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Playson lands content deal with BOSS. Gaming Solutions

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Casino software supplier Playson has extended the reach of its popular games after securing a content distribution agreement with BOSS. Gaming Solutions.

The independent provider of online and land-based solutions is set to enhance its casino offering by integrating Playson’s portfolio of slots onto its iGaming platform.

Online casinos powered by BOSS. Gaming Solutions’ platform will soon have access to entertaining releases such as Solar Temple, Solar Queen and Pearl Beauty: Hold and Win, along with Playson’s Funky Fruits series and the Timeless Fruit Slots portfolio.

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The platform provider will also have the opportunity to utilise a wide range of engagement tools developed by Playson that are proven to enhance player retention, including seamless play, free spins, jackpots and regular tournaments with daily price drops.

In addition to its gaming platform, the Malta based company operates several of its own sites including Boss Casino and Bootlegger Casino, as well as the white label casino Betnero, which will all feature Playson games as a result of this new partnership.

Lars Kollind, Business Development Manager at Playson, said: “We’re delighted to have partnered with BOSS. Gaming Solutions as we continue with our efforts to make Playson games available to as many players possible across Europe and beyond.

“This latest deal once again demonstrates the appeal of our premium slots for those looking to improve their casino offering. We’re looking forward to working with the great team at BOSS. Gaming Solutions and integrating our content onto its fast-expanding platform offering.”

Jeff Letlat, CEOat BOSS. Gaming Solutions said: “Playson have a strong reputation for developing quality games and are exactly the type of content provider that we want to offer through our solutions.

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“This is an important deal as it will allow us to offer some of the industry’s best performing games to our customer base.”

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ESA Gaming adds REEVO to Game Aggregator System

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ESA Gaming, the innovative games provider, has further grown its Game Aggregator System (GAS) offering with the addition of innovative casino content from REEVO, a leading online casino software provider.

Under this partnership, ESA Gaming’s aggregation platform will now feature a selection of REEVO’s acclaimed games, including the ever-popular Wolf Wild, OktoBeerFest and Moulin Reels.

REEVO began operating in 2021 with a suite of entertaining gaming experiences led by its wide portfolio of slot titles.

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The partnership significantly enhances ESA Gaming’s casino aggregation offering during a time when the supplier has also signed a number of new distribution deals.

Thomas Smallwood, Chief Commercial Officer at ESA Gaming, said: “This is a great way to kick off 2025 for our GAS offering, and adding REEVO content helps strengthens our position in a variety of markets.

“We believe their content will be a hit with our customers, and we’re really looking forward to seeing this partnership develop over the course of the year.”

Karl Grech, Head of Business Development, at REEVO, added: “We are delighted to partner with ESA Gaming, expanding the reach of our games to a new network of operators.

“This integration, into the GAS platform, marks the beginning of a long and fruitful collaboration in multiple markets.”

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The post ESA Gaming adds REEVO to Game Aggregator System appeared first on European Gaming Industry News.

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ICE Barcelona 2025: Alona Shevtsova on Sends’ Vision for the Future of Gaming

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The Sends team attended the biggest and most famous gaming conference, ICE, now held in Barcelona, Spain. From the 20th to the 23rd of January, the leading gaming companies and solution providers gather for business meetings, experience sharing and networking. More than 170 countries visited, achieving the number of 55,000 visitors.

“Our team attends the ICE conference annually. Previously held in London, the financial capital and home to our head office, 2025 is the first time it’s hosted in Barcelona—and it remains as expansive and resourceful as ever. We’re thrilled to participate, connect with our partners, explore innovative solutions, and engage with market leaders. At Sends, we are committed to staying ahead in this dynamic industry, never missing an opportunity to gain fresh insights and experiences,” commented Alona Shevtsova, Director at Sends.

As the organisers of ICE 2025 said, after a rigorous, independent selection process, ICE and iGB Affiliate moved to Fira Barcelona Gran Via because Barcelona presents a compelling list of benefits, including improved logistics and operational efficiency. The location is close to Barcelona airport and is well connected to the public transport network, offering a world-class in-show and around-show experience.

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It is worth mentioning that this February, Send will co-host its event in London for fintech companies. This is the third gathering in London to network and connect industry professionals. To get more information about the London Fintech Meetup, follow the link.

To get more details, keep in touch with Sends on social media: LinkedIn and Instagram.

The post ICE Barcelona 2025: Alona Shevtsova on Sends’ Vision for the Future of Gaming appeared first on European Gaming Industry News.

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Aquisitions/Mergers

NOVOMATIC sets milestone for international growth with planned acquisition of French Vikings Casinos Group

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NOVOMATIC AG signed an agreement to acquire the French casino group Vikings Casinos SAS, subject to certain conditions such as regulatory approvals.

With this strategic move, NOVOMATIC continues its international growth strategy in the French market and significantly expands its portfolio in one of the largest gaming regions in Europe. The Vikings Casinos Group, based in Falaise, is one of the leading French casino chains, operating more than 10 live gaming casinos throughout France, including on the Côte d’Azur.

“With the acquisition of Vikings Casinos, we are consistently pursuing our international growth strategy and strengthening our position as a leading provider in the European gaming market. With this step, we have successfully laid the foundation for further sustainable growth in France” explains Stefan Krenn, Executive Board Member of NOVOMATIC AG.

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“The acquisition by NOVOMATIC opens up new opportunities for growth and further development. We are confident that the integration into such an experienced and successful company as NOVOMATIC will help us to further strengthen our position on the French market. This change will enable us to work even more efficiently and benefit from the resources and expertise of the new owner” emphasizes Luc Le Borgne, CEO of Vikings Casinos SAS.

The post NOVOMATIC sets milestone for international growth with planned acquisition of French Vikings Casinos Group appeared first on European Gaming Industry News.

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