Sporttrade, a sports betting startup based in Philadelphia, has partnered with Twin River Worldwide Holdings Inc. The deal will see the launch of Sporttrade’s proprietary sports betting exchange product in New Jersey, pending Twin River obtaining the necessary regulatory approvals to complete its acquisition of Bally’s Atlantic City Hotel & Casino in Atlantic City, NJ.

“We are thrilled to partner with Twin River as we prepare to introduce a truly differentiated product to the New Jersey market. By applying capital markets technology and market structure to the US sports betting ecosystem, we are creating something revolutionary. Sporttrade will establish a first-of-its-kind sports betting venue that will be fair, liquid, and transparent, and we look forward to offering customers innovative betting products at significantly lower costs than traditional sportsbooks,” Alexander Kane, Founder and CEO of Sporttrade, said.

“Sporttrade will be a great addition to our list of unique partnerships we are building in the Atlantic City market. They will bring a new, exciting online product offering for our guests and we look forward to having them join our Atlantic City team,” George Papanier, President and CEO of Twin River Worldwide Holdings, said.

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