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GVC Welcomes Launch of YGAM’s Parent Hub

Published

6 years ago

August 5, 2020

Reading Time: 2 minutes

Global sports-betting and gaming group GVC Holdings has welcomed the launch of Young Gamers and Gamblers Education Trust’s (YGAM) Parent Hub, a new support portal to educate on the potential risks associated with gambling and gaming including products such as loot boxes. The hub, developed with the help of funding from GVC, has been launched to coincide with schools breaking up for summer.

YGAM is a national charity with a social purpose to inform, educate and safeguard young and vulnerable people, helping them build resilience and understand the potential harms caused by gambling and gaming.

With the launch of YGAM’s Parent Hub, the charity aims to: inform parents of ways to build their children’s resilience online and offline, creating a healthy balance and providing resources to help parents engage with their children; educate parents around gaming, in-app purchases and gambling, helping them understand the potential harms caused by online play and the blurred lines between gaming and gambling; and safeguard children through the use of online safety settings and increased awareness of how to stay safe and resilient in their environment.

YGAM’s Parent Hub will help build digital resilience and safeguard children online. In addition to providing resources which underpin informed conversations between parents and children, the hub also provides parents with a number of technical, but easily implementable measures. These include disabling pop-ups, enabling in-app and on-device parental controls, setting passwords for in-game purchases, restricting and disabling in-app purchases, and setting boundaries – for example by setting a monthly spending limit.

“YGAM is an incredible organisation and its simple, usable resources help parents have honest and open conversations with their children about gaming and gambling. We are delighted to have been able to support its vitally important educative resource hub, which launches at a crucial time, during the summer holidays. GVC’s Changing for the Bettor strategy seeks to advance society’s collective understanding of the risks of problematic gaming and gambling, and we look forward to continuing our support of YGAM’s evidence-led efforts in this area,” Grainne Hurst, GVC’s Group Director of Corporate Affairs, said.

“GVC are longstanding supporters of YGAM and we are grateful for their support of Parent Hub alongside operators Lottoland and Playtech as a cross-industry initiative. Our vision was to have an up to date, central expert resource library for parents and carers and extend our successful face-to-face directly to parents, with a fully integrated digital offer, which is phase two of this important initiative,” Lee Willows, YGAM’s Founder and Chief Executive, said.

Alona Shevtsova

Sends CEO Alona Shevtsova moderates Global Gaming Expansion panel in Riyadh

Published

39 minutes ago

June 25, 2026

Wladimir P.

sends-ceo-alona-shevtsova-moderates-global-gaming-expansion-panel-in-riyadh

Alona Shevtsova, CEO of Sends, will moderate a panel at The Blockchain show on 29^th June, bringing together experts from entertainment, location-based gaming, and content localisation to examine what it takes to build sustainable gaming ecosystems across emerging markets.

The panel, titled “Global Gaming Expansion: Lessons from Untapped Markets,” will structure its discussion across four themes: the growth dynamics reshaping emerging gaming markets; the role of localisation in creating experiences that genuinely connect with new audiences; the infrastructure and communities needed to build gaming ecosystems beyond the game itself; and the lessons and opportunities that will define successful expansion in the years ahead.

Alona Shevtsova plans to frame the discussion around the central challenge for companies looking to expand globally: entering a new market requires far more than bringing an existing product to a new audience. Understanding local cultures, building communities, adapting experiences, and creating ecosystems that allow gaming to grow sustainably are all as important as the product itself.

Alona Shevtsova, CEO of Sends, said:

“The future growth of gaming will come not only from new technologies, but from understanding people — their cultures, communities, and the experiences they want to be part of. Successful expansion will belong to those who can combine global ambition with local understanding.”

The first segment will examine why regions including the Middle East, Africa, and South Asia are becoming increasingly significant for developers, operators, and investors — driven by young audiences, accelerating digital adoption, and new entertainment models creating substantial growth potential. Panellists will explore how consumer preferences differ across markets and what trends among younger audiences are shaping the future of gaming and entertainment.

The third segment will broaden the lens beyond the game itself, exploring the role of location-based entertainment, gaming centres, esports, and experiential destinations in attracting new audiences and building long-term communities. Panellists plan to address how entertainment ecosystems — spanning physical venues, events, and community infrastructure — accelerate gaming adoption in markets where the category is still establishing itself.

Earlier this month, Alona Shevtsova was shortlisted for the 2026 Great British Entrepreneur Awards in the Established Business of the Year category. Her team is also preparing for the Fintech Connect conference in London later this year. Sends will be a leading sponsor of this event.

*Sends is a trade name of SMARTFLOW PAYMENTS LIMITED, registered in England and Wales (Company No.11070048). For more information, visit sends.co .

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