Latest News

Survation Poll Shows UK Gamblers Betting More During Lockdown

Published

6 years ago

April 28, 2020

Reading Time: 2 minutes

A new survey carried out by Survation has found that gamblers in the UK are betting more during the coronavirus lockdown. People who gamble regularly online are doing so just as often or more frequently during the lockdown.

Overall, respondents to the survey, of more than 1000 people, were more likely to have reduced their gambling since the start of the COVID-19 pandemic. However, regular gamblers said that they were gambling more, with a quarter of those who typically bet at least once a week saying that they were still doing so, while 28% had increased their activity and 11% said they were gambling a lot more.

Among casual gamblers, more than half of respondents said that they had sustained or increased their level of gambling. The survey also found that 41% of people who bet had opened a new online account since the pandemic took hold.

The survey was commissioned by Clean Up Gambling, formed this month by Matt Zarb-Cousin, a recovering gambling addict and former Labour Party communications adviser, and backed by a former professional poker player, Derek Webb.

“There is mounting evidence that one of the big winners from the coronavirus pandemic will be online gambling companies, which is why the government must make good on its promise to review all of our gambling laws as soon as possible” Zarb-Cousin said.

Matt Gaskell, clinical director for a network of British National Health Service gambling disorder clinics in the north of England, agreed that the findings indicated that a government review should trigger significant changes to regulation.

“As well as the conditions of the lockdown, what we are seeing are the harmful consequences of ‘light touch’ regulation and the responsible gambling industry mantra. We urgently need measures to protect people gambling more than they can afford to lose, a stop to the ubiquitous advertising and marketing, and a comprehensive review of the Gambling Act of 2005. Forget self-regulation — we need the government to step forward,” he said.

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The leading digital marketing and customer acquisition group Media Troopers has announced it will expand its reach into the LatAm-regulated market ahead of the 2026 FIFA World Cup.

Published

2 hours ago

March 16, 2026

GamingAmericas.com

the-leading-digital-marketing-and-customer-acquisition-group-media-troopers-has-announced-it-will-expand-its-reach-into-the-latam-regulated-market-ahead-of-the-2026-fifa-world-cup.

The US, Canada, and Mexico will see a strong surge in soccer engagement ahead of the World Cup from 11 July to 19 July. Media Troopers, which already has a strong foothold in the US and Canada, is moving ahead of the curve and investing in the LatAm region ahead of the big event.

As part of expanding its operations in the region, Media Troopers will create new soccer-focused marketing channels, enhance its expansive portfolio with new and existing publishers and affiliates, and add localized features to its proprietary marketing technology platform, Media Cruiser, to support targeted campaigns across key LatAm markets.

As part of those new features, Media Troopers has introduced enhanced geo-targeting tools, Spanish and Portuguese localization, and more thorough integration with regional traffic sources to help operators drive targeted campaigns.

Operators can also engage fully with audiences in Brazil, Mexico, Colombia, Argentina, and Chile through Media Trooper’s onboarding of sports media sources and affiliates specializing in soccer content.

“Soccer dominates the sports landscape across Latin America, and the World Cup presents a major opportunity for operators to engage fans through localized and data-driven marketing,” said Shmulik Segal, CEO of Media Troopers.

“By expanding our regional publisher network and enhancing the capabilities of our Media Cruiser platform, we’re enabling our partners to launch more targeted campaigns and reach audiences across LATAM at scale.”

The post The leading digital marketing and customer acquisition group Media Troopers has announced it will expand its reach into the LatAm-regulated market ahead of the 2026 FIFA World Cup. appeared first on Americas iGaming & Sports Betting News.

Evoplay

Evoplay expands into Peru through new partnership with LaFija.com

Published

3 hours ago

March 16, 2026

Wladimir P.

evoplay-expands-into-peru-through-new-partnership-with-lafija.com

Evoplay, the award-winning game development studio, has strengthened its presence in Peru by partnering with leading regional operator LaFija.com, marking another step in the company’s ongoing expansion across regulated Latin American markets.

The collaboration introduces Evoplay’s portfolio to LaFija’s Peruvian customer base, bringing popular and high-performing titles such as Cat’s Blessing, Penalty Shoot-Out: Street, and Hot Volcano to local players.

LaFija.com, operated by Virtual Padlocks, is a popular casino brand focused on delivering localised, high-quality content across Latin America.

Evoplay continues to build momentum across the region through strategic partnerships with leading brands, and the launch with LaFija.com further reinforces its commitment in ensuring its content aligns with LatAm preferences and regulatory standards.

Alex Malchenko, Head of Sales at Evoplay, said: “Peru is a key market for us. Partnering with LaFija.com allows us to bring our portfolio of popular, performance-led titles to a new audience, strengthening our presence in the region and supporting our ambition to deliver market-aligned content across LatAm.

“Our goal is to continue to provide operators with experiences that engage players while building upon our own long-term growth.”

Debora Camacho Alvarez, Head of Marketing at Virtual Padlocks, added: “We are pleased to collaborate with Evoplay and bring their visual and engaging content to players via the LaFija.com brand in Peru.

“Their innovative titles complement the platform perfectly, enhancing the experience LaFija.com offers while supporting its drive for localised, high-quality gaming.”

The post Evoplay expands into Peru through new partnership with LaFija.com appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

Latest News

Media Troopers Extends World Cup Operations to Include LatAm

Published

3 hours ago

March 16, 2026

Wladimir P.

media-troopers-extends-world-cup-operations-to-include-latam

With soccer engagement expected to surge across the United States, Canada, and Mexico ahead of the World Cup from July 11 to July 19, Media Troopers is accelerating its investment in the Latin American market to capitalize on growing demand around the global event.

Already well established in the US and Canada, the company is now expanding its regional presence by developing new soccer-focused marketing channels, strengthening its network of publishers and affiliates, and enhancing its proprietary marketing platform, Media Cruiser, with localized capabilities designed to support campaigns across key Latin American markets.

As part of these upgrades, Media Troopers has introduced advanced geo-targeting tools, Spanish and Portuguese localization, and deeper integration with regional traffic sources to help operators run more precise, market-specific campaigns.

Through the onboarding of sports media outlets and affiliates focused on soccer content, operators will also be able to connect with audiences in major markets including Brazil, Mexico, Colombia, Argentina, and Chile.

Shmulik Segal, CEO of Media Troopers, said:

“Soccer dominates the sports landscape across Latin America, and the World Cup presents a major opportunity for operators to engage fans through localized and data-driven marketing.

By expanding our regional publisher network and enhancing the capabilities of our Media Cruiser platform, we’re enabling our partners to launch more targeted campaigns and reach audiences across LATAM at scale.”

The post Media Troopers Extends World Cup Operations to Include LatAm appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.