Canada
Incentive Games Partners with FES to Launch Esports Prediction Game
Incentive Games has partnered with Full Engagement Sports (FES), a Las Vegas-based iGaming company, to launch its esport bracket-challenge game.
FES will launch this game to its customer-base as a free-to-play prediction game with a view to offering pari-mutuel betting in the future.
Additional features of the app will allow for betting and engagement within each individual round of future tournaments across multiple sports including Golf, NASCAR and Tennis.
In this prediction game, players will be challenged to correctly rank teams in upcoming CS:GO round-robins, and then choose which teams will win in the brackets that follow.
“We are very excited about working with Full Engagement Sports and to develop its platform that will really harness the potential of its patent. This new esports-bracket game will give spectators a new way to enjoy the game, and the beauty of it is, that we can adapt it to almost any sport or esport,” John Gordon, CEO of Incentive Games, said.
“We met John from Incentive Games at the SBC summit in NJ last year and found his work to stand out amongst the crowd. After some intensive development, the team have produced a fantastic product that we hope will engage the tournament player on a whole new level and allow for lottery size prize pools for winners!” Nigel Wheatstone, CEO of Full Engagement Sports, said.
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Calgary Sports and Entertainment Corporation
Play Alberta, CSEC Extend Partnership
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Teams under the Calgary Sports and Entertainment Corporation (CSEC) banner have expanded their long-term partnership with Play Alberta, the provinceâs premier iGaming destination. As part of the agreement, the Flames will feature AGLCâs responsible gambling program, GameSense, on their home helmets and a Play Alberta insignia displayed on their home jerseys. The Stampeders, Wranglers, and Roughnecks will integrate the Play Alberta logo onto their uniforms.
âThereâs significant importance now to showcase meaningful responsible gambling efforts in the iGaming industry. Iâm proud of our initiatives to provide GameSense with such a visible platform. GameSense promotes healthy gambling habits online and in person and including AGLCâs responsible gambling platform over the course of this partnership is a huge accomplishment,â Kandice Machado, Chief Executive Officer at AGLC.
The agreement makes Play Alberta the exclusive sports betting and online gaming partner of the Flames, Wranglers, Stampeders, and Roughnecks. Through the partnership, Play Alberta and CSEC will develop unique partnerships and in-arena giveaways during the season.
âThrough GameSense, our partnership with Play Alberta equips our fans with the knowledge required if they wish to participate in gaming while they support their home team. We are both proud and excited to extend our relationship with Play Alberta that makes cheering for our teams that much more fun while also generating revenue to support the quality of life for Albertans,â said CSEC President and CEO Robert Hayes.
Alberta is the first jurisdiction in North America to partner with professional sports franchises and integrate PlayAlberta.ca and social responsibility branding onto uniforms. It upholds AGLCâs commitment to responsible play, raising awareness of GameSense and Self-Exclusion, resources that give bettors the tools they need to make healthy gambling choices.
In addition, proceeds generated through the website go toward the provinceâs General Revenue Fund. In 2023â24, $235 million was generated for programs and services that Albertans rely on every day through Play Alberta, an increase of more than $42 million from the previous year.
BCLC
BCLC Partners with CFL as Official Sports Betting Partner in British Columbia
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The Canadian Football League (CFL) and British Columbia Lottery Corporation (BCLC) have partnered to make BCLCâs online sportsbook â PlayNow Sports â the official sports betting partner of the 111th Grey Cup. BCLC, the only legal gaming operator in the province, is the newest Authorized Gaming Operator to partner with the league. The partnership builds upon BCLCâs commitment to football in the province â as both a longstanding supporter of the BC Lions and as an enthusiastic proponent of bringing the Grey Cup to Vancouver.
âBCLC is immensely proud to have PlayNow Sports as the official sports betting partner for the 111th Grey Cup. As a social-purpose company, BCLC works every day to generate win-wins for the greater good and serve in the best interests of the communities we call home. Weâre thrilled to help bring together BC Lions and CFL fans from across the country in the spirit of celebration and community at this yearâs Grey Cup Festival,â said Dan Beebe, BCLCâs Chief Operations Officer.
In celebration of Canadaâs largest single-day sporting event returning to B.C. for the first time since 2014, the CFL and BCLC are holding a special contest for fans in B.C., Saskatchewan and Manitoba. The Grand Prize consists of two tickets to the championship game, two Grey Cup Festival passes, travel, accommodation, $500 in PlayNow Sports free bets and more.
âResponsible sports wagering, and the entertainment it provides, is an important part of the future of CFL fandom. Our work with BCLC allows fans to deepen their connection to the league, but more importantly, it strengthens our efforts to support British Columbians and the community through the valued programs and services they rely on every day,â said Tyler Keenan, the CFLâs Chief Revenue Officer.
The CFLâs province-specific Authorized Gaming Operator program works with partners to authenticate and regulate the leagueâs sports betting landscape. In 2023, the league complemented its existing wagering policies and by-laws with an enhanced Match Manipulation Policy. It is highlighted by an annual education component for all full- and part-time CFL personnel, including players, regarding their individual roles and responsibilities in supporting the leagueâs high standards for integrity and responsible gaming practices. All CFL personnel are strictly prohibited from wagering on league activities.
Canada
Goldrush Expands to Ontario with Delasportâs Turnkey Solution
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South Africaâs premium online gaming and entertainment provider, Goldrush Gaming, is expanding to Ontario, Canada, powered by Delasportâs full turnkey solution and managed services. The partnership is another key step in both Delasportâs steady positioning in the key Canadian jurisdiction and Goldrushâs streak of cross-vertical success in iGaming.
The award-winning supplierâs solution is designed to accommodate all Online Sportsbook and Casino needs, and Goldrushâs players in Ontario will soon enjoy the most innovative Casino and Sportsbook features in the industry. These features include player engagement tools such as SuperPot, missions and tournaments, unmatched personalization capabilities with My Sportsbook, My Casino, My Combo, and My Event Builder, Booster Panel for mobile devices, and Hot & Cold Casino game categories, and much more.
âPartnering with established brands such as Goldrush in Ontario is an honor and confirms that weâre on the right track with a third partner in this market, in turn validating our global expansion strategyâ, comments Delasportâs Global Sales Director Reece Calderbank. âIn the hands of partners like Goldrush, the quality and innovation our products provide to customers will enable Goldrushâs talented team to offer the best betting experience in the market to their players.â
Goldrush Online Director Dwain Powell shares this sentiment. âGoldrushâs legacy of premier gaming will offer Canadian players a diverse, rewarding entertainment experience. We are excited to extend our product and services to the Canadian market and believe that Delasport is the perfect partner to achieve our goals â all while bringing customers a unique and memorable gaming productââ.
Goldrush Group Canada is a branch of the esteemed Goldrush Gaming Group, which was established in South Africa over 25 years ago.
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