SAFEIS Becomes Title Sponsor of Le Mans Virtual

The Saudi Arabian Federation for Electronic and Intellectual Sports (SAFEIS) has become the title sponsor of the Virtual Le Mans 24 Hours race which will be held on June 13–14.

SAFEIS is the regulating body in charge of nurturing elite gaming athletes and developing the gaming community and industry in Saudi Arabia. The goal of SAFEIS is to support Saudi Arabia’s ambitions to be a global gaming hub and connect the world through esports. The support of the 24 Hours of Le Mans Virtual immediately follows one week after the conclusion of “Gamers without Borders,” a SAFEIS initiative that united 24 million gamers across over 80 countries.

“Saudi Arabia has a longstanding association with motorsport and Le Mans and our connection to the sport has been strengthened recently by hosting global events like Formula E and Dakar in the Kingdom. But we are emerging as a global force in gaming, especially through ‘Gamers Without Borders’ which has gone on to become the biggest charity esports event ever held. Combining these two worlds and our passions for racing and gaming seemed an ideal opportunity especially during this challenging time globally with COVID-19. We’re so pleased to support an event that can unite the world and continue the Le Mans legacy while entertaining and engaging new audiences through esports,” His Royal Highness Prince Faisal Bin Bandar Al Saud, President of SAFEIS, said.

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“Sport speaks a universal language which, for years, has brought people together all around the world. Today, and particularly in 2020, the same is even more true of esports. We are delighted and honoured to welcome SAFEIS as the title partner to this unique event which is bringing together elite motorsport drivers and elite sim racers to compete on a world stage. We can truly say that this is a global event, and we are confident that the involvement of SAFEIS will open up yet more avenues for international esports events at the highest level,” Gérard Neveu, CEO of the FIA World Endurance Championship and Le Mans Esports Series, said.