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Survation Poll Shows UK Gamblers Betting More During Lockdown

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A new survey carried out by Survation has found that gamblers in the UK are betting more during the coronavirus lockdown. People who gamble regularly online are doing so just as often or more frequently during the lockdown.

Overall, respondents to the survey, of more than 1000 people, were more likely to have reduced their gambling since the start of the COVID-19 pandemic. However, regular gamblers said that they were gambling more, with a quarter of those who typically bet at least once a week saying that they were still doing so, while 28% had increased their activity and 11% said they were gambling a lot more.

Among casual gamblers, more than half of respondents said that they had sustained or increased their level of gambling. The survey also found that 41% of people who bet had opened a new online account since the pandemic took hold.

The survey was commissioned by Clean Up Gambling, formed this month by Matt Zarb-Cousin, a recovering gambling addict and former Labour Party communications adviser, and backed by a former professional poker player, Derek Webb.

“There is mounting evidence that one of the big winners from the coronavirus pandemic will be online gambling companies, which is why the government must make good on its promise to review all of our gambling laws as soon as possible” Zarb-Cousin said.

Matt Gaskell, clinical director for a network of British National Health Service gambling disorder clinics in the north of England, agreed that the findings indicated that a government review should trigger significant changes to regulation.

“As well as the conditions of the lockdown, what we are seeing are the harmful consequences of ‘light touch’ regulation and the responsible gambling industry mantra. We urgently need measures to protect people gambling more than they can afford to lose, a stop to the ubiquitous advertising and marketing, and a comprehensive review of the Gambling Act of 2005. Forget self-regulation — we need the government to step forward,” he said.

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iGaming

Scaling In-App Traffic in iGaming: A Performance-Driven Approach

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scaling-in-app-traffic-in-igaming:-a-performance-driven-approach

Traffy, a performance marketing agency specializing in in-app traffic, has seen a clear shift in how iGaming campaigns scale today.

The era of “launch and forget” in iGaming is over. The market has become more competitive, and users are more demanding than ever. Scaling campaigns is no longer just about volume — success now depends on the depth of analytics, the speed of response to user behavior, and traffic quality.

Market Transformation

In the past, scaling followed a simple logic: more traffic meant more conversions. Today, that approach no longer works. Users have become more selective, and both CPA and ROI are directly tied to post-deposit behavior.

If advertisers fail to track key performance indicators within the first 72 hours — including user activity, repeat deposits, and conversion to FTD — budgets are spent without control, and scaling turns into guesswork.

New Requirements for Scaling

Scaling campaigns today requires a much more structured approach:

  • Funnel analysis within the first 72 hours to quickly identify effective setups
  • Traffic segmentation and strict quality control
  • Continuous monitoring of user activity, repeat deposits, and FTD conversion rates

If there is no positive performance trend within the first three days, the setup is stopped immediately. This allows teams to minimize losses and reallocate budgets toward high-performing campaigns.

Common Pitfalls of Legacy Approaches

Many operators and affiliates still rely on outdated strategies that limit their ability to scale effectively:

  • Focusing solely on CPA without considering unit economics and profitability
  • Scaling broadly without proper traffic segmentation
  • Lack of predictive analytics in the early stages of campaigns
  • Underestimating traffic quality and fraud risks

These issues lead to unstable performance, rising CPI, and a loss of control over ROI.

The Traffy Approach

At Traffy, we build scalable infrastructure designed to manage in-app traffic with a performance-first mindset.

  • Traffic quality control: black and white lists, ongoing audits, and integrated fraud analytics
  • AI-driven optimization: algorithms that predict campaign performance and dynamically reallocate budgets toward the most efficient setups
  • Performance focus: real-time analysis of the first 72 hours, deep segmentation, and continuous monitoring of key metrics and ROI

This approach allows us to scale only the traffic that is proven to be profitable, reducing risks and improving predictability at scale.

Conclusion

A performance-driven approach has become essential for scaling In-App campaigns in iGaming. The key to success lies in deep analytics, traffic segmentation, predictive modeling, and strict control within the first 72 hours.

The market has changed — and those who succeed are not the ones who scale volume, but those who scale quality traffic.

At Traffy, this approach is at the core of how we build and scale campaigns, ensuring sustainable growth and measurable performance for our partners.

The post Scaling In-App Traffic in iGaming: A Performance-Driven Approach appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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iGaming

Scaling In-App Traffic in iGaming: A Performance-Driven Approach

Published

on

scaling-in-app-traffic-in-igaming:-a-performance-driven-approach

Traffy, a performance marketing agency specializing in in-app traffic, has seen a clear shift in how iGaming campaigns scale today.

The era of “launch and forget” in iGaming is over. The market has become more competitive, and users are more demanding than ever. Scaling campaigns is no longer just about volume — success now depends on the depth of analytics, the speed of response to user behavior, and traffic quality.

