatasaray Esports will continue to showcase its strength and team spirit, representing Turkey with pride on the international stage. Meanwhile, HAVIT will provide full support with its outstanding gaming gear, empowering the team to reach new heights.

The post HAVIT Partners with Legendary Galatasaray Esports appeared first on European Gaming Industry News.

Beşiktaş Esports

HAVIT Partners with Beşiktaş Esports

Published

22 hours ago

October 23, 2025

Niji Narayan

Reading Time: < 1 minute

HAVIT, a global consumer tech brand, announced a new partnership with Beşiktaş Esports, one of Turkey’s most iconic and influential esports teams. This collaboration marks HAVIT’s deepened commitment to the Turkish esports market and signifies a new chapter of growth in competitive gaming and brand engagement.

Founded as part of the legendary Beşiktaş sports club, Beşiktaş Esports has become a dominant force in Turkey’s competitive gaming landscape. Competing in top-tier titles such as League of Legends, PUBG Mobile and CS2, the team has earned recognition for its fearless playstyle, youthful energy and strong connection with a passionate fan base.

With a presence in over 110 countries and regions, HAVIT was known for its high-performance gaming gear and immersive audio technology. Its groundbreaking innovations, such as the open-back gaming headset Fuxi-H8, deliver spatial audio precision and natural soundscapes—setting a new benchmark for professional esports performance and everyday gaming enjoyment.

By teaming up with Beşiktaş Esports, HAVIT will equip the team with premium gaming gear to elevate their competitive edge. At the same time, HAVIT will merge innovation with esports passion, delivering high-performance solutions that bring next-level gaming experience for players and fans across Turkey.

This strategic collaboration marks an important milestone in HAVIT’s expansion within Turkey and the global esports scene. By uniting innovation and tradition, performance and passion, HAVIT and Beşiktaş Esports are set to create unforgettable moments and drive the future of competitive gaming forward.

The post HAVIT Partners with Beşiktaş Esports appeared first on European Gaming Industry News.