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Brazilian League Nears Award of International Bet Streaming Rights
Clubs from the top two football leagues in Brazil will meet today to decide who will be awarded the international broadcast, betting streaming and data rights.
The nominated clubs body and the Brazilian Football Confederation met Tuesday to assess bids for the rights to the Campeonato Brasileiro Série A and B leagues.
The rights are expected to be awarded for four seasons, from 2020 to 2023, after a reworked rights framework was sent to interested parties a month ago. Global Sports Rights Management rights agency is now in pole position to secure the international broadcast rights distribution contract.
The betting and data rights are now being sold separately to international broadcast rights and have attracted interest from some leading industry players.
In the middle of March, bidders were informed of the reworked rights inventory on offer. The rights were split up into: International television rights (free-to-air, pay-television and pay-per-view); international streaming rights; international betting streaming rights; and data rights.
The proposed contract term was reduced to four seasons and bidders asked to provide details of minimum guarantee and revenue share payments. In the event, not all bids carried minimum guarantees. Bidders were also asked to specify how many games they would ensure would be produced and distributed during each match round.
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