Market Transformation

In the past, scaling followed a simple logic: more traffic meant more conversions. Today, that approach no longer works. Users have become more selective, and both CPA and ROI are directly tied to post-deposit behavior.

If advertisers fail to track key performance indicators within the first 72 hours — including user activity, repeat deposits, and conversion to FTD — budgets are spent without control, and scaling turns into guesswork.

New Requirements for Scaling

Scaling campaigns today requires a much more structured approach:

  • Funnel analysis within the first 72 hours to quickly identify effective setups
  • Traffic segmentation and strict quality control
  • Continuous monitoring of user activity, repeat deposits, and FTD conversion rates

If there is no positive performance trend within the first three days, the setup is stopped immediately. This allows teams to minimize losses and reallocate budgets toward high-performing campaigns.

Common Pitfalls of Legacy Approaches

Many operators and affiliates still rely on outdated strategies that limit their ability to scale effectively:

  • Focusing solely on CPA without considering unit economics and profitability
  • Scaling broadly without proper traffic segmentation
  • Lack of predictive analytics in the early stages of campaigns
  • Underestimating traffic quality and fraud risks

These issues lead to unstable performance, rising CPI, and a loss of control over ROI.

The Traffy Approach

At Traffy, we build scalable infrastructure designed to manage in-app traffic with a performance-first mindset.

  • Traffic quality control: black and white lists, ongoing audits, and integrated fraud analytics
  • AI-driven optimization: algorithms that predict campaign performance and dynamically reallocate budgets toward the most efficient setups
  • Performance focus: real-time analysis of the first 72 hours, deep segmentation, and continuous monitoring of key metrics and ROI

This approach allows us to scale only the traffic that is proven to be profitable, reducing risks and improving predictability at scale.

Conclusion

A performance-driven approach has become essential for scaling In-App campaigns in iGaming. The key to success lies in deep analytics, traffic segmentation, predictive modeling, and strict control within the first 72 hours.

The market has changed — and those who succeed are not the ones who scale volume, but those who scale quality traffic.

At Traffy, this approach is at the core of how we build and scale campaigns, ensuring sustainable growth and measurable performance for our partners.

The post Scaling In-App Traffic in iGaming: A Performance-Driven Approach appeared first on Americas iGaming & Sports Betting News.

Continue Reading

Latest News

Scaling In-App Traffic in iGaming: A Performance-Driven Approach

Published

on

Traffy, a performance marketing agency specializing in in-app traffic, has seen a clear shift in how iGaming campaigns scale today.

The era of “launch and forget” in iGaming is over. The market has become more competitive, and users are more demanding than ever. Scaling campaigns is no longer just about volume — success now depends on the depth of analytics, the speed of response to user behavior, and traffic quality.

Market Transformation

In the past, scaling followed a simple logic: more traffic meant more conversions. Today, that approach no longer works. Users have become more selective, and both CPA and ROI are directly tied to post-deposit behavior.

If advertisers fail to track key performance indicators within the first 72 hours — including user activity, repeat deposits, and conversion to FTD — budgets are spent without control, and scaling turns into guesswork.

New Requirements for Scaling

Scaling campaigns today requires a much more structured approach:

  • Funnel analysis within the first 72 hours to quickly identify effective setups
  • Traffic segmentation and strict quality control
  • Continuous monitoring of user activity, repeat deposits, and FTD conversion rates

If there is no positive performance trend within the first three days, the setup is stopped immediately. This allows teams to minimize losses and reallocate budgets toward high-performing campaigns.

Common Pitfalls of Legacy Approaches

Many operators and affiliates still rely on outdated strategies that limit their ability to scale effectively:

  • Focusing solely on CPA without considering unit economics and profitability
  • Scaling broadly without proper traffic segmentation
  • Lack of predictive analytics in the early stages of campaigns
  • Underestimating traffic quality and fraud risks

These issues lead to unstable performance, rising CPI, and a loss of control over ROI.

The Traffy Approach

At Traffy, we build scalable infrastructure designed to manage in-app traffic with a performance-first mindset.

  • Traffic quality control: black and white lists, ongoing audits, and integrated fraud analytics
  • AI-driven optimization: algorithms that predict campaign performance and dynamically reallocate budgets toward the most efficient setups
  • Performance focus: real-time analysis of the first 72 hours, deep segmentation, and continuous monitoring of key metrics and ROI

This approach allows us to scale only the traffic that is proven to be profitable, reducing risks and improving predictability at scale.

Conclusion

A performance-driven approach has become essential for scaling In-App campaigns in iGaming. The key to success lies in deep analytics, traffic segmentation, predictive modeling, and strict control within the first 72 hours.

The market has changed — and those who succeed are not the ones who scale volume, but those who scale quality traffic.

At Traffy, this approach is at the core of how we build and scale campaigns, ensuring sustainable growth and measurable performance for our partners.

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