Canada
Sportsbooks begin to reopen – just in time for MLB and NBA seasons
There is no hiding from the fact that the past few months have been particularly hard for land-based casinos and gambling houses. While online operations have largely benefited from lockdown rules and stay-at-home measures during the coronavirus pandemic, it has been quite the opposite experience for brick and mortar businesses.
Even as the outbreak continues to hit large parts of the United States, casino companies have begun reopening under strict health and safety measures in an attempt to get the industry’s economy moving once again. Reduced capacities and opening hours, temperature checks, face masks, and sanitization stations have all become the norm.
Among the areas of the gambling sector to begin reopening over the past few weeks has been sportsbooks across the United States.
The past two years have been an exciting time for sports betting in the US after the Supreme Court ruling that legalized sports betting in all states, and while 18 states have begun operations, others are expected to soon follow suit.
The coronavirus pandemic and the subsequent shutdown of America’s professional sports leagues made sportsbook all but useless for the past few months. But as the return of pro sports fast approaches and federal and state restrictions continue to ease, sportsbooks have started to reopen the doors.
Sportsbooks in Las Vegas, Delaware, New Jersey, Michigan, Colorado, Indiana, and Mississippi have all been welcoming visitors back over the past few weeks, while just this week, Betfred USA Sports – the US subsidiary of UK-based Betfred – announced it was set to launch its fourth sportsbook in Las Vegas at the Mohegan Sun Casino.
The timing of the widespread reopening of sportsbooks across the US is certainly not coincidental. While economically damaging to be closed for months, sportsbooks served little purpose with sports all-but nonexistent.
However, there is about to be an explosion of sports action in the coming weeks as North America’s four most popular sports all take to the field/court/rink.
What to look for: MLB, NBA, NHL
The Major League Baseball season, initially scheduled to begin in March, makes its long-awaited start on July 23 and will play out a significantly reduced regular season of just 60 games. The World Series are set to start on October 30.
The NBA season gets back underway in new surroundings from July 30 with 22 teams competing in a sort of mini league located exclusively at Walt Disney World Resort on Florida. Eight teams have been excluded on account of their inability to reach the playoffs. The Finals are scheduled to begin on September 30.
Just two weeks after the NBA kicks into gear, the NFL will start its pre-season games from August 14, with the regular season beginning on September 11. The Superbowl is scheduled for February 7.
Meanwhile, the NHL will take to the ice at the end of the month with exhibition games getting the delayed season back underway on July 28 before Stanley Cup qualifiers begin on August 1. The Stanley Cup itself will start on September 22.
As well as the “Big Four” generating plenty of interest for sports fans – and plenty of business for sportsbooks – North American horse racing has been able to continue hosting races, albeit on a reduced schedule.
The Triple Crown is going ahead after a change in the running order, with the Belmont Stakes already taking place. The Kentucky Derby will follow on September 5, with the Preakness Stakes staging the finale on October 3.
Other sports to bet on
All of this only highlights the packed sports schedule the United States is about to experience over the coming months. There will not be a day that goes by when baseball, basketball, football, hockey, or horse racing will not be happening, presenting an opportunity for sportsbooks to take advantage.
By offering visitors, the latest lines and futures bets on the “Big Four” sports and the latest Kentucky Derby odds and Preakness Stakes odds, sportsbooks across the United States will view the next few months as the ideal antidote to months of financial strain and inactivity.
You can bet on the Kentucky Derby odds online too through here: https://www.twinspires.com/kentuckyderby/odds
There is plenty of damage to be undone from the coronavirus pandemic, but the return of US sport and its constant presence for the foreseeable future will allow fans and sportsbooks to at least breathe a collective sigh of relief.
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Alberta
Incentive Studios launches five games with bet365 in Alberta
Incentive Games, via its real-money gaming division Incentive Studios, has launched five titles with bet365 in Alberta, the company said on July 23, 2026.
The rollout makes Kicker, Mega Flight, Mega Flight Boost, Velocity and Squid Game Red Light Green Light Cashout available to bet365 players in the province. Incentive Games described it as Incentive Studios’ first launch in Alberta.
