Canada
Sportsbooks begin to reopen – just in time for MLB and NBA seasons

There is no hiding from the fact that the past few months have been particularly hard for land-based casinos and gambling houses. While online operations have largely benefited from lockdown rules and stay-at-home measures during the coronavirus pandemic, it has been quite the opposite experience for brick and mortar businesses.
Even as the outbreak continues to hit large parts of the United States, casino companies have begun reopening under strict health and safety measures in an attempt to get the industry’s economy moving once again. Reduced capacities and opening hours, temperature checks, face masks, and sanitization stations have all become the norm.
Among the areas of the gambling sector to begin reopening over the past few weeks has been sportsbooks across the United States.
The past two years have been an exciting time for sports betting in the US after the Supreme Court ruling that legalized sports betting in all states, and while 18 states have begun operations, others are expected to soon follow suit.
The coronavirus pandemic and the subsequent shutdown of America’s professional sports leagues made sportsbook all but useless for the past few months. But as the return of pro sports fast approaches and federal and state restrictions continue to ease, sportsbooks have started to reopen the doors.
Sportsbooks in Las Vegas, Delaware, New Jersey, Michigan, Colorado, Indiana, and Mississippi have all been welcoming visitors back over the past few weeks, while just this week, Betfred USA Sports – the US subsidiary of UK-based Betfred – announced it was set to launch its fourth sportsbook in Las Vegas at the Mohegan Sun Casino.
The timing of the widespread reopening of sportsbooks across the US is certainly not coincidental. While economically damaging to be closed for months, sportsbooks served little purpose with sports all-but nonexistent.
However, there is about to be an explosion of sports action in the coming weeks as North America’s four most popular sports all take to the field/court/rink.
What to look for: MLB, NBA, NHL
The Major League Baseball season, initially scheduled to begin in March, makes its long-awaited start on July 23 and will play out a significantly reduced regular season of just 60 games. The World Series are set to start on October 30.
The NBA season gets back underway in new surroundings from July 30 with 22 teams competing in a sort of mini league located exclusively at Walt Disney World Resort on Florida. Eight teams have been excluded on account of their inability to reach the playoffs. The Finals are scheduled to begin on September 30.
Just two weeks after the NBA kicks into gear, the NFL will start its pre-season games from August 14, with the regular season beginning on September 11. The Superbowl is scheduled for February 7.
Meanwhile, the NHL will take to the ice at the end of the month with exhibition games getting the delayed season back underway on July 28 before Stanley Cup qualifiers begin on August 1. The Stanley Cup itself will start on September 22.
As well as the “Big Four” generating plenty of interest for sports fans – and plenty of business for sportsbooks – North American horse racing has been able to continue hosting races, albeit on a reduced schedule.
The Triple Crown is going ahead after a change in the running order, with the Belmont Stakes already taking place. The Kentucky Derby will follow on September 5, with the Preakness Stakes staging the finale on October 3.
Other sports to bet on
All of this only highlights the packed sports schedule the United States is about to experience over the coming months. There will not be a day that goes by when baseball, basketball, football, hockey, or horse racing will not be happening, presenting an opportunity for sportsbooks to take advantage.
By offering visitors, the latest lines and futures bets on the “Big Four” sports and the latest Kentucky Derby odds and Preakness Stakes odds, sportsbooks across the United States will view the next few months as the ideal antidote to months of financial strain and inactivity.
You can bet on the Kentucky Derby odds online too through here: https://www.twinspires.com/kentuckyderby/odds
There is plenty of damage to be undone from the coronavirus pandemic, but the return of US sport and its constant presence for the foreseeable future will allow fans and sportsbooks to at least breathe a collective sigh of relief.
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BetVictor
BetVictor Canada launches Tracy McGrady Safer Gambling campaign

BetVictor Canada has launched its new out-of-home advertising campaign across the streets of Toronto to promote NBA legend Tracy McGrady as its Safer Gambling Ambassador.
Two mobile digital trucks strategically targeting high-traffic areas near Scotiabank Arena, Rogers Centre, and major sporting events will provide prime audience exposure for the campaign, scheduled around Toronto Maple Leafs, Toronto Raptors, and Toronto Blue Jays home games.
To further enhance the campaign’s reach, BetVictor Canada has partnered with Clear Media Group to leverage digital taxi tops across Toronto, providing city-wide exposure with 100 taxis displaying key brand messaging. These digital taxi tops will run during peak evening hours (5:00pm – 9:00pm) on select dates until April 5th, 2025.
The campaign coincides with Problem Gambling Awareness Month, a nationwide grassroots campaign held each March that seeks to increase public awareness of problem gambling and promote prevention, treatment, and recovery services.
BetVictor Canada offers an array of tools and services to help its Canadian customers bet and play safely and responsibly, across a host of sports betting markets and online casino games.
Mark Harper, Head of Emerging Markets at BV Group, said: “BetVictor is delighted to be participating in the National Council of Problem Gambling campaign in March, to help increase public awareness of problem gambling and the need to promote prevention, treatment and recovery services.
“In using our Safer Gambling Ambassador, Tracy McGrady, to raise awareness about BetVictor’s safer gambling tools such as loss limits, time alerts and product restrictions we are dedicated to ensuring all players have a safe gambling experience. #PGAM2025.”
The post BetVictor Canada launches Tracy McGrady Safer Gambling campaign appeared first on Gaming and Gambling Industry in the Americas.
AGCO
AGCO issues $110,000 in penalties to BetMGM Canada for offering cash to induce new gambling customers

