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Bundesliga’s Return Boosts German Sports Betting Market in May
German affiliates and sportsbooks have reported a rise in business after the Bundesliga’s return last month. Bundesliga, as well as 2. Bundesliga, resumed behind closed doors in mid-May after being forced to suspend action due to COVID-19.
International broadcasters also reported a significant rise in viewership, with many other leagues still suspended when German football made a comeback.
MyWettBonus.de, owned by Stockholm-headquartered affiliate company Leadstar Media, reported a 100% rise in business after the resumption of German football.
Searches for “sportwetten,” which is German for “sports betting,” were also 2.5 times higher last month – compared to April. The return of Bundesliga sports betting also appears to have had a positive influence on other searches. “Wettbonus” (bookmaker bonus) and “Wettanbieter” (bookmakers) both enjoyed higher month-on-month interest.
Sports channels also reported an upturn in activity, with some enjoying their highest-ever viewing figures.
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