Ahmed Baker, Chief Commercial Officer at Incentive Games, said: “We are delighted to see our real-money games launch with bet365 in Alberta. As one of the world’s leading operators, bet365 has consistently demonstrated its commitment to delivering high-quality player experiences, making them an ideal partner as we continue expanding across North America.
“Launching in Alberta represents another important step for Incentive Studios and we’re excited to bring five of our most popular titles to players in the province.”
Rich Graham, bet365 Associate VP of Gaming, said: “Incentive Games has become an important partner for bet365 with its fresh, unique approach to game development, particularly in emerging verticals.
We’re really pleased to be furthering our partnership by being their first partner in Alberta, and are confident local players will love their products.”
Incentive Games said the Alberta go-live follows recent launches in Ontario, Brazil and Pennsylvania as it targets further growth in regulated markets.
The post Incentive Studios launches five games with bet365 in Alberta appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
Ahmed Baker
Incentive Games enters Alberta with bet365
Incentive Games, the leading B2B iGaming software provider, through its real-money gaming division Incentive Studios, has expanded its North American footprint after taking five of its titles live with globally renowned online operator bet365 in Alberta.
The launch sees Kicker, Mega Flight, Mega Flight Boost, Velocity and Squid Game Red Light Green Light Cashout made available to bet365 players in the province, marking Incentive Studios’ first launch in Alberta and another important milestone in the company’s continued expansion across regulated North American markets.
The rollout brings Incentive Studios’ growing portfolio of crash and arcade-style games to players across Canada’s newest regulated gaming province, as the company continues to prioritise licenced market entries.
The partnership builds on the long-standing relationship between Incentive Games and bet365, with the companies continuing to work together to deliver engaging gaming experiences across multiple jurisdictions.
Ahmed Baker, Chief Commercial Officer at Incentive Games, said: “We are delighted to see our real-money games launch with bet365 in Alberta. As one of the world’s leading operators, bet365 has consistently demonstrated its commitment to delivering high-quality player experiences, making them an ideal partner as we continue expanding across North America.
“Launching in Alberta represents another important step for Incentive Studios and we’re excited to bring five of our most popular titles to players in the province.”
Rich Graham, bet365 Associate VP of Gaming, said: “Incentive Games has become an important partner for bet365 with its fresh, unique approach to game development, particularly in emerging verticals.
We’re really pleased to be furthering our partnership by being their first partner in Alberta, and are confident local players will love their products.”
The Alberta launch continues Incentive Studios’ momentum across regulated markets, following recent launches in Ontario, Brazil and Pennsylvania, as the studio continues to grow its presence across North America and beyond.
18+ • Please gamble responsibly • BeGambleAware.org
The post Incentive Games enters Alberta with bet365 appeared first on Americas iGaming & Sports Betting News.
Alberta
St8 extends TonyBet partnership to Alberta after securing supplier registration
St8 has extended its partnership with TonyBet into Alberta, expanding their Canada footprint following an earlier launch in Ontario this year.
Under the expanded agreement, TonyBet will use St8’s game aggregation platform through a single API integration. St8 said this provides access to its wider catalogue of casino content for players in Alberta.
St8 said the Alberta rollout follows its newly acquired registration to operate in the province as an iGaming Services Supplier, allowing it to provide aggregation services to licensed operators in the market. The company said its platform connects partners to more than 200 game providers via a single API.
David Fall, Business Development Manager at St8, said:
“Entering Alberta’s regulated market is a strong step for St8 that represents our continued efforts to bring our offerings to as many territories as possible, delivering top-tier results for partnerships at the local, national and international stage. We share this commitment with TonyBet, a company that we are very fortunate to be working with so collaboratively and closely as we continue to grow our presence across North America.”
Kiryl Liudvikevich, Head of Product at TonyBet, said:
“We’re proud that our work with St8 has enabled us to continue expanding across Canada. Through St8’s aggregation platform, we can seamlessly access games from the industry’s leading providers via a single integration, helping us scale efficiently while maintaining a strong focus on the player experience. St8 has cemented itself as our go-to partner for expansion into regulated markets, and we look forward to continuing our collaboration as we grow into new jurisdictions.”
The post St8 extends TonyBet partnership to Alberta after securing supplier registration appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
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