Dugout Signs Content Agreement with Sportal Media Group

Digital media company Dugout has partnered with Sportal Media Group to supply premium football video content via Sportal365, a new Content Management System (CMS) tool designed for sports publishers and bookmakers.

The deal gives Sportal365 access to Dugout’s unrivalled collection of archive and behind-the-scenes video content from more than 100 of the world’s top football clubs, national football federations and leagues. Sportal365’s clients will now be able to enhance their editorial coverage through featuring Dugout’s premium video content.

“We’re thrilled to announce this collaboration with Sportal, Bulgaria’s leading sports media group, to further expand our footprint globally. Sportal365 is an innovative product with huge potential, and we look forward to working alongside our new partner to bring quality football video content to sports publishers around the world,” Sebastian Gray, Co-Founder and SVP of Dugout, said.

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“Our mission is to deliver maximum user engagement by seamlessly connecting the world’s best content services to our Sportal365 CMS. We are really excited to bring Dugout on board of our platform, because their service and content proposition is really unique. It comes right from the heart of the action, perfectly organized and integrated so sports editors can make it instantly available for fans. In sports publishing it all comes down to content quality, monetization models and speed an efficiency in distribution. Through our partnership with Dugout we are able to offer all this straight out-of-the-box,” Stilian Shishkov, CEO of Sportal Media Group, said.