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UKGC Publishes Data Showing the Impact of Covid-19 on Gambling Behaviour in May 2020
The UK Gambling Commission (UKGC) has published further data showing the impact of the Covid-19 lockdown on gambling behaviour.
The data reflects the two months of full lockdown in April and May and was collected from the largest online operators and the YouGov Covid-19 tracker. It builds on data published by the Commission on May 12 and further data published by the Commission on June 12 with the Commission issuing updated guidance to operators in May which included the need for improved affordability checks, the prevention of reverse withdrawals and restrictions on bonus offers.
The latest data is consistent with the first two sets and also highlights an increase in real-event betting and sports betting, partly due to the return, in May, of top-flight football through the German Bundesliga.
Overall participation has decreased but some engaged players are spending more time and money gambling on certain products. Overall average spend per active customer increased by 17% in May, compared to April.
A key component of the guidance issued to operators in May was the instruction to prevent reverse withdrawal options from June onwards. The data gathered throughout May showed significant usage of operator reverse withdrawal functions, suggesting that the Commission’s updated guidance was both appropriate and timely, and will ensure consumers are better protected from harm during the lockdown period.
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bet-at-home
ZEAL and bet-at-home launch joint gaming initiative
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- bet-at-home integrates ZEAL Instant Games titles into its German website
- First selection of ZEAL slots now available
- Partnership boosts reach, portfolio strength, and growth for both companies
ZEAL Instant Games, a brand of the ZEAL Group and a provider of online games, announces a new strategic partnership with online gaming operator bet-at-home. As part of the collaboration, bet-at-home seamlessly integrates the growing portfolio of ZEAL slots into its website. The first titles are already available to customers on bet-at-home.de.
Stronger together: Premium content meets established brand presence
Both partners stand to benefit from the collaboration: While bet-at-home expands its portfolio offering with ZEAL titles â enhancing its appeal and reach within the online games segment â ZEAL Instant Games gains another prominent partner whose market presence accelerates the brandâs dynamic growth and enables access to a broader user base.
In addition to best-selling ZEAL titles such as âThe Bookmakerâ, âCrime Sceneâ, âVegas Blazeâ, and other premium slots, the portfolio will continue to grow steadily in the coming months.
Shared perspectives
âOur mission is to make innovative, high-quality games accessible to the widest possible audience,â says Alex Green, Vice President Games at ZEAL. âWith bet-at-home, we are gaining a partner that has held a strong position in the market for many years. This collaboration opens up new opportunities for expanding our reach and underscores the enormous potential of our growing games portfolio.â
From bet-at-homeâs side: âWe are delighted to have ZEAL Instant Games as a partner known for quality, creativity, and reliable performance,â says Claus Retschitzegger, CEO, bet-at-home. âThe new ZEAL titles are a great addition to our offering and provide our customers with exciting and varied gaming experiences. This partnership is an important element of our growth strategy.â
The post ZEAL and bet-at-home launch joint gaming initiative appeared first on European Gaming Industry News.
ELA Games
Glory & Honour Await the Strongest Gladiators in ELA Gamesâ Newest Game, Roman Fortune
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All reels lead to Rome in ELA Gamesâ newest atmospheric and bold slot.
ELA Games creates an immersive adventure in its latest title, Roman Fortune. Players battle for glory and honour in the heart of ancient Rome, where every spin carries the might of an empire.
Roman Fortune takes place in a roaring Colosseum under Caesarâs watchful eye, where fortunes wait for the victors. Designed with ELA Gamesâ signature visual richness and refined gameplay, this new title balances entertaining gaming experiences with operator-focused value, building on previous successes, such as Piñatas Festival.
Caesarâs Riches: Features that Favour the Brave
Roman Fortune offers several features that build excitement and depth for the player, ensuring action on every spin.
- Scatter Symbols: Collect Scatters to earn Free Spins â the more you collect, the greater the prize.
- Caesar Wilds: At any moment, a Caesar Wild may appear to spread wealth across the reels or even trigger the Hold & Win Bonus.
- Hold & Win Bonus: In this feature, players encounter Red, Blue, and Green Coins, each with their own imperial strengths. Red Coins multiply prizes, Blue Coins unlock Jackpots, and Green Coins collect all visible values for greater wins.
Gladiators can activate all of these features at once, where glory and honour will rain down on the victor.
An Experience Built for Impact
Just like the actual intense clashes that occurred in the Colosseum in ancient Rome, Roman Fortune is crafted for players who enjoy an atmospheric experience with excitement, tension, and memorable moments.
The gameâs 95.99% RTP and high volatility ensure that even the base game has plenty of action. Roman Fortune embodies ELA Gamesâ game creation philosophy, where creativity and strategic development work together to deliver a product that delivers sustained engagement and strong performance for its partners
Marharyta Yerina, Managing Director of ELA Games, commented on the release, âRoman Fortune is a visually forward title that captivates playersâ imaginations with thrilling battles in an ancient arena. Every detail exists to create a world players can step into and instantly feel connected to. The gameâs bold theme, supported by strategic mechanics and layers of atmosphere, shows what our team does best: creating experiences players enjoy while providing value for our partners.â
Enter the Arena For Eternal Glory
Step into the Colosseum and fight for your place in history.
The post Glory & Honour Await the Strongest Gladiators in ELA Gamesâ Newest Game, Roman Fortune appeared first on European Gaming Industry News.
Dinos Doxiadis Head of Sportsbook Business at GR8 Tech
GR8 Tech Expands Virtual Sports Portfolio with New Basketball Offering, Deepens Localization Strategy
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GR8 Tech has expanded the virtual sports lineup within its ULTIM8 Sportsbook with a new range of virtual basketball, continuing a year of investment in the category that has already seen the addition of virtual horse racing and virtual cricket rouletteâa unique format blending casino mechanics with the sport of cricket.
The expansion builds on GR8 Techâs established strength in cricket, where the company developed one of the industryâs most comprehensive betting lines. Virtual cricket was designed to fill gaps between real-world tournaments, giving operators a way to maintain player engagement year-roundâa model now being applied to basketball for markets where the sport dominates.
This content independence stems directly from GR8 Techâs in-house trading capabilities.
âOne of the things that GR8 Tech stands out for is the quality of the trading and the fact that we perform extremely well in very difficult environments, like Asia,â said Dinos Doxiadis, Head of Sportsbook Business at GR8 Tech. âEven our clientsâ players in these challenging markets donât behave like typical players in âeasierâ regions such as Latin America, we still manage to achieve some of the highest margins there.â
That trading foundation enables GR8 Tech to build and localize content for specific markets rather than relying solely on third-party providers.
âWe already have a very strong sportsbook, and now weâre scaling our processes and output capabilities to take it even further,â Doxiadis explains. âWeâre improving the product and creating the conditions to localize very quickly and offer a truly localized experience across the world.â
GR8 Tech is also investing in infrastructure to give operators greater control over how they deploy this content.
âThe goal is to put even more power into the hands of our operators so they can tailor the product exactly as they want. As we move forward with new data and content agreements, theyâll gain an even greater ability to adapt the sportsbook to their specific needsâon top of what they can already do today.â
Personalization is central to that roadmap. âWe have delivered quite a few recommendation models, and right now we can serve custom content on a user level, and we will continue working in this direction,â said Doxiadis. âWe have a very good infrastructure and baseline to invest in.â
The post GR8 Tech Expands Virtual Sports Portfolio with New Basketball Offering, Deepens Localization Strategy appeared first on European Gaming Industry News.
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