The Alcohol and Gaming Commission of Ontario (AGCO) has served BetMGM Canada Inc. with an Order of Monetary Penalty (OMP) of $110,000 for violations of the Registrar’s Standards for Internet Gaming.
In two separate incidents in 2024, BetMGM engaged marketing companies who offered cash to members of the public in return for opening new BetMGM accounts. The marketing activities occurred in public forums, such as a major national trade conference. Under AGCO’s Standards, operators are responsible for the conduct of their third-party suppliers who are contracted to support the operator’s Ontario gaming business, and must require their third-parties to meet Ontario laws, regulations and standards (Standard 1.19).
Ontario is one of the first jurisdictions in the world to establish and enforce rules that strictly limit high-risk inducement advertising and marketing in the online gambling industry. Registered iGaming operators are prohibited from offering gambling inducements, bonuses and credits as part of their broad public advertising and marketing activities (Standard 2.05). These Standards exist to protect Ontarians from predatory advertising and promotional marketing practices in order to limit the risk of gambling-related harm.
A registered operator served with an OMP by the AGCO has the right to appeal the Registrar’s decision to the Licence Appeal Tribunal (LAT), which is an adjudicative tribunal independent of the AGCO and part of Tribunals Ontario.
QUOTE
“Responsible gambling safeguards and the protection of Ontarians on registered gaming sites is among our key priorities. The AGCO monitors the activities of all registered operators and their third-party suppliers to ensure they are meeting our high standards and we continue to take strong action to ensure they operate within the public interest.”
Dr. Karin Schnarr, Chief Executive Officer and Registrar – AGCO
ADDITIONAL INFORMATION
BetMGM Canada Inc. failed to comply with the Registrar’s Standards for Internet Gaming. Specifically, the licensee failed to comply with the following provisions of the Standards:
- 1.19 Operators are responsible for the actions of third parties with whom they contract for the provision of any aspect of the Operator’s business related to gaming in Ontario and must require the third party to conduct themselves in so far as they carry out activities on behalf of the operator as if they were bound by the same laws, regulations, and standards.
- 2.05 Advertising and marketing materials that communicate gambling inducements, bonuses and credits are prohibited, except on an operator’s gaming site and through direct advertising and marketing, after receiving active player consent.
Contrary to the Standards, BetMGM Canada Inc. and/or their affiliates allegedly engaged in the following activities:
a) | On or about January 13 and 14, 2024, BetMGM representatives were alleged to have attended the National Franchise Show and were offering $100 in cash to new players for opening a new account and depositing $15. |
b) | On or about March 11, 2024, BetMGM acknowledged that its marketing affiliate “Above the Street” had engaged in prohibited inducement marketing. The conduct resulted in 377 player sign-ups and $127,180.00 in commissions to “Above the Street”. |
c) | On or about April 13, 2024, another BetMGM marketing affiliate “Maple Leaf Marketing” engaged in prohibited inducements and marketing to induce on-site activations and acquire new players. The conduct resulted in 94 player sign-ups and about $34,000.00 in commissions paid to “Maple Leaf Marketing”. |
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BCLC
BCLC Launches “What’s played here stays here” Campaign

BCLC’s new “What’s played here stays here” campaign is issuing an important reminder to British Columbians who choose to gamble – specifically that all net profit its operations generate stays in B.C. to help fund critical services like education, health care and community programs.
The campaign also reinforces that all other gambling websites operating in B.C. are illegal and take away funds from critical community programs and services.
“Across B.C. and Canada, we’ve seen incredible groundswell around the importance of buying and supporting local, and that’s no different for British Columbians who choose gambling for their entertainment. We want our B.C. players to know they can find a world-class gambling experience in their own backyard, whether it’s at one of our 33 casinos, 3,400 lottery retailers, or online at PlayNow.com, and that the proceeds from their play with BCLC make a positive impact at home in their community,” Pat Davis, President and CEO of BCLC, said.
Along with illegal online gambling websites, BCLC also competes with Washington State and Las Vegas casinos, all of which aggressively market to B.C. residents.
“BCLC continues to raise awareness that these gambling options do not support B.C.’s economy and take away funds from vital provincial and community-based programs and services. In a time when British Columbians are standing united, we want to reinforce that playing together with BCLC helps make B.C. even better,” Pat Davis added.
The post BCLC Launches “What’s played here stays here” Campaign appeared first on Gaming and Gambling Industry in the Americas